共查询到20条相似文献，搜索用时 31 毫秒
1.
H. L. Drake 《Communication Studies》2013,64(2):150-152
The functional/formal approach to mythic criticism provides an appropriate definition of myth that is not overly narrow. Use of this definition should allow the critic to distinguish the genuinely mythic from other narrative forms. The various objections to the perspective can be answered by means of a close consideration of the way that the proposed definition of mythic form and function would guide critical practice. 相似文献
2.
Rives Collins 《Communication Studies》2013,64(2):121-126
Rowland offers a helpful synthesis of the defining characteristics of myth in rhetorical discourse. But his insistence on too rigid an approach to mythic criticism risks diminishing the importance of the critical method and impoverishing the perception of rhetorical artifacts. Root metaphors in Rowland's thinking distort the nature of rhetoric and the work of the critic. 相似文献
3.
Douglas Bruce 《Critical Studies in Media Communication》2013,30(2):229-245
–Recent studies have suggested the need to broaden our approaches to violence in children's programming. This paper uses the violence of “The Road Runner” cartoon series as a starting point for a mythico-rhetorical analysis of the message system contained in the cartoon. It explores how the animated short re-enacts the myth of Sisyphus in the context of the post-World War II technological boom in the United States. Technology is the source of most of the violence in the cartoon, and the violence is created by failures of technology. The use of a “children's” medium to critique our reliance on technology offers substantial freedom to the animator, and, in turn, to the viewer and the critic. Examination of “The Road Runner” yields insights into the meanings of cartoon violence, into how media reproduce mythic structures, and into the potentially rich message systems of children's media. 相似文献
4.
Kristen Hoerl 《Communication Studies》2013,64(4):355-370
Spike Lee's film Malcolm X (1992) presented Malcolm X's life story using the narrative framework of the American Dream myth central to liberal ideology. Working from Gramsci's notion of common sense in the process of hegemony, I explain how Lee appealed to this mythic structure underlying American popular culture to give a platform to Malcolm X's controversial ideas. By adopting a common sense narrative to tell Malcolm X's life story, this movie functioned as a form of cinematic jujitsu that invited critical consciousness about the contradictions between liberal ideology and the life experiences of racially excluded groups. Other formal devices in Lee's film incorporated Malcolm X's rhetoric within the common sense of mainstream politics and connected Malcolm X to more contemporary racial struggles. This analysis suggests that common sense framings of controversial figures may provide a limited space to challenge institutionalized forms of racism within popular culture. 相似文献
5.
In contrast with critics who interpret The Matrix by focusing primarily on either the film's dazzling visual effects or on its more fragmented “second coming” narrative, we work within the tension between the two. As a myth, the film updates an ancient initiation ritual in which the hero matures into a character capable of freeing humanity from its technological mirror image, represented here as a false mother. As a spectacle, however, the typically beneficial influence of feminine eroticism is displaced from women into the special effects, thereby diluting the impact of the narrative. The Matrix is, we believe, caught in this tension just as postmodern humanity is caught between its attraction to and its repulsion from its own technological extensions. 相似文献
6.
Mark P. Moore 《Communication Studies》2013,64(3):295-308
This essay identifies the American Western myth and the myth of the birth of the nation as political myths depicted by Barry Goldwater and Ronald Reagan in their 1964 and 1980 presidential campaigns respectively. While Goldwater and Reagan rely on the Western myth through 1964 to “define” America and promote political beliefs, Reagan joins the Western myth with the myth of the birth of the nation after Goldwater's resounding defeat to provide a rhetorical ground for moderating his political views and broadening his audience. In the essay, a model of political myth based on form and function is described and then applied to three addresses, one by Goldwater and two by Reagan. Analysis of the speeches reveals a symbiotic relationship between the Western myth and the birth myth that joins individuality with community in a heroic tale of America's growth as a nation. It also shows that Reagan's rhetoric expresses this symbiosis while Goldwater's does not. 相似文献
7.
罗兰.巴特界定神话:"神话是一种言说方式(措辞、言语表达方式)。"从这个角度看广告是一种神话——消费社会的言说方式。广告神话是一个指向外在美好世界的意义系统。它需要信仰而非理性,需要人们为之付出"牺牲"。它既是神话又是一个使人变成消费者的方法。广告是反主体的言说方式,它不要人们向内检视自身;只要人们笃信它,通过消费获得来自外部的安慰和幸福感。广告神话因此永远是一个没有主体的消费神话。 相似文献
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9.
Jan Fredrik Hovden 《Journalism Practice》2015,9(6):791-810
Based on comprehensive surveys in 2005 and 2013 among journalists, professional critics, and artists in Norway, this article analyses the cultural journalists’ position within the fields of journalism and culture. Although increasingly adhering to journalistic ideals and becoming more similar to other journalists through education and social recruitment, cultural journalism is still not the place to gain prestige and honour in the journalistic field. As cultural journalists tend to be recruited more from journalism schools than from higher education in the humanities, they also lack the skills and knowledge to be properly recognized within the cultural field. Cultural journalists seem to occupy a subordinated position in both fields—they are doubly dominated. The analysis also shows increasing differences between cultural journalists and professional critics. Cultural journalists are more anti-elite and populist in their view on culture than critics (and artists), and they are more likely than these groups to be supportive of the idea of culture as a private realm of leisure that should be guided more strongly by economic interests. There are signs of a division of labour where critique and high culture are left to professional critics, while employed cultural journalists with less formal competence adopt an advisory role in the realm of popular culture. With increasing coverage of popular culture and traditional criticism under pressure, these are signs of a less-critical cultural journalism that falls short of the idea of a cultural public sphere as a site for acquiring intellectual and cultural resources to (better) cope with the complexities of modern life. 相似文献
10.
Because hedonic aspects of products are difficult to evaluate prior to consumption, consumers seek signals to reduce their uncertainty. Opinion leaders, such as critics, may serve as key informants to consumers. This study considers the different roles and incentives of literary critics and how they influence the success of books. Furthermore, it empirically investigates the impact of 4 book critics featured on Germany's most popular literary television show, Das Literarische Quartett, on reviewed books' success. The variety of control variables included in the mixed regression models provide results pertaining to not only the critics, but also the success factors of books in general. Book success does not depend primarily on the mere appearance of a book on a television show or a favorable review of it; rather, awareness and word-of-mouth effects seem crucial, and books are more likely to succeed if critics disagree about the quality and express extreme judgments, even if those judgments are negative. 相似文献
11.
J. Justin Gustainis 《Communication Studies》2013,64(1):41-53
President Kennedy perceived a threat to American national security in Communist sponsorship of “wars of national liberation” in developing nations. He responded with a policy of counter‐insurgency, which was to be implemented primarily by the U. S. Army's Special Forces, known as the Green Berets. In order to gain public and Congressional support, pacify the political right wing, and bolster his own flagging public image, Kennedy portrayed the Special Forces as contemporary reincarnations of the mythic frontier hero. His efforts were, in the short run, successful, but they paved the way for later escalation of the war by Lyndon Johnson. 相似文献
12.
Janice Peck 《The Communication Review》2013,16(2):143-178
The West treasures few moments in its history the way it treasures the story of the democratization of print. [Eighteenth century] men of letters commonly linked the spread of letters to the growth of knowledge [and to] the democratization of power … in their eyes, the citizen s reading took on a mythic significance it has never lost, even to the present. (Warner, 1993, p. 7) 相似文献
13.
Alexander J. Carroll Kevin Michael Klipfel 《The Journal of Academic Librarianship》2019,45(2):110-118
When myths become canonical beliefs within a professional culture, they can have a profound impact on professional practice. In this paper we identify as a pernicious educational myth the belief that the ability to teach well is a naturally occurring innate talent or skill. The first two sections of the paper aim to demonstrate (i) that the concept of the naturally gifted teacher is a myth based on factually incorrect assumptions about expertise development and (ii) that this myth has several major negative implications for professional practices around teaching in academic libraries. We then we draw on the education literature to offer an alternative model for the cultivation of teaching excellence, an instructional design/action research framework that prioritizes ‘deliberative’ practice over innate talent. We close with suggestions for how academic librarians and library administrators can implement this framework within their institutions. 相似文献
14.
Yuan-Lin Hsu 《Journal of Media Economics》2016,29(3):139-152
Word-of-mouth (WOM) is informal communication between consumers about products and services. By using text mining techniques, WOM measured for volume and valence at the movie box office in Taiwan. A simultaneous regression of a panel Granger causality test for WOM and corresponding film performance was performed. The empirical results show that dynamic causality only runs from box office to WOM volume in the short run analysis, and the causality between WOM volume and box office is bidirectional in the long run analysis. Potential customers attend movies because of WOM in the short run, but in the long run, box office forms a signal and creates WOM. In WOM valence analysis, causality runs from positive critics to the box office in the short run, and it runs from negative critics to box office in the long run. WOM providers may need to develop different strategies for encouraging WOM behavior among their users. The implication for film managers and marketers is that a reliable way to affect box office is to stimulate positive critics in the short run and negative critics in the long run. 相似文献
15.
M L Perl 《Bulletin of the Medical Library Association》1973,61(1):15-20
Professional societies have been reluctant to enter actively into the public processes by which decisions are made on economic, social, and political issues. This reluctance comes from (1) fears about the status of the profession and the professional society, (2) fears about economic reprisal, (3) potential conflicts between the goals of a philosophy of trade unionism and the goals of a philosophy of professional social responsibility, and (4) domination of some professional societies by nonprofessional business, industrial, or administrative groups. This reluctance has been justified by the development of a myth that the professional can exercise individual social responsibility while maintaining the neutrality of his institutions and societies. This myth must be ignored because our public decision-making processes can only function properly if groups, such as professional societies, actively enter that decision-making process. 相似文献
16.
With a focus on the Hindi language superhero comics produced by Raj Comics since the 1980s, this article investigates instances of “modernities in the backyard” and their implications for studying postcolonial popular culture. The graphic narratives in the comic books are neither simply Westernized or transgressive, nor necessarily framed by a mythicized or Orientalised discursive framework. Instead, they register a distinctive heritage combining vernacular and mythic prototypes with hypermodern visions with which to imagine new powers for Indian men and women, even though women may continue to be shaped by the masculinist, desirous gaze and modulated by patriarchal expectations to do with female docility and marriageability. The enquiry provides unique material to chart out the lineaments of postcolonial culture, gender, and power in order to provincialize the scope of cultural studies. 相似文献
17.
《Visual Communication Quarterly》2013,20(2):90-109
For 18 years, Kohler's "As I See It" ad campaign has delivered romanticized and fantasized portraits of high-end kitchen and bath fixtures. Drawing from semiotic and psychoanalytic theories and critical frameworks, this article examines 4 advertisements created by surrealist photographer Hugh Kretschmer. The visuals embody symbols, metaphors, and mythic allusions as signs of a transformative relationship between female models and products, connoting referents of human commodification, self-alienation, sexual activity, and desire. The study calls for public relations stewardship to act as a gatekeeper for ambiguous or unintended visual messages in corporate advertising. 相似文献
18.
《College & Undergraduate Libraries》2013,20(1):55-59
Abstract The myth of the liberal arts college, ivy-covered, cloistered, is increasingly less valid. Yet, at its heart, is an enduring ideal: a small, supportive community of scholars and learners who value the individual's importance. Today's college librarians have an important role in their schools. As agents of change and by offering new ways to achieve old ideals, they subvert the myth, but not the ideals of liberal arts education. 相似文献
19.
Yi Guo 《Media History》2013,19(2):145-162
This article examines the American-mediated myth of ‘new China’ spanning from the Chinese Revolution in 1911 to the American recognition of the Chinese Republic in 1913, in an effort to understand the complicated relations between news discourse, cultural issues and foreign relations in this particular historical context. The Chinese Revolution, overthrowing a deep-rooted feudalism and establishing an Americanized republican government, appealed to American sentiments of religious sympathy and ethnocentrism during the Progressive Era. The media myth of ‘new China’ was not only a significant part of discourses which enhanced American identity and nationalism, but also acted as the cognitive context and a determinant reason in the political discourse towards recognizing China. 相似文献
20.
《Communication monographs》2012,79(3):207-210
Rhetorical critics have no consensually acceptable understanding of their enterprise because theoretical discussions of the nature of rhetorical criticism have been conducted from within the stances of the natural attitude. The reflective attitude, in contrast, reveals the shared assumptions and procedures of all rhetorical critics, regardless of their particular theories and methods. The reflective attitude is thus required in formulating an acceptable understanding of rhetorical criticism as a form of experience. 相似文献