共查询到20条相似文献，搜索用时 31 毫秒
1.
Alan B. Albarran 《Mass Communication and Society》2013,16(3-4):117-129
The field of media economics has mushroomed recently, highlighted by the introduction of the Journal of Media Economics, an expanding literature base, and wider interest among academicians. In this article, I examine the main research paradigms, issues facing the field, and contributions to the larger body of mass communication theory. I also argue that media economics has made at least 4 major contributions to the communication literature. It (a) provides a means to understand media as economic institutions; (b) helps further understanding of continual globalization of media industries; (c) provides a diverse alternative to mainstream mass media; and (d) offers an interdisciplinary focus to contemporary mass communications research. 相似文献
2.
Seong-Jae Min 《Mass Communication and Society》2013,16(2):225-226
Issue advocacy groups play a central role in today's political system, and the choices they make concerning media and communication have lately been a scholarly concern. This study investigates how issue advocacy groups choose media and communication technologies from the perspective of uses and gratifications approach and the niche theory. Drawing upon a national telephone survey of 209 randomly chosen advocacy groups in the United States, the findings suggest that new communication technologies (including e-mail and websites) are perceived to be competitively superior to traditional media and provide more gratifications when it comes to extending public mobilization. Grassroots-oriented advocacy groups in particular more actively utilize new technologies in public mobilization than do professional associations. 相似文献
3.
Chang Won Jung 《The Communication Review》2019,22(2):139-161
This study examines how the issue of game regulation has been discussed and influenced public perception by exploring ideologically differing media outlets’ distinct uses of frames by analyzing news contents (N = 1,217) and public opinion survey of the national sample of Korean gamers (N = 1,362), who play games currently. The analyses include the influence of media on attitudes toward game regulation, perception of games, and frame adoption, based on the results of news content analysis. The study found that (a) mainstream media was ambivalent about game issues and tended to define gaming and gamers in sensationalistic ways; (b) while the dynamics of media effects on public attitudes toward game regulation are complex, exposure to game-related news content significantly impacted public attitudes; mass media that highlight the negative aspects of games have strong impacts on public perception toward games, which may ultimately affect attitudes toward game regulation. 相似文献
4.
Jungsub Shin 《亚洲交流杂志》2017,27(3):233-249
Which issues do political parties emphasize in campaigns? Selecting the issues to emphasize in campaigns is treated with the same importance as policy positioning. Nevertheless, little attention has been paid to understanding parties’ strategies of issue competition in presidential elections under multiparty systems. By analyzing statements of presidential candidates in the 2002, 2007, and 2012 Korean presidential debates, we find that presidential candidates use their issue emphasis strategies differently in presidential elections according to party size and ideological relationships with other parties. Specifically, a small party’s candidates have been more likely than mainstream parties’ candidates to pursue their issue ownership advantage. In addition, a mainstream party’s candidates have emphasized the issues of a small party more than those of his own party when the two parties have had a similar ideological foundation, whereas, when there were no such ideological similarities, a mainstream party’s candidate has only focused on issues of the mainstream party. Our results imply that the political communication used by political parties and candidates is conditioned not only by political contexts such as electoral systems or party systems but also by the size and ideology of parties. 相似文献
5.
Páraic Kerrigan 《Media History》2013,19(2):244-258
Little is known about the relationship between the Irish gay press and the AIDS crisis during the 1980s. This article aims to fill this gap by presenting the findings of a study dealing with the AIDS epidemic in Ireland and how it was confronted through the alternative media platform of OUT magazine. Using issues of OUT, it argues that alternative media in Ireland were pivotal in generating vital public health information for the gay community, particularly when the mainstream press and Irish government were not providing the necessary resources. This article also highlights the activist potential of alternative media such as OUT, as it engaged with public bodies in an attempt to hold them accountable for their response, or lack thereof, to the epidemic. The Irish gay press is thus an important example of how alternative media are critical when mainstream society ignores a particular group’s public health needs. 相似文献
6.
传统主流媒体作为科学传播的重要主体,在科学事件报道和科学知识科普中扮演着重要角色。为更好地了解传统主流媒体在社交媒体上进行在线科学传播的特点和效果,本文探究了主流媒体科学类博文的文本特征及其对传播效果的影响。首先,本研究获取了九大官方主流媒体于2021年全年在微博平台上所发布的全部11万余条博文,根据科学传播相关的关键词筛选出6000余条科学类博文。基于LDA对文本数据集进行主题建模分析,归纳出29个一级主题和7个二级主题,得到主流媒体科学传播的整体主题分布情况。具体主题所囊括的意涵显示,主流媒体既对科学发现和科技创新进行及时且持续的报道,也生产分发与大众密切相关的社会民生、健康等知识普及类内容。其次,本文对抽样得到的样本数据集进行基于人工编码的内容分析,得到样本中每条博文的情感立场和引用源。最后,本文对主题、情感立场和引用源三个文本特征与博文的转发、点赞、评论三个传播效果表征指标之间的关系进行研究。结果显示,主题和情感立场对博文的三个传播指标均产生显著影响,引用源则并无显著影响。主题为社会民生类科学知识普及、持正向情感立场的博文的传播效果显著好于其他博文。大众对具有不同文本特征的科学类博文有着不同的传播积极性,与日常生活知识科普密切相关、更容易引起情感共鸣的内容能够获得更好的传播效果。 相似文献
7.
范式转换与民主协商:争议性公共议题的媒介表达与社会参与 总被引：1，自引：0，他引：1
在泛争议的现代社会,争议性公共议题的传播范式由去公共性突出极化的对立冲突范式向动员公众参与的解释协商范式的转换,实质是强调传播由冲突转为建构。公共争议的传播,需要大众媒介应以公共利益最大化为原则,透过协商与对话,释放公共争议内在利益与价值取向的多面向,寻求最广泛的社会合意,增加公共争议透过社会利益博弈机制得到调试与解决的可能性。 相似文献
8.
Based on issue ownership theory, this study identifies the effects of issue obtrusiveness, issue congruence, and crisis response strategies on the level of acceptance of crisis communication messages employing 2 × 2 × 3 (issue obtrusiveness × issue congruence × response strategies: scapegoat, justification, reminder) experimental research. Two large Korean business groups (Hyundai and SK) were selected. There was a main effect in crisis response strategies and a three-way interaction effect. A crisis communication message was effective when a corporation owns congruent and unobtrusive issues. Implications for public relations research and practices were discussed. 相似文献
9.
Hans-Bernd Brosius; Mathias Hans Kepplinger 《Int. Journal of Public Opinion Research》1995,7(3):211-231
The capacity of the mass media to cover issues as well as thecapacity of recipients to be concerned about issues is limited.The coverage on and the concern about new issues will consequentlyremove old issues from the agenda of both the mass media andthe general public. The present study investigates two modelsof this process of issue competition. The equal-displacementmodel assumes that a rise of one issue in the media by a givennumber of stories is matched by an equal fall in all other issuessumming up to a similar number of issues. The restructuringmodel assumes that unexpected, surprising or otherwise newsworthyevents create killer issues that move several other issues completelyoff the agenda and leave others untouched. A content analysisof all news shows of the two major TV stations in Germany and53 weekly surveys regarding 16 different issues covering thewhole year 1986 shows that—within the media agenda—therewere no killer issues affecting the coverage of the TV stations.In the public agenda, however, some killer issues could be identified.Coverage of these issues increased public concern about themand decreased concerns about other issues. Consequences of theseresults for agenda-setting theory and for politics are discussed. 相似文献
10.
Keith Joseph Zukas 《Mass Communication and Society》2017,20(3):427-449
The dominance of political communication over an issue like wind energy has the power to overwhelm attempts to frame wind farming as a scientific or environmental issue in the mediated public sphere. Using regulation as the primary newsmaker, politicians instead of scientists or environmental organizations become journalists’ sources in framing the issue. Wind energy is a special issue that is framed in unique ways due to environmental, political, and industry ties. Contest framing ensues between institutional stakeholders to win favorable media coverage. Through a sociological lens, this analysis examines how contemporary political communications continue to influence the media through professional routines and relationships even in a scientifically grounded industry during a surge of public environmentalism. Comparisons of political, energy industry, and environmental advocacy communications show that political and energy industry frames dominate newspaper coverage of energy issues even when environmental and scientific issues are inherent to the story. 相似文献
11.
Brooke Weberling McKeever Robert McKeever Avery E. Holton Jo-Yun Li 《Mass Communication and Society》2016,19(4):476-498
The topic of childhood vaccinations has received much news media attention recently, prompting scholars to examine how the public has responded. In light of this news, and the deep divide that seems to exist between parents who support childhood vaccinations and those who do not, this study examines how and why individuals may involve themselves in communication about vaccinations, particularly on social media or in other online environments. Focusing on the concept of communicative action and drawing from spiral of silence and other research, a survey of mothers (N = 455) found that those who do not support childhood vaccinations are more likely to engage in communication about the issue, including information seeking, attending, forefending, permitting, forwarding, and sharing. In addition, issue importance and affective and cognitive involvement help drive communicative action regarding childhood vaccinations, which could affect public opinion or public perceptions of the issue. Theoretical and practical implications are discussed. 相似文献
12.
“Lots of Questions about ‘Fake News’”: How Public Libraries Have Addressed Media Literacy, 2016–2018
《Public Library Quarterly》2012,31(4):428-452
ABSTRACTThis exploratory research investigates how American public libraries have addressed the issue of media literacy in their communities from 2016 to 2018, including programs, partnerships, and other initiatives. The authors selected this period because events, such as the 2016 U.S. presidential election, contributed to an increased national concern about media literacy. This study fills a research gap by providing a broader assessment of public library responses to this issue, as most of the published literature thus far stems from academic libraries. An electronic survey solicited data from both a stratified purposive sample and a self-selecting sample of public libraries throughout the United States (U.S.). Analysis of qualitative and quantitative data from sixty-five public libraries revealed several key themes related to media literacy initiatives, including types of initiatives developed, initiatives deemed most successful by staff, community response to initiatives, and reasons for not pursuing initiatives. Findings denote the current state of how public libraries address media literacy and offer practical guidance for those developing media literacy initiatives. Key findings are as follows: lack of staff time is the reason most often cited for not engaging in media literacy initiatives; more effective measurements are needed to assess both community needs and outcomes of library initiatives; “fake news” is a topic of interest in the community and among library staff; and there appears to be a relationship between staff interest in the topic and perceived interest on the part of the public, which may impact efforts to address the issue. Implications for practice resulting from those findings include engaging in initiatives that maximize service while minimizing staff time involvement; measuring and assessing community interests as well as outcomes of initiatives; using trending topics such as “fake news” to increase interest in library services; and continuing to increase staff awareness of and training in issues deemed important by the library community. 相似文献
13.
《Communication monographs》2012,79(4):296-310
Citizens can gain a better understanding of the important issues of a campaign and where candidates stand on those issues from three primary sources: direct candidate-to-citizen mass media messages (e.g., political advertisements, debates), news (e.g., newspapers, television news), or discussion with fellow citizens. The current study conducted a secondary analysis of 1996 American National Election Study (ANES) data to replicate Brians and Wattenberg's (1996) findings concerning the relative influence of political advertisements, television news use, and newspaper use on voter issue knowledge and salience in the 1992 United States presidential campaign. We also analyzed two additional communication information sources, general political discussion and debate viewing. The effects of political advertisement recall, television news viewing, and newspaper use replicated across election studies. General political discussion was found to affect both issue knowledge and salience, and when introduced into the regression analyses nullifies the predictive power of political advertisement recall for knowledge. Talk's influence on salience wanes in subsequent analyses. Viewing the first debate was a strong predictor of issue knowledge, but was not associated with issue salience. Advertisement recall maintained predictive power for issue salience even after taking into account the other four information sources, and watching the second debate also predicted salience. The combination of results presents evidence that candidate-to-citizen and citizen-to-citizen communication play unique roles in determining levels of issue knowledge and salience. 相似文献
14.
Mohamed Zayani 《亚洲交流杂志》2013,23(3):207-222
Over the past few decades, public relations has developed significantly in the West into a sophisticated management function which is recognized as an integral part of any organization's attempt to communicate with various persons, both within and outside the organization, in order to achieve its goals and objectives. However, this is not the case in the Arab world where public relations remains underdeveloped and, even when practised, is relatively unsophisticated. This paper deals with the public relations function in a prominent though controversial Arab media organization: Al Jazeera Satellite Channel. It explores how Al Jazeera has been dealing with internal and external communication issues impelled initially by its role as a satellite broadcaster spearheading changes in a vibrant Arab mediascape and subsequently by its expansion into a global broadcaster. Drawing on James Grunig's four models of communication to analyze Al Jazeera's public relations practices, the case study at hand outlines some of the communication challenges and opportunities the organization has been facing during its 10 years of existence. The case of an indigenous organization like Al Jazeera operating in a culturally distinct environment puts into perspective communications issues and complicates our understanding of how public relations is understood and practised outside the normative Western public relations paradigm. 相似文献
15.
Lotta Lounasmeri 《Journalism Practice》2017,11(10):1302-1318
When societal elites seem to be in consensus about a political issue, journalism traditionally takes on a more conservative role in organising public discussion. For an issue to become controversial in mainstream media, a crisis of some kind is often needed, followed by lack of consensus among the different elites. This article uses coverage of globalisation in Finland’s most influential newspaper to see if the theory of the spheres of public discussion can be applied to a particular journalistic culture. The model is used to see how media treat elite and non-elite actors who wish to participate in public discussion. In order to draw conclusions about how the media operate regarding giving voice to dissent or upholding the status quo in society, it is necessary to take into account the historical and social context of the relationship between a country’s media and the state. 相似文献
16.
This article explores the idea that the media encourage audience members to see issues as affecting both themselves and other members of the community—a perception termed second-person effects. The authors argue that second-person perceptions are an integral step toward the formation of active issue publics and significant predictors of a person's willingness to engage in behaviors necessary to resolve an issue. Results also show that second-person effects predominate when predicting intentions to take actions to address an issue. Thus, this supports the proposition that second-person effects are a key component in understanding the formation of active issue publics. 相似文献
17.
Critics of celebrity activism often assume that fans blindly follow celebrities who invite them to support celebrity activism and charity. These fans are often imagined as participating in celebrity activism only because their beloved celebrity asked them to — not out of any kind of rational understanding of a political issue, awareness of a public problem, or commitment to a public issue. We contest this view of celebrity activism. Drawing on scholars like Bennett, Ellcessor, and Chouliaraki, we argue that the case of Ian Somerhalder demonstrates that a commitment to a celebrity may actually be connected to a commitment to a public issue. We trace the ways in which Somerhalder plays with the slippage between television celebrity and his character, arguing that such slippage merges the intimacy fans feel for Damon with the intimacy fans feel for Somerhalder and imbues Somerhalder’s environmental appeals with the values his on-screen character comes to represent in The Vampire Diaries. We argue that Somerhalder deploys themes and ideals from The Vampire Diaries in his communication with fans and in his activist appeals. Ultimately, Somerhalder’s celebrity activism demonstrates how intimacy with celebrities might function to connect fans to public issues in powerful ways. 相似文献
18.
J. M. Ripley 《Communication Studies》2013,64(4):265-269
The broadcasting media are an important segment of our communication processes, and especially so in bringing major controversial issues to the public. Thus, if an opinion is presented over the air depends on whether the licensee feels that the issue is sufficiently relevant or important. This article presents the salient points concerning the decisions that enter into such a presentation. 相似文献
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20.
Traditionally, radical social movements faced a dilemma regarding media coverage: focus either on mass media, but lose control of their representation, or on alternative media, but fail to get their message to the broader public. The World Wide Web overcomes these problems, allowing movements to create their own media with mass distribution. However, it has two key weaknesses of its own: attracting audiences and mixing in- and out-group communication. In this paper, we show how the structure and content of the anarchist Web-based media work together to separate in- and out-group discourses. We then demonstrate how the anarchists attracted an audience to their Web media. The Black Bloc tactics at the Seattle protests against the World Trade Organization brought an increase in media attention, albeit negative. We examine how anarchists took advantage of the larger audience created by this bad publicity and mounted a counter-public relations campaign online. We argue that the Web alters the power relationship between mainstream and alternative media without displacing the need for mainstream coverage. 相似文献