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1.
Abstract

High-impact practices (HIPs) have been adopted on college campuses to enhance student learning. The academic library provides services and space contributing to learning at its institution. Librarians conduct space research to learn how the library building can better serve its users. Library space assessment is one way for librarians to engage with faculty and students to create an HIP in the library. This article is a case study of a collaboration between a librarian and a sociology professor to design an observational study. It demonstrates how librarians can contribute to HIPs at their institution by involving students in meaningful research.  相似文献   

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《The Reference Librarian》2013,54(74):91-101
Summary

Among the many ways the World Wide Web has changed libraries are the additional tools gained by librarians and library users for answering reference questions. In addition to the growing number of licensed resources providing the full text of articles from newspapers, magazines, academic journals, and reference works are the millions of free Web sites offering an incredible variety of information about everything. Locating the most useful of these sites and organizing them into categories on library Web sites can be enormously beneficial both to patrons and libraries. After deciding to make their sites reference portals, librarians must make a number of important decisions.  相似文献   

4.
Summary

Reference librarians often make incorrect assumptions about the library knowledge of their users. These assumptions can impede the reference interview and influence the outcome of the reference transaction. This article examines seven misconceptions about users and discusses how librarians can correct them to better understand their public and improve reference service. The misconceptions discussed involve users: stating their actual information needs, knowing what sources to use, understanding library arrangement and jargon, communicating with librarians, and caring about competency.  相似文献   

5.
《The Reference Librarian》2013,54(73):281-292
Abstract

Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians.

This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals.  相似文献   

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When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.  相似文献   

8.
《The Reference Librarian》2013,54(73):351-360
Abstract

Library school provides librarians with a good background in library science, but to be a professional reference librarian, continuous improvement must be sought. Professionalism can include developing basic employee skills, supporting library standards, participating in university and library functions; presenting papers; and publishing. Being sensitive to communication skills can impact how a librarian is perceived by library users. Image does play a role in the effectiveness of the library professional.

Professional reference librarians must market themselves by being visible on campus, in the community, and on the Internet. Being a professional librarian is an opportunity for personal growth and educating the public about a very exciting discipline.  相似文献   

9.
Abstract

The number of military veterans taking advantage of post-911 educational benefits has increased significantly, and institutions of higher education have responded by creating veteran-friendly campuses. Accordingly, academic librarians have engaged in proactive, ongoing conversations about providing services to this unique student population. The authors went on reconnaissance to assess the needs of student veterans and their response to a recently created veterans lounge space in the library. The information gathered from this survey can help provide insight and possible strategies to improve library outreach and services.  相似文献   

10.
《The Reference Librarian》2013,54(83-84):175-182
SUMMARY

Reference librarians at St. Charles Community College discovered the benefits of cooperation when they began the process of creating an online library tutorial. In the fall of 1999, librarians realized that their walk-in library sessions were becoming ineffective due to poor attendance by students. The tours didn't fit into on-campus students' busy schedules, and failed to serve distance students at all. Two reference librarians decided to work together to create a web-based tutorial introducing students to library online resources. It was an informal process that started with information gathering on what tutorials exist, how they were developed and what type of software was used. After the librarians decided on the format and appropriate software, they brought together their creative and technical strengths to design an appealing and functional tutorial. To create a “virtual tour” of the library's physical layout, the librarians also collaborated with the Instructional Support Center, a group of educational technology specialists who are part of SCC's community college consortium. The tutorial was completed in only a year, partly because working in a small library allows for constant contact between the librarians, but also due to the efficiency of using cooperation. This successful collaborative project eventually won the Missouri Community College Association's 2001 Technology Innovation Award.  相似文献   

11.
ABSTRACT

To design an outline of a user-focused marketing model and its implication in academic libraries is the goal of this article. The determinants for the proposed model were primarily derived from the success factors of customer-focused marketing noted in earlier research, and views and insights from a number of allied constituencies in Bangladesh. Doing this job, the study used exploratory investigation in the form of executive interview, focus group discussion, and questionnaire survey. To examine reliability of the determinants “item-total correlation” was applied. The proposed model shows quality service has been seen as a direct result of the quality of library products, services, and service providers that leads to ensure user satisfaction and loyalty. It also demonstrates how users are the central theme from all functional perspectives of library services. The model emphasizes the quality improvement and operational efficiencies are to be working together to achieve a competitive advantage. The model may help librarians understand how to set the users as the central theme from all functional perspectives of the library services.  相似文献   

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ABSTRACT

Thirty years ago, fake news was resigned to tabloids at the grocery store. Now, fake news is often more convincing than real news. Many library users lack the appropriate skills to discern between what is real and what is not, and many more get their information from social media memes. When memes are more effective than actual news, what can librarians do to teach information literacy? Librarians can use memes to promote information literacy; they can even create their own!  相似文献   

13.
ABSTRACT

At University of Maryland University College (UMUC), librarians have designed and led a number of multiday, asynchronous online workshops for faculty. The workshops teach faculty how to meet information literacy goals in the virtual classroom. Through hands-on activities and discussion among their colleagues, participants in the faculty workshops learn about the university's information literacy standards, library resources and services, free Web tools, and how best to design class assignments involving library research. Library-led faculty workshops at UMUC have increased library visibility and furthered collaboration between faculty and librarians. This article discusses 5 workshops, detailing workshop content and logistics and demonstrating how librarians can help distance faculty further information literacy goals for students.  相似文献   

14.
In the fall of 2015, two librarians at San Diego State University initiated a project to enhance the visibility of some of the library’s numerous electronic resources. Promotional materials were created to highlight some of the main features and functionality of seven specific databases to which the library subscribes. Although there are many factors of this project that warrant further research, the authors can definitively state that usage for six of the seven electronic resources featured in their promotional project did increase when they were advertised to a wider campus population via the library’s website.  相似文献   

15.
《The Reference Librarian》2013,54(67-68):99-110
Summary

At 3:30 any afternoon of the week, public librarians may feel confident of serving students. Indeed, students comprise a significant portion of public library users, and they require a good deal of attention. Unless librarians work with the schools, though, we do not truly complement the curriculum. The Newark (NJ) Public Schools and the Newark Public Library have therefore embarked on a program of library orientation for teachers. Synergy with instructors has taught public librarians new means of reinforcing learning.  相似文献   

16.
Faculty Outreach     
Abstract

Librarians at Northwest Vista College, a new community college, speculated that keeping faculty members informed about the library and its various resources would result in more instructors sending students to the library for library instruction and, ultimately, it would result in more students who were familiar with and comfortable using the library. This paper describes the librarians' comprehensive faculty outreach effort, which involved putting on special workshops for faculty, creating online forms, and Web links on the library Web page, and taking every opportunity to increase contact and collaboration between librarians and Other faculty and Staff.  相似文献   

17.
Abstract

The relocation of a small academic library to a new building gave the author an opportunity to reshape the user seating mix. Differences were found in what the library preferred to offer in the way of seating (primarily carrels to control noise) and what the users preferred to use (primarily tables so they could spread out their work or study with others). Recordings of actual user preferences after the move confirmed informal observations and led to a subsequent, more successful adjustment in the seating mix. The findings and methods should be useful for librarians planning to build new facilities or create more effective seating in existing buildings.  相似文献   

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Abstract

Librarians gather data on multiple aspects of their work. Much of the data collection revolves around the library’s resources, but what may be passed over during this data collection is information on how librarians are expending their time and effort. A group of librarians from a community hospital system designed a Microsoft Access database to collect such data and has been recording librarians’ efforts for more than three years. The librarians use the data in annual reports and can track trends to evaluate service priorities and maximize effective use of the librarians’ time.  相似文献   

20.
《The Reference Librarian》2013,54(79-80):201-213
Summary

Increased student use of the Internet and declining reference desk statistics are factors encouraging academic reference librarians to look for new ways to reach patrons. Web-based customer contact center software gives librarians the tools to provide interactive, 24/7 reference service to Internet users. This article describes how the library at California State Polytechnic University, Pomona developed its live/web reference service. We discuss the factors that encouraged us to launch the service, the challenges that we encountered along the way, and examples of our experiences to date.  相似文献   

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