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1.
To explore the impact of Internet pornography on users as compared with traditional forms of pornography, a total of 1688 adolescents in Taiwan were surveyed. Results show that respondents estimated the harms of Internet pornography to exceed that of pornographic materials in print and broadcast media. More importantly, findings show that exposure to Internet pornography resulted in desensitizing effects in that users tended to perceive the harms of Internet pornography as less on self and others. In addition, exposure was found to be negatively related to support for restrictions of Internet pornography, but the perceived harm on self was found to be positively related to support for restrictions. Finally, the joint effects of the first and third-person effect (the second-person effect) were shown as a more reliable predictor of behavioral intention than the third-person perception. Findings help resolve the contradiction in past research that reported the third-person perception as both a significant and non-significant predictor of support for restrictions on pornography. 相似文献
2.
This study extends the research of the third-person effect by examining the effect of time span of media message on perceptual and behavioral components of the third-person effect. Using a survey of Hong Kong residents, the study explores perceived media effect of the news coverage of a short- and a long-term issue and the predictor of intention to take action to reduce negative effect. The results revealed no third-person effect by the short-term messages and the reverse third-person effect (first-person effect) by the long-term messages. There was a significant difference in discrepancy between the perceived media effect on self and others (third-person perception) produced by the messages of the short- and long-term issue. The study also found that perceived media effect on self is a stronger predictor of intention to take action to reduce the negative effects of the short- and long-term issue than the third-person effect. 相似文献
3.
Hyunjung Kim 《Mass Communication and Society》2013,16(3):303-324
This study explores how the perceived effect and bias of reported election poll results are associated with voters' attitudes toward restrictions on polling reports and their political participation intention through emotions. A telephone survey using a representative sample of South Korean voters (N = 597) was conducted prior to the 2012 South Korean presidential election. Results indicate that the third-person perception of reported election poll results was indirectly linked to support for restrictions on polling reports through anxiety. For supporters of Mr. Jae In Moon, the nominee of the liberal Democratic United Party, who was reported to be behind in the polls, the hostile media perception was indirectly associated with support for restrictions through anxiety and directly associated with political participation intention. Implications of the findings are discussed. 相似文献
4.
THE EFFECT OF SOCIAL DESIRABILITY ON PERCEIVED MEDIA IMPACT: IMPLICATIONS FOR THIRD-PERSON PERCEPTIONS 总被引：1，自引：0，他引：1
Eveland William P. Jr.; McLeod Douglas M. 《Int. Journal of Public Opinion Research》1999,11(4):315-333
This study examines variations in perceptions of media influencebased on the locus of impact (self vs. other) and the valenceof the message (pro-social vs. anti-social). After reading oneof four versions of rap lyrics either advocating or condemningviolence or misogyny, 406 undergraduates filled out a surveymeasuring the perceived impact of songs with that type of lyricson themselves and on other students. Results replicated previousfindings of a third-person perception for the anti-social messages.Based on an ego-enhancement motivational explanation, it waspredicted that there would be a reverse third-person perceptionfor the pro-social messages. The findings did not support thishypothesis, and for the pro-social message regarding the treatmentof women, a Lraditional third-person perception was found. However,consistent with the ego-defensive motivational explanation,the size of the third-person perception differential was significantlygreater for anti-social than for pro-social messages. Implicationsof these findings for explanations of the third-person perceptionwere discussed. 相似文献
5.
Naser Zamani-Miandashti Payam Memarbashi Parvin Khalighzadeh 《International Information and Library Review》2013,45(3-4):114-126
AbstractThe theory of planned behavior has received significant attention more recently. This study used a survey to apply the theory of planned behavior to predict the Internet utilization behavior among 214 undergraduate agricultural students in Iran. Coefficient correlations and linear regressions were employed to analyze relationships among constructs. Results revealed that subjective norm and intention were the strongest predictors of the Internet utilization behavior, which explained 57% of the variance. Perceived behavioral control was the most significant predictor of the Internet use intentions. Subjective norms, to a lesser degree also had important influences on intention. Attitude did not surface as an effective direct predictor of the Internet utilization behavior. Finally, the theory of planned behavior was supported as an effective model explaining the Internet utilization behavior. The most prevalent reason to stop using the Internet was that they were experiencing problems getting access to the Internet. 相似文献
6.
Consumption of single-use bottled water has created severe environmental pollution problems around the world. By incorporating the theory of planned behavior with the additional cognitive and behavioral factors of perception, prior behavior, and knowledge variables, this study examined college students’ bottled water consumption intentions. Results show that perceived peer norm, behavioral control, and perceived bottled water benefits are significantly related to purchase intentions, as are prior levels of bottled water and tap water consumption. The same is not true for attitude toward and knowledge of bottled water consumption. Perceived tap water benefits negatively moderated the attitude-purchase intention relationship, whereas prior bottled water consumption negatively moderated the behavioral control-purchase intention link. 相似文献
7.
《Mass Communication and Society》2013,16(2):127-147
In this experiment I examined the effect of self-esteem, negative stigma of product in a message, and product use as a form of ego-involvement on the third-person effect in an effort to understand the variables underlying the third-person effect. The findings broaden 1 belief about the third-person effect in relation to public communication and call into question 2 others. This has ramifications in the area of public opinion regarding socially stigmatized messages, particularly in the realm of tobacco and alcohol advertising, suggesting the perception that a publicly communicated message containing a social stigma can influence the level of the third-person effect, indirectly affecting public communication and opinion formation. 相似文献
8.
Minsun Shim 《亚洲交流杂志》2015,25(1):48-64
Much research on risk perception and health behavior has examined cognitive dimensions of risk but not affective dimensions. To address this gap, this study examines both cognitive risk perception (perceived risk of susceptibility and severity) and affective risk perception (worry) in the context of food safety risks in East Asia. We investigate their roles in independently and jointly predicting intention to consume outbreak-associated food products, as well as mediating the influences of news exposure and attention on intention. Data from a nationwide survey in South Korea (N = 1500) lent overall support for our hypotheses in both cases of processed food from China and seafood from Japan. Our findings show: (1) both perceived risk and worry were negatively associated with food consumption intention, and the association between perceived risk and intention was stronger among those higher in worry; (2) news attention had stronger associations with perceived risk and worry than news exposure, and attention moderated the relationship between news exposure and perceived risk; and (3) perceived risk and worry mediated the associations between news use and food consumption intention. Implications and limitations of the findings are discussed. 相似文献
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10.
近年来,在线知识付费产业迅速发展,相关研究随之增多,研究结果不尽相同。本文以用户在线知识付费意愿为因变量,现有研究中验证的与付费意愿相关的各影响因素为自变量,对检索并经筛选后得到的29篇国内外相关实证研究进行定量元分析。元分析结果显示,纳入分析的7个影响因素与用户的在线知识付费意愿显著相关,其中感知价值相关程度最高,感知风险性与付费意愿呈负相关性并且相关性最弱。平台类型作为调节变量影响主观规范、感知价值、感知有用性、信任和感知风险性5个自变量与知识付费意愿的关系。本文通过对在线知识付费意愿影响因素的实证研究结果进行系统梳理和验证,为在线知识付费体系完善和相关领域后续研究提供参考。 相似文献
11.
本文在过去的研究发现由自尊能预测第三人效果的结论的基础上,把自尊划分为自我尊重与自我效能两个维度来探讨自尊与第三人效果之间的关系。研究发现,自我尊重程度较高的受众往往会高估他人受到的负面影响;而自我效能程度越高的受众则倾向于认为自己受到的负面影响较小。因此,有别于过去研究认为自我尊重或自我效能较能预测第三人效果的结论,研究者认为,自我尊重和自我效能共同作用于自我-他人差异的感知,进而都可能会对第三人效果构成显著影响。 相似文献
12.
Leo W. Jeffres Kimberly Neuendorf Cheryl Campanella Bracken David Atkin 《Mass Communication and Society》2013,16(4):470-491
In an earlier period of mass communication research, scholars were more adventuresome in advancing “new” theories and less hesitant to “create” theory. The 1970s, in particular, bore witness to the emergence of several such theories—from the knowledge gap and agenda-setting to cultivation. Scholars have generated substantial literatures elaborating work in these and other traditions. Those contributions are now sufficiently robust that it is time to direct some of our energies toward synthesizing theories. This article nominates third-person perception as a candidate for such integration. Several prominent theories of media effects in the mass communication literature are selected to illustrate how the theories can or have been integrated. Results from three surveys provided evidence that the theories of third-person perception, agenda-setting and cultivation can be interrelated. The proposition examined here can serve as a model for further integration of other media theories. This integration attempt harkened back to the times when theory building in media effects was more common and perhaps more optimistic about explaining processes of influence. 相似文献
13.
John R. Chapin 《Mass Communication and Society》2013,16(3-4):163-173
Fifteen years ago, Davison (1983) introduced the third-person effect hypothesis that individuals believe they are less influenced than others by media messages. Although third-person effect is a perceptual bias, Davison believed that individuals act on such misperceptions. Few studies have tested the behavioral aspect of the third-person effect. In addition, previous studies reporting differences in third-person effect due to message type (i.e. Public Service Announcements [PSAs] vs. advertisements) lacked controls to isolate the effects of message type from content and context. In this study, I sought to (a) document third-person effect among minority "at-risk" youth within the context of safer sex messages, (b) determine the differences in third-person effects (if any) between PSAs and advertisements with similar content, and (c) determine the link (if any) between third-person effect and risky sexual behaviors among youth. Findings indicate that third-person effect is an appropriate framework for understanding how at-risk youth perceive safer sex campaigns. I also extend the behavioral aspect of third-person hypothesis by linking it with sexual risk behaviors among at-risk youth. No difference in third-person effect was found as a result of different message types. Relevance of the current findings to the broader areas of health communication and message effects is discussed. 相似文献
14.
Hee Sun Park 《Communication Research Reports》2013,30(3):267-279
The study tested the Theory of Reasoned Action in Korea. Questionnaires measuring behavioral intention to study for final exams were distributed to 144 Korean college students. The findings indicated that attitude toward behavior and subjective norm predicted behavioral intention. When attitude toward behavior was divided into social and personal attitudes toward behavior based on the types of outcomes that behavior brings about, it was only social attitude toward behavior had a significant weight in predicting behavioral intention among the Korean students. Positive correlations were observed between the strength of interdependent self‐construal and the normative component and between the strength of independent self‐construal and the attitudinal component. Self‐construals, however, did not influence the relative weights of the two components in predicting behavioral intention. 相似文献
15.
《Mass Communication and Society》2013,16(1):57-85
In this study, we report the results of a meta-analysis concerning the third-person effect's perceptual hypothesis. The hypothesis predicts that people judge the media to exert greater persuasive influence on other people than on themselves. Thirty-two published and unpublished studies with 121 separate effect sizes were examined. The overall effect size between estimated media effects on self and on others was r = .50. Among the 8 moderators investigated (source, method, sampling, respondent, country, desirability, medium, and message), 3 (sampling, respondent, and message) yielded significant effect size variations. Third-person perception in nonrandom and college student samples was significantly larger than in random and noncollege student samples. From a theoretical perspective, these findings may have been due to student participants perceiving themselves to be smarter than other people. A more disturbing explanation would attribute these findings to researchers relying on student samples. 相似文献
16.
Based on a statewide telephone survey before the 2004 presidential election, this study probes Ohioans' attention to and perception of campaign advertising and the perceived effects of those negative political ads. Citizens in this “battleground” state had a very high level of awareness of campaign advertising, characterizing it as more negative than in the past. Self-reported attention to the campaign and measured use of local and national television news were related to perceived campaign negativity. Evidence of a third-person effect regarding a specific type of negative advertising was found. However, the effect was moderated by candidate choice. 相似文献
17.
移动互联网环境下发表评论意愿的影响因素研究——一个整合模型的视角 总被引：1，自引：0，他引：1
18.
To date, African Americans and Latinos consent to organ donation at lower rates than Caucasians and are disproportionately represented on transplant waiting lists. However, limited work has investigated racial differences in predictors of organ donation registration. In this study, we examined racial differences in the antecedents of African American, Caucasian, and Latino young adults’ registration intentions using the theory of planned behavior, the noncognitive model, and perceived realism. Non-donors (N = 307) were recruited in a stratified random telephone survey. Results indicate that for African Americans, subjective norm, bodily integrity, and medical mistrust were the strongest predictors of registration intention. For Caucasians, attitude and subjective norm arose as key determinants of registration intention. For Latinos, attitude, subjective norm, and medical mistrust were the strongest predictors of registration intention. Consistent evidence for the independent predictive validity of perceived realism was also documented. The theoretical and practical implications of these findings are discussed, as well as avenues for future research. 相似文献
19.
Pavica Sheldon 《广播与电子媒介杂志》2016,60(2):269-285
The purpose of this study was to investigate factors that influence professors’ and students’ intentions to add each other as friends on Facebook. Participants were 160 professors and 249 students from different universities in the United States. Consistent with theory of reasoned action, intention was the strongest predictor of them adding each other as Facebook friends. However, among faculty members, a personal attitude was the most significant predictor of the intention to add students as friends. For students, subjective norm was the most significant predictor of the intention to friend professors. 相似文献
20.
《媒体管理杂志》2013,15(3):134-145
Newspapers that seek first-mover advantage too often have expended financial capital and personnel resources on new media initiatives without fully appreciating the obstacles or the potential outcomes, an approach that may be understandable in an increasingly competitive marketplace fueled by the explosive growth of the Internet. Newspaper editors still question whether and how to integrate their Internet editions into existing newsrooms in hopes of leveraging the strengths of each. A survey of 63 major metropolitan U.S. newspaper editors showed that these managers have a high level of commitment to integration. In addition, a statistically significant relationship was found between multiple procedural or policy factors and management perception that integration had met management objectives. If integration between the newspaper and its online service is the desired outcome, the most important factors appear to include having a partnership with other media, instituting a converged news desk that handles stories regardless of medium or distribution method, having management commitment to integration, equalizing perceptions of status between newspaper workers and online workers, empowering online staff to actively participate in planning meetings, utilizing the online service for breaking news that occurs off-publication cycle, and encouraging print-side staff members to generate content for exclusive use online. 相似文献