共查询到20条相似文献，搜索用时 31 毫秒
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Beverly J. Geckle 《期刊图书馆员》2017,72(1-4):57-64
ABSTRACTA study of job advertisements for technical services librarian positions provided insight into critical aspects of the library profession, issues that affect the work life of academic librarians. A review of several hundred job ads with a focus on job titles revealed problems with the use of terminology and the actual conceptualization of positions. Based on the ads reviewed, libraries also appear to be raising their expectations for types of knowledge and skills required and personal qualities desired. 相似文献
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In this article we extend recent work on exposure to campaign advertisements, comparing the effects of television ads, radio ads, and campaign-related e-mails using an unusual panel data set that provides information on multiple media sources. Our findings, which control for the endogeneity problem that has plagued much work in political communications, confirm that media exposure does affect citizen attitudes. We also find additional evidence that the medium matters, with exposure to television ads tending to undermine system-supporting attitudes, whereas exposure to radio ads has an overall positive effect; contrary to expectations, the “new medium” of campaign e-mails had no discernible effect. 相似文献
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This study investigates the extent to which the skills and proficiencies mentioned in ACRL's Standards for Proficiencies for Instruction Librarians and Coordinators are represented in a current sample of instruction librarian job advertisements. Advertisements from U.S. academic institutions posted on the American Library Association's JobLIST site were collected over a period of six months. Results from a content analysis of these advertisements as compared to the Standards reveal trends in those skills which are in-demand. These results add support for the importance of collaboration, instructional design, leadership, and subject expertise as they relate to instruction and demonstrate that not all skills identified as crucial for instruction librarians within the Standards are typically indicated within the content of a job advertisement. This research will be of interest to library science students, job seekers, LIS faculty, and employers hoping to attract qualified candidates to fill library instruction-related positions. 相似文献
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Meghan Dougherty 《广播与电子媒介杂志》2013,57(3):435-437
This study examines gender role and sexual content in television advertising messages, and the cognitive elaborations of adolescents processing these messages. Adolescents viewed and commented on television advertisements of beer and non-beer products in the contexts of sports and entertainment programming. Results found that a majority of the ads contained traditional gender role content. Fewer ads combined sexual with traditional gender role content. The adolescents' comments criticized female imagery, while their comments on male portrayals were relatively neutral. More than half the respondents challenged ad content, including product claims, realism, and production techniques, with females counterarguing more than males. 相似文献
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Rachel Turner 《Cataloging & classification quarterly》2020,58(6):591-602
AbstractTo determine the state of the cataloging job market, this study compares job advertisements from August 2016-August 2018 advertising for jobs with cataloging in the title, metadata in the title, and cataloging and metadata in the title. Given ongoing concerns about the impact of metadata jobs on the cataloging job market, this study asks the questions: Are cataloging jobs in fact “disappearing” and becoming metadata jobs? Are entry-level jobs disappearing, perhaps contributing to the idea that there is a lack of qualified catalogers? Is there a difference in position level between cataloging and metadata job advertisements that can account for a lack or perceived lack of available cataloging jobs? Are there more entry-level or mid/supervisory positions advertised? Are cataloging and metadata jobs really separate, or should they be considered one position called cataloging and metadata? 相似文献
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This study tested for intermedia agenda-setting effects among explicitly partisan news media coverage and political activist group, citizen activist, and official campaign advertisements on YouTube—all in support of the same candidate. The setting for this investigation was the political activist organization MoveOn.org's “Obama in 30 Seconds” online ad contest, which was held during the 2008 U.S. presidential election primaries. The data provided evidence of first- and second-level agenda-setting relationships. Partial correlations revealed that the citizen activist issue agenda, as articulated in the contest ads, was most strongly related to the partisan media coverage, rather than to the issue priorities of the official Obama or MoveOn.org ads on YouTube. These results extend the intermedia agenda-setting framework to political activist communication efforts and consumer-generated content. 相似文献
8.
《Public Library Quarterly》2013,32(3-4):59-73
ABSTRACT This article investigates requirements and responsibilities for public library youth services librarians. Position advertisements were published in American Libraries in five-year increments, from 1971 to 2001. Youth services librarian positions were analyzed as to changes in position titles, education requirements, job responsibilities, and personality characteristics. Findings suggest that the number of advertised youth services positions is increasing, and job titles are changing from the specific “children's services” to the more generalized “youth services.” Advertised responsibilities of the youth services librarian have consistently emphasized collection management and administrative duties, and many advertisements place a heavy emphasis on personality traits. 相似文献
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Ronald Bishop 《The Communication Review》2013,16(3):212-230
A textual analysis was performed on the first five advertisements from Vonage’s “Crazy Generous” campaign. The ads ask the audience to consider what happens when co-optation is itself deployed as a promotional tool. Three primary themes emerge: the main character is Vonage’s “house hippie”; interacting with him is a “sanitary act”; and that by coaxing the main character to take a job with Vonage, the company has has restored social order. 相似文献
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Digital Humanities (DH) is a relatively new and dynamic field that involves a wide range of disciplines. There is a need to identify a set of competencies for professionals in this growing field. The purpose of this study is to assess the current state of required and desirable qualifications and knowledge described in the job advertisements regarding DH-related positions. 72 unique job advertisements between November 2006 and April 2018 were collected from American Library Association JobLIST. Position title; institution types and location; educational background; experience; knowledge and skills; and duties were examined and analyzed. SCI2, VOSviewer and Pajek were used to analyze the word/phrase frequency of the job title and job functions, the clusters of job duties and job requirement. The results of the study offer insights on and have practical applications in DH-related education and training to meet the needs of this field. 相似文献
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To examine the evolving role of the Master of Library Science (MLS) degree in academic libraries, pooled cross-sectional data were collected from job advertisements in College and Research Library News. Beginning with 1975 and continuing at 5-year intervals through 2005, pertinent information from all job advertisements in each monthly issue were compiled. The data produced many interesting facts, such as job openings requiring an MLS peaked in the early 1990s, and that there is a significant drop in a prerequisite MLS beginning in the year 2000. 相似文献
14.
施卓晨 《浙江传媒学院学报》2003,10(1):45-46
电视是一种高度现代化、科技化和大众化的传播媒介,电视广告是目前最富表现力、最具感染力和魅力的广告类型。但 电视广告的竞争日显白热化,对电视广告的创意也提出了更高的要求。本文从广告人物如何选用,广告语如何提炼和广告内容如何增强 感染力三个方面提出了笔者的看法和建议。 相似文献
15.
This experiment (N = 198), conducted just before the 2008 presidential election, set out to examine the effects of tone and sponsorship in current political advertising, the first such study since campaign law began requiring candidates to approve their ads explicitly. In another first, we also examined the role of reactance in responses to political advertising. With regard to tone, positive ads received higher ad evaluation and cognitive response valence scores and less reactance than negative ads, but negative ads led to a greater likelihood of turning out to vote. Moreover, those without a strong candidate preference were more likely to vote for a candidate supported by a negative ad. Sponsorship had little effect on its own, but there were some intriguing interactions with political knowledge such that high-knowledge respondents had less reactance and lower opponent ratings, whereas moderate-knowledge respondents had the opposite reaction. We also found that reactance appears to play a major role in the effects of political advertising. It was associated directly with more negative cognitive responses, ad, and candidate evaluations and indirectly with lower intention to vote for the candidate supported by the ad, but it had no relationship with intent to turn out to vote. 相似文献
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This study examined the use of narrative political advertisements during the 2014 midterm elections. A content analysis of 243 ads identified three narratives types: autobiographical, voter stories, and testimonials. Narrative ads were mostly positive and focused almost equally on issues and candidates’ characters. Negative attack ads and anonymous announcers were primarily used by candidates who lost the election, whereas winners employed more often autobiographical spots and included family members in the ads. The growing use of narratives in political advertising as found in the present study suggests that future research should further examine the effects of narrative political ads on individuals. 相似文献
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Atlas MC 《Bulletin of the Medical Library Association》2000,88(1):26-35
The relationship between the development of mediated online literature searching and the recruitment of medical librarians to fill positions as online searchers was investigated. The history of database searching by medical librarians was outlined and a content analysis of thirty-five years of job advertisements in MLA News from 1961 through 1996 was summarized. Advertisements for online searchers were examined to test the hypothesis that the growth of mediated online searching was reflected in the recruitment of librarians to fill positions as mediated online searchers in medical libraries. The advent of end-user searching was also traced to determine how this trend affected the demand for mediated online searching and job availability of online searchers. Job advertisements were analyzed to determine what skills were in demand as end-user searching replaced mediated online searching as the norm in medical libraries. Finally, the trend away from mediated online searching to support of other library services was placed in the context of new roles for medical librarians. 相似文献
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This study performs a systematic content analysis of Indian English green print advertisements for the years 2010 and 2011 to verify if greenwashing is prevalent. Green advertisements were analysed based on four dimensions – (1) claim specificity, (2) greenwashing category, (3) incidence of associative claims and (4) presence of certifications. The results indicate that 51.7% of the claims were greenwashed and most of them were vague or ambiguous (37.7%). Most claims lacked specificity (67.0%) and image claims (60.0%) were widely used. Very few advertisements (3.3%) employed certifications to substantiate their claims. Interestingly, we also found that more than half of the image-related claims (55.8%) were categorized as misleading and highly specific claims were considered acceptable. We suggest that either the self-regulatory body – the Advertising Standards Council of India – or the legal regulatory framework accommodate well-defined provisions for regulating green claims in advertisements to curb greenwashing. 相似文献
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Grace Romund 《The Journal of Academic Librarianship》2019,45(3):318-320
Geographic information sources have evolved at the same rate as the many other information sources in the last half a century. This article discusses geographic literacy and spatial thinking, and the questions that derive from geographic inquiry. Librarians in academic libraries are most often called on to meet the complex specialized geographic information needs that arise from study and practice in those areas. The sources we use and the ways we respond to these needs have evolved and expanded with the advent of various digital technologies. In order to be able to work with these new technologies, librarians can develop specialized competencies in geographic information systems (GIS) which allow them to go beyond print maps and atlases in the provision of geographic information. 相似文献
20.
Christopher S. Dieckman 《Cataloging & classification quarterly》2013,51(5-6):487-506
AbstractRecent developments have altered the work performed in library technical services. As with similar positions, responsibilities for serials/continuing resources catalogers have experienced changes. This study examined qualifications sought by employers between the period from January 1, 2002 to May 21, 2017. Through content analysis of job advertisements, with emphasis on professional-level cataloging of serials/continuing resources, this study found a demand for a diverse mix of both traditional and emerging skills. The results were analyzed for insights into the field of serials/continuing resources cataloging 相似文献