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1.
Academic libraries are increasingly engaged on social media in order to connect with diverse community groups and move beyond the traditional bounds of the library. This research uses a phenomenological approach and Institutional Theory to explore social media postings at six different public and private university libraries in two Midwest states. The research addresses what themes emerge among the university library's social media pages and what, if any, differences in themes emerge based on the status of the library in question. Social media postings included ten different codes: archives; collections; events; exhibits; facility; library community; sentiments; services; site management; and university community. These codes were tied to three different themes: libraries create a sense of outreach and advocacy with the goal of establishing community connection, providing an inviting environment, and access to content as needed or desired. Ultimately, while libraries at universities with an ARL library or an MLS granting degree program showed a similar breakdown between these three themes, libraries at other master's degree institutions spent less time on making community connections in lieu of posting content and information about the library's environment.  相似文献   

2.
This research examined the ways in which academic librarians and users interact when using social media tools such as Twitter and Weibo as well as end-users' and librarians' perceptions of the types of interaction through social media. The study conducted an analysis of 1600 microblog posts sampled from twenty university library Weibo (Chinese Twitter) sites and twenty library Twitter sites in English-speaking countries. The results were compared using Chi-Square analysis. Results indicated that at present academic librarians in English-speaking countries use post information relevant to the library (news and events) and respond to information/research inquiries. And academic librarians in China are likely to use Weibo to communicate with users and to disseminate library news. Given the lack of previous research on how social media such as micro-blogging in general facilitates communication between librarians and library users in academic libraries between in English-speaking countries and China, this study provides valuable information concerning librarians' and end-users' interactions of information/knowledge sharing activities, which will enable libraries to be better positioned to promote user engagement through SNS usage.  相似文献   

3.
Social media like Facebook have become popular tools for different organizations like libraries in marketing practice. To build relationships with library users, libraries hope social media can engage its user communities actively with their collections, services, and activities. This paper aims at evaluating the effectiveness of using social media as a platform in marketing through a questionnaire on the Facebook page of the University of Hong Kong Libraries (HKUL), comparing the perspectives of students and faculty members. Both the current situation of HKUL's Facebook page and the reasons affecting users' interest and participation in the page are evaluated, in order to suggest better strategies for the library to deal with the needs of library users in the future. Other university libraries can also gain new insights from the study.This research has the following key findings: 1. The marketing practices of HKUL's Facebook page generally did not receive adequate attention and reactions from users; 2. Students were more engaged than faculty members in HKUL's Facebook page, as students use more varieties of library services than faculty members; 3. User needs, social media content, and interactions generally affected user acceptance of the library's Facebook marketing.  相似文献   

4.
Although academic libraries continue to use social media to encourage student use of libraries and promote library resources and services, there has not yet been a study of social media use by the academic libraries in Montréal. This paper examines the social media accounts of the four university libraries in Montréal and, based on data gathered over the course of an 8-month period, seeks to determine the influence of each libraries' social media activity. Success was defined by measurable growth in the number of followers during the period studied. For the three universities with Facebook and Twitter accounts, the account considered most successful was the one with the highest engagement rate. The results indicate that all of the libraries were successful on the first measure, and the libraries with the fewest number of posts had higher levels of user engagement.  相似文献   

5.
This study explores user perception, the use of an academic library, and the correlation between user perception and library use. The findings indicate that the academic library is a preferred place to study and spend time during non-class times on campus. The frequent user activities in the library included individual study, reading, computer use, finding information, group study, using reference and information services, and meeting and socializing. The correlation between library use and each of the user activities was examined. The findings suggest that users perceive the academic library primarily as a place for learning and information seeking. The study shows how users perceive and use the academic library, and provides insights into how libraries can strengthen their place and advance their role in the academic community.  相似文献   

6.
Despite the potential of social networking services (SNS) as a tool for communication between academic libraries and users, many academic libraries are yet to successfully optimize their SNS. As a result, their social proof and social capital of various SNS do not perform well. This research aims to evaluate the SNS effectiveness of the University of Hong Kong Libraries (HKUL) based on social capital and social proof concepts. We hope that our recommendations according to our findings will be applicable to other academic library contexts. We have found that: (i) there are no major differences between undergraduate and postgraduate students in their attitudes and behaviors regarding the SNS of HKUL on various platforms; (ii) low social proof is related to a lack of user interaction and promotion; (iii) low satisfaction with SNS contents may lead to low social capital. As such, understanding user information need, setting goals and metrics for each SNS, and formulating a formal SNS policy are the keys to further develop library SNS.  相似文献   

7.
This study was carried out to analyse strategies regarding the use of social media for academic library services in Ghana. The research design was quantitative and adopted the survey approach. Questionnaires served as the main data collection instrument. The study population comprised of one hundred and ten library staff from public and private universities in Ghana. As indicated by the study results, the library staff agreed that there was a need for a well-formulated social media strategy to help academic libraries identify the most appropriate social media tools, establish contact with targeted audience, and increase engagement rates to enable an effective and efficient distribution of its resources and services. The results also indicated that the academic libraries, however, seem to neglect these strategies which could drive patrons' use of such platforms. Recommendations therefore suggest the need to implement social media plans and policies, user engagement, social media update, and dedicated staff with the requisite skills in the use of social media platforms for library services delivery.  相似文献   

8.
In response to the rapid growth of international students in China's universities, it is important for university libraries to extend their existing services, which were mainly designed for native Chinese students. This paper reports on a research study aimed at extending library services for international students by identifying and understanding their requirements. An exploratory case study research design was adopted. Specifically, the Wuhan University Library was selected as the case study, at which 23 international students were approached and interviewed using semi-structured questions. The analysis of interview data pointed to 14 library service requirements in four main themes: feeling welcomed, convenient accessibility, comfortable learning environment and diverse learning resources. On this basis, five practical strategies were formulated. This study focused on China's university libraries, however, the research findings provide useful implications and insights that can be shared across international borders.  相似文献   

9.
The primary goal of this project is to understand how each National Cancer Institute-designated cancer center library, and all libraries that support cancer research, function within their institutions. Through an in-depth survey focused on three major areas (staff, content and tools procurement, and user services), the research team hopes to determine how a cancer-centric library can be successful in supporting quality patient care, research excellence, and education. Additionally, the survey will examine the necessary minimum staffing levels for librarians and information professionals based on organizational size and degree of research focus. The survey will seek out the new skills librarians will need to deliver optimal services. The survey will also explore how content libraries purchase reflects and maps to constituents’ current medical and research activities. Libraries within a research intense environment have a responsibility to align with researchers and health care professionals to provide resources and services that support their workflows. Cancer libraries need to be attuned to their institutions’ missions, whether that includes excellent patient care, research endeavors, or cutting-edge educational programs. The information gathered from the survey will provide data for this research team to define the vision and standards of excellence for a cancer specialized research library.  相似文献   

10.
What is the future for libraries and their librarians? In trying to give an answer to this pressing question we do not deal with utopian libraries of the next century, but with the library and the librarian of the next decade. The emphasis is on libraries within educational and research institutions, especially university libraries. We examine the changes confronting the library of the future and identify four key aspects of the library of the future. It will be (i) a gateway to information, whatever format this information comes in and wherever it is located; (ii) an expertise centre; (iii) a physical entity, not only in the sense of being a social meeting place and place of scholarly interaction, but also as a place where students and other users are provided with modern study facilities and adequate user support; and (iv) a collection centre of printed material. Such libraries can only take on an appropriate shape and will only survive if the institutions that librarians serve in meet the four criteria outlined above. We look at the demands that will be made on professional library knowledge and skills and the new job responsibilities and job attitudes required.  相似文献   

11.
Computerization of library services is intended to modernize the entire library system in Nigeria as in the industrialized countries, and to ensure accuracy, efficiency, effective information management, reliable user services, enhanced interlibrary co-operation and library prestige. By 1985, only the library of the International Institute for Tropical Agriculture (IITA), Ibadan, had succeeded in automating its library services. Other libraries are mostly at the trial stage. University and research libraries and the National Library of Nigeria are leading the race to computerize their services. Lack of co-operation between libraries is an obstacle to library automation in Nigeria. Some librarians are not sure whether computerized library services would thrive owing to problems of poor funding, inadequate physical and environmental facilities such as low grade buildings, unreliable power supply and the scanty amount of information holdings in most of our libraries. Staff computer training, standby power generating plants, competent personnel, computer technicians and support for computer acquisition and hardware maintenance are major factors to consider before any Nigerian library decides to automate its services. In future, use of natural language by computers will make computers more user friendly. Installation of mini- or microcomputers, with powerful information storage capacity, rather than main frames are recommended for small Nigerian libraries with fewer than 20000 book titles, but which wish to automate their services.  相似文献   

12.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

13.
Librarians have different perceptions on the employment of social media in library services. This research focused on investigating the perceptions that academic librarians in Ghana hold about the employment of social media in providing reference and user services. A quantitative research approach employing a Likert-type questionnaire was used in soliciting the views of 99 librarians from six top public and private universities in Ghana on their perspective on the use of social media in providing reference and user services. The findings of the study indicate mixed perceptions on the application of social media in reference and user services. These are variously attributed to lack of skills on the part of librarians to use social media, low bandwidth and poor internet connectivity, and inadequate support/motivation from parent institutions among others. As a result, librarians found the traditional mode of service delivery more comfortable, though they knew the importance of social media in their services. The study recommended, among others, development of skills and sensitization workshops to whip up interest in librarians to use social media in reference and user services.  相似文献   

14.
People spend an increasing amount of time using social media systems to network, share information, learn, or engage in leisure activities (e.g., gaming). Libraries too are establishing a social media presence to promote the library and provide services to user populations through the social media systems the users frequent. This study explores Twitter uses by six large academic libraries and factors that make library tweets useful. 752 tweets were analyzed by topic to develop a subject typology of library tweets. In addition, tweets and Twitter user characteristics were analyzed to explore what makes library tweets useful, as measured by the number of retweets and favorites received. Content analysis of the samples of library tweets revealed nine content types, with the event and resource categories being the most frequent. In addition, the analysis showed that tweets related to study support services and building and maintaining connections with the library community were the most frequently retweeted and selected as favorites. The presence of a URL in the tweet was positively associated with the number of retweets, and the number of users followed was positively associated with the number of favorites received. Finally, a negative correlation was found between the account age and number of favorites.  相似文献   

15.
The Kitengesa Community Library in rural Uganda is unique in that provides tailored collections and services for the community. This library, which was built in 2002, serves a small but diverse population including a large number of secondary school students who live in the area. Previous research on the impact of this library on the surrounding community revealed that the library influences reading habits, reading culture development, and the availability of locally relevant information. This is especially true for young adults, who represent Uganda's fastest growing population. Only 18 percent of girls and 20 percent of boys are enrolled in secondary school, rendering this group of students (ages 13–17) particularly vulnerable to a wide range of social and economic challenges. School libraries in Uganda are rare, and in this case, the Kitengesa Community Library serves as a de facto school library. Previous research by Dent and Yannotta (2005) revealed that secondary school students are among the heaviest users of the Kitengesa Community Library, and this qualitative study represents an attempt to characterize students' library use experiences across academic, social, and cultural domains. Findings suggest that the student experience consists of five factors – personal improvement, reading culture development, academic support, learning independence, and reducing isolation. There is a growing network of rural village libraries in Africa and the findings from this study will be used to inform development of additional library services and resources to better support student learning and interpersonal growth.  相似文献   

16.
This study is a social media analysis on the use of Twitter at Historically Black Colleges and University (HBCU) libraries. While information science researchers have begun examining how libraries use social media, the vast majority of these studies are situated at large flagship research-intensive universities. Additionally, there currently exist deficiencies in research on social media deployment at HBCU libraries. We leverage, the IBM Watson's analytic engine, to systemically examine over 23,000, tweets over an eighteen-month period, around a set of objective measures including propagation of retweets and sentiment to assess follower engagement. The analysis found little evidence of follower engagement with library generated content. However, we observed a substantial volume of library tweets coalesced around institutional boosterism, rather than library related phenomena. This non-library related content represented the vast majority of retweets, but paradoxically was propagated by non-followers. Additionally, tweets relating to institutional boosterism produced the most positive sentiment within the data.  相似文献   

17.
Pepperdine University's six international campus libraries are not staffed by librarians. However, the library serves overseas students with small print collections, course specific LibGuides and highly trained student assistants. A goal of the LibGuides and student workers is to make students aware of library resources and services while studying abroad. Students studying overseas were surveyed to determine their use and awareness of library resources. In addition, to determine if the library could have an important role in supporting study abroad programs, students were asked if they had research assignments that required outside resources. While the results of the survey revealed that the majority of students are aware of library resources and services, the library should take additional steps to better serve overseas students.  相似文献   

18.
A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.  相似文献   

19.
Academic libraries are increasingly called upon to demonstrate their value to their home institutions. Research collaboration with faculty resulting in the co-authorship of scholarly output is one possible way to demonstrate the alignment of the library with the institutional mission. Involvement in research also improves librarians' skills in offering research support services. This study explores the contribution of librarians to scholarly journals in fields other than Library and Information Science (LIS) as well as their collaboration practices with researchers in those fields. Results show an increasing number of papers published by library-affiliated authors in non-LIS journals between 2006 and 2015. The papers fall broadly into four areas: articles on topics related to LIS published in non-LIS journals; higher education and information literacy; systematic reviews and meta-analysis; and research collaboration in the faculty's areas of expertise. The study is limited by the difficulty in properly retrieving the scholarly output of librarians from bibliographic databases and the difficulty in ascertaining their contributions to published articles.  相似文献   

20.
通过对图书馆用户信息活动的研究,提出图书馆用户需求外溢的概念。图书馆用户需求外溢的产生受到需求无限性、有限性、层次性、图书馆核心价值等内在因素以及图书馆服务能力有限性、图书馆服务之间的差异性、制度变迁下的图书馆公共选择、图书馆环境与用户环境、用户心理等现实因素的共同作用。图书馆用户需求外溢能够促进其进步,提高图书馆整体服务水平与创新能力,加剧图书馆之间对用户需求资源的争夺,使用户需求得到挖掘、放大与满足,对外溢上下游的图书馆起到示范作用,并能加速图书馆之间、图书馆用户之间马太效应的形成。  相似文献   

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