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1.
“Black Radio Listeners in America’s “Golden Age’” argues that U.S. black listenership has been all but ignored in radio scholarship regarding the 1930s-1950s, as has the context of America’s racial segregation and radio’s active role in affirming and propagating it. The essay argues for an expanded understanding of archive and archival methodology in order to gain a more complex, accurate, and varied understanding of historical black listenership, and, toward that end, performs culturally contextualized close textual analysis across media: a 1937 Lead Belly song (“Turn Yo’ Radio On”), Joe Bostic’s column for The People’s Voice in the 1940s, Frederic Wakeman’s 1946 novel The Hucksters, a 1949 feature on black listeners in Sponsor magazine, a 1934 Vitaphone Short featuring Cab Calloway, and Ann Petry’s 1946 novel The Street. Through engaging with widely-varied representations of black radio listenership, Stoever argues that black listening practices from this period not only challenge the periodization of this era as the “Golden Age” of American radio, but also upend traditional categories of active, passive, and “resistant” listening that scholars have employed to understand media reception, revealing that active listening can look and sound different for black listeners, particularly in a period when listening “actively” to segregated media in ways prescribed by the dominant culture often proved to be deleterious. The act of “turning one’s radio on” was a complicated act of agency for black listeners, not simply a passive form of ignorance, escape, and/or anesthetization as popularly represented.  相似文献   

2.
This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom, The Simpsons, and its playful attack on advertising and promotional culture. Currently in its 16th season, The Simpsons broadcasts to approximately 60 million viewers in 70 countries weekly, offering a playful critique of television from within the television frame.  相似文献   

3.
This article offers an outline for a sociothematic analysis of 40 years of radio plays in Hebrew. The examined corpus comprises 1,850 works, both originally radiophonic and adaptations from other media, broadcast by the Israeli Radio‐drama department from 1954 to 1992. Although clearly influenced by European radio drama, Israeli radio plays have nonetheless developed a unique blend of “form and content.” Through a selected number of radio plays, this first of its kind survey offers a thematic approach to the repertoire, in dealing with topics such as the Holocaust, the Arab‐Israeli conflict, and the image of the Israeli‐born “Sabra.”  相似文献   

4.
Bolivia is one of the most successful examples of alternative media used for helping to create a “critical citizen movement” to dynamize the “social contract.” Through recovering historical Bolivian tradition based on radio experiences with communication for social change, this study works to describe the last legal and political changes referring to the community communication, its future lines of work, and the role of the alternative media networks on their change or their consolidation, based on the “reticular profit” concept, the study of their increased number of partners, and analysis of legal documents.  相似文献   

5.
Engaging two primary texts – Jacques Lacan' 1949 address on the “Mirror Stage” and the ninth chapter of the 1999 film The Matrix – this paper investigates the theme of reflection under the aegis of different media ecologies. Beginning with a critical/deconstructive reading of Lacan's position, I argue that the mirror stage, and perhaps the whole of Lacan's psychoanalytic project, is premised upon the media ecology of print. The Matrix updates this conception of the mirror when depicting Neo's initial release from the simulation of the Matrix. The paper argues that the differences and modifications between these two specular moments reflect a profound shift in media technologies and a concomitant movement between the metaphysics of presence and the metaphysics of pattern.  相似文献   

6.
Memory and storytelling can provide valuable tools for media scholars aiming to better understand popular media audiences from a historical perspective. Girls' stories are particularly important because they have been absent from most official recorded history and archived documents. In this study, we interview 30 U.S. women born 1918–1948 in order to uncover their girlhood experiences with mid-20th Century media. Their narratives reveal 1) a shared experience of radio listening; 2) an emphasis on the “experience” of using media artifacts rather than on the content; and 3) the appeal of music and dance as a girlhood pastimes.  相似文献   

7.
8.
《Communication monographs》2012,79(4):301-305

"Communication” is examined as a cultural term whose meaning is problematic in selected instances of American speech about interpersonal life. An ethnographic study, focusing on analysis of several cultural “texts,” reveals that in the discourse examined here, “communication” refers, to close, supportive, flexible speech, which functions as the “work” necessary to self‐definition and interpersonal bonding. “Communication,” thus defined, is shown to find its place in a “communication” ritual, the structure of which is delineated. The use of the definition formulated, and of the ideational context which surrounds it, is illustrated in an analysis of a recurring public drama, the “communication” theme shows on the Phil Donahue television program. Implications of the study are drawn for ethnography as a form of communication inquiry.  相似文献   

9.
This article examines the educational and social impact of an instructional radio program, called the Music Appreciation Hour (MAH), broadcast on the NBC network from the 1920s to the 1940s. Walter Damrosch, who came from a musical family and had previously conducted the New York Symphony, envisioned the possibility to use radio to teach music to American schoolchildren by tapping into its aural and emotional qualities. Through archival materials, including correspondence, teachers’ manuals, student notebooks, and program evaluations, it is argued that while Damrosch positioned himself with a new progressive movement that espoused student-centered education, he instead became an appealing on-air “personality” to student listeners and the network. This research serves as an important example of some of the ongoing tensions between education, entertainment, and the mass media.  相似文献   

10.
The possibility that one mass medium might be used to stimulate another has been only imperfectly explored. For instance, a campaign by radio personality Jean Shepherd some years ago led to the birth of the monumental spoof that was the novel I, Libertine by “Frederick R. Ewing.” The delight of Shepherd's “night people” at being able to demonstrate their numbers was matched by the consternation of booksellers all over the city who impotently thumbed through their catalogs . . . until Shepherd took pity on them and arranged for the book to be written and published. In another instance, a participant on a late‐evening network program casually commented on a book that had caught his eye—and it was a national best‐seller within 24 hours.

The research reported in the following article attempts to discover whether this “touting” function of the broadcast media can be used systematically. A number of informal observations following “book review” or “library” programs on both radio and television would tend to support this idea. However, the following study was specifically designed to generate data that would demonstrate to broadcaster and librarian alike whether radio programs could be used by librarians (and presumably booksellers as well) to promote selection by the audience of pre‐determined books.  相似文献   

11.
In this short essay, I discuss various meanings of “interface,” borrowing from fields such as software design, human/computer interaction, and music technology, and I consider ways in which the metaphor of “interface” could benefit the study of radio. As radio shifts from the one-to-many, temporally dependent medium of terrestrial broadcasting to the many-to-many, play-on-demand media of podcasts, Internet radio, and other emerging forms, considering the variety of interfaces at play in radio will help scholars and archivists to study, preserve, and perhaps recreate the phenomenological experience of radio in its various forms and transmutations.  相似文献   

12.
To achieve “deliberative democracy,” Gabriel Tarde's formula not only demands the press hold a nation together, but also offers an agenda of issues that serves as a kind of menu for discussions in cafés and salons, which leads, in turn, to more considered opinions, and thus provides the consensual valuations that inform political, economic and aesthetic actions. The elements of the formula consist of press, conversation, opinion, and action. I argue that the long-run effect of the mainstream media—the newspaper, but even more the radio and television— moved politics off the street and into the home, hence the concern over “the narcotizing dysfunction” of the news media. In the era of the Internet, I argue that media—old or new, mass or social—are far from being the whole of the story. It is some combination of these media, plus word of mouth, plus some rather well-known elements of social-movement theory, plus the social psychology of collective behavior that help to explain. But let us not lose sight of the different functions served by the different media. If the mass media—newspapers, radio, and television—may be said to have moved people “inside,” the social media, so called, serve to mobilize, and may bring them “outside,” again.  相似文献   

13.
This essay explores the early history of the “separate but equal”; doctrine in nineteenth century legal and political argumentation. By employing ironic and tragic frames, the authors challenge the traditional, linear approaches to legal historirizing. Moving beyond legal texts, the authors investigate how various communities in antebellum Boston negotiated conflicting views about how to best advance the cause of civil rights, both inside and outside the courtroom. These early debates created a complex rhetorical culture, and they provided jurists with several possible interpretations of the terms “separate”; and “equal.”; The authors conclude that these early debates, and Lemuel Shaw's subsequent decision in Sarah C. Roberts v. The City of Boston (1849), provide readers with insightful illustrations of the irony and tragedy of the law.  相似文献   

14.
In most traditional accounts, to be a witness is to be physically present at an event and report it to those who are absent. The ontological principle that authorizes testimony is the individual's corporeal presence at the event, a presence often vouchsafed by the suffering of the witnessing body. The logical extension of this is that media audiences are not the witnesses of the events they see, but the recipients of someone else's testimony. I take issue with such an account, claiming that contemporary witnessing has become a general mode of receptivity to electronic media reports about distant others. Replacing the ontological primacy of the witness with the interpretive encounter with “witnessing texts,” I focus on these texts’ world-making properties and the imaginative demands they make of their addressees. Mass media witnessing situates this imaginative engagement with others within an impersonal framework of “indifferent” social relations, creating a ground of civil equivalence between strangers that is morally enabling.  相似文献   

15.

Today, when most Americans get most of their news from the broadcast media, we tend to forget just how recent a development this has been. Broadcast journalism is far from celebrating its 50th anniversary as a major source of news, since it did not develop until the mid‐1930s. The early relationships between the older print media and the newer medium of radio were not friendly, and the fledgling broadcast journalists needed considerable diplomatic skill in dealing with the wire services and their own employers, as well as pastepot and scissors to deal with the day's events. The story of how broadcast journalism became strong enough to cover so effectively the stories of World War II is inexorably tied to the “war” between promoters and detractors of news broadcasting during the 1930s.

George Lott. has studied at William and Mary and Michigan State University, where he is working on a Ph.D. in speech. He presently is assistant professor in the Department of Theatre and Speech at the College of William and Mary.  相似文献   

16.
17.
This essay explores the practice of “culture jamming” as a strategy of rhetorical protest. Specifically, “pranksters” deploy the tools of the mass media and marketing in order to take advantage of the resources and venues they afford. Through the concept of “pranking,” this essay suggests that the most promising forms of media activism may resist less through negation and opposition than by playfully appropriating commercial rhetoric both by folding it over on itself and exaggerating its tropes.  相似文献   

18.
In 1959 Wilbur Schramm collected data on the media use behavior of children in what he believed was the last remaining town in North America to have radio as its only electronic mass media, and he concluded the primary impact of new media was the displacement of incumbent media. This research returns to Schramm's “Radiotown” for two follow-up studies to assess the validity of displacement as a mechanism for understanding long-term changes in media use. The first study is a qualitative data collection among a convenience sample (n = 28) of the now-adult participants of the 1959 study. The second study quantitatively tests the conclusions of the first study among the youth of Radiotown (n = 263). Among both adults and youth, radio remains a primary mass media device, with adults using more radio now than in 1959. Three principles of media use are proposed: the ubiquity of mass media devices in the household, the proximity of media devices, and the constancy of media use. Implications for the displacement hypothesis are discussed.  相似文献   

19.
This paper explores Judith Waller’s radio programming philosophy over her career that began in 1922 at WMAQ Chicago. In the 1940s, representing the interests of her employer NBC, Waller began to use the phrase “public service” as a way to break free of the “stigma” of educational radio. The concept of public service programming shifted during the 1930s and 1940s in the US, redefined and negotiated in response to assumptions about radio listeners, the financial motivations of commercial radio, and Federal Communications Commission rulings. This paper brings renewed attention to the past and present political economy of media in the US, providing a window into the historically complex relationship between commercial and noncommercial media that continues to this day.  相似文献   

20.
This research is premised on Stuart Hall's encoding/decoding model and on Berger's concept that religiosity is socially constructed. However, unlike the early Birmingham studies' emphasis on socioeconomic status as a “cultural code” through which audience members would decode media texts, this study examines the readings of television texts from the perspective of audience members who are, because of their religious practices, ideologically situated to the right of much that is offered on television. The findings in this case are consistent with Hall's notion that individuals bring contradictory and conflicting discourse into their readings of media texts.  相似文献   

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