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1.
惠龙和 《视听界》2009,(2):66-67
纵观全国地市级广电报,唐山广电报的广告经营可谓一枝独秀,发行量15万份,全年经营创收4000多万元。在江苏地市级广电报中,只有南通广电报经营创收超过了2000万元,大多数地市级广电报的经营都是步履维艰,经营惨淡。徐州广电报经过2006年的探索、2007年内容的整改、2008年发行的创新,拓宽了经营渠道,突破了发展瓶颈,实现了经营创收的大幅提升。  相似文献   

2.
坚持"以服务促经营,以活动促经营,以经营带广告"的广告经营思路,通过"服务"和"活动"的差异化经营,走出了一条高速发展之路,形成了契合市场、独具特点的"今晚模式"。  相似文献   

3.
王元春 《大观周刊》2012,(37):187-187
实行林业分类经营,是提高商品林经济效益的必然选择,也是有效的经营和保护生态公益林的重要举措。本文论述了实行林业分类经营的必要性,提出了几点实现林业分类经营的措施。  相似文献   

4.
出版经营利润弹性实际上是反映了出版物在一定的时期、一定的产销量范围内销售利润的变化趋势。如果出版物销售利润变化程度大于出版物销售量的变化程度,表明出版物经营存在经营杠杆作用,此时的经营利润弹性称为出版经营杠杆系数。经营杠杆系数可以度量出版企业经营杠杆作用的程度,估计经营杠杆利益的大小,评价经营风险的高低。应用出版经营利润弹性概念,通过对出版物经营利润弹性的分析讨论,可为出版企业的经营决策者准确掌握出版物生产经营的利润与产销量之间的变化规律,并据此为作出正确的经营决策提供重要的依据。  相似文献   

5.
文章运用现代传媒营销学理论分析和研究了高校科技期刊开展广告经营的优势与弱点,通过《食品与生物技术学报》开展广告经营的创新实践,总结了开展广告经营的收获,对今后高校科技期刊在广告经营方面进一步发展进行了探讨。  相似文献   

6.
以《中国天然药物》为例,分析该刊的立体化经营模式的实践内容和特点。学术资源的立体化经营、社会资源的立体化经营及出版方式的立体化经营,开拓了科技期刊发展的新空间,取得了长足进步,确保了期刊的可持续发展。  相似文献   

7.
新媒体时代的到来为广播电视的经营造成一定影响,以经营媒体为背景,对广播电视经营进行了分析研究。  相似文献   

8.
在探讨新形势下的传统媒体的发展现状的基础上,提出了新形势下传统媒体的发展之路———多元化经营,以此为基础,简单分析了传统媒体的多元化经营,多元化经营的趋势以及多元化经营发展的类型,以期能够为我国新形势下传统媒体的发展有所帮助。  相似文献   

9.
《电视媒介多元化经营探析》一文,针对当前我国电视媒介经营模式单一,获利方式较少的现状提出了“多元化经营”的观点。文章从“我国电视媒介经营现状”、“国外电视媒介经营模式”,“电视媒介经营模式分析”,“对电视媒介经营的再思考”四个方面进行了论述。  相似文献   

10.
虞斌 《视听界》2012,(6):78-80
广播电视产业经营体制是保证广播电视产业经营活动顺利进行的一系列规范、模式和制度性安排,是广播电视产业体制的重要内容。城市广电产业经营长期以来遵循着传统的经营体制:广告经营,作为主要经济支撑,大多数城市广电广告收入占经营总比在80%以上,是城市广电产业经营惟一的核心内容;网络产业,作为城市广电产业机构中间层的主要方面,其经营规模与效益虽然有了进一步拓展,  相似文献   

11.
从个人层次、群体层次和组织层次角度,对目前心理资本理论的研究情况进行介绍及归纳,内容包括:心理资本的内涵、心理资本的测量、心理资本的前因与中介、心理资本的结果、心理资本与结果间的中介或调节变量、心理资本的调节以及图书馆员心理资本相关研究。最后,指出这些研究中存在的问题,并提出心理资本的研究展望及今后图书馆员心理资本研究可关注的方向。  相似文献   

12.
13.
ABSTRACT

This memoir is my personal story about how I created and came to curate on the International Counterculture Archive collection, which is held in the Global Resources Center of the George Washington University’s (GWU) Gelman library. The first person narrative relates my first encounters with Soviet rock culture and describes how I turned my initial interest into a Ph.D. dissertation on the subculture of Soviet hippies and traditions of Soviet rock music, which subsequently led to my later work as a librarian and curator. I tell the story of my initial encounters with the members of Soviet/Russian rock music subculture and other countercultural personalities and activists during my first trip to Moscow in 1993 to collect samples of Soviet rock music recordings and rock music zines for the European Division of the Library of Congress. During this formative trip I met with a number of counterculture producers and collectors who were instrumental in helping me build the International Counterculture Archive. Upon leaving the Library of Congress, I continued collecting Soviet/Russian countercultural materials on behalf of the Global Resources Center of GWU’s Gelman Library. I talk about the process of creating the Archive at Gelman library, about bureaucratic and financial aspects of this work, and about my many acquisition trips to Moscow, former Soviet republics, and East Central Europe. Much of the narrative centers on my work with Russian collectors and content producers and describes the type of materials that are included in the collection. I also describe how I built the collection of historical Soviet/Russian rock music recordings, focusing on the phenomenon of Soviet/Russian rock music zines and the history of the unique zine collection within the International Counterculture Archive.  相似文献   

14.
圣旨是研究当时社会政治、经济和文化等的珍贵资料。圣旨中的字迹在长期的储存过程中褪色淡化,导致历史信息消失而失去相应的价值。对圣旨褪色的成因进行分析,进而采用显现剂纳米二氧化硅/正丁醇分散液对字迹进行显现。采用红外光谱、扫描电镜和视频接触角考察显现剂对模拟样的影响;通过色差和力学性能评价显现剂对模拟样耐老化性能的影响。结果表明,显现剂能清晰地显现模糊不清的字迹而未明显改变圣旨的形貌和组成结构;提高了圣旨基材的力学性能和耐老化性能,对圣旨的长久保存具有重要意义。该方法对同类型的字迹显现具有一定的借鉴作用。  相似文献   

15.
Salt crystallization is recognized as a major cause of damage to porous building materials, threatening the sustainable preservation of our valuable built heritage. Unfortunately, the crystallization behavior of the detected salt mixtures is complex and not fully understood. While the deliquescence points of single salts are well documented, this is not the case for salts in a mixture where one is confronted with the presence of different cations and anions. In this paper the salt content of the murals and the limestone tracery of the main entrance porch from the sixteenth century church of St. James in Liège, Belgium is investigated and related to the climatic conditions of its environment. Concerning the salt load, the research consists of hygroscopic moisture content measurements, quantitative ion analyses, and the prediction of phase equilibria using the thermodynamic model ECOS/RUNSALT. This model can predict the salt crystallization sequences of a particular ion mixture. The output is mathematically evaluated with collected temperature and relative humidity data, which enables the calculation of the number of salt crystallization–deliquescence cycles. The results show that even small amounts of salts can cause damage over a long period of time when the environment causes frequent cycles of crystallization–deliquescence over time. It is shown how a mixture of small amounts of (double) salts, including hygroscopic ones, can have a significant effect on the decay of historic building materials in the case of daily changing climatic conditions and periods of extreme drought. As a result, the crystallization of double salts and hygroscopic salts such as calcium nitrate cannot be ignored. The scientific method and the results are described.  相似文献   

16.
简述图书馆制度和著作权制度在其形成、发展过程中有着特别的关系,图书馆在著作权利益平衡机制中担当着重要角色。面对利益平衡的砝码向著作权人倾斜的情势,图书馆有促进著作权法确立著作权人利益与社会公共利益的适当平衡点,促进作品的生产、传播与利用之间平衡,促进著作权权能均衡的责任。  相似文献   

17.
利益相关者视角下的图书馆电子借阅服务研究   总被引:1,自引:0,他引:1  
[目的/意义] 以图书馆提供电子借阅服务过程中所涉及的利益相关者为研究对象,厘清各利益相关者的利益关系,提出建立基于社会平衡机制的图书馆电子借阅服务系统的主要路径。[方法/过程] 介绍图书馆电子书和电子借阅的发展现状,引入利益相关者理论分析作者、提供商、图书馆与用户之间的利益关系。[结果/结论] 研究发现图书馆电子借阅服务涉及作者与提供商的商业利益、图书馆提供信息资源的权利和用户获取知识的权利,不同利益主体存在既冲突又合作的关系;图书馆电子借阅服务系统不够成熟,产生明显的资源供需失衡问题。提出以下建议:完善法律制度,维护公共利益;扶持电子书产业发展,规范市场行为;建立许可协议标准模板,保护各方利益;控制采购成本,促进电子书资源利用;发挥电子书优势,促进电子书阅读推广。  相似文献   

18.
[目的/意义] 图书馆政策制定过程中面临多重制度逻辑的冲突,图书馆政策制定者只有采取适应性策略来平衡利益相关者的诉求,才能实现图书馆的可持续发展。从多重制度逻辑冲突的视角来审视美国图书馆政策制定的过程,为我国图书馆政策制定和执行过程提供有益启示。[方法/过程] 通过对美国伊利诺伊州图书馆绩效拨款政策背景与过程的分析,阐述多重制度逻辑冲突(社会逻辑、图书馆运行逻辑以及市场化政府逻辑)下,图书馆政策制定者为平衡利益相关者所采取的应对策略。[结果/结论] 研究结果表明,在制定图书馆政策过程中,政策制定者为化解制度逻辑冲突及其合法性危机,可采取建立广泛的政策网络、多层次渐进式协商、充分运用策略空间、变更政策类型、构建政策修正机制等行为来平衡政策参与者的利益。  相似文献   

19.
The article discusses the program “Registration of the Polish Collections Abroad,” conducted by the Department of Cultural Heritage of the Ministry of Culture and National Heritage of the Republic of Poland. Its goal is to create a register of the significant Polish collections outside Poland.  相似文献   

20.
ABSTRACT

The history of the almanac in Croatia is reconstructed through primary research in bibliographic and archival sources. The almanac is a vehicle for knowledge communication in informal contexts, engaging both oral tradition and literary forms traceable to medieval literacy and ways of structuring knowledge. The history of the almanac in Croatia reflects the changing context of the book trade, literacy, and the evolution of language. Four main stages are identified: (1) the beginning of the annual almanac in the seventeenth century; astrological almanacs reflecting the sensibility of the Baroque period; (2) the Enlightenment's stimulation of almanac publishing in the spirit of contemporary secular reforms in agriculture and education; (3) nineteenth-and twentieth-century almanac trade, showing complex and overlapping networks for the production, distribution and appropriation of printed almanacs;(4) roughly the end of World War II, when the almanac slowly moved out of the role of a popular mass medium and into specialized niches represented by regional, diaspora, and religious almanacs.  相似文献   

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