首页 | 本学科首页   官方微博 | 高级检索  
相似文献
 共查询到20条相似文献，搜索用时 31 毫秒
1.
ABSTRACT

This article critically examines how segmentation is used to identify, understand and engage arts audiences. Policy reports and academic publications are reviewed to establish the priorities of arts policymakers and practitioners for understanding arts audiences and their continued focus on audience data and segmentation. This article then makes two contributions. Firstly, critical perspectives on the use of data for audience profiling are applied to arts audience segmentation. Secondly, research using biographical methods is introduced as a new approach for critically evaluating arts audience segmentation. This research, employing biographical methods, shows the exploration and negotiation of audience identity positions. This article takes these insights to critically examine the implications of how profiles and segments are used to define and understand audiences for the arts. The conclusion addresses the implications of segmentation in terms of the design and communication of cultural experiences, the complexities of aligning audiences’ identities with segments, and the seemingly inevitability of exclusion. This article will be of relevance in the scholarly study of arts audiences and for arts and cultural organisations and policymakers in reflecting on the implications of quantitative and qualitative approaches in designing and undertaking audience research.  相似文献   

2.
ABSTRACT

With live performance audience research frequently relying on cultural organisations to facilitate access to their audiences, this article addresses the issues involved in evidencing spectators’ responses via discursive methodologies. Recalling a series of empirical projects conducted over the past ten years with a range of theatre practitioners, it examines the conflicts involved in carrying out scholarly studies of audience reception against cultural organisations’ pressures to produce their own ongoing audience evaluations. Examining key concerns about audience research raised by creative practitioners in varying theatrical contexts, from site-specific to building-based work, it addresses the difficulties of understanding live performance reception and aesthetic experience via impact frameworks. It begins by situating these three operations in the context of Knowledge Exchange (KE) between academics within Higher Education Institutions (HEIs) and those in the creative industry sector.  相似文献   

3.
ABSTRACT

This paper discusses a methodology that seeks to address one of the challenges in working with a range of data in mixed-methods audience research, which is how to sort, order and categorise different data so that they can be systematically combined and interrogated. The methodology was developed as part of the “Beyond the Multiplex: audiences for specialised films in English regions” (BtM) project. This project required a mixed methods approach using surveys, interviews, focus groups and document analysis to explore the richness of audience experiences and trends in the context of regional film policy. This required a mixed methods approach using surveys, interviews, focus groups and document analysis. The project utilised a data model approach that uses the principles of a computational ontology in order to sort, order and categorise data for systematic interrogation. The paper discusses methods, data, coding, and the use of a data model to support data analysis. We argue that this approach enables the cross referencing of data that provides a rich, multi-layered and relational understanding of film audiences but requires time and attention to data management and coding. Although, additionally it also forms the basis of an open access data resource for future research.  相似文献   

4.
《Int J Intercult Relat》1987,11(2):129-142
This study constitutes the fourth phase of a programmatic research effort designed to develop and to test a model of international communication media exposure and appraisal. The model posits that three variables, editoral tone, communication potential, and utility, have positive determinant effects on these dependent variables. This research was conducted in the Philippines on film audiences. The results of the audience film tests suggested that the model, which was previously supported with research on magazines in various countries, can be generalized to other media as well and has important implications for intercultural relations.  相似文献   

5.
《Popular Communication》2013,11(3):195-207
This article explores the relations between journalism and feminist cultural studies to underscore the crucial importance of studying forms of popular knowledge that claim to foster citizenship among audiences. The article begins by examining the history of feminist cultural studies scholars' sustained interest in feminine genres of popular culture rather than journalism. Crossing over to the other side, I then outline some of the reasons for journalism's early resistance to cultural studies and trace new developments that suggest the growing acceptance of cultural studies within the institutional apparatus of journalism. As a case study, news magazines' representations of globalization illustrate the distinct ways in which journalism employs discourses of gender to produce hegemonic ideas of modernity, prosperity, and achievement for global reading publics. Finally, the article points to new directions for international audience research in the arena of globalization, gender, and journalism.  相似文献   

6.
This article examines conflicts over the transnationalization of South Korean celebrities in the wake of the Korean Wave (Hallyu) in the twenty-first century. I consider a number of celebrity controversies to argue that the demands placed upon Hallyu celebrities by domestic observers, foreign audiences, and global capital are fundamentally irreconcilable. South Korean nationalist appropriation of Hallyu, as well as the local celebrity culture, demand that Hallyu stars firstly be exemplary Korean patriots, whereas international audiences expect sympathy for their own causes. Local nationalist agendas have proven particularly troublesome because of postcolonial sensibilities and ongoing territorial disagreements between South Korea and its neighbors. Finally, as circulating commodities and commercial assets, Hallyu stars are also pledged to global capital. Their value is highest when they appeal to as broad an audience as possible and alienate no one with their politics. An apolitical neutrality on regionally controversial issues, however, is an untenable position when antagonistic geopolitical interests are concerned and nationalist passions flare. I situate this argument within critical scholarship on cultural globalization flows within Asia, while engaging celebrity studies to frame Hallyu stars as transnational commodities.  相似文献   

7.
ABSTRACT

Visual matrix methodology has been designed for researching cultural imaginaries. It is an image-led, group-based method that creates a “third space” research setting to observe audience groups re-enacting lived experience of an event or process that takes place in the third space of a cultural setting. In this article, the method is described through its use in relation to an art-science exhibition, Human+ Future of the species, where three audience groups with investments in technology worked with exhibition material to achieve a complex ambivalent state of mind regarding technological futures. The visual matrix has been designed to capture the affective and aesthetic quality of audience engagement in third space by showing what audiences do with what is presented to them. We argue that such methodologies are useful for museums as they grapple with their role as sites where citizens not only engage in dialogue with one another but actively re-work their imaginaries of the future.  相似文献   

8.
Cultural consumption is problematic from a number of different perspectives, but certain responses from producers, regulators and commentators depend on the measurement of consumption according to quantitative and qualitative parameters. The reliability of the data can vary widely, not least because in certain areas consumption is invisible to those who would measure it, and so they must make estimates based on assumptions about methodology and sampling techniques. Whereas in auditoria, turnstiles may quite accurately quantify footfall through the premises, and sale or return inspires high levels of confidence in circulation figures for certain types of publication, broadcasters perform to intangible audiences who can be neither counted nor observed en masse. This article considers the appropriateness of sampling techniques used to produce audience research data for the broadcasting industries, for the programmers and advertisers who need detailed ‘knowledge’ about their audiences. It draws on the contextualization in Cultural Trends 45 (Starkey, 2003), which examined the debate around competing methodologies using either innovatory electronic devices for the measurement of consumption or more traditional human recall. The article raises important questions for those who use sampling techniques in the cultural sector and those who would interpret their data.  相似文献   

9.
Abstract

After having lain dormant for some 20 years during 1973 and 1991, the Singaporean film industry is experiencing a revival. Films produced since the early 1990s have been resolutely ‘local’ in their portrayals in an effort to ground this emergent cinematic modernity. Only a handful of these films have, however, received any international attention; most remain ‘too local’, ‘too colloquial’ to be exported further afield. This paper explores those visions or versions of the local presented in contemporary films from Singapore that simultaneously manufacture a brand of foreignness assimilable by international audiences. Through an overview of films from the revival period, this paper will show that the images that do travel successfully overseas are those that portray the dark side to Singapore’s road to economic modernization, the failed processes of an Asianized modernity. It is these images, representing one vision of an ‘authentic’ social reality, that is recognizable by international audiences in the context of previous successes by Asian films utilizing a shared form of (local) expression. My question is whether we can read these images as a particular kind of ‘slang’ – a vagabond expression that represents a filmic vernacular that also strategically invokes a cinematic modernity for the Singaporean film industry. This argument may extend to other (emergent) Asian cinemas that also participate in the production of this particular brand of foreignness. The paper will therefore provide some initial speculations towards the regionalization of cinema and ask whether such a move might be desirable and what its purpose might be.  相似文献   

10.
ABSTRACT

This article explores theoretical-methodological challenges in researching the formation of collective memory in the wake of dictatorship. The worldwide growth of memory sites suggests space crystallizes memory into stable formations. However, rather than monolithic discourses, environments attest to complex processes of memorialization and willful amnesia. I propose that research-led filmmaking can draw out spaces’ heterogeneous “stories in waiting.” Through the documentary After Trujillo, which revisits memory sites and ruins of Rafael Trujillo’s dictatorship from 1930 to 1961 in the Dominican Republic, I assess how working at the interface between research and film can (a) probe space’s testimonial capacity; (b) engage audiences in public debates about violent pasts; and (c) stimulate sustainable discussions through online platforms. Given that films still lack recognition as academic outputs, at stake here is the claim that creative methodologies constitute “a form of research” and “detectable research outputs.”  相似文献   

11.
The internationalisation of education promises to prepare students for diversity in the global workplace. However, many international students do not thrive in their host academic communities. A sample of 196 international students enrolled at a New Zealand (NZ) university between 2011 and 2012 completed an online survey, which explored cultural concepts identified as relevant to the acculturation process. A multiple regression of the quantitative data identified that prior knowledge, perceived relevance, belongingness and cultural distance accounted for almost 50% of the variance in the successful acculturation of students into the university culture. The high level of self-reflectivity throughout the qualitative data provided insight into the integral role of both staff and host students as a catalyst in this process. Findings of this research illustrate that alongside functional support, there is a need to develop the intercultural communication competence of faculty and host culture students. Recommendations to achieve enhanced outcomes for international students include future curriculum development, staff training, host student education and enhanced structural support in areas identified as barriers to successful acculturation.  相似文献   

12.
Controversies surrounding ethnic dress such as hijab have increased public awareness about cultural diversity. The number of comments posted on online media make it evident that many people are concerned about ethnic attire, cultural differences and social cohesion. Although researchers have examined the meanings of veiling, the relationships between hijab and public opinion have seldom been investigated. The overarching objective of this study was to understand the relationships between Islamic attire and online readers’ opinion. In light of the limitations in the previous studies on this topic, this study attempts to fill the gap by studying posters’ opinions toward hijab through publicly available online information in the form of posted comments.  相似文献   

13.
The Latino television industry has transformed in order to adapt to a new technological environment, and such changes have had a deep impact on their long-standing strategies of production, marketing, distribution, and consumption of media commodities. Because of changing demographics, such companies have moved to reach new audiences. Given the technological sophistication of those audiences, corporations that sell televisual goods have put branding at the forefront. Webnovelas have become a powerful techno-cultural device that achieves the dual goal of becoming a preferred site for brand entertainment through sponsorship, while at the same time triggering audiences interaction in different mobile platforms producing data over audiences conceived as more “valuable consumers.” Through data available to companies via audience interaction, these preferred audiences are even more susceptible to further commercial exploitation.  相似文献   

14.
Hong Kong cinema is an emerging component of the booming Chinese film industry twenty years after the transfer of Hong Kong’s sovereignty from Britain to China. Hong Kong filmmakers and film companies now routinely collaborate with the mainland industry to produce for the mainland audience, prompting many creative artists and companies of the Hong Kong industry to relocate to the mainland. Based on the fundamental idea that both mainland Chinese cinema and Hong Kong cinema are constantly reshaping as a result of inter- and trans-cultural exchanges, this article adopts a bottom-up approach to re-examine the top-down-managed cultural nationalisation of Hong Kong cinema. Hong Kong (co-)produced films are increasingly devoid of local sensibilities and identities. Film companies and talents of the Hong Kong film industry, at least in the mainstream sector, are gradually incorporated into the film industry in the mainland. Notwithstanding these overwhelming tendencies, I suggest that Hong Kong cinema’s legacies exist beyond narrative strategies and genre approaches, and have started to show in film companies’ role in, and their capability of, challenging and reshaping the future of the Chinese screenscape. Specifically, through the examination of a series of film projects from Milkyway Image, a Hong Kong-based film production company, this article shows that Hong Kong cinema’s renationalisation is a process of simultaneous cooperation, negotiation, and resistance.  相似文献   

15.
Abstract

In about half a decade since May 1998, changes have taken place in the content, production, distribution, exhibition, and discourse of Indonesian cinema. During Reformasi (1999–2001), the rules and regulations of cinema authorized under the New Order government of President Suharto began to be contested and re‐negotiated. The rise of new film genres and changes in concepts about existing genres and formats took place, new discourses emerged, and different communities and institutions arose that identified themselves with certain film genres or which used the medium of film for particular means, such as a medium for advocacy of human rights issues. Five to six years after 1998, it is apparent that besides changes, there are also many continuities: many old film institutions and structures for film production, distribution, and exhibition are still in place, and topics of discourses often recall past discourses of the New Order period or those held in the newly independent 1950s. This paper considers some of the changes in the understanding of genres and formulas within horror films, and discusses modes of representation and constraints in choices of subject matter in narrative practices in contemporary Indonesian cinema.  相似文献   

16.
Visits to museums have been studied as hedonic and utilitarian forms of cultural consumption, though limited attention has been given to the access of museum collections online. We perform a unique historic analysis of the visibility of collections in a museum of ethnographic collections and compare 100 years of onsite visits to 5 years online visits. We find two main results: first, access to collections increased substantially online. From a selection of objects available both onsite and online, access grew from an average of 156,000 onsite visits per year to over 1.5 million views online per year. Onsite, the museum received 15.5 million visits in a span of a century while online, collections were viewed 7.9 million times in only the last 5 years. Second, we find a difference in consumer preference for type of object, favouring 3D onsite and 2D online (photographs of objects, particularly when showing them being used). Results support understanding of online heritage consumption and emerging dynamics, particularly outside of an institutional environment, such as Wikipedia.  相似文献   

17.
This study examined cultural reflections online of audience comments on social network sites regarding vocal talent shows in China and the United States. The study applied dimensions of cross culture to investigate audience comments on the official social networking sites of The Voice of China and The Voice. Findings reflect Hofstede’s dimensions as applied to social media and illustrate how individuals alter their “local” cultural norms in the new media environment. The study specifically enhances the exploration of cultural manifestations in cyberspace, which fewer cross-cultural studies have researched.  相似文献   

18.
ABSTRACT

Arts managers frequently use customer relationship management systems to identify early and late ticket bookers, but to date there has been no comparable investigation of spontaneity and planning through qualitative academic audience research. This paper combines two radically different datasets to draw new insights into booking patterns of audiences for contemporary arts events. Quantitative data from Audience Finder has been analysed to look for trends in early and late booking amongst audiences for contemporary art forms. Qualitative data has been drawn from the Understanding Audiences for the Contemporary Arts study, which used in-depth individual interviews to investigate the contemporary arts attendance of audience members in four UK cities. Interpretative Phenomenological Analysis was then used to draw out insights about where the purchasing point sits within the longer decision to attend. Following a review of marketing and audience research literature on the decision to attend, we present the findings from each of these analyses, looking at moments where they confirm, supplement, contradict, or say something completely outside the remit of the other dataset. We show how the timescale of the decision to attend is influenced by (1) art form conventions and price, (2) geographical region and availability of the arts, (3) attending arts events with companions, and (4) personal preference for planning or spontaneously choosing activities. We end by suggesting a new three-part model for understanding booking patterns, and considering how these insights might be acted upon by arts organisations.  相似文献   

19.
  相似文献   

20.
It is well-documented that news media (both traditional and social) have a significant impact on intercultural relations in contemporary societies. This paper compares results of two surveys where we asked Australians about their news sources. The study shows that Australian news consumers from diverse cultural backgrounds are alienated from Australian mainstream news media, increasingly relying on online and social media sources for their information. The paper situates this empirical research in the contemporary articulation of uses and gratification theory to understand audiences’ preferred media sources for news and information and the potential implications for intercultural relations in Australia.  相似文献   

设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号