共查询到20条相似文献，搜索用时 202 毫秒
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研讨会举办了"全球传播时代的国际传播战略转型"、"区域和城市形象传播"、"大数据时代的全球舆情新趋势"、"中国梦的国际传播"、"中国核心政治话语传播"、"中国媒体本土化战略"等四个专题分论坛和两个圆桌会议。(摄影徐讯) 相似文献
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正随着中国城市化进程的加快,城市形象传播的危机应对也作为重要课题被提出。一直以来,城市形象传播多是以政府的宣传部门为主,引导主流媒体对城市新闻、城市活动进行报道宣传,因而传播内容与过程在某种程度上说是可控的,形象危机频发的概率较小。但在移动互联网产业快速发展的当下,媒体环境发生了巨大变化,传播渠道日益多元化,传播速度越来越快,传播内容日益透明,城市形象传播面临着很大挑战。一盘"天价虾"、一个 相似文献
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Yuping Mao Ericka Menchen-Trevino 《Journal of International and Intercultural Communication》2019,12(3):248-266
Although languages and cultural boundaries circumscribe the reach of news, global news regularly flows across geographical boundaries at high velocity, particularly on social media. This research explores the role multicultural individuals play in global news flows on the Twitter social media platform. We examine the case of a Chinese documentary film about pollution. Through a quantitative network analysis, we identify the key opinion leaders in the Chinese and English language discussion of the film on Twitter. An in-depth qualitative analysis was then conducted on the opinion leaders to understand their different strategies and practices for constructing and disseminating global news. 相似文献
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《Journal of International and Intercultural Communication》2013,6(1):61-81
Abstract Global perspectives and national approaches have dominated studies of climate-change communication, reflecting the global nature of climate change as well as the traditional research focus on national media systems. In the absence of a global public sphere, however, transnational issue attention is largely dependent on regional media systems, yet the role this regional dimension plays has been largely overlooked. This article presents a comparative study of climate-change coverage in three geo-cultural regions, The Middle East, Scandinavia, and North America, and explores the link between global climate-change communication and regional media systems. It finds that regional variations in climate-change communication carry important communicative implications concerning perceptions of climate change's relevance and urgency. 相似文献
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ABSTRACT This article offers a textual analysis and semiotic reading of the Rich Kids of Tehran's (RKOT’s) Instagram page. Contributing to scholarship on Iranian youth media practices, this article interrogates how the RKOT navigate urban and rural space to engage in everyday processes of resistance against global and local systemic oppression. Grounding their visual representations on Instagram in historical and cultural context, the author questions how and when quotidian actions are transformed into political transgressions when posted on social media. This article emphasizes the RKOT's agency in shaping their brand by analyzing representations of gender performance, intertextuality, and national identity on Instagram. 相似文献
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《Journal of Cultural Economy》2013,6(2):217-219
Branding is an economic and cultural process. Branding endows goods and services with value which corporations protect as their intellectual property, enabling brands to support share prices and be traded as assets in takeovers and mergers, at the same time as they serve to differentiate products competitively in the marketplace. Yet this ‘brand value’ depends on cultural perceptions of the meaning and worth of a brand. More than the unique image or positioning of a brand being maintained relative to others of its kind, such perceptions may involve the expressive and emotional attachment of consumers, and this may be very widely shared. This paper argues that, with certain brands, such shared attachment can occur on a national basis, so that they become symbols of national belonging. Whereas consumers attribute a putative foreign national origin to some global brands – for example, Harley-Davidson is unequivocally ‘American’ – they relate to other brands as expressive of their own national origin. This identification often persists even when national brands are taken over by global corporations, since the brand's association with the nation is a major dimension of its value, or the ‘brand equity’ which the new global owner has paid for, and intends to capitalise upon. The paper examines instances in which this has happened in Australia, such as the traditional brand Vegemite, long ago acquired by Kraft, and also cases where the Australian associations of a brand have been exploited in establishing its global identity, notably Foster's Lager. 相似文献
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城市文化是一座城市的核心竞争力和名片,而古都代表着一座城市辉煌灿烂的历史,浸透着不同阶段不同程度上的中华传统文化。随着新媒体时代的到来,微信等新媒体为古都城市文化的传播提供了新的载体和呈现形式。以古都洛阳历史文化资源点的微信公众号为例,选取代表古都洛阳城市历史文化形象的20个历史资源点的公众账号,从组织机构定位、信息发布、内容构成三方面分析,发现了洛阳历史文化资源点微信公众号在意识形态、传播内容、传播效果和运营管理等方面的问题,并力图提出更为有效的解决方案。 相似文献
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Jonathan Beller 《Culture, Theory & Critique》2013,54(1):91-106
Cinema marks a profound shift in the relation between image and text – indeed it is the watershed of the subjugation of language by image. Cinema as an innovative shift in both industrial capitalism and cultural practice marks, therefore, the restructuring of language function in accord with the changing protocols of techno-capitalism. The ‘talking cure’, otherwise known as psychoanalysis, is itself a symptom of cinema. As a precursor for TV and computing and Internet, cinema transacts value transfer across the image utilising a production process that can be grasped as founded under the rubric of what I call ‘the attention theory of value’. The deterritorialised factory that is the contemporary image, is an essential component of globalisation, neo-imperialism, and militarisation, organising, as it were, the consent (ignorance of) and indeed desire for these latter processes. Thus ‘cinema’, as a paradigm for image-mediated social production, implies a cultural turn for political economics. It also implies that it is the interstitial, informal activities that transpire across the entire surface of the socius as well as in the vicissitudes of the psyche and experience that are the new (untheorised) production sites for global capital – and therefore among the significant sites for the waging of the next revolution. 相似文献
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Srividya Ramasubramanian Marissa J. Doshi 《Journal of International and Intercultural Communication》2017,10(3):183-200
This study focuses on how and why Indian American immigrants engage with movies from their home country in a transnational global context. Existing literature has focused on lack of host language proficiency as the primary reason for ethnic media consumption. We suggest that for Indian Americans, the motivation for consuming Indian films is driven by ethnic performance rather than language proficiency. A survey was conducted with Indian Americans to explore the relationships among Indian movie consumption, acculturation indices, language proficiency, and ethnic performance. Results show that ethnic performance is a stronger predictor of Indian movie consumption than language proficiency and acculturation indices. 相似文献
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《Journal of Cultural Heritage》2007,8(2):170-175
This work faces the problem of detecting decay zones from color images of stone materials. In Cultural Heritage, the extraction of degradation regions from images of ancient monuments represents an important step forward in studying and analyzing the state of preservation of historical buildings. Generally the decay diagnosis is provided by “naked eye” analysis done by expert scientists “walking around” the artifact and recording the conservation state of each individual element they observe. In addition to this kind of investigation, the application of an image segmentation strategy to color images of stony materials can be used in order to extract regions characterized by a visible chromatic alteration, changes in color, for example, as oxidation or concretion. This paper features a color image segmentation approach founded on the fast marching numerical method. We have applied this technique for its possibility to work locally, that is, only the contour of the region under study is processed. In addition to this method, we present a global approach, that is, the possibility to extract decay regions from the entire image; these regions are spatially disconnected but with similar colorimeter value. The main aim of the present work is to provide a tool that helps the expert to contour the degraded regions. In this sense even if the results of the proposed procedure depend on the expert evaluation, the approach can be a contribution to improve the efficiency of the boundary detection process. The study case concerns the impressive remains of the Roman Theatre in the city of Aosta (Italy). In the image segmentation process the color space L*a*b* is utilized. 相似文献
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Universities worldwide are facing enormous strains as a result of increased external expectations where global visibility should be mixed with local and regional utility. In debates on the future of higher education, becoming an entrepreneurial university has been highlighted as a novel – although perhaps a more hybrid – way to deal with this challenge. However, while the label entrepreneurial points to an image of the university as a dynamic free agent shaped in the interplay between dynamic environments and internal flexibility, the current article takes a more critical view on the factors conditioning universities with the ambitions of becoming more entrepreneurial – particularly those of more recent age and less academic standing. For these institutions it is suggested that the university ideal of being entrepreneurial may lead to a situation of strategic inertia characterized by an institutionalized ‘lock-in’ with few alternative development paths. 相似文献