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1.
Abstract A nationwide online survey of advertising agency executives was conducted to investigate attitudes toward high-definition television (HDTV) diffusion. The survey was completed by 70 practitioners. The majority of respondents (85.9%) had viewed HDTV, but only 18.6% owned an HDTV set. Among non-owners of HDTV sets, 50% said they would not be acquiring 1 for at least 24 months. More than one half of the respondents believed that HDTV would not become the norm for 5 or more years. Respondents recognized the benefits of HDTV, but were not yet comfortable recommending HD advertising to clients. Factors inhibiting greater support of HDTV advertising include perceptions of insufficient HDTV programming, low HDTV diffusion among viewers, and greater cost of producing HD ads. Agency executives feel under-informed about HDTV, and would like to learn more about it. Industry groups interested in promoting greater acceptance of HDTV among advertising practitioners need to educate executives about the actual rate of HDTV diffusion to convince them that the medium is capable of attaining critical mass. 相似文献
2.
Gabriel Weimann Nirit Weiss-Blatt Germaw Mengistu Maya Mazor Tregerman Ravid Oren 《Mass Communication and Society》2014,17(6):803-829
It is hard to imagine a more challenging arena for communication research than that presented by new media and their impact on our society. We have witnessed the fastest evolution in communication technology in human history and, along with it, the evolution of communication conceptions and theories used to assess its impact. More than a decade has passed since Chaffee and Metzger first published their intriguing article “The End of Mass Communication?” and suggested that the new media will change the notions of mass communication and, as a result, the theories used in communication research. Today, we know more about new media and its effect on communication, society, and communication theories. The present article, therefore, sets out to reassess Chaffee and Metzger's claim by describing the development of several core theories of communication research, namely the agenda-setting theory and the notions of media audiences and the Digital Divide, in light of the new media. Our review shows that the role played by communication technologies in social, cultural, political, and economic processes is as central and influential in the new media era as it was in traditional media environment and that, although theories may change to accommodate the changes of the new media environment, researchers are still dealing with the “old” issues of power and resistance, and structure and ownership. 相似文献
3.
Jin Wu Amy J. Chatfield Annie M. Hughes Lynn Kysh Megan Curran Rosenbloom 《Journal of the Medical Library Association》2014,102(2):125-129
Librarians continually integrate new technologies into library services for health sciences students. Recently published data are lacking about student ownership of technological devices, awareness of new technologies, and interest in using devices and technologies to interact with the library. A survey was implemented at seven health sciences libraries to help answer these questions. Results show that librarian assumptions about awareness of technologies are not supported, and student interest in using new technologies to interact with the library varies widely. Collecting this evidence provides useful information for successfully integrating technologies into library services. 相似文献
4.
Agnes Chikonzo 《International Information and Library Review》2013,45(3):132-138
AbstractThis paper first gives an outline of the importance of African indigenous knowledge. After that it gives the definition of information and communication technologies (ICTs) and indigenous knowledge (IK). It then goes on to highlight examples in which information communication technologies have been used to preserve IK successfully. The paper further lists projects which are still underway, in which information communication technologies are being harnessed in the collection and preservation of the IK. Lastly the paper looks at the challenges faced by African countries in harnessing information communication technologies in preserving IK and gives recommendations on the way forward. 相似文献
5.
Laura Millar 《Archival Science》2006,6(3-4):329-350
This paper considers the shaping and reshaping of, and intersections between, aboriginal and non-aboriginal communication, information, and documentation processes in British Columbia, from the mid 1800s to the 21st century. It suggests that when two cultures come into contact with each other, the relationship between them is inevitably transformed, along with each culture’s traditional methods of communication, information management, and memory making. While it is often assumed that one technology might dominate the other, more often the different technologies and methods blend together to create a new hybrid approach, a cross-cultural integration, though the less powerful culture often does most of the accommodating. By considering the relationship between aboriginal people and European settlers in British Columbia, on the west coast of Canada, particularly over the ownership of and rights to land, this paper suggests that the two societies have intertwined their communities, their cultures, and their documentary systems to the point that today neither society exists in isolation. Each culture is inextricably linked with the other, a fact that calls into question the idea that aboriginal oral traditions are “pure” or separate from non-aboriginal methods of documentation, as well as the notion that written forms of record keeping about aboriginal–non-aboriginal relationships are not influenced by oral evidence from aboriginal sources. 相似文献
6.
计算机和网络改变了学术信息交流方式，网络信息交流实践打破米氏理论的交流范式。文章基于交流系统功能与印刷出版系统及其相应方法的分离构建多渠道功能分化为主导的体系结构，并阐述在一些学科中采用引文分析、overlay期刊间接控制学术质量的思想，提出网络环境下的学术信息交流理论体系SCSI，说明该体系的构建原则，分析其体系结构和特点。 相似文献
7.
《广播与电子媒介杂志》2013,57(4):723-741
An increasing number of local news stations are producing and broadcasting their newscasts in high-definition television (HDTV), but to date there has not been an investigation of audience perceptions of news in high definition. This study presents the results from an experiment investigating the influence of television form (image quality and field of view) on presence and audiences' perceptions of source credibility for news anchors and local news. The results demonstrate that improved image quality (HDTV) has a positive influence on audience perceptions of source credibility and the overall credibility of newscasts. Implications are discussed. 相似文献
8.
Paul M. Leonardi 《Critical Studies in Media Communication》2013,30(2):160-179
Recent studies of new communication technologies have shown that broad terms such as “new media” are problematic. This study expands previous research by exploring how first-generation, working class United States Latino participants perceive and use new communication technologies in relation to their cultural values. Discussions generated across seven focus group sessions (N=78) about three common new communication technologies, 1) cell phones, 2) computers, and 3) the internet, showed that United States Latinos positioned the perceived usefulness of each communication technology differently, based upon their cultural values regarding good communication. In particular, participants discussed how cell phones provide an effective way to make interpersonal contact whereas computers and the internet were viewed as damaging to the communication necessary for good social relations. The findings show that this group of United States Latinos did not view new media as a homogeneous category, but instead had very distinct perceptions and ideas about the expected uses of cell phones, computers, and the internet in relation to their cultural values regarding communication. 相似文献
9.
Seong-Jae Min 《Mass Communication and Society》2013,16(2):225-226
Issue advocacy groups play a central role in today's political system, and the choices they make concerning media and communication have lately been a scholarly concern. This study investigates how issue advocacy groups choose media and communication technologies from the perspective of uses and gratifications approach and the niche theory. Drawing upon a national telephone survey of 209 randomly chosen advocacy groups in the United States, the findings suggest that new communication technologies (including e-mail and websites) are perceived to be competitively superior to traditional media and provide more gratifications when it comes to extending public mobilization. Grassroots-oriented advocacy groups in particular more actively utilize new technologies in public mobilization than do professional associations. 相似文献
10.
The development of minority (in this case, black) ownership of television stations as a factor in licensing is analysed through discussion of the Orlando, Florida TV 9 and Hunts‐ville, Alabama Garrett cases. The author, part of the department of communication at Florida Technological University (Orlando), contends that Appeals court actions have forced the FCC to more carefully consider minority ownership aspirations—but that many basic questions need to be clearly answered prior to any definitive rule‐making on the subject. 相似文献
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12.
现代信息技术特征分析 总被引：8，自引：0，他引：8
当今社会已进入后工业化时期,领导社会发展的决定因素已逐渐从有形物质向无形信息转移。产业信息化程度加剧,同时,信息的产业化速度也不断加快。信息产业作为新崛起产业的主流部分,作为未来国民经济的主导产业,更多依靠的是信息技术。信息技术是信息化得以进展的根本... 相似文献
13.
Michael L. Wayne 《The Communication Review》2013,16(4):271-274
This paper highlights, through a critical political economy approach, a number of inequalities, or “divides,” that have been neglected in digital divides research, divides arising from the domination of social media platform ownership by a few for-profit corporations. As a result, the paper calls for an expansion of digital divides research to include a critical examination of the empowerment relations flowing from the contexts of digital media technologies themselves and not just the contexts of users. 相似文献
14.
This study analyzed the discourse of a pro-anorexia website, prettythin.com. Narratives and posts were thematically analyzed using communication privacy management as a framework to understand the tension between revealing and concealing an eating disorder. Two themes were constructed during data analysis: (a) personal ownership and control, with the subtheme strategies for maintaining control and (b) communication choices surrounding disclosure and two subthemes, (i) seeking to fulfill needs face-to-face and (ii) positive fulfillment of needs online. Theoretical and practical contributions are addressed in terms of how communication theory can help understand people living with eating disorders. Specifically, how these individuals manage their personal information online and face-to-face and how prettythin.com provides support to men and women with eating disorders. 相似文献
15.
The proliferation of new communication technologies over the last 2 decades has increased opportunities for audience activity by offering more choices and greater control aver the communication process for media consumers. However, extant research on the degree of user activity with new media portrays conflicting views of audience members as more active or more passive. This study attempts to sort out this issue by exploring audience activity levels among users of new and traditional media, as indicated by instrumental or ritualized orientations toward media use. Results indicate that new communication technologies are motivated by both instrumental and ritualized motives, but are used more instrumentally than traditional channels, particularly among older users. 相似文献
16.
[目的/意义] 以"科学人讲坛"在"新媒体+科学文化内容"方面的有序推进为主要案例，论述新媒体技术在图书馆科学文化传播活动中的具体应用，找到专业图书馆科学文化传播工作优势及发展方向。[方法/过程] 梳理"科学人讲坛"讲座内容、推送渠道及观看数据，通过数据分析影响科学文化传播效果的主要因素。[结果/结论] 新媒体及时、灵活、强互动等特性在科学文化传播工作中起到了良好的效果。图书馆的服务意识、丰富馆藏及科学人文精神与新媒体技术优势的结合，使科学文化传播工作中公众的参与兴趣得到了极大提升，拉近了科学与公众间的距离，提高了科学文化传播效果。 相似文献
17.
O. V. Syuntyurenko 《Scientific and Technical Information Processing》2015,42(4):205-210
This paper explores the impact of new information technologies on the development of social communication and social systems. The properties and features of the modern information environment are analyzed. The factors and technologies of information warfare and confrontation are investigated. The role of information communication technologies in the operation of social-network movements is demonstrated. The means and methods of the mass media, social networks, and destructive network technologies that are applied to manipulate group behavior and to transform public opinion are exposed. The potential of sociodynamics as a new instrument of targeted impact on social systems is explored. Possible risks and threats that face the development of telecommunication systems and networks are assessed. Conclusions and relevant activities are formulated to prevent the rise of information confrontations and to mitigate hidden impacts and threats to the country’s social-economic, scientific, and technological development. 相似文献
18.
Dwayne Winseck 《Media History》2013,19(1):31-54
This article briefly sketches the rise of the global media system after the mid-1860s before turning to the transformation of that system during the First World War and until the end of the 1920s. In particular, we look at how technological changes, especially the development of wireless and, by late 1926, short-wave radio, were dealt with by the companies that ran the world's vast network of undersea cables, news organizations and governments. We show that responses to new technologies varied greatly, with some trying to blunt their impact while others embraced them. Mergers and acquisitions were a key response to the new technologies and to the worldwide economic boom of the 1920s. However, by the end of the decade, the economic logic behind these changes was eclipsed by a discourse of technological determinism, nationalistic corporate patriotism and imperial security. These ideological discourses underpinned a series of mergers throughout Europe and Britain, most notably the formation of Cable and Wireless in 1929. Similar pressures were at play in the USA, notably in RCA and the International Telephone and Telegraph Company's own bid to create a global multimedia conglomerate, although restrictions on cross-media ownership in the Radio Act (1927) and Congressional concern about the formation of a military–communications–media complex stymied the attempt. Altogether, however, the reorganization of the global media business at the end of the 1920s reflected and reinforced the collapse of this early era of globalization – the empire of liberal internationalism – and the rise of a new geopolitical–economic regime based on the struggle for the control of global communication, virulent nationalism and relative autarchy, not to be reversed until the revival of globalization in our own times. 相似文献
19.
A random sample telephone survey of 579 VCR owners revealed that length of VCR ownership was related to attitudes, behaviors, and communication technology ownership. The longer the VCR presence, the more likely respondents were (a) to express positive altitudes about watching and recording network television; (b) to record television shows; (c) to perform higher level recording behaviors (e.g., recording a program while watching another); (d) to record sports programs, news magazines, and public television shows; and (e) to seek particular tapes at the video store. The results support the contention that VCR adopters are not a monolithic group and that familiarity may cause the newest adopters to reinvent the way they use the VCR. 相似文献
20.
[目的/意义] 以"科学人讲坛"在"新媒体+科学文化内容"方面的有序推进为主要案例，论述新媒体技术在图书馆科学文化传播活动中的具体应用，找到专业图书馆科学文化传播工作优势及发展方向。[方法/过程] 梳理"科学人讲坛"讲座内容、推送渠道及观看数据，通过数据分析影响科学文化传播效果的主要因素。[结果/结论] 新媒体及时、灵活、强互动等特性在科学文化传播工作中起到了良好的效果。图书馆的服务意识、丰富馆藏及科学人文精神与新媒体技术优势的结合，使科学文化传播工作中公众的参与兴趣得到了极大提升，拉近了科学与公众间的距离，提高了科学文化传播效果。 相似文献