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1.
摘要:运用描述性统计、词频分析、Ucinet 6.0统计软件,以美国、德国、日本为竞争对手,对上述三国2002-2011年在欧洲专利局申请运动鞋专利的发展趋势、国际专利分类号、申请人及发明人进行分析。结果表明:随着运动鞋市场多样化需求的增加,我国运动鞋专利国际申请数量有较大提高,但是尚未形成“量”到“质”的转变。我国运动鞋专利研发与竞争对手的对比表现为研究领域、共生技术交叉研究范围小;职务发明比例低;企业的运动鞋专利研发团队尚未形成、专利研发的投入与产出少;对内部技术的挖掘整合及对外知识共享障碍,使得我国运动鞋专利研发同质性过高。认为加大运动鞋研发的人才培养力度、优化企业技术创新体系、构建高绩效的研发团队、加强高校及其他科研机构与企业的联合研究,是提升我国运动鞋专利国际申请竞争力的有效途径。  相似文献   

2.
全球化背景下体育用品企业的社会责任研究   总被引:1,自引:1,他引:0  
以耐克公司为例,探讨推动体育用品企业承担社会责任的压力机制,分析体育用品企业所面临的来自利益相关者的压力和这些利益相关者的施压方式.认为承担社会责任有助于体育用品企业获得商业利益,提出推动体育用品企业承担社会责任的对策和建议.  相似文献   

3.
采用文献计量法和社会网络分析法,对我国2002~2011年学生体质研究的文献及作者特征进行探讨。结果显示:文献量呈逐年上升趋势增长,但存在地区发展不平衡现象;《北京体育大学学报》等6种体育类核心期刊是本领域高质量的科研阵地;研究内容非常广泛,研究形式侧重于定性概念型研究;作者多以独著为主,具有"分布广、核心少、团队构建不理想"等特征;高产合著作者具有"短线离散型"和"树状分支型"等特征,合著多以师生或两两组合为主,固定的合作团队极少。建议:提高科研质量、增加基金比重,拓展核心领域空间;整合智能资源、扩大合著比例,提高合作素养;深入探索,扩大高产作者比例;均衡发展,加快本领域研究的发展进程。  相似文献   

4.
运用文献计量可视化软件CitespaceⅢ,以收录于CNKI的86篇体育专利文献为数据源,梳理出我国体育专利领域的现状及前沿热点分布.结果显示:我国体育专利领域的研究起步晚,研究内容涉及到管理学、材料学等领域;研究机构合作的集聚性较低,高产作者成"一枝独秀,百花齐放"之势;研究热点集中于体育用品、专利技术创新等领域.  相似文献   

5.
采用个案分析法分析了耐克实施体验营销的五种策略:感官式体验营销、情感式体验营销、思考式体验营销、行动式体验营销、关联式体验营销;并提出耐克体验营销对国内体育用品营销创新的启示:培养独特的文化体验、塑造体验营销理念、提供能让顾客感动的优质服务、不断创新设计体验、构建完善的体验营销体系,旨在为我国体育用品企业实施营销创新、加快品牌建设进程提供有价值的参考。  相似文献   

6.
以耐克公司为例,详细介绍了运用灰色五步建模理论,判断体育用品制造业固定资产投资规模的动态量化分析方法,为现代体育用品制造业经营管理的科学决策提供了一种便捷、实效的数学工具。  相似文献   

7.
采用文献资料法和逻辑分析法,首先分析了我国体育用品企业在金融危机下外贸出口需求下降、国内消费需求降低和承担OEM业务面临的挑战及发展现状,然后分析了金融危机给体育用品企业带来的发展机遇.  相似文献   

8.
在耐克、阿迪达斯等欧美强势体育用品企业的商业竞争压力下,日本的美津浓、爱世克斯等体育品牌却能实现夹缝中求生存。重点研究日本体育用品产业的转型发展策略,能为中国体育用品产业转型发展提供借鉴。研究认为:体育文化在日本体育用品产业发展转型中发挥了重要作用,由此衍生出的体育用品企业的制度创新与文化路径选择,主要表现在建立"终身雇用"的承诺、恒久的企业文化,增强了企业员工的信心;在学习西方现代企业管理制度的基础上,建立了体育用品企业工会制度,更新了企业工人公司如"家"的观念;建立了体育用品产业的企业联盟,为企业做大做强并谋求共同的利益提供了联系基础;企业生产系统整合创新,提高了企业竞争力。  相似文献   

9.
入世后,我国中小体育用品业面临着国外知名品牌企业的竞争威胁,引起了我国业内人士的高度重视;产业集聚战略已成为提升区域竞争力的重要措施之一.以晋江运动鞋行业为例证,分析了我国中小体育用品生产企业产业集群集聚竞争优势和形成条件.  相似文献   

10.
技术创新是产业创新和产业升级的主要动力,越来越多的集群企业意识到其重要性.基于技术创新理论,运用博弈论的方法,分析了体育用品产业集群企业的两种技术创新模式:竞争与合作.然后对体育用品企业进行模拟分析,得出结论:在技术创新方面体育用品产业集群的企业间应该采用合作的方式最优,合作中率先发动企业占据优势地位.针对此结论,从体育用品产业集群的技术创新主体、创新资源、创新制度视角,提出体育用品产业集群企业有效合作并顺利实施技术创新的保障体系,旨在提高体育用品产业集群企业技术创新水平,推动体育用品产业集群向创新型、智慧型集群发展.  相似文献   

11.
The thesis mainly discusses the character of the heroine in Charlotte Brontes famous novel "Jane Eyre". There are three major parts-introduction,analysis which is the main body of the thesis,and conclusion.Jane Eyre,the heroine,is a new woman image who requires independence equality and freedom.The thesis just analyzes Janes these rebellious characters through four peroods of her experiences.First,in her childhood,she has shown her rebellious spirit.As an orphan,Jane suffers a lot of misery.Not only her aunt treats her cruelly,her cousins despise her,but also do servants have a prejudice against her.In Janes immature heart, she is unwilling to bear ill treatment.She rebels them bravely.Second,when she studies at Lowood,her rebellious spirit is exposed furtherly.Her view doest stay in Mrs Reeds,instead turns to the whole society.She makes hypocrisy of so-called charity to be discovered completely.At the same time,she declares her independent,equal rebellious thought to her friend-Helldn who endures oppression willingly.Third,she,as a governess in Thornfield Hall falls in love with Rochester-her master.During this period,her thought grows into maturity.Thought she loves him passionately,she never loses her dignity and independence for him.When she knows his mad wife still lives,she makes up her mind to leave him.For she doesnt want to become his mistress.Fourth,her refusal of St Johns proposal of marriage depicts Janes character.She knows John does not love her at all and his purpose of marriage is only to perform his great task missionary.Jane does want to become a sacrifice.She breaks traditional morality,then she goes back to Rochester.  相似文献   

12.
"Midnight"is a poem written by Archibald·Lampman,a Canadian poet,who loved nature very much,but his poor health prevents him from being very active in the outdoor life.So he is often the quite,thoughtful observer of nature in his poems.This article mainly talks about how to appreciate the poem in the following aspects:word selecting,rhyme,sentence structure and atmosphere.After reading this poem,we cannot get rid of the air of horror and mystery."Midnight" reveals another aspect of the nature:wild,rough and unknown.There is something else in the nature that can awe human beings even though we don't know what it is.  相似文献   

13.
Since the late 1960s,culture has been considered tighter with communication.Culture IS based on the community of communication.Communication involves people and their environment.Thus culture is an important factor in communication.Today with modem economic and technological development,intercultural communication is mole important than ever before. When people from different cultural background communicate with each other,their social stereotype pattern of behavior, their habits of language and thought differ from one another,because these are the possible factors that affect intercultural communications.Culture norms also change,culture may be transferred as signs but we have to study and understand the above carefially.  相似文献   

14.
The context of a word consists of the other words surrounding it and the situation in which it is used.When we come across a new word in our reading,instead of looking it up in a dictionary for its definition,we can guess its meaning from its context.  相似文献   

15.
Introduction Whatisculture?Toputitsimply,culturemeansthe totalwayoflifeofaperson.Thissimpledefinitionimplies thatculturereferstothepattersofcustoms,traditions,socialhabits,values,beliefsandlanguageofasociety.As cultureissoinclusive,itincludesvirtuallyeverythingthat agroupofpeoplethink,say,doandmake.Followingthedefinitionofsociologists,theterm culturereferstothetotalpatternofbeliefs,customs,institutions,objects,andcharacterizesthelifeofhuman community.“Cultureconsistsofallthesharedproductsof …  相似文献   

16.
The article introduces Shakespeare's tragedy "Hamlet".Hamlet wants to revenge for his father.But when the opportunity is coming,he delays his revenge.The passage analyzes the causes of his delay from Hamlet's characters.  相似文献   

17.
Chapter Ⅰ Introduction Sitting in the rocking chair,Carrie dreams her future.This is the deep impression the novel"Sister Carrie"gives us,which is written by Theodore Dreiser(1871-1945),the great American realism writer.  相似文献   

18.
当代中国武术经历了时代的沧桑和变迁,在历经了文化和历史的发展与洗礼之后,依然发展、繁衍至今。在这样一个漫长的过程中,伴随着以社会环境和社会人群价值取向为主的变迁与变化,当代中国武术的发展与当代社会的发展正逐渐的呈现出某些相背离和不和谐的表象。通过研究,我们发觉中国武术中原本一些内在的东西正在不断的被遗忘,正在不断的流逝。本文试从中国武术在当代发展中的问题境域入手,解读中国武术在当今世界和社会中存在的一些问题,希望能够从中找到中国武术发展的"合法性"或"合时性"的内在依据,以挺立中国武术的脊梁。  相似文献   

19.
论凯恩斯和他的内需理论   总被引:1,自引:0,他引:1  
社会实践是检验真理的唯一标准。诚然 ,真理的认同是社会实践的依据。在世界经济发展史上 ,西方著名的经济学家数以百计。然而 ,凯恩斯“通论”中的内需理论一直是当今世界经济学家们研究宏观经济理论的重要组成部分 ,也是企业改革 ,发展市场经济 ,扩大就业的强大动力  相似文献   

20.
提高体校学生的语素质的主要途径是课堂教学。体校语教师在教学过程中必须根据学生身心特点.设置合理的结构模式,以便顺利实现教学目标。  相似文献   

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