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1.
Abstract

By the metric of average home attendance, the Portland Thorns of the National Women’s Soccer League are the most popular women’s professional sports team in the world. This paper investigates that distinct sports context through a mixed-methods case study of Thorns fandom, asking what fans themselves perceive to be salient elements of a successful fan culture for women’s professional soccer and what motivates their fandom. Drawing on survey data that are contextualized by ethnographic observations and interviews, we offer an interpretive analysis of ways Thorns fandom hybridizes elements of traditional and alternative sports fandom. Our findings highlight the emphasis Thorns fans put on quality soccer in a professional atmosphere where fans themselves create the supporters culture, along with the symbolic importance to fans of identifying with values such as gender empowerment, diversity and inclusion. We discuss ways these themes might offer and inform alternative models of sports fandom.  相似文献   

2.
随着人民生活水平的提高,人们越来越具备有钱和有闲的消费条件,如何把具备消费条件的潜在体育迷变成现实的消费者,赛事经营管理者必须充分考虑消费影响因素。本文采用文献资料等研究方法,分析了体育迷的体育赛事消费行为影响因素。研究发现:消费行为的影响因素有体育迷消费动机、身份突显、心理依附、体育代表队的认同、体育代表队的承诺、卷入度,并得出体育营销者要想使体育迷在赛事消费中投入更多的时间和金钱资源,必须了解消费者的动机过程,体育迷身份的显著性,体育迷对体育代表队的依附、认同和承诺的程度,体育迷卷入水平的结论。  相似文献   

3.
The issue of sports mascot loyalty, especially to those mascots considered offensive, was investigated through fan identification theory, and applied to the mascot controversy at a large university in the United States. Replicating a previous university survey on the mascot question, a survey of current university students (N = 3616) revealed a strong relationship between mascot loyalty and fan identification, particularly related to one’s perceptions of ‘belonging to the university sports family’, and ‘associating with sports fans’ of the university. Other important findings include age differences and the marginalization of Asian-American fans. The implications and applications of these findings were discussed.  相似文献   

4.
Uncertainty is a fundamental component of spectator sport fandom. While it may draw some fans to an event, it can be frustrating for others, as fans have little control over how preferred teams perform. As a means to cope with this unpleasant state, some sport fans perform superstitions or create rituals. Little is known, however, how such beliefs and behaviors impact the sport fan experience. In the current study, the authors explored sport fan superstition within the context of mediated team sport spectatorship through a multi-study quantitative approach. The results of Study 1 validated a multidimensional model of sport fan superstition, and superstitious behavior positively impacted in-game mood states for fans of winning and losing teams. In Study 2, the authors tested the dimensionality of sport fan superstition through segmentation and uncovered consumption differences and attribution differences for fans of winning and losing teams. Superstitious behavior was once again an influential factor, as those who behaved more superstitiously were more likely to attribute outcomes to external sources such as referees and fate.  相似文献   

5.
This study explores how women sports fans have engendered a boom of US advertising images and narratives that comply, confound and resist traditional gendered roles. Against the backdrops of the gender regime and hegemonic masculinity, this analysis interrogates female fan typologies to illustrate how female fandom is constructed and constrained through advertising. This piece focuses on five television advertisements broadcast throughout the 2015–2016 NFL play-offs and NCAA tournaments. This article also explores online responses to the ads to indicate how commercial interests reflect our popular imagination regarding female sports fandom. Often, these images reinforce female fans as mothers, love interests and objects while idealizing heteronormative, feminine physical attractiveness. These strategies position female fans not as agents but as fans in relation to the hegemony. Ultimately, this reasserts men as privileged, authentic sports fans even as women’s presence and access to sports is legitimized.  相似文献   

6.
This essay focuses on the contexts away from the stadium where fans congregate, organise, develop and learn to perform their fandom. I define the concept of performance and show how it applies to fandom. I describe how, in small to medium scale, face-to-face settings, fans are able to form bonds and validate each others’ fandom. For some, fandom is an extension of playing the game as in Holland, where one might play in the amateur ranks of one of the famous professional teams. In Italy, organised fandom follows from a history of neighbourhood social clubs. I describe the Roma Club Testaccio as the epicentre of Roma fandom, and how it serves to educate fans in Roman-ness. Hardcore fan clubs support the team home and away, and I describe one of my own intense experiences travelling on the bus with some of the most notorious hardcore fans in Italy. Italians can also visit the grounds at which their beloved team practices and where they can catch a glimpse of the players up close, and connect with other devotees. As these snapshots demonstrate, the social gatherings of fans away from the football stadium are where fandom takes shape.  相似文献   

7.
《Sport Management Review》2017,20(4):408-421
While a majority of team identification studies have focused on the influence of psychological connection on organizational objectives, it is important to also examine the influence of team identification on fans in terms of their well-being. Considering the latter, there has been a relative lack of inquiry into how identified fans cope with identity threat, such as program scandal. In the current study, the author uses autoethnography, an interpretive ethnographic mode of inquiry, to examine her Syracuse University Men’s Basketball fandom and her reaction to sanctions imposed on the program in 2015. In doing so, the author finds that she relied on multiple emotion-focused coping strategies over a one-year period to deal with identity threat until a series of positive team-related events restored her identity. The author also finds that her role identities as fan and scholar frequently conflicted one another. Theoretical, methodological, and managerial implications of the current study are discussed.  相似文献   

8.
《Sport Management Review》2020,23(4):719-735
Sport has the capacity to intimately engage fans, deliver intensely emotional experiences, and create attachments to athletes and teams. This connection can be threatened by a number of actions or incidents, including scandals, and fans may engage in a range of behaviors to protect their identification. The purpose of this study is to explore and explicate the concept of fan empathy and illuminate the processes that fans engage in that lead to an empathetic response. Using data from online discussion forums and in-depth interviews, the authors examined empathy in the context of athlete misbehavior and indiscretions. Results provide evidence for the concept of fan empathy as both a cognitive and emotionally focused response, extending the current knowledge of fan behavior. Further, the findings reveal five sensemaking processes that facilitate an empathetic response in the context of inappropriate athlete behavior. This research has implications for sport managers seeking to manage and maintain relationships with fans, including in the face of actions or behavior that might threaten fan identification and association with the sport entity.  相似文献   

9.
In this study, the authors empirically test a model of sport behaviour that integrates both team identification and a network theory approach to understand attendance at intercollegiate ice hockey games. Grounded within the brand community triad, ego network data were collected among attendees to measure the fan-to-fan connections that constitute the horizontal relationships of brand community participants. Additionally, a multidimensional team identification measure was used to illustrate the vertical relationship between individual and team. Both measures were included in a structural equation model to test how both fan-to-fan and fan-team relationships explain attendance. The results from the model support the salience of both dimensions of the brand community triad, suggesting that understanding sport fan behaviour necessitates including both psychological and structural elements of behaviour. Future suggestions for extending the study of sport fans through structural networks are discussed.  相似文献   

10.
《Sport Management Review》2020,23(2):215-228
Group identities do not remain stable over time and team identity is no exception. As researchers have acknowledged team identity formation and maintenance as ongoing processes, it is equally important to explore how fans navigate threats to team identity. The purpose of this study is to understand how fans’ team identity was impacted by identity threat. The authors used digital ethnography to investigate how fans of the National Football League (NFL) Rams processed the identity threat presented by the team’s potential cross-country relocation from St. Louis, Missouri to Los Angeles, California. Based on analysis of fans’ real-time responses (via online discussion board), the authors found that fans’ team identity changed in meaning and importance as a result of the threat. The findings have theoretical implications for the study of team identification, particularly concerning the evaluative nature of identity, the relationship between team and place identity, and the inclusiveness of the group in team identity.  相似文献   

11.
ABSTRACT

Sports fans sometimes feel shame for their team’s moral transgressions. In this paper, we investigate this phenomenon. We offer an account of sports fan shame in terms of collective shame. We argue that this account is superior to accounts of sports fan shame in terms of shame for others and shame for oneself. We then argue that accepting the role that sports stars play in bringing about the collective shame amongst their fans provides a new way of justifying the claim that sport stars are subject to special moral obligations.  相似文献   

12.
Material objects and football fandom are intimately linked. As a repository of emotion, memorabilia holds value as a marker of identity. For many football fans, the conception of ‘home’ is integral to their identity. Despite its centrality to football fans’ construction of identity, the notion of ‘home’ has received little attention from sports scholars. Drawing on recent work in cultural geography, this paper employs concepts of home to explore the ways in which materiality holds identity for football fans. Evidence from New Zealand-based fans of European teams displays how material objects are able to collapse distance between fans and their club, acting as palimpsests for memory and narratives for significant emotional experiences. Embedded in the New Zealand home of the fan, memorabilia resides as an emotional bridge to their football home locality, stadia and supporters.  相似文献   

13.
Academics have created typologies to divide association football (soccer) fans into categories based upon the ‘authenticity’ of their fandom practices. One of the main requirements of ‘authentic’ fandom has been assumed to be match attendance. The goal of this paper was to critically assess this assumption by considering how fans themselves talk about the significance of match attendance as evidence of ‘authentic’ fandom. In the light of the fact that the voices of English non-league fans on the ‘authenticity’ debate have so far been overshadowed by the overbearing focus of much previous research on the upper echelons of English soccer, an e-survey was conducted with 151 members of an online community of fans of English Northern League (NL) clubs (a semi-professional / amateur league based in North East England). Findings revealed that opinion was divided on the constituents of ‘authentic’ fandom and match attendance was not deemed to be the core evidence of support for a club by 42% of the sample. Elias (1978) suggested that dichotomous thinking hinders sociological understanding and it is concluded that fan typologies are not sufficient for assessing the ‘authenticity’ of fan activities.  相似文献   

14.
《Sport Management Review》2014,17(4):455-469
Social media provide fans with an additional means to engage with their team and are a valuable forum for sport organizations to better understand fan motivations and strengthen fan relationships. This study contributes to emerging research on the nature of social media use by revealing the motivations underpinning the desire of fans to communicate on the Facebook sites of several National Basketball Association (NBA) teams. Our findings indicate that fans exercise four key motives as they draw value from the social media enabled connection to the team: passion, hope, esteem and camaraderie. Further, and in light of our understanding of these motives, we identify how this platform can be used to facilitate interaction, a key construct in relationship marketing. A content analysis, using a netnographic methodology, was undertaken to explore online comments by fans of eight purposefully selected NBA teams over a two-week period during the off-season. This period represents strong potential for isolating highly identified fans who are motivated to seek engagement and interaction. Implications for sport managers to further relational goals are identified.  相似文献   

15.
《Sport Management Review》2019,22(5):736-747
Given the growth in the female sport fan base of North American major league sports and the development and expansion of women’s team-related apparel, the purpose of this study was to examine women sport fans’ perceptions of team apparel. The authors collected data through in-depth interviews with 16 Canadian women who self-identified as fans of professional sport teams. They perceived a lack of options in team apparel, despite the development of women’s clothing lines. Analysis of the aesthetics, symbolism, and instrumentality of team apparel using a third-wave feminist approach provides socio-cultural explanations for women fans’ dissatisfaction with existing offerings. This approach advances understandings of the social circumstances shaping women’s sport experiences as fans and the impact of gender on consumer engagement. Results suggest that sport teams need to recognize the diversity of women’s gender identities and expressions and provide a wider range of clothing that demonstrate their status as authentic fans.  相似文献   

16.
《Sport Management Review》2014,17(3):292-309
Ritual behaviors connected to sporting events and teams are a commonplace example of ‘co-creation’. While largely positive, some of these ritual behaviors can be against team and public interests. This raises the issue of if, and how, teams should seek to manage rituals. This paper reports on two studies of sports fans undertaken to examine: (a) how widespread ritual behavior is; (b) how rituals form and why; and (c) the relationship between engagement in ritual behavior and other desirable attitudes and behaviors. The main findings are that ritualized behaviors are very common, largely fan-developed, and can form very quickly. A positive relationship was found to exist between ritual behavior and outcomes such as satisfaction, team identification, merchandize expenditure and game attendance. Longitudinal tracking of individual fans suggests that ritual behaviors drive those outcomes, rather than the inverse.  相似文献   

17.
Hegemonic masculinity would suggest that sport fandom is the exclusive domain of men and women are subordinate. Yet, it is apparent that women make up a significant portion of the professional sport spectator market. As such, it is important to systematically examine the role of hegemonic masculinity in the female sport fan experience. The purpose of this paper was to document, explore, and reflect upon personal experiences of female sport fans using a collaborative self-ethnography approach. Over a period of 3 months, we documented our experiences attending professional sport events (e.g., Major League Baseball, Canadian Football League) in the United States and Canada. Analysis of the data occurred through a process of sharing and critical reflection of our narratives. We identified three common themes that defined our experiences as female sport fans: (a) negotiating our definition of being a sport fan, (b) female sport fan as “the outsider”, and (c) marginalisation of other women. Our work provides some insight into the lived experiences of female sport fans. Discussion of the findings is intended to shed light on the conversation regarding hegemonic masculinity within the sport fan literature.  相似文献   

18.
Traditionally, football and fandom have been male domains and celebrations of masculinity. So far there has been some sociological and historical research on women's football; however, little is known about women's fandom, in particular about its formation and development. This article focuses on the historical development of a Danish women-only fan group called ‘The Female Vikings’, which support a professional football club, Lyngby Boldklub (BK), in a city north of Copenhagen. The article explores the backgrounds and motivations of female fans, as well as their ways of staging femininity in a man's world. Drawing on available information about football and fans in Denmark, we have reconstructed the developments of both Lyngby BK and its supporters. Special focus was placed on the histories and cultures as well as the experiences of female fans in this club. Insights into the foundation of the women's fan group were provided by problem-centred interviews which also contained open questions. The foundation and activities of the Female Vikings show how women can perform gender in the fan's stands and how they play a significant role in the fan movement. The interviews also reveal the loyalty of the female fans during the club's ‘crisis’ and their ‘collective memories’.  相似文献   

19.
Despite claims that local and transnational supporters in the English Premier League (EPL) may be closer to each other in terms of commitment and ‘authenticity’, than often imagined, our knowledge about how transnational fans, as one of EPL’s global components, responds to other global developments in the league is limited, given what is known about traditional fans’ meeting with EPL’s ‘global powers’. This research investigates perspectives and attitudes of transnational fans; a set of Norwegian Liverpool supporters, and their experiences of the club’s ‘foreign’ ownership, as articulated on an interactive message board. Crucially, whereas the attitudes towards ownership are mixed, the findings suggest an adoption of ‘traditional’ fan cultures, and reinforce claims that local and transnational fan cultures perhaps are closer, and display more similarities, than imagined. Certain findings also strengthen the argument sustaining that ‘authentic’ fandom should not solely be seen in terms of geographical origins or presence inside stadiums.  相似文献   

20.
Abstract

Based on ethnographic research with supporters’ groups in the US, this article explores how Ultra and other global models of fandom are being appropriated by soccer fans in the US and Canada. I argue that these fans enact more than stylistic expressions of fandom but instead contest the boundaries of locally accepted models fandom. Most notably, organized soccer supporters in the US reject the notion of being simply consumers of sports entertainment and see themselves instead as stakeholders in the teams they follow and as de facto constituents that the clubs need to be accountable to. At the same time, the global and local organizational structures and histories of professional soccer confront these fans with specific restrictions in how they are able to articulate their interest as fans.  相似文献   

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