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本文认为,北京奥运文化传播作为一种文化传播、媒介变迁与文明演进的共时性过程,它实质上是一种透过传播认知体育文化、认知社会发展和人自身的过程,具有跨文化传播和数字媒介传播等性质。北京奥运文化传播对提升中国文化影响力,塑造和平崛起的中国国家形象产生着重要而积极的影响。 相似文献
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北京奥运将使世界聚焦中国。目前,新闻媒体的奥运报道在进行怎样的冲刺准备？指定报道这一重大赛事的奥运记者在就位前正在做哪些训练和培养？一个国际性重大报道对个人素质提升和事业发展意味着什么？ 相似文献
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作为新中国历史上最重大的事件之一．做好北京奥运报道是各大媒体当仁不让的使命。作为平面媒体旗舰的南方报业传媒集团,北京奥运更是要尽力打好的一仗。 相似文献
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北京奥运再一次证明,奥运会是电视的天下。球迷的选择是显而易见的：重大比赛,电视直播为首选;直播过后意犹未尽,或者错过了直播,才选择报纸进行“二次消化”。 相似文献
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“福娃”作为2008北京奥运的一个符号象征,在北京奥运传播中将扮演着不可忽略的重要角色。本文试图从符号学角度出发,分析福娃的符号学内涵和指示意义,并从符号的编码与释码角度,解析福娃在融合中西文化差异中的独特表现,挖掘其在跨文化交流中的功能和意义。 相似文献
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"福娃"作为2008北京奥运的一个符号象征,在北京奥运传播中将扮演着不可忽略的重要角色.本文试图从符号学角度出发,分析福娃的符号学内涵和指示意义,并从符号的编码与释码角度,解析福娃在融合中西文化差异中的独特表现,挖掘其在跨文化交流中的功能和意义. 相似文献
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对奥运档案价值的传统解读,囿于档案学和体育学的学科束缚,缺乏深刻、全面、系统认知。奥运档案价值再构是将其置于整个奥运遗产框架的宏观视野下进行价值分析,聚焦于其遗产价值。结合档案的基本特性,以及奥运遗产的效益渗透、影响广度和周期跨度,从要素维(内容—载体)、地区域(中国-世界)、领域层(体育―超体育)和时间线(夏奥—冬奥)视角分析北京奥运档案遗产价值的多重衍生表现,构建北京奥运档案遗产价值的双维双域双层双线延展性框架;进而,提出“内容--载体”的开发利用、“体育―超体育”的跨界融合、“夏奥—冬奥”的联动整合的北京奥运档案遗产价值实现路径。 相似文献
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2008年北京奥运会,既是一次体育盛会,也是我国向世界展示良好形象的大平台。如何传播北京奥运会的理念——"绿色奥运、科技奥运、人文奥运",这是媒体的一个重要课题。新华网在"北京奥运"专题中,对此逐个作了具体、形象的诠释,给人们以大量的信息、多种的知识和精神的需求,感受到"奥运精神与我们同在"。 相似文献
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本研究对北京2008年奥运合作伙伴/赞助商的广告效果进行了调查,发现受众/消费者对合作伙伴/赞助商的总体识别率不高、总体印象变化不大、购买意愿变化不大。这让我们思考,奥运赞助的效果是否还像过去十余年间那般强烈。中国企业不应把品牌的构筑寄托于一次性的时机上,企业对待奥运会之类的重大时机要客观、平和;品牌的影响力在于持之以恒的围绕品牌核心价值进行构筑,重视社会营销手法。 相似文献
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Kenon A. Brown Natalie Brown-Devlin Michael B. Devlin Andrew C. Billings 《Communication Research Reports》2019,36(2):103-113
This fragmentation of Olympic media is a fascinating trend to explore on an international level to examine if there are similarities in how citizens of different countries consume Winter Olympic media. Another curiosity is the amount of entertainment value different media platforms add to the experience of the Winter Olympics. Using an international sample of 2,245 participants across six countries, a survey was conducted to explore the differences in media consumption during the 2018 Winter Olympics among citizens in six countries, as well as what media consumption habits predict one’s perception of the entertainment value of the 2018 Winter Olympics. Results showed that while participants are adopting more digitally based means to consume Olympic media, television and print media were the strongest predictors of entertainment value. 相似文献
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Robert F. Barsky 《Critical Studies in Media Communication》2013,30(5):446-452
This paper examines how the Sydney Olympics Games’ opening ceremony presented images of a linear, multicultural, and chronological narrative of Australian history. However, the ceremony's attempts to manage difference produced multiple narratives of the Australian nation. Textual analysis of the Australian Channel 7 broadcast and newspaper coverage of the Olympics show how the ceremony's narrative of a united Australian nation responds to the increasing disintegration of nation-states’ boundaries in the context of globalization. 相似文献
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从奥运后备人才信息管理数据库建设的目的和意义出发,阐述了建设该数据库的主要目标、建设原则、组织架构及其特点和作用。 相似文献
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本文统计分析了从2001年8月北京申奥成功,到2008年9月北京奥运会结束,《人民日报》、《中国青年报》、《南方周末》等5份报刊的负面新闻数量变化,发现负面报道总体数量先增后减,顶峰是在2004年,但自然灾害类的负面新闻一直呈现增长趋势。在各类负面新闻中,体制类负面新闻所占比例最大,头版所刊负面新闻的比例在逐渐减少。不同类型的报纸对负面新闻的刊发亦呈现出不同的特点。我们认为报刊上负面新闻报道规模的减少会引起中国社会中其他不和谐问题。 相似文献
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《Journalism Practice》2013,7(5):651-668
While the coverage of women's sport in UK media rises to comparable levels to men's sports during large sporting events like the Olympics, academics agree that “routine” women's sports coverage is under-represented. According to the Women's Sport and Fitness Foundation, “81% of people think that the female athletes at London 2012 make better role models for young girls than other celebrities.” This article examines the representation of women in sport and compares routine coverage of women's sports in the UK national press across a week in February 2012, six months before the London Olympics, with coverage in a week in February 2013, six months after the Olympics, to see if there has been an Olympic “legacy” that increased coverage. It also examines coverage at the same time of year a decade earlier, to see how far, if at all, women's sports coverage in newspapers has progressed. The results suggest that there has been minimal change in everyday coverage of women's sports after the Olympics, and that female athletes continue to be hugely under-represented in the UK press. 相似文献
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The 2008 Beijing Olympics was the most watched television event in U.S. television history, and represented a broad expansion and emphasis on online sports content. This study examined audience's multiplatform experience with the 2008 Beijing Games, particularly the interactions between and among gender groups, viewing the Olympics, and use of new media. Results indicate that although men and women were significantly different in sports viewing and media use in general, they shared similarities in seeking Olympic content on various media platforms. 相似文献
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北京奥运开幕仪式中的假唱事件引起了国内外的关注,引发了人们从法律法规、道德操守、国家形象等多方面的议论。本文从大众媒介传播法则、规律和仪式表演内在规定的双重角度,分析了此次仪式中的假唱在大众传播语境下的不合理性,试图通过这一案例的剖析,探讨仪式直播中表演的定位及其依据,以积累更合理的共识,促进仪式直播的健康发展。 相似文献
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Michael L. Butterworth 《传播与批判/文化研究》2013,10(2):184-203
Sport was among the many cultural resources that George W. Bush used to justify rhetorically the need for war in Iraq. Specifically, he sought to capitalize on the unexpected success of the Iraqi national soccer team during the 2004 Summer Olympics. The Bush campaign produced a commercial that aired during the two weeks of Olympic coverage, in which Bush was credited with spreading freedom and democracy throughout the world. Simultaneously, the president claimed that Iraq's participation in the Games was possible only because of American-led action that had toppled Saddam Hussein. Rather than accept this narrative, many Iraqi athletes and citizens responded with anger and resentment towards the United States. This analysis demonstrates the extent to which sport metaphors are implicated in the contests over democracy. Moreover, it suggests that critics must engage the discourses of sport as they articulate with politics in an effort to recover the democratic potential of each. 相似文献