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1.
Abstract

Three sources indicated the need for designing a usability study of the Western Michigan University Libraries' Web site: the results of the 2004 LibQUAL+ survey; the completion of the library's new strategic planning document; and suggestions by library customers and library staff. LibQUAL+ findings and customer comments suggested customers desired more independent use of the library site; better and easier electronic access to library resources, allowing customers to search for and find content on their own; and improved online help. A usability analysis was conducted with graduate and undergraduate students. The results from a task-based questionnaire, observations by investigators, and follow-up discussion sessions are presented. Investigators found usability testing alone may not be adequate to gain the qualitative data necessary for ascertaining the site's ease of use and usefulness and that a multipronged approach might be needed when evaluating a library Web site.  相似文献   

2.
Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures.  相似文献   

3.
ABSTRACT

Library patrons familiar with Web searching conventions often find library searching to be less familiar and even intimidating. This article describes and evaluates a series of usability research studies employing two different and popular methodologies: user-centered redesign and usability testing. Card sorting and affinity mapping were used to conceptualize how information should be classified and presented on the library's main page. Usability scenarios and think-aloud protocols were used to explore how students, especially those new to the campus, conceptualize the information-seeking process and how they go about conducting a search. Participants included library employees, university faculty, staff, and students. These methods can be replicated by any library, large or small, and demonstrate that even small-scale usability evaluations can improve patrons' understanding of and access to library resources.  相似文献   

4.
The transition to a new architecture and design for an academic library Web site does not always proceed smoothly. In this case study, a library at a large research university hired an outside Web development contractor to create a new architecture and design for the university's Web site using dotCMS, an open-source content management system. The library participated in the design and development process along with other campus units. Because the university-wide process focused on marketing the university to prospective students, parents, and donors, the contractor's fact-finding process focused on how the library's site design could incorporate Web 2.0 technologies. The resulting library Web site showcased Web 2.0 technology more than it provided users with access to library resources. The library's users quickly communicated their dissatisfaction and confusion, which led to some immediate changes and a commitment to redesign the site based on expressed and demonstrated user needs. The library then hired another contractor to conduct iterative usability testing on both the new site and prototypes for a redesigned version. The testing showed that Web 2.0 technology that does not meet existing user needs creates obstacles for both novice and experienced users. In collaboration with the university's information technology unit, the library developed and launched a revised Web site, which helped users connect to the resources they needed. In the upgrade, Google Search Appliance replaced the native dotCMS search functionality. The authors of this case study demonstrate that libraries may need to advocate for different Web design priorities than those used at the university-wide level and that working with outside contractors presents different challenges and opportunities depending on the contractor's hiring unit. These experiences also demonstrate that libraries can do a better job learning about their users when they lead the fact-finding process. Following these experiences, the library committed to conducting iterative usability testing on a regular basis.  相似文献   

5.
ABSTRACT

In the past decade, academic libraries have struggled with the design of an effective library home page. Since librarians' mental models of information architecture differ from those of their patrons, usability assessments are necessary in designing a user-centered home page. This study details a usability sequence of card sort and paper and online survey methods conducted at the Auraria Library, which serves the University of Colorado Denver, the Metropolitan State College of Denver, and the Community College of Denver. The three top complaints about the existing Web page included information overload, lack of visual cues and guidance, and difficulty getting to what students knew was the heart of the library's Web page: online resources. Using qualitative and quantitative data from the card sorting sessions, the Web librarian, under the direction of the Web Advisory Committee, was able to create a more user-centered home page. Unique to this study are the use of undergraduate students in creating test instruments and a means of gathering information about what students value most in their library's home page.  相似文献   

6.
ABSTRACT

The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content.  相似文献   

7.
ABSTRACT

As the World Wide Web has advanced since its inception, librarians have endeavored to keep pace with this progress in the design of their library Web pages. User recommendations collected from focus groups and usability testing have indicated that the University of Scranton's Weinberg Memorial Library's Web site was not working as intended, and the library's home page, in particular, was cluttered. Focus groups indicated that the process of accessing the library's databases from off-campus took too many steps, key resources were not located in key areas of the page, links were too close together, and the font was too small. Library staff determined it was necessary to rethink and redesign its pages. Self-reports from focus groups were insufficient to get at the mechanics of Web page use. Through usability testing, librarians were able to observe students and faculty completing simple research and directional tasks. Before “going live” with the new page in January 2007, users who had participated in the focus groups and in the usability testing were surveyed about the redesigned library Web page. The users indicated that the new Web page was less confusing, easier to use, and somewhat more intuitive than the previous library Web page. Web sites are always works in progress, and academic librarians should be proactive about making changes to their library Web sites to take advantage of emerging technology and to meet user expectations.  相似文献   

8.
Abstract

The article reports the results of a visual survey of library Web sites conducted over a seven-month period in 2000. Included in the survey were 100 ARL libraries in public and private universities in the United States. The author sought information about the libraries' policies regarding access to services and resources for unaffiliated users-library users who are not students, faculty, or staff of a library's parent institution. The author focused on four areas: entrance to the building, circulation policies, interlibrary loan service, and the use of proprietary databases. The author also looked for mention of services to unaffiliated users in library mission statements and the costs for use of services or resources. As expected, the variation among library Web sites was great, in terms of the amount of information provided, the level of access to services and resources, and the cost for access. No attempt was made to confirm the information by direct correspondence with staff at the libraries, in part because the intent was to determine only what one could learn from a library's Web site.  相似文献   

9.
Abstract

The researchers conducted a task-based usability test of the effectiveness of online research beginning on the library Web site homepage. The participants included five university faculty members, six graduate students, and six undergraduate students. All participants reported feeling satisfied with their overall research experience, though most were unable to effectively complete all the research tasks of the test. The researchers identified weaknesses in the approach and process of many participants, and overall usability issues of the library discovery tool and other library Web site pages and research interfaces. Findings indicate the need to strategically incorporate self-service information literacy and research skills help into the library Web site, and to implement navigation and design changes to the library homepage, discovery tool interface, online catalog, and across all the library's Web services.  相似文献   

10.
A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.  相似文献   

11.
Is your library market-driven, product-driven or customer-driven? New internet-based data and tools are now available for public libraries that enable you to be customer-driven—for your own unique service area. This article shows how three library systems are using these tools—focused on market segmentation data and geographic information system (GIS) technology—to deliver more relevant customer services. Each solution described in the article was developed in close collaboration between CIVICTechnologies and the library, involving research to understand the library's objectives and desired outcomes, and using the data needed to meet each library's unique challenge.  相似文献   

12.
ABSTRACT

This article presents a case study in user-centered design that explores the needs and preferences of undergraduate users. An analysis of LibQual+ and other user surveys, interviews with public service staff, and a formal American with Disabilities Act accessibility review served as the basis for planning a redesign of the Brown University Library's Web site. Three testing phases were conducted: individual usability testing of the existing site and baseline data collection on Web use preferences; focus groups to respond to a functional prototype and search prototypes; and individual usability testing and interviews on revised functional prototypes. The delicate task of obtaining staff buy-in without letting their opinion drive the redesign was accomplished by keeping the project team small and nonrepresentational, submitting all conflicts to user testing, and promising an intranet that would meet the specialized needs of staff. A commitment to experimentation and a willingness to jettison design and functional elements which did not meet user approval kept the design process agile and flexible. Prototype testing of a variety of search options clearly demonstrated that the lack of integration in a library's information system makes it difficult to rationalize and optimize the user's search experience. Difficulties enlisting staff to edit existing Web content were solved by outsourcing content review and editing for Web-appropriate length and format. Except for this content review, the Web site redesign and usability testing were all conducted in-house with limited resources and a nine-month time-frame. The study's focus on user expectations and nomenclature largely confirmed the results of previous studies.  相似文献   

13.
As institutions of higher learning focus on positioning strategically in the global and online education market, it is critical for academic libraries to realize their roles in supporting the institutional missions, one of which is to assist scholars, faculty, and students, regardless of location. This responsibility is fulfilled not only through the talents and dedication of librarians and library staff, but also with technology. The Brooklyn Campus Library of Long Island University (LIU) seized the opportunity and took a proactive approach to providing library resources and services to the university's Global College (GC) community. After carefully evaluating the needs of faculty and students across the globe, the authors recount how the library supports the teaching and learning activities of this unique user group. A library portal enables users at various international sites to use the library's abundant resources and customized services with ease, as well as to ensure that the library serves the Global College's mission of scholarly achievement. This article describes the LIU Brooklyn Campus Library's efforts to promote and implement customized resources and services to users on different continents.  相似文献   

14.
A qualitative study of the Maureen and Mike Mansfield Library's Web site identified the ways in which students and faculty of the University of Montana used the site for research purposes. This study employed open-ended interview questions and observations to spontaneously capture a user's experience in researching topics in which they specialized. Four thematic recommendations emerged from nine study participants: increase the readability and consistency of the library's Web site, provide research guidance and ease of navigation, offer task-based services that maximize technology, and enable customization. The study led to Web site modifications and a formalized process by which the library will approach subsequent Web site design.  相似文献   

15.
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16.
This study explores library users' perceptions and preferences of virtual reference services (VRS) in an academic library in Hong Kong and examines the impact of VRS on students' learning for the future improvement of the library's services. A qualitative semi-structured interview was conducted with ten students from different faculties of a comprehensive university in Hong Kong. Proceedings of the interviews were recorded using Zoom, transcribed, and analyzed into theme tables according to the 5E learning model. Results indicate that WhatsApp is the most preferred VRS due to its convenience, response immediacy, textual record, and minimal learning efforts. Phone, email, and Zoom are less preferred due to users' perceived embarrassment, formality, and time constraints. The findings demonstrate that VRS is vital in students' different learning stages. It arouses students' interest in learning and information search, allows the exploration of new learning resources, provides a good platform to solve learning problems, and offers efficient and instant help for learning. Unlike previous studies, this study identifies users' perceived impact of VRS on their learning process based on the 5E learning model. It provides important implications and suggestions to improve VRS and staff training to enhance the library's overall reference services.  相似文献   

17.
FROM THE EDITOR     
Abstract

American University Library participated in the LibQUAL+ survey of library service quality sponsored by the Association of Research Libraries. Upon analyzing the results, the library's Assessment Team decided to engage in follow-up assessment in order to gain a better understanding of undergraduate perceptions of and priorities for library service. The team conducted three focus groups of randomly selected undergraduate students. This article addresses the team's methodology, implementation, and results of the focus group study. It also describes how the results of LibQUAL+, the focus groups, and other assessment activities are being incorporated into the library's short- and long-range planning and marketing activities.  相似文献   

18.
Academic libraries have long been trying to gain access to users through their favorite online spaces, such as social networking sites. In this article a project of the University of North Carolina at Greensboro's University Libraries, which integrated library resources with the campus course management system, Blackboard, is detailed. The main objective was to push the best resources to students based on their actual needs. For years, static HTML Web pages were created, but the proliferation of these pages required tremendous maintenance. In addition it is not certain that students are able to access the most relevant resources buried deep in the Web site. Because of these challenges, the Course Resources Tool and the Library Resources Portal were created to provide high levels of customization based on information that was gathered from users as they log into Blackboard. The tools have been customized so that subject specialist liaisons can integrate library resources at the major, department, course, and course section levels. Despite some difficulties in launching and promoting these projects, there has been positive feedback. There was also an increase in usage statistics that rivals the use of the library's main Web site. This article describes the tools, documents the difficulties with each phase of the project, and discusses the lessons learned. Also, a brief overview of possible expansions of the Blackboard Course Resources Tool and the Library Resources Portal is provided.  相似文献   

19.
Creating a learnable, effective, and user-friendly library Web site hinges on providing easy access to search. Designing a search interface for academic libraries can be particularly challenging given the complexity and range of searchable library collections, such as bibliographic databases, electronic journals, and article search silos. Library Web designers must decide whether to present users with a single search interface—one that searches across content silos by default—or to offer an interface that exposes the various silos available. Designers must also contend with the user's entire search experience and determine how search should appear on the library home page as well as in global navigation systems. In the spring of 2010, the North Carolina State University Libraries sought to answer search design questions for an upcoming Web site design effort. The Libraries evaluated two different search interfaces to determine whether a tabbed search approach with options to pre-select silos is an effective design for end users. Findings show that a tabbed search interface is an effective design device for presenting multiple silos. This study outlines the methods the North Carolina State University Libraries used to conduct usability testing as well as observations, findings, and recommendations about effective design of search on academic library Web sites.  相似文献   

20.
Abstract

Creative, effective use of a committee can accomplish much toward increasing library outreach to the various constituents served. This article will address the outreach activities of the Georgia State University (GSU) Pullen Library's Communications and Public Relations Committee (C&PR), a library standing committee that has developed into a major contributor for Pullen Library public relations. The communities served by the library's C&PR are defined as GSU students, faculty and staff, and the wider metropolitan community of Atlanta, especially Georgia legislators and university and library donors. C&PR has responsibility for a variety of projects and events that serve these communities, such as Leadership Appreciation Night (the event for Georgia Legislators), Faculty Authors Exhibits, and displays for students and staff, such as Freshmen Week and Staff Information Day. This paper will also address the changing role of the committee as needs for public relations activities change in the university and  相似文献   

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