共查询到20条相似文献，搜索用时 406 毫秒
1.
《Mass Communication and Society》2013,16(4):405-418
The cultivation theory claims that central messages of television become accepted views of reality among heavy viewers. The researcher conducted 2 secondary analyses to determine whether a correlation exists between heavy TV viewing and materialist values. The first analysis was of Simmons Market Research Bureau 1996 data, which included 21,594 respondents. Twenty-nine questions regarding materialistic values were compared with TV viewing, heavy to light quintiles regarding prime-time, daytime, and cable TV viewing. No significant correlations emerged. 相似文献
2.
《广播与电子媒介杂志》2013,57(2):216-235
This study explores the question of whether lesbian or gay characters can be included long-term in daytime soap operas, a television genre historically predicated on the celebration of heterosexual romance. While daytime is typically ahead of prime-time in exploring controversial issues, its representation of gay and lesbian characters lags far behind prime-time comedies and dramas. The focus of investigation is the Bianca Montgomery storyline currently airing on All My Children (ABC). Through textual analysis and analysis of interviews with daytime journalists and other industry insiders, this article explores the risks and challenges of representing homosexuality on the soaps. 相似文献
3.
《Journal of Radio & Audio Media》2013,20(2):428-440
This research examines dramatic old-time radio programs produced by the networks to identify prime-time shows that focused regularly and principally on ecclesiastics- people in service to the institutional church. Although many such programs appeared on prime-time broad- cast television, this study reveals that only one such program aired in the history of prime-time radio. The article draws a profile of this program, The Bishop and the Gargoyle, looking at how it represents ecclesiastics. The aim is to contribute to an understanding of how popular culture represents the institutional church and its leaders, here adding a review of radio to the existing literature that looks at the church's representation in television and movies. The study also considers why church-set network-produced prime-time programs were so scarce in old-time radio. 相似文献
4.
《广播与电子媒介杂志》2013,57(4):638-647
Given the paucity of contemporary examinations of racial/ethnic minority portrayals in television advertisements, this study analyzed the frequency, context, and quality of 2,3 15 speaking characters in a one-week sample of prime-time television commercials. Results reveal different patterns of portrayals when African American, Asian American, Latino, Native American, and White characters are featured in television advertisements. The implications of these images are examined from the perspective of social cognitive theory to provide insights into their possible impact on audience members' self-perceptions. 相似文献
5.
Shu-Fang Lin Katherine R. Dale Daniel G. McDonald James G. Collier Kaitlyn Jones 《Mass Communication and Society》2019,22(3):324-343
This study investigates how audience members relate to and vicariously interact with multiple characters while viewing a narrative. Under the framework of the theory of situation models, we applied a real-time thought-listing technique that incorporated Twitter and focused on three debuting TV dramas to explore how the participants followed multiple characters while watching prime-time television dramas. We examined 3,274 tweets across the three TV series and found that monitoring a greater diversity of characters is associated with an increased number of questions asked and more accurate predictions of future events. The participants who made more accurate predictions had higher narrative engagement. In addition, the participants who had more thoughts about the self tracked a greater diversity of characters and made more accurate predictions about the plot. The results are discussed in terms of the developing literature on narratives in mass communication and entertainment research. 相似文献
6.
David W. Hill 《广播与电子媒介杂志》2013,57(4):618-619
This analysis of 4,469 promotions carried in on-air promos during prime-time and weekend sports television programs established the impact on prime-time ratings of frequency of promotion, distance, construction, and length. The analysis also examines the impact of these promotion variables for programs of different genres, targeted to different genders and ages, and with different degrees of familiarity. Whether the promotion aired in weekend sports or inside prime-time made little difference to the overall results, but notable differences emerged for programs of different genres, familiarity, and audience demographics. The findings apply to industry practices and contribute to refining salience theory. 相似文献
7.
The popularity of Spanish-language television in the United States has been increasing rapidly, yet little is known about the images viewers are likely to encounter when exposed to this content. As such, the present study investigates the representation of men and women in the 2004 prime-time, Spanish-language television season. Social identity theory provides a framework for understanding the potential influence of exposure to these depictions. Most notably, wealthy women were characterized as the slimmest, most provocatively dressed, and most submissive characters on Spanish-language television, whereas wealthy men were the heaviest, most conservatively dressed, and most dominant figures in prime time. 相似文献
8.
《Mass Communication and Society》2013,16(4):429-452
This study examines the frequency and types of offensive language spoken on prime-time television in 2001, particularly on programs rated acceptable for children and teenagers, and the use of profane language by characters under the age of 21. The findings are compared to similar studies conducted in 1990, 1994, and 1997 to determine whether the use of profanity by child and young adult characters has increased over an 11-year period. Age and content warnings inadequately protect children from profanity. TV-PG programs contain as much off-color language as TV-14 programs, and more coarse language could be found in programs not given an L warning. Further, the earliest hour of prime time, when children are more likely to be viewing, contains significantly more instances of profanity than the time period of 10 to 11 p.m. However, characters under the age of 21 rarely utter profane words, and they are just as infrequently spoken to with such language. 相似文献
9.
Racial and ethnic relations in America are a form of social interaction about which changing perceptions could have important consequences. Current research examining the nature of discrete social interaction situations in entertainment content on television is lacking. This study was conducted with the objective of obtaining an updated account of the state of interpersonal interaction portrayals between characters of different racial/ethnic backgrounds in popular prime time programs on broadcast television. Specifically, we analyzed prime-time television program content on 4 major U.S. broadcast networks. Findings are interpreted via a media priming framework. 相似文献
10.
《Journal of Media Economics》2013,26(4):17-28
This study examines trends in prime-time network program diversity, factoring in viewing share trends, competition from new video media, and the assumptions of internetwork rivalry. Findings suggest that, even in the competitive video marketplace of the 1980s, shifts in program diversity were rather limited. The imposing specter of new media competition, then, has not forced the networks to fundamentally alter their programming "game plan." 相似文献
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《Journal of Media Economics》2013,26(4):59-74
The marketplace metaphor that provides the foundation for the regulation of electronic media assumes not only that a diversity of content is available, but also that audiences expose themselves to this diversity. This exposure dimension of the diversity issue has been largely absent from conventional diversity assessments. This article proposes a method of assessing exposure diversity and conducts a preliminary analysis using 1995 Nielsen data for prime-time television. The marketplace metaphor that provides the foundation for the regulation of electronic media assumes not only that a diversity of content is available, but also that audiences expose themselves to this diversity. This exposure dimension of the diversity issue has been largely absent from conventional diversity assessments. This article proposes a method of assessing exposure diversity and conducts a preliminary analysis using 1995 Nielsen data for prime-time television. 相似文献
13.
In this study, we investigate differences in occupational status between women and men, and between ethnic minority and majority members, by means of a content analysis of Belgian prime-time television in 2013. We evaluate the accuracy of these television portrayals using interreality comparison strategies. Results indicate that although in television content women obtain higher average scores for occupational status than men, this is mainly due to the underrepresentation of women in low-status occupations. Although previous studies focused on the absence of women in high-status jobs, this analysis shows for the first time that women are also absent in low-status manual and industrial jobs. Ethnic minorities have lower average scores for occupational status. Moreover, interaction terms made clear that this especially holds for female ethnic minorities, suggesting that mechanisms of intersectionality are at play. In general, the labor world as portrayed on television diverges strongly from the real labor world. 相似文献
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《广播与电子媒介杂志》2013,57(3):378-384
In an effort to discover a means of empirical distinction between normal and problem television viewing, 2 reliable measures of television addiction were created by writing items to reflect established criteria used in psychiatry for the detection of substance dependence. One measure contains 4 factors measuring distinct components of addictive behavior: heavy viewing, problem viewing, craving for viewing, and withdrawal. Supporting construct validity, these factors were positively related to an alcoholism screening instrument adapted to television use, and to television exposure. The second measure is reliable and unidimensional. 相似文献
16.
Elizabeth Behm-Morawitz Brandon M. Miller Jennifer Lewallen 《Communication Research Reports》2018,35(3):210-221
Content analyses of prime-time television provide a picture of predominant cultural stereotypes and social trends. The present research is a quantitative content analysis of social class in popular broadcast and cable television in the United States. This research advances scholarship by systematically analyzing character class in addition to more commonly examined variables such as race and gender. A model for the operationalization of class for quantitative content analyses of mediated texts is offered. This proof of concept study demonstrates the viability of studying media representations of class quantitatively to systematically document patterns of portrayal. 相似文献
17.
《Mass Communication and Society》2013,16(2):215-236
This study investigated the role that age plays in gender portrayals in contemporary television commercials. A content analysis of 2,315 characters appearing in commercials aired during a composite week of prime-time programming on 6 major broadcast networks was conducted. The study compared images of female participants from childhood through the senior years to identify the extent to which female members of different age groups replicate conclusions drawn about images of females-in-general in advertising. The study also contrasted images of female characters from different age groups with their same-age male counterparts to shed additional light on the complexity of gender portrayals in prime-time commercials. The findings indicate significant differences among same-age gender portrayals and same-gender age portrayals. Results are interpreted within a social cognitive theory framework and directions for future research are articulated. 相似文献
18.
《广播与电子媒介杂志》2013,57(2):302-325
Telenovelas, prime-time serial melodramas that dominate Brazilian television, are active players in the national political and social discourse. This article analyzes an example in which the text and the national political discourse merged, creating an intertextual narrative. It then presents ethnographic reception data for this telenovela to demonstrate how local context and the distance from the Southern political and cultural centers constrained its interpretations and viewers' participation in the national political discourse. 相似文献
19.
Yinjiao Ye 《Mass Communication and Society》2013,16(4):458-478
Prior research has typically focused on materialism and the perceptions of general others' affluence to explain the link between television viewing and life satisfaction. This study extends our understanding of such a relationship by demonstrating the mediation of health-related perceptions. Surveys were administered to 274 college students at a large southeastern university, and the data were subjected to path analyses. Results reveal that overall television viewing was associated with viewers' perceptions of others' health risks and of personal health risks; in turn, these perceptions significantly related to life satisfaction. Further, overall television viewing was indirectly associated with perception of self-efficacy in maintaining personal health, which in turn reduced life satisfaction. These results indicate that health-related perceptions help establish the association between television viewing and life satisfaction. Theoretical and practical implications of this study are discussed. 相似文献
20.
Ronald Bishop 《The Communication Review》2013,16(2):117-135
Over the last few years, the number of television dating shows has increased exponentially from 2 to over 28 during the period of 2000 to 2002. The purpose of this study was to examine demographic variables, personality characteristics, and attachment styles of individuals who view television dating shows. Furthermore, motives for viewing television dating shows and viewers' responses to the content were examined. A convenience sample of 601 participants, including 413 who watch television dating shows, were solicited to complete the Internet-mediated study. Results revealed significant demographic differences between the two groups and demographic variables were associated with specific television viewing practices. An exploratory factor analysis revealed three motives for viewing television dating shows: excitability, social learning, and escape. Sensation-seeking, attachment style, and motives for watching television dating shows were predictive of viewing practices. These findings suggest that viewing television programming such as dating shows may be a viable source of arousal for sensation seekers. Both theoretical and applied implications of these findings are explored. 相似文献