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1.
《Communication monographs》2012,79(4):334-346
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis emphasize the important influence of gratifications obtained from the television news experience on viewer satisfaction levels. They also reveal the weakness of GS‐GO discrepancy models as compared to more straightforward gratification/expectancy‐value models. 相似文献
2.
Richard van der Wurff 《Journal of Media Economics》2013,26(3):139-157
Internet is generally expected to have one of two effects on traditional news media: It displaces them, or it forces them into distinct market niches. A shared assumption underlying both expectations is that news media displacement, or substitution, is a function of the degree to which news media are functional equivalents. This article explores this assumption from a niche theoretical perspective, using survey data from 2 student samples as illustrative cases. Findings indicate that, for these students, news media substitution does not depend on functional equivalence of media in providing gratifications and gratification opportunities or types of content. Post hoc analyses suggest instead that, for this particular audience, media use depends on habit and media accessibility. Follow-up studies should further investigate these relations for representative samples. 相似文献
3.
Increasingly, media consumers follow entertainment across media; migrating from one medium to the next seeking to fulfill different needs. Using survey methods (N = 444), this exploratory research examines the underlying elements of media migration by studying the uses and gratifications of migration behavior. Specifically, findings of this survey identify migration activities, motivations, and predictors of migration. Results suggest that several of the top migration activities are strongly tied to Internet use. Findings indicate that media migration is motivated by different needs, including entertainment, escape, enlightenment, and more content-congruent exposure. Finally, amidst various predictors, the need for content-congruent exposure emerged as a strong predictor of migration. 相似文献
4.
Kristin M. Barton Ph.D. 《广播与电子媒介杂志》2013,57(3):460-476
The study explores how competition-based reality shows with different thematic content influence gratifications obtained by viewers. Participants completed surveys regarding their reasons for watching reality programs in general and their reasons for watching specific reality shows (The Apprentice, The Bachelor/Bachelorette, and Survivor). Results identified a new gratification dimension not previously observed in other gratifications research (personal utility), and that correlations exist between the specific content of reality-based programs and the gratifications obtained by the viewers. 相似文献
5.
Using data collected from students at a fully networked university community, this study examines patterns of World Wide Web use and how they may relate to gratifications people seek from traditional media. Path analyses show that beliefs about the Web predict gratifications sought, and that the latter predict gratifications obtained, with considerable reliability. More importantly, entertainment, surveillance, and passing time—gratifications typically associated with television and newspaper use—prove to be significant predictors of World Wide Web site visitation. Thus, the data indicate that Internet use may be understood and predicted through the application of traditional gratification typologies. 相似文献
6.
This study extended talk radio research to a developing nation setting. Results received from a Kingston, Jamaica sample of 268 adults, with access to 10 call‐in programs, supported the hypothesis that information and surveillance are the primary gratifications sought from call‐in radio programs in a developing nation. In contrast to U.S. results, reinforcement and companionship were less sought from talk radio listening. Lower socioeconomic status, lower educated, and higher isolated listeners were most apt to find gratification through a range of call‐in programs. These results indicate a potentially important role for call‐in radio in developing nations. 相似文献
7.
《广播与电子媒介杂志》2013,57(4):766-774
One can hardly be considered knowledgeable of uses and gratifications theory without being familiar with the work of Alan M. Rubin. His advancement of our knowledge about the centrality of the individual in the media uses and effects relationship has inspired numerous scholars to add to the body of knowledge guided by uses and gratifications research. The breadth of Rubin's work in this regard is extraordinary, but his devotion to clarifying central concepts of uses and gratifications in his audience-centered research should also be recognized. Rubin's pioneering studies in uses and gratifications remain as benchmarks for scholars seeking to understand electronic media and how engaged audiences relate to media content. 相似文献
8.
Singing competition reality shows have gradually come to dominate the mainland Chinese TV program market. This study explores the gratifications that Chinese audiences seek from watching such shows. An analysis first reveals that the most salient gratifications sought are ambition, suspense, social interaction, and high production quality. Second, narcissism significantly enhances the gratifications that audiences seek in viewing such shows. Third, individuals’ preferences in terms of their ambitions and quality of productions are significantly associated with their choice of media platforms. Finally, social interaction gratification sought and a preference for high-production quality were found to be highly related to Chinese audiences’ viewing and postviewing activities. We found support for these propositions in data collected from a probability sample of 559 respondents. The implications of the findings are discussed. 相似文献
9.
Kimberly B. Massey 《广播与电子媒介杂志》2013,57(3):328-349
Diaries and narratives produced by 29 college students during the 1989 Loma Prieta earthquake served as the data for a qualitative analysis grounded in the conventional philosophy, if not the traditional methodology, of the uses and gratifications perspective. Two hundred ninety‐nine individual media episodes were interpreted. Audience activity before, during, and after media exposure was studied through the application of the Levy and Windahl Typology of Audience Activity which demonstrated the operation of the nine types of media activity proposed by its creators. Conclusions call for the redirection (rather than abandonment) of audience‐based research away from general‐trend audience consumption and towards more specific cultural interaction of people with media. 相似文献
10.
《Mass Communication and Society》2013,16(3):267-290
This study examines the growing DVD home theater phenomenon by mapping the characteristics of DVD home theater adopters and their attitudes toward the new technology, which entered the mass market in 1997 as a competitor to the VCR. It attempts to locate and differentiate DVD adopters based on patterns of media use, utilities from gratification, socialization, and displacement. Based on Q methodology with a sample of 38 American respondents, 3 distinct groups are evident: audiophiles, technophiles, and recreation seekers. Audiophiles use DVD to pursue audio quality, whereas technophiles are the early adopters who are drawn to the new technology and its potential. Recreation seekers use the DVD to satisfy a need for entertainment, enjoyment, and escape. These groups are guided by different goals and gratifications and hence exhibit different patterns of use, diffusion, and displacement, although they all agree that their DVD adoption was motivated by the DVD's technological quantum leap over the VCR. 相似文献
11.
This article responds to recent calls for conceptual and methodological refinement, issued by uses-and-gratifications scholars (Rubin, 2009; Ruggiero, 2000), for studying emergent media. Noting that studies on the uses of the Internet have generated a list of gratifications that are remarkably similar to those obtained from older media, it identifies two measurement artifacts—(1) measures designed for older media are used to capture gratifications from newer media; and (2) gratifications are conceptualized and operationalized too broadly (e.g., information-seeking), thus missing the nuanced gratifications obtained from newer media. It challenges the notion that all gratifications are borne out of innate needs, and proposes that affordances of media technology can shape user needs, giving rise to new and distinctive gratifications. A sample of new gratifications and potential measures for those are provided. 相似文献
12.
This study was performed in the context of the 2014 Sochi Winter Olympic Games to examine the patterns of competition among television sets, personal computers, and mobile devices in gratifying audiences of one of the world's greatest sporting event. In light of the theory of niche, three measures of niche – niche breadth, niche overlap, and competitive superiority – were examined. Of the major findings, personal computers appeared to overlap the most with, and were superior to mobile devices in fulfilling socialization and diversion gratifications. These findings indicate personal computers are, at least partially, replacing mobile devices with respect to socialization and diversion gratifications. In comparison, the television set appeared to overlap the most with, and was superior to the personal computer in fulfilling the eustress, aesthetic, learning, and self-esteem gratifications. These findings indicate that television sets remain the dominant medium for fulfilling these four gratification dimensions. 相似文献
13.
This article explores how Indonesian children have integrated media into their daily lives: media ownership at home, media uses, and gratifications sought, are discussed, as is the way in which gender and social-status influence the children–media relationship. Survey data of Jakarta-based children aged 9–15 (N=589) reveal that Indonesian children live in a media saturated environment, with high availability of media platforms in their homes and bedrooms. Similar to children in the US and Europe, children in Jakarta spend considerable amounts of time on a wealth of media platforms and experience multiple gratifications from using multiple media. Gender differences persist in that boys tend to be more into gaming, while girls focus more on communication aspects. High social-status children tend to have more media at their disposal in their bedroom, especially electronic games, computers, and Internet connections. Television is still prominent in the media menu of today, but mobile phones are ready to take its place in the near future. 相似文献
14.
This study advances the cognitive mediation model (CMM) by examining the factors behind acquiring knowledge about climate change. Based on a nationally representative survey of Singaporeans (N?=?1,083), this study supported the original CMM. The extended CMM showed that surveillance gratification was positively associated with traditional and online media attention, while social utility was positively associated with online media attention. While attentions to traditional and online media were positively associated with elaboration, online media attention was positively associated with selective scanning. Elaboration was positively associated with knowledge. Implications for theory and practice were discussed. 相似文献
15.
Douglas E. Pruim 《Communication Teacher》2019,33(1):26-30
Courses: Critically fun is a single-class activity for communication classes discussing persuasive messages, the effects of mass media, or rhetorical analysis (e.g. public speaking, communication theory, mass media, and rhetoric).
Objectives: By the end of the activity, students should be able to analyze critically the rhetorical significance of the setting, visual features, message content, humor, persuasive elements, and impact of a humorous, political artifact. This activity was designed to help students engage in critical thinking, evaluation, and assessment of humor. Although this can function as a non-graded, in-class activity, it could be modified into an out-of-class assignment for traditional, hybrid, or online courses. 相似文献
16.
《期刊图书馆员》2013,64(1-2):223-236
ABSTRACT An overview of the preliminary analysis of focus group and semi-structured interviews identifies how and why college and university information seekers meet their information needs. In the age of immediate gratification, in certain situations users may settle for information that is quickly and easily available instead of library sources that are considered more authoritative and trustworthy. Meeting user needs in the library environment requires updating library catalogs to implement discovery and recommender services that provide the associations and links that are available to users in other Web-based environments and that meet these users' expectations of online systems and sources. 相似文献
17.
《广播与电子媒介杂志》2013,57(3):358-377
Recent research explaining Internet usage has both extended and challenged the uses and gratifications approach to understanding media attendance by discovering "new" gratifications and introducing powerful new explanatory variables. The present research integrates these developments into a theory of media attendance within the framework of Bandura's (1 986) Social Cognitive Theory. Respondents from 2 Midwestern states were recruited by mail to complete an online questionnaire. Structural equation modeling techniques were used to test a.new model of media attendance in which active consideration of Internet uses and gratifications, moderated by Internet self-efficacy, joins habitual behavior and deficient self-regulation as determinants of media behavior. The model explained 42% of the variance in Internet usage. , 相似文献
18.
Marco Calavita 《The Communication Review》2013,16(1):23-43
Using cultural studies and media ecology perspectives, I analyze data collected from 15 Generation Xers about how they remember and understand the roles played by family and news media in the development of their politics-what is usually referred to as political socialization. This study suggests that news media are understood best not as discrete agents of influence, but rather as environments within which individuals develop politically. It finds that news media are of subtle-but-fundamentally powerful ecological importance, not just because news media engagement interrelates with, and takes place in the context of, institutions and phenomena like the family, but because all aspects of the larger culture and society-including family-are themselves shaped by mass media. Future scholarship should denote and more fully explore this fruitful tension between the cultural studies theorization of subjectivity and agency, and the media ecology theorization of media as environments with structuring biases. 相似文献
19.
The notion of social media affordances has not been fully integrated into the uses and gratifications literature. Building on the MAIN (modality, agency, interactivity, and navigability) model, this study develops and tests a social media uses and gratifications scale with a sample of 393 college students. Results of the study support the MAIN model, as conceptualizing social media uses and gratifications as a second-order factor structure with 4 different types of affordances displays similar goodness-of-fit to a single-order factor structure. A confirmatory factor analysis with a second sample of 313 adults further confirms the applicability of the scale among the general population. 相似文献
20.
Ali Reza Zohoori 《广播与电子媒介杂志》2013,57(1):105-113
This study compared uses of U.S. television by foreign children residing in the U.S. and their American counterparts in light of theories of acculturation, cultivation, and uses and gratifications. Compared with U.S. children, foreign children: used television more for learning purposes, were relatively more interested in television programs, spent more time watching television, identified more frequently with television characters, and expressed stronger beliefs in the social reality portrayed by television. 相似文献