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1.
ABSTRACT

Purpose: The present study aims to determine and compare the views of directors and users of public libraries on the use of social media for the marketing of library services.

Methodology: Data collection was done through two researcher-made questionnaires, one from the viewpoints of directors and one investigating the views of users. The questionnaires’ validity was done by four libraries and Information Science professionals, and the reliability was determined by the Cronbach’s alpha coefficient. The statistical population of this research is made up of all directors and users of 12 public libraries of the city of Isfahan, one of the largest cities in Iran.

Findings: In users’ viewpoints, the “interaction capability” is the most important feature that social media marketing can have in libraries. From the viewpoints of the directors, “creating a true picture of the role of the library” and “informing users about library services” are among the most important reasons for the marketing of libraries in the social media. From the perspective of both groups, the Telegram is the most appropriate medium for the marketing of library services.

Results: To maintain their customers and their market position, libraries need to use more exciting tools such as social media for marketing. Library directors of this study emphasized on this fact and 79.1% of users expressed interest in receiving library information through social media.

Value: The findings of this study would help the library directors to better decide on the marketing of their library services in social media.

Type of the study: Scientific-Research  相似文献   

2.
Abstract

With the proliferation of distance education courses in the field of library and information science today, academic library paraprofessionals have the means to continue their education while continuing to be productive in their jobs. Courses can be taken online through institutions and organizations such as library schools, community colleges, and network consortia. Suggestions for types of places to look for appropriate courses are discussed. The paraprofessional library employee is in a unique position to pursue continuing education, and library administrators will find that supporting such efforts benefits both the employee and the library.  相似文献   

3.
《The Reference Librarian》2013,54(58):101-106
Abstract

Effective reference services and collection development in a small academic library depend upon collaborative planning and performance by the entire library staff. Coordination of library activities and understanding of the library and college mission are the foundations of a program responsive to the needs of the college community. Partnerships between the library and classroom faculty ensure that curricular needs are satisfied through activities as diverse as bibliographic instruction and materials acquisition. Traditional interactions have been greatly enhanced through rapid advances in telecommunications, offering librarians additional tools for faculty outreach.  相似文献   

4.
Background:Prior to 2020, library orientation for first-year medical students at Weill Cornell Medicine took the form of an on-site treasure hunt competition. Due to the COVID-19 pandemic, the orientation for the MD class of 2024 was shifted to an all-virtual format. This shift mandated a full redesign of the library orientation.Case Presentation:The Samuel J. Wood Library sought to preserve the excitement and fun of the treasure hunt in the new virtual format. The competition was redesigned as a Zoom meeting using breakout rooms, with library faculty and staff serving as team facilitators. Tasks were rewritten, shifting the focus from the library''s physical spaces to its virtual services and online resources. The redesigned orientation was evaluated using two data sources: a postsession survey of student participants and a debriefing of the library employees who participated. Student evaluations were positive, while the faculty and staff provided numerous suggestions for improving future virtual orientations.Conclusions:A successful virtual library orientation requires careful preparation, including testing the competition tasks, full rehearsal with library facilitators, and a thoughtful approach to technology and logistics. We have chosen to share the materials we developed for other academic health sciences libraries that may wish to take a similar approach to their own virtual orientations.  相似文献   

5.
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6.
ABSTRACT

This article examines a collaboration between academic librarians and campus IT to provide library training and assessment for computer lab consultants who work in the library. Pre- and post-tests were used to gauge lab consultants’ ability to answer frequently asked library questions using online guides. This research project also served as a pilot for collaborations between the library's Coordinator of Outreach and Peer Learning and supervisors of student workers in the library.  相似文献   

7.
Picture perfect     
ABSTRACT

The purchasing of student art for display in a library can enhance a building while supporting creative achievement and collaboration with art faculty. One small undergraduate library shares their process for obtaining student art as well as challenges.  相似文献   

8.
ABSTRACT

User-centered design is a principle stating that electronic resources, like library Web sites, should be built around the needs of the users. This article interviews Web developers of library and non-library-related Web sites, determining how they assess user needs and how they decide to adapt certain technologies for users. According to the panel, to understand these issues, Web services librarians should (a) give patrons a way to provide feedback on library sites; (b) observe and contemplate technology in a group setting; (c) only adapt technology that addresses a specific patron need; and (d) consider the library Web site as a part of the library, not a replacement for it.  相似文献   

9.
ABSTRACT

Academic institutions have a long tradition of using content management systems (CMSs) for the production of networked scholarship in the digital environment. However, CMSs are complex and rapidly changing infrastructures that do not always meet the needs of smaller ad hoc collaborative projects. CMSs are also difficult to preserve in the library environment given their obsolescence over time. This article uses the History of the Book and Literacy Technologies project at UCLA to illustrate why library administrators should advocate for the systematic production of scaled-down platforms that can withstand the constantly evolving technical environment within libraries and foster more sustainable platform practices.  相似文献   

10.
PurposeThis study analyze academic library services during Covid-19 pandemic (2020 and 2021), as well as the challenges they face, emerging library roles, and the most effective communication tools.MethodA systematic review of the relevant literature was undertaken following PRISMA guidelines. The relevant literature was retrieved from four major scholarly databases (Scopus, Web of Science, Library, Information Science & Technology Abstracts (LISTA), and Library and Information Science Abstracts (LISA)). The relevant 23 studies were included fulfilling inclusion criteria. A quality assessment of the included studies was also performed.FindingsThe findings revealed that Covid-19 pandemic is certainly effecting and transforming libraries, their services and management. The library services during Covid-19 pandemic, their fundamental challenges, emerging roles, and available preferable communications tools are the categories in this study to better understand the pandemic-transformation.ImplicationsThe practical and policy implications are that libraries must establish infrastructure and improve accessibility in order to provide the best possible support to modern library users who access resources remotely in this rapidly evolving digital environment. Organizational policymakers and library directors should prepare emergency and disaster management plans. The libraries should ensure their presence on social media and make use of their library websites.  相似文献   

11.
Abstract

In the 1990′s, school library media specialists must stress their expertise as teaching professionals in order to make informed decisions relating to the automation of library catalogs. The cognitive paradigm provides a user-centered perspective of the information retrieval process and confirms the problematic nature of the new technology for children. By applying the cognitive viewpoint to online information retrieval, school library media specialists can help guide system design and plan instructional programs that are developmentally appropriate for children.  相似文献   

12.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

13.
《图书馆管理杂志》2013,53(3-4):367-378
Abstract

Our library intends to create a tutorial to assist students in library research. In preparation, we need to understand the diverse learning needs of students. Some students seem to thrive in the online environment while others feel at a loss. A review of learning styles literature reveals that many adult learners require personalized, interactive learning environments. The author reviewed library tutorials to identify models of library instruction that meet the needs of such students. This paper serves as background and literature review for an interactive workshop on learning styles and the Internet, which was presented at the conference.  相似文献   

14.
Abstract

Collections assessment in academic libraries has experienced a shift in recent years from project-based models to continuous models that aim improve the responsivity of library collections to campus needs. This article reports on how one university library used a library committee with representation from across library departments to develop a holistic, on-going Collection Management Cycle. This newly created process evaluates the entire library collection over a five-year period and aligns with library reporting requirements for university program review to minimize additional workload and improve the impact of external reporting activities.  相似文献   

15.
ABSTRACT

This study investigates the impact that pre-tests have on the effectiveness of library instruction when students are given feedback on their pre-test performance. Librarians and academic faculty partnered to measure library instruction outcomes in two Master's degree classes. The Research Readiness Self-Assessment (RRSA) was used as a pre-test (before instruction) and a post-test (after instruction) in Class 1 and as a post-test only in Class 2. Students who completed both tests performed significantly better on a post-test, earning higher scores on obtaining information and overall information literacy. They reported greater library/research experience and less reliance on browsing. Compared to students who did not take a pre-test, students who received pre-test-based feedback had higher scores on library/research experience and lower scores on reliance on browsing. To enhance the effectiveness of library instruction, students can be given pre-test-based feedback that compares their actual and perceived literacy and encourages the use of library databases.  相似文献   

16.
Abstract

Distance learners are a unique target-population for the marketing of library services and resources. Because these patrons do not visit the library often, if at all, it is crucial to actively promote the library resources and services available to them. Marketing strategies for distance learning library services need to take a multifaceted approach to reach distance learners in as many ways as possible, and collaboration with various groups and departments on campus is an important part of the process. Promotion of distance library services can take advantage of high-tech options, but it should also work in the realm of “traditional” publicity as well.  相似文献   

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19.
Abstract

In recent years, library outreach has become an increasingly important aspect of public services work. In order to expand capacity and engage patrons, libraries should consider expanding their library outreach programs to include the efforts and expertise of technical services personnel. In this article, librarians from Texas A&M University will share how public services librarians, cataloging experts, and preservation librarians collaborated to provide support for a student-led textbook lending library for student veterans. Through this collaboration, the library was able to develop new outreach opportunities that highlighted technical services expertise as well as lend support to an important campus effort to improve the affordability of college textbooks for veterans.  相似文献   

20.
Abstract

In library makerspaces, there is a potential for users to infringe on other’s intellectual property rights through illegal reproduction. There is also the opportunity for makerspace users to create their own new intellectual property which could then be protected. This article presents a case study from a library makerspace working to address intellectual property issues, as well as a survey of other library makerspaces detailing how they are currently addressing such concerns. Results conclude that while currently there is a lack of targeted services and resources, libraries need to create policy, services, and collections targeted towards intellectual property in their makerspaces.  相似文献   

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