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1.
ABSTRACT

In this paper, I conceptualise ethical consumption applications (ECAs) as market innovations inflected in processes of configuring market actors and market (re)framings. The introduction of ECAs through the work of civil society is not only about changing frames of market exchange, but also work in the register of making ‘good consumers’ and consumers as ‘agents of change’ and moralising markets. Thus, a more accurate concept for these devices is suggested: ‘quasi’ market devices. The main aim of this paper is to analyse how consumers attached to and resisted use of ECAs designed to assist in product choices and shape responsible everyday practices. Based on qualitative fieldwork in Sweden, the article applies a methodology grounded in Science and Technology-inspired market studies in combination with Consumer Culture Theory’s (CCT) interest in identity work and sense-making associated with technology consumption. Although available at the time of the empirical data collection period of the study, all three apps were off the market during the analytic work of this paper; a major argument for focusing on barriers to acceptance of the apps and trying to conceptualise how such non-acceptance can be understood.  相似文献   

2.
ABSTRACT

Metaphors of ‘face’ are often found in South Korea’s fair trade activism, as fair trade is frequently described as ‘face-to-face commerce’ and its goal is presented as pursuing ‘global trade with a human face.’ By asking how and why fair trade relies on the metaphors of face, this article analyzes the political implications and limits of the trope. I first examine the intimate connection between gift-exchange and face based on Marcel Mauss’s analysis of the gift and I present face as a locus of symbolic recognition and politics. Next, drawing on ethnographic research into Beautiful Coffee, the largest fair trade organization in South Korea, I illuminate fair trade as a hybrid practice of ‘marketized gift-exchange’ in which the various faces of producers and consumers are produced and circulated along with market transactions. In examining the meanings of those faces, I maintain that the prevalent metaphor of face in fair trade betrays the contradictory nature of market-based solidarity that is sought through the activism to redefine the whole economic structure based on moral and ethical practices.  相似文献   

3.
ABSTRACT

Social media is abound with women writing about consumption goods and practices associated with femininity and heterosexual nuclear family life, such as being married, dressing, cooking and home decoration. This article examines how the housewife ideal can be an attractive identity in the 2010s and, drawing on the post-humanist performativity by Karen Barad (2007), it maps the material-discursive agencies that enable the re-emergence of this figure. Building on in-depth interviews with women who refer to themselves as influencers and bloggers, and visual and textual analyses of their Instagram-accounts, including links to sponsors and comments from followers, the article analyzes how the tensions between these women's real lives and their cyber lives, become meaningful in this technological culture. The breaking of boundaries between human and non-human resulting from digital technology has re-configured the housewife role by transforming boundaries between intimate and commercial practices. By focusing on the three areas: Transforming the feminine body, Transforming Intimacy, and Entrepreneurial femininity the article shows how agency emerges from within transforming practices of body, intimacy and entrepreneurship, intra-acting within this new housewife phenomenon. In doing so it discusses the negotiations and space for agency these women thought that digital technologies provided for them.  相似文献   

4.
ABSTRACT

From frequent television advertisements to posters in jet bridges all over the globe, the public is continuously subjected to messages affirming the inception of a flat, borderless world. While these discourses suggest globalization is bringing humanity together into a globally connected, cosmopolitan world order, such corporate advertisements also seek to convey the desirability and inevitability of a borderless economy in which they may roam unfettered. To illustrate how these ideas are communicated, I investigate three emblematic cases: Emirates Airlines, HSBC, and Itaú. By interrogating their public discourses, this article elucidates how powerful actors seek to construct global (or regional–global) imaginaries for consumers by deploying esthetically pleasing (and, at times, seemingly ‘subversive’) advertisements. Their ultimate effect is to demonstrate the would-be futility of attempts to regulate the spread of global capitalism or their own profit-seeking behavior. Through showing how pop-culture artifacts attempt to ‘sell’ teleological global capitalism to audiences, this article contributes to the burgeoning literature on the cultural political economy of globalization. To conclude, I briefly explore how this analysis relates to important political debates concerning agency in globalization, the feasibility of state regulation of global capitalism, and the construction of alternative global imaginaries/orders.  相似文献   

5.
ABSTRACT

Drawing upon the lived experiences of 35 female sex workers (FSW) in Kathmandu, Nepal, this article explores the performativity of sex work–mother dual identities. Performativity presents a way to rupture proscribed singular identities of being a sex worker and highlight agency through the act of expressing dual identities. Global South research has established a link between mothers’ vulnerability and the likelihood of sex work becoming the means of livelihood. Thematic analysis highlights performativity of the dual identities as well as highlighting agency of FSWs to navigate economic necessity, stigmatized societal conditions, gender inequalities, and motherhood through performativity of dual identities.  相似文献   

6.
ABSTRACT

Over the last ten years, marketing professionals have invested in various devices aimed at digitalizing the point of sale. Mobile phones, and the connection they open between the digital and physical worlds, are likely to profoundly renew the way organizations build the representations of consumers upon which they operate. This article aims to describe the new, mobile-based market infrastructure that is currently being implemented; the figures of the consumer it builds on and renews for marketing purposes; and the opportunities it offers to create a new marketing scene. We address this question by focusing on the world of physical retail. We show that online commerce websites and http cookies have enabled a connection between three traditionally separate figures of the consumer and associated marketing scenes: the consumer as an audience, as a shopping cart, or as a (loyalty) card. The smartphone carries the promise of pursuing this movement into store aisles. We show, however, that the domestication of physical geography to cultivate mobile consumers is particularly difficult, and so far based on a series of disparate attempts and experiments.  相似文献   

7.
ABSTRACT

The distinction between input-oriented legitimacy and output-oriented legitimacy (Scharpf, Fritz W, 1997. Economic Integration, Democracy and the Welfare State. Journal of European Public Policy, 4, 18–36) has been one of the most influential distinctions in political science. In this article I introduce a third arrangement supporting the legitimacy of political processes which I call promise-oriented legitimacy or, simply, promissory legitimacy. This term refers to the support political authority can gain from the credibility of promises political leaders make regarding future states of the world when justifying decisions and persuading others to follow them in their proposed course of action. Decisions gain support through claims about future development. Legitimacy crises arise if promises that were found credible become discredited and fail to motivate. I develop the concept of promissory legitimacy based on a discussion of what can be considered the most far-reaching political promissory regime of the last forty years: neoliberalism.  相似文献   

8.
ABSTRACT

This article explores the role of editorial playlists in Spotify’s streaming economy. In particular, it approaches Spotify’s playlists as container technologies – i.e. technical solutions that assemble, preserve, and transport music objects and thereby uphold logistical operations within the music industry. Such an approach seeks to complement previous research concerning playlists, which has often analyzed their emotional and affective dimensions but paid less attention to how playlists enhance calculative, mathematical, and logistical retail flows within the online music economy. On the one hand, the article considers how playlists – like containers in general – materialize principles of modularization and automation in ways that enhance control and remote oversight. On the other hand, it discusses how the playlist is far from a perfected means of measurement and control, and sometimes acts as an unruly transport device. Ultimately, the article shows how the playlist format occupies an uneasy position between order and disorder within the digital music economy which has not yet been fully accounted for in the context of music-oriented media studies.  相似文献   

9.
ABSTRACT

This essay considers the activist group FEMEN and the online reactions to their “International Topless Jihad Day” protests. Specifically, I analyze the vernacular discourses present in the Facebook group Muslim Women Against FEMEN and their counter-protests as they articulate their dissatisfaction with FEMEN’s imperialist feminism. I argue that online spaces can provide meaningful sites for Muslim women to reassert their agency alongside of, rather than despite of, their Muslim identity. Tensions over the boundaries of feminist activism help us understand how digital spaces can aid in developing a more capacious understanding of agency that actively decolonizes imperialist feminist politics.  相似文献   

10.
ABSTRACT

Olfaction has been described as one of the least studied of the senses. This has certainly proven true in Communication. This project applies Ethnography of Communication and Cultural Discourse Analysis to examine the role that olfaction plays in the cultural meaning systems of two speech communities: residents surrounding the Gowanus Canal and bereaved parents. The cultural hub used to explore the cultural significance of olfaction in both speech communities is feeling. The analyses illustrate how emotions are tied to associated sensations and further become activated through radiants of dwelling, relating and acting. The analysis also shows how olfaction may serve to unify and separate members of a community. The significance of this research encourages stretching the boundaries of communication studies by examining the less studied physical senses and the boundaries of Cultural Discourse Analysis by providing distinctions that others can incorporate when examining feelings.  相似文献   

11.
Abstract

This article problematizes the theoretical assumption of communication-as-symbolic that delimits the way identity is theorized. I argue that deconstructing identity requires moving beyond the symbolic construction of social categories, and instead focusing on how a perceptual and embodied subject is constituted through communication. Informed by Merleau-Ponty's phenomenologically driven approach to critical inquiry, I present a multimodal approach that reveals how perceptual subjectivity and the reflexive body are constituted within, and constitutive of, the symbolic mechanisms of social construction. Utilizing various examples pertinent to intercultural communication, I theorize cultural identity through the perspective of communication-as-embodied.  相似文献   

12.
ABSTRACT

Drawing on a pragmatist approach to pricing, this article discusses the impact of cost-effectiveness analysis (CEA) in the pricing strategies of pharmaceutical companies. Through an analysis of the human papillomavirus (HPV) vaccination, this article illustrates the strategic appropriation of evidence-based medicine (narratives and practices) that pharmaceutical companies have undertaken to enhance the value of their products. While governments are concentrated on the measurement of costs and efficiency (cost-effectiveness), companies attempt to find the threshold of effectiveness that supports their estimation of value. I have called such mode of calculation, price-effectiveness. Pharmaceutical companies engage in different ways with CEA in devising their own price strategies. First, CEA is used as an instrument to raise HPV vaccines as a matter of interest for health authorities. Second, companies produce models to maximise the effectiveness of their products. Third, the expense side of CEA has opened an opportunity to represent some conditions as diseases in order to increase the potential value of the vaccine, expressed in a higher price. Debates and practices of pricing offer a unique opportunity to trace how particular forms of quantification have become the common ground in the demonstration of value in healthcare and the adaptation of companies.  相似文献   

13.
ABSTRACT

This article develops the notion of the intimacy of surveillance, a characteristic of contemporary corporate marketing and dataveillance fueled by the accumulation of consumers’ economically valuable digital traces. By focusing on emotional reactions to targeted advertisements, we demonstrate how consumers want contradictory things: they oppose intrusive and creepy advertising based on tracking their activities, yet expect more relevant real-time analysis and probabilistic predictions anticipating their needs, desires, and plans. The tension between the two opposing aspects of corporate surveillance is crucial in terms of the intimacy of surveillance: it explains how corporate surveillance that is felt as disturbing can co-exist with pleasurable moments of being ‘seen’ by the market. The study suggests that the current situation where social media users are trying to comprehend, typically alone with their devices, what is going on in terms of continuously changing algorithmic systems, is undermining public culture. This calls for collective responses to the shared pleasures and pains while living alongside algorithms. The everyday distress and paranoia to which users of social media are exposed is an indicator of failed social arrangements in need of urgent repair.  相似文献   

14.
Abstract

This essay discusses Nietzsche's tragic moral psychology and its significance for liberal political philosophy. In the essay, I sketch out what I view to be the basic features of Nietzsche's tragic psychology, which is strongly opposed to the Socratic and Stoic traditions, and I show how this perspective can be distinguished from the moral psychology that informs liberalism's position on issues such as personhood and political history. I conclude with a few suggestions for viewing Nietzsche's thought as a necessary corrective to a certain dogmatism that still inhabits liberal theory, in this way enabling liberal thought to conceptualise human nature and the human good in more creative and complex ways.  相似文献   

15.
ABSTRACT

This article examines the ways in which middle class Muslims in Turkey talk about Islamic ‘community’ and analyses these discourses in relation to the phenomenon of market Islam. The evidence is drawn from the author’s ethnographic fieldwork with donors, managers, and volunteers of a government friendly Islamic NGO, the Light House (Deniz Feneri Sosyal Yard?mla?ma ve Dayan??ma Derne?i) in 2009–2010, followed by subsequent trips in 2013 and 2015. I argue that Islamic charity is not merely a calculative economic behaviour or a reflection of deep-seated religious values, but rather a performative site of market Islam. In seeking to reconcile a faith-based understanding of charity with diverse interpretations of the neoliberal economy, I show that middle-class Muslims adhered to two discourses of ‘community’: whereas donors saw charitable giving as a market-enhancing mechanism, NGO managers defined their charitable work as part of an Islamic project focused on economic redistribution. Although they conceptualized the relationship between faith and markets in divergent ways, both discourses of market Islam posit ‘community’ as an intrinsic component of governing the poor in Turkey.  相似文献   

16.
Abstract

Michel Foucault argues that it is not sex but death that is the true taboo in the modern, biopolitical era. The result is that regular death has been privatised and institutionalised, wars are waged in the name of life, capital punishment has become a scandal, and suicide has become a problem for sociological and psychiatric analysis rather than law. In contrast to the dominant view, Foucault portrays suicide not as a mark of pathology but as a form of resistance (tragic or pleasurable) to disciplinary power, and argues for an aestheticisation of voluntary death as part of a beautiful life. Through a reading of the writings of Québecoise author Nelly Arcan, this essay presents but also critiques and expands upon Foucault's accounts of suicide, exploring the thesis that the pathological model of suicide produces the subjects that it intends to treat.  相似文献   

17.
Abstract

The Product (RED) campaign raises money to fight AIDS in Africa by helping to sell brand-name merchandise to affluent consumers. This paper examines the racialized representations of the (RED) website and the campaign's use of a consumer–celebrity fund-raising model. Through the analytical lens of critical cultural studies, I argue that (RED) commodifies Africans and “African-ness” under a celebratory guise, and reinscribes a narrative of Africa as a “problem child.” The campaign paradoxically trades on the very disparities of global capitalism that propel the AIDS crisis. It is central in (re)producing the human consequences of globalization, shoring up a symbolic and material marketplace marked by extreme poverty and extreme consumption.  相似文献   

18.
ABSTRACT

This article examines the notion of interculturality in face-to-face, multilingual, ordinary interactions. The focus is on how participants perform constituent actions by reference to members’ normative expectations to a specific membership category. Employing ethnomethodology and conversation analysis, this article elucidates interculturality is an interactional achievement in interaction. More specifically, I describe interactional practices for doubting others’ nationality and accounting for doubts accomplished by particular interactional practices in a specific interactional position. Analyzing these interactional contingencies produced by participants demonstrates that members’ practices to make interculturality relevant in a temporal unfolding of the activity and shows how they reflexively use interculturality as a resource for constituent actions. This study contributes to the existing literature on the interactional construction of international and intercultural communication, and on the situated, sequential, and embodied organization of interculturality.  相似文献   

19.
ABSTRACT

This special issue of the Journal of Cultural Economy focuses on the digitalization of consumption and its social, cultural, ethical, political, and gendered implications. It thus answers the call for more research on how digital devices spread from the purely personal domain to multiple sociocultural domains. Through their use, new cultural practices have emerged between consumers and these devices, and devices and markets, that lead to change, in terms of consumer demand, consumption norms, and issues of ethics, culture, and power. Closely examining the role that devices play in consumption behavior enables us to address the supposed manipulative power of hi-tech companies, infrastructures, and systems at the global level, and the view ordinary market actors hold of digital appliances as empowering tools at the local level. The papers in this volume bridge ‘actor network theory' and ‘consumer culture theory' from the perspective of market ‘agencements.’ Ruckenstein-Granroth and Beauvisage-Mellet, and Arriagada-Concha focus on the device-mediated relationship between large digital market infrastructures and consumer behavior; Petersson McIntyre and Licoppe unveil the societal and cultural underpinnings of digitalized markets. Last but not least, Sörum and Soujtis address the political dimensions and implications of our new digital consumer equipment and society.  相似文献   

20.
ABSTRACT

This paper explores how pricing has historically been involved in the making up of persons and how the ability to ‘personalize’ price is reconfiguring the ability of markets to discriminate. We discuss a variety of contemporary pricing practices, and three types of personhood they produce: generic, protected, and transcontextual. While some contemporary developments in pricing draw on understandings of the person that are quite familiar, others are novel and likely to be contested. We argue that many newer pricing techniques make it harder for consumers to identify themselves as part of a recognized group. We conclude that contemporary price personalization should be understood in terms of the intensification of individualization in combination with dividualization, and as such, contributes to novel and consequential forms of classification.  相似文献   

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