共查询到20条相似文献，搜索用时 15 毫秒
1.
This study adapts Giddens' structuration theory to assess audience agency and its relationship with media structures. It employs network analysis to examine the co-evolution of audience duplication patterns and elements of media structure in China's national television market. The findings reveal that Chinese audiences tend to gravitate to channels with greater market share, higher household penetration rates, and more drama programming. Furthermore, channels tend to adjust their levels of drama programming relative to patterns of audience duplication in the long run. Finally, there was evidence of higher-order patterns of audience behavior, suggesting the existence of channel repertoires, and market concentration. 相似文献
2.
《Journal of Media Economics》2013,26(4):39-58
Due to technological development and economic pressures, deregulation of the West European broadcasting market during the 1980s has led to an enormous increase in the number of television channels. The opening of the markets to commercial interests and the demand for TV software (programming material) at the same time give media companies diverse opportunities to become active across frontiers. Being the biggest broadcasting and advertising market in Western Europe, Germany has become an interesting target for foreign companies. The introduction of digital television in the summer of 1996 and further liberalization of ownership regulations have made entry into the German broadcasting market even more attractive. This article describes the development of the German TV sector and analyzes opportunities, restrictions, and consequences of international and particularly U.S. activities in the German market. 相似文献
3.
Erik P. Bucy 《媒体管理杂志》2013,15(1-2):102-113
This study assesses the ways in which local television news operations and major metropolitan newspapers in the top 40 U.S. media markets are making information accessible and structuring interactive experiences online as the industry transitions into a third generation of Internet news. As Net news approaches its first decade of existence, online news sites are assumed to be evolving from a noninteractive, passive model of information delivery into an environment of increased immediacy, content richness, and user control. To investigate this question, a content analysis was performed in 2 waves, once during fall 1998 and again during fall 2000. For comparative purposes, differences across years are examined. In addition, the efforts of local television news sites are contrasted with the online activities of dominant newspaper sites, which have assumed a commanding lead in building a local online audience. The analysis argues for valuing Net news sites less from a profit-loss standpoint and more for the nonmonetary contributions they make in relation to the broader news mission, namely, enhanced coverage, brand loyalty, and news credibility. 相似文献
4.
Harsh Taneja 《Journal of Media Economics》2013,26(4):203-219
Many studies have examined contests between audience measurement systems in media markets. These suggest that the audience measurement industry is a natural monopoly. This study revisits the question with a novel approach by investigating a market at a time when two measurement services provided data. Executives were interviewed in the Indian television market on how they used information available from two competing ratings services. Although market participants recognized only one system (TAM, which provided weekly ratings) as the currency for trading advertising time, many used the second system (aMAP, an overnight ratings service) selectively for improving network performance. Therefore, fragmented markets can support multiple systems if they serve distinct institutional interests. 相似文献
5.
Roberto Roson 《Journal of Media Economics》2013,26(4):234-257
In this article, a model is introduced that has 2 distinguishing features. First, the multidimensional nature of competition in media markets characterized by free access and advertising is acknowledged, through explicit modeling of vertical and horizontal differentiation. Second, the price of advertising depends on the expected audience composition, not simply on its magnitude, and the amount of price discrimination. It is found that market equilibria depend on a number of critical factors: the amount and type of price discrimination in advertising, the correlation between formats and audience composition, the relative profitability of the different market segments, and diseconomies of scale in program quality. For a variety of market structures, the ability to discriminate on the price of advertising encourages a higher level of quality in broadcast media. 相似文献
6.
This article examines the welfare benefits of cable television (CATV) merger and acquisitions in the multi-channel video programming distribution (MVPD) market. In particular, it seeks to answer whether cable subscribers are better off in competitive markets than in concentrated markets. This article estimates the impact of mergers by examining Korea's regional market-share data for MVPD operators with a hierarchical-choice model. First, the estimation results show that the consumer value of the CATV platform, in terms of the category values in a nested logit model, was significantly lower in the concentrated markets than in the more competitive markets. Second, the study compares these findings with those in the literature about the U.S. market. The following question is prompted: Why is direct broadcast satellite competitive with CATV in the United States but not in Korea? This article points out that differences in regulatory policies, particularly as they relate to the treatment of vertically integrated networks, do have significant effects on the effective boundary of MVPD competition across platforms. To support this argument, this article provides details on the policies and market characteristics of the Korean MVPD industry. 相似文献
7.
Julie Uldam 《广播与电子媒介杂志》2013,57(3):431-434
This study examines the attitudes and the selection criteria of U.S. television journalists toward international news. Q factor analysis of 3I journalists from major national networks and local television stations reveals that journalists select international news based on market demands and local relevance. The findings strikingly delineate along the line between network versus local television. Network journalists manifest a global view, selecting international news with diverse themes, while local television journalists adopt a more pragmatic stance due to business pressures and audience demands, choosing international news with a local angle. All, however, emphasize timeliness and U.S. involvement in news selection. 相似文献
8.
This study examined the impact that program scheduling and market characteristics had on people's exposure to the early evening local news. Three factors combined to explain 81% of the variation in local news ratings across the U.S.: a station's network news rating, the lead‐in rating for the local news, and the size of the available television audience. We discussed how such structural factors might be better integrated into research and theory that emphasize individual characteristics as determinants of exposure to television programming. 相似文献
9.
Farooq Sulehria 《亚洲交流杂志》2017,27(1):97-112
Mainstream discourses on the globalisation of media that delineate the emergence of privately owned television channels in the periphery country as evening out metropolitan domination are belied by concrete evidence. This essay argues that the rise of southern players has undermined state broadcasting rather than dismantling ‘media imperialism’. Based on two case studies, Pakistan Television (PTV) and Doordarshan (DD), this study demonstrates that the actual, if inadvertent, victim of globalisation has been state broadcasting and an associated developmentist model of television. As a result the decline of state-led television channels has radically transformed television systems in India and Pakistan. While DD and PTV view their audiences as citizens, the globalisation of media has resulted in a commodification of television audiences. Instead of public interest, audience maximisation has become the dominant logic of television systems in both these countries. In the process, developmentist television systems have been replaced by the commercially driven systems. 相似文献
10.
The literature on public, educational, and government (PEG) access channels has focused on production rather than audience analysis, which hinders our understanding whether such channels remain relevant forums for public expression and a source of community information in an increasingly digitized and converging media landscape. To address this gap, this study draws on random sampled survey data in Austin, Texas to analyze the audience of PEG access channels. Findings suggest that public access television remains relevant for underprivileged populations, especially racial minorities and less educated people. Online media do not reduce the importance of cablecasting public access content to local residents. Compared to non-viewers, viewers of public access channels have significantly higher social capital. This research has practical implications because many PEG channels across America have been cut back or shut down due to budget cuts. 相似文献
11.
Elaine Yuan 《亚洲交流杂志》2013,23(3):354-366
This study examines audience duplication, the extent to which the audience of one program also watches the other, and its determinants. Using peoplemeter data from Guangzhou, a multichannel and multicultural television market in China, the study tests the intertwining effects of media structural factors and audience preference factors on audience duplication levels of program pairs. The results show significant effects of the two types of factors. A regression model was established in which these two types of factors together explained 59% of the total variance in audience duplication. 相似文献
12.
Cultural proximity is a multidimensional concept, most often used to explain media preferences across national boundaries. The present study extends the construct, revealing its power to explain audience formation within a multicultural society. Portable People Meter data from Arbitron, Inc., was used to compare patterns of television and radio use across Spanish-speaking Hispanics, English-speaking Hispanics, and non-Hispanics in Houston, Texas. The results indicate that language preferences play a powerful role in determining audience behavior. Furthermore, while English-speaking Hispanics exhibit multicultural fluency, the other two populations show evidence of cultural polarization. 相似文献
13.
The 2012 London Olympics was the most-watched TV event in U.S. history and represented a vast expansion to online and mobile environments. This study examined audience's multiplatform media uses during the 2012 London Games. Results indicate that significant positive relationships existed between and among Olympics viewing on television, on the web, and via mobile. Motivations, preferences, audience availability, and media use routine significantly predicted Olympics viewing on various platforms. Findings highlight the interplay between active choice, habit, and structure in determining viewing of big sporting events through both traditional and newer media. 相似文献
14.
浙江、上海、江苏教育电视频道/台,位列全国省级教育电视传媒前三强,为业界瞩目。本文从节目定位、受众构成、品牌认知、编排方式四个维度对三台/频道的媒介镜像予以客观勾勒,在把脉问题的基础上,提出加快三台/频道发展的几点思考,以期为我国长三角地区和其他地区教育电视竞争力的增强提供借鉴与示范。 相似文献
15.
This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media. 相似文献
16.
《Journal of Media Economics》2013,26(1):27-44
The traditional approach to studying media markets based on structure-conduct-performance relations has become more complex as the analysis of firms' strategic behavior has emphasized the heterogeneity of possible market outcomes. It is argued that although greater analysis of firm strategic behavior is required, an investigation of market structure and ownership patterns remains critical for the elucidation of the nature and extent of market power. The recent history of television markets in Germany and the United Kingdom provides an example of the significance of trends in concentration and ownership for the development of competition. In addition, a full account of firms' power may require consideration of alternative perspectives on the competitive process, but again market structure remains important. 相似文献
17.
Dror Walter Tamir Sheafer Lilach Nir Shaul Shenhav 《Mass Communication and Society》2016,19(4):522-541
Why do some countries appear more popular than others in mass media? Although researchers have long sought to explain foreign countries’ prevalence in the media, to date they have exclusively focused on news, leaving other types of media content unexplored. In addition, focusing on media effects and media content, the literature on entertainment and politics has largely ignored the study of agenda-building processes. Thus, this study fills these gaps by exploring factors affecting the volume of references to foreign countries in both U.S. news and entertainment media. Analyzing more than 400 U.S. television shows, four news channels, and two newspapers spanning from 2000 to 2011, we reexamine past findings on salience of foreign countries in the news and apply these findings to a new field of research, entertainment media. We further suggest that the same factors shaping foreign countries’ prevalence in the news media are applicable to both news and entertainment and that in the context of foreign countries’ prevalence, the criteria for “newsworthiness” and “fictionworthiness” is similar. 相似文献
18.
《Journal of Radio & Audio Media》2013,20(2):186-201
This article explores the contributions of one of the pioneers of ratings research, James W. Seiler, the founder of the American Research Bureau (ARB), the forerunner of Arbitron. Seiler and his small management team filled a small but productive window of time as the youthful ARB rode the crest of a giddy but short-lived success during the ‘50s and early ‘60s. The ARB was responsible for a number of leaps in product design-including popularizing the diary method, first for television and then radio, extending the number of weeks of measurement from one to four, measuring all U.S. T.V. markets at the same time (known as sweeps, which was to lead to first extended measurement of TV viewing beyond metropolitan areas), and using the first meter to capture audience viewing in real time (called Arbitron). It emerged as the key competitor against the Nielsen service in the battle to measure the local market for television until it withdrew from TV measurement in the ‘90s. Arbitron's success led it to monopolize the measurement of radio audiences, a position it currently holds. 相似文献
19.
Public service broadcasting,children’s television,and market failure: The case of the United Kingdom
Jeanette Steemers 《媒体管理杂志》2017,19(4):298-314
Domestically produced children’s television is frequently highlighted as both an area of market failure, and also as an area where children’s changing consumption habits necessitate new and different ways of thinking about funding children’s content across a range of platforms. In the light of a recent U.K. proposal to set up a Public Service Content Fund to support “genres” under threat, including children’s programming, this article considers how you fund diverse high-quality children’s content in a more challenging media environment where children’s content is arguably still a market failure “genre.” The first part of the article provides context by outlining the market failure characteristics of children’s content as a framework for analyzing the validity of market failure arguments across a range of platforms. It then investigates the causes of perceived market failure in the U.K. children’s television production market. The final part examines the implications of recent U.K. policy responses to provision for children that seek to address market failure through (1) the possible introduction of a contestable fund for public service content; (2) more stringent obligations on the British Broadcasting Corporation; and (3) the re-imposition of quotas on commercially funded public service broadcastings (ITV, Channel 4, Five). Drawing on regulatory and stakeholder responses, it concludes that attempts to overcome market failure in U.K. children’s television appear unsuited for funding the longer-term curation, distribution, and discovery of new types of content on platforms other than broadcasting. 相似文献
20.
This article studies a television market where operators can sell access to programs and to advertising time. First, we determine the retail prices paid by viewers and advertisers to a monopoly platform when there are externalities between these two markets. We compare the prices that an unregulated platform would establish with the welfare maximizing prices. Second, we obtain the access charge that an independent programmer should pay to a television platform for using one of his channels. We show that the optimal access charge takes into account the direct cost of access and the platform's opportunity costs in the viewer and advertiser markets, which are affected by the externalities between the two markets. 相似文献