共查询到20条相似文献，搜索用时 15 毫秒
1.
《Journal of Media Economics》2013,26(3):1-14
This study tests the hypothesis of relative constancy in the United Kingdom, applying regression techniques to a series of consumer mass media expenditures from 1963 to 1989. The analysis confirms a long-term constancy of mass media spending, regardless of variations in disposable personal income and the passage of time. During the entire 27-year period, U.K. consumers spent a relatively stable share of their disposable personal income on mass media. A separate analysis of data from 1980 to 1989 also reveals that they devoted an increasing share of their income to mass media in the last decade, largely because of the introduction of video hardware and software. 相似文献
2.
Maxwell E. McCombs 《Journal of Media Economics》2013,26(2):23-36
How the principle of relative constancy of media spending has fared across time is explored in this study. The authors use both income‐share and time‐trend regression models to study consumer spending on media in the U.S. since 1929. They conclude that the principle of relative constancy clearly held from 1929 to 1974, but that evidence since that time (which corresponds with the emergence of cable television and VCRs) is unclear, although partially supporting the principle. 相似文献
3.
《Journal of Media Economics》2013,26(3):153-169
Consistent with predictions of an economic model of international trade in media products, we show that in countries that have relatively high consumer spending on movies-notably the United States-domestically produced movies account for relatively large shares of theater box office receipts. We also find that American-produced movies account for relatively small market shares of the box office in high movie-spending foreign countries. We also find that English language fluency, or a dummy variable for non-U.S. countries whose native language is English, generally has an insignificant or marginally significant effect on these results. 相似文献
4.
本文历时检讨了媒体与社会变迁下不同的消费者分析方法,意图从作为传播的广告视角出发,主张一种历史过程意义的新媒体观念,并在批判原有方法的基础上伸张在新媒体环境下空间意识的重要性,指出消费者分析方法将走向以空间想象为主导的结合多种方法的阐述的理路。 相似文献
5.
《Mass Communication and Society》2013,16(3):267-290
This study examines the growing DVD home theater phenomenon by mapping the characteristics of DVD home theater adopters and their attitudes toward the new technology, which entered the mass market in 1997 as a competitor to the VCR. It attempts to locate and differentiate DVD adopters based on patterns of media use, utilities from gratification, socialization, and displacement. Based on Q methodology with a sample of 38 American respondents, 3 distinct groups are evident: audiophiles, technophiles, and recreation seekers. Audiophiles use DVD to pursue audio quality, whereas technophiles are the early adopters who are drawn to the new technology and its potential. Recreation seekers use the DVD to satisfy a need for entertainment, enjoyment, and escape. These groups are guided by different goals and gratifications and hence exhibit different patterns of use, diffusion, and displacement, although they all agree that their DVD adoption was motivated by the DVD's technological quantum leap over the VCR. 相似文献
6.
Justin A. Walden 《广播与电子媒介杂志》2016,60(2):347-363
Research indicates that people are increasingly spending time with social media and other information communication technology. However, scholars have not fully examined how employees as holistic media consumers utilize social media in multiple contexts. Through in-depth interviews (N = 29), this study demonstrates that even as social media are embedded in organizational media use routines, employees question this technology for 2 reasons: It distracts from tasks and threatens personal privacy. These concerns often, but not exclusively, relate to employee age and the amount of time they have worked for the company. The study concludes by arguing that social media’s arrival in the workplace may exacerbate tensions and problems that are associated with presence-creep and the distortion of the work-life balance. 相似文献
7.
Abstract This article reviews the test of a home market model of international trade in media products using a movie industry database covering 6 major countries (the United States, Japan, Germany, Italy, France, and the United Kingdom) over the 1950 to 2003 period. In support of the model, this study finds a consistently positive relation between domestic theater box-office market shares and various measures of domestic movie spending or domestic movie attendance, and negative relations between domestic movie spending and the market shares of imported American film products. Based on these results, declining domestic film production industries in Europe and Japan after about the 1970s, along with growing dominance of the world film market by the United States, is attributed to a relatively rapid growth of domestic consumer spending on movies in the United States. 相似文献
8.
9.
E. Yu. Khotovitskya 《Scientific and Technical Information Processing》2009,36(6):359-361
This paper describes methods of organizing the study of the information requirements of clients as a business process for
a company that monitors and analyzes mass media. The modeling of these requirements is seen as an instrument for increasing
the loyalty of clients and as a method for optimizing the final product of a company to the individual requirements of the
consumer. 相似文献
10.
华艳红 《浙江传媒学院学报》2004,11(2):10-13
传播是社会组织进行危机管理所倚重的手段.结合禽流感事件、以SARS事件作为研究个案,本文力求从传播学的维度对社会危机事件应对中发生在信息、沟通等范畴内的传播乱象以及大众传媒缺位与功能缺失问题作了分析与梳理,希冀通过危机传播研究为危机管理提供有益的思考和思路. 相似文献
11.
试论媒介“拟态环境”的文化修改作用 总被引：1，自引：0，他引：1
文化传播的过程同时也就是文化修改的过程,传播媒介在这一过程中扮演了重要的角色。媒介拟态环境以其对客观现实及受众文化趋向的修改,演绎出并非高度真实的媒介现实。特别是在多元的文化对话关系中,媒介拟态环境的文化修改作用更见突出。 相似文献
12.
《Journal of Media Economics》2013,26(2):125-127
Using a home market economic model, this article explains the changing competitive balance between the U.S. and Japanese film industries. I test the hypothesis that the domestic movies' market share in Japan has decreased because consumer movie spending has increased more rapidly in the United States than in Japan. The results of using information from a database (1955-2000) of media industry development in the United States and Japan generally support the economic hypothesis. 相似文献
13.
关于传媒塑造国家形象的思考 总被引：28，自引：0，他引：28
国家行为及国家本身是否完善 ,是国家形象的客观基础和基本内涵 ,但国家形象的塑造离不开大众传播 ,通过大众传播影响公众舆论 ,传播的过程就是在公众心目中“投影”国家形象的过程。借助大众传媒构建与国家本体相互支撑的国家形象 ,已成为当今国际事务的重要环节 ,也成为各国外交制胜的有效策略。 相似文献
14.
大众传播不仅具有传播、传承知识的功能,以大众媒体为载体的内容传播本身还是建构知识的过程。本文以此为基本视角,以《北京晚报》和《新京报》关于《北京媒体公信力调查报告》的抽样样本是否具有代表性的争论为案例,解析媒体传播知识的同时也是建构知识的过程,认为知识传播本身可能导致建构某种偏见为知识本身。同时,本文还对描述性研究的抽样原理进行了必要的解释。 相似文献
15.
Traditionally, radical social movements faced a dilemma regarding media coverage: focus either on mass media, but lose control of their representation, or on alternative media, but fail to get their message to the broader public. The World Wide Web overcomes these problems, allowing movements to create their own media with mass distribution. However, it has two key weaknesses of its own: attracting audiences and mixing in- and out-group communication. In this paper, we show how the structure and content of the anarchist Web-based media work together to separate in- and out-group discourses. We then demonstrate how the anarchists attracted an audience to their Web media. The Black Bloc tactics at the Seattle protests against the World Trade Organization brought an increase in media attention, albeit negative. We examine how anarchists took advantage of the larger audience created by this bad publicity and mounted a counter-public relations campaign online. We argue that the Web alters the power relationship between mainstream and alternative media without displacing the need for mainstream coverage. 相似文献
16.
本文从大众媒体对急难救助事件的传播与反馈模式来分析大众媒体对急难救助事件的传播效果,藉此说明大众传播媒体在急难救助方面犮挥的功能,并提出对大众媒体在急难救助方面如何做更好的犮挥。 相似文献
17.
FOR THE GOOD OF OTHERS: CENSORSHIP AND THE THIRD-PERSON EFFECT 总被引：2，自引：0，他引：2
Rojas Hernando; Shah Dhavan V.; Faber Ronald J. 《Int. Journal of Public Opinion Research》1996,8(2):163-186
The third person effect hypothesis, which states that individualsexposed to a mass media messaage will expect the communicationto have a greater effect on others than on themselves, may helpto explain the growing trend in support of media censorship.It is suggested here that overestimating the effect of mediaon others may play an important role in the forces underlyinga willingness to restrict various types of communication. Toexamine this relationship, this study focused on the discrepancybetween perceived media effects on others and self, and itsrelation to pro-censorship attitudes within three major topics:the media in general, violence on television, and pornography.The results of this study support the existence of the third-personeffect in mass communication. The findings also indicate thatas the gap between perceived firstand third-person effects increases,individuals are more likely to manifest pro-censorship attitudes.This relationship remained for all three topics even when avariety of potentially confounding demographic, media use, andattitudinal variables were controlled. The data also suggestthat for pornography the effects gap is related to a willingnessto act in favor of censoring. 相似文献
18.
A random sample telephone survey of 579 VCR owners revealed that length of VCR ownership was related to attitudes, behaviors, and communication technology ownership. The longer the VCR presence, the more likely respondents were (a) to express positive altitudes about watching and recording network television; (b) to record television shows; (c) to perform higher level recording behaviors (e.g., recording a program while watching another); (d) to record sports programs, news magazines, and public television shows; and (e) to seek particular tapes at the video store. The results support the contention that VCR adopters are not a monolithic group and that familiarity may cause the newest adopters to reinvent the way they use the VCR. 相似文献
19.
Alan B. Albarran 《Mass Communication and Society》2013,16(3-4):117-129
The field of media economics has mushroomed recently, highlighted by the introduction of the Journal of Media Economics, an expanding literature base, and wider interest among academicians. In this article, I examine the main research paradigms, issues facing the field, and contributions to the larger body of mass communication theory. I also argue that media economics has made at least 4 major contributions to the communication literature. It (a) provides a means to understand media as economic institutions; (b) helps further understanding of continual globalization of media industries; (c) provides a diverse alternative to mainstream mass media; and (d) offers an interdisciplinary focus to contemporary mass communications research. 相似文献
20.
Bryce T. McIntyre 《Communication Research Reports》2013,30(1):61-70
The VCR has long been viewed as a potential threat to conventional broadcast television and movie attendance, but research findings on this issue are somewhat mixed, A growing body of research suggests that a “complementarity principle” is at work—that is to say, the VCR is an extension and a reflection of older audio‐visual media—and this study seeks to explore that role in Southeast Asia. Hong Kong was considered an appropriate site for the study because Hong Kong is typical of many small, developing nations with a rapidly growing middle class and a new‐found prosperity. Its differences from Western nations notwithstanding, Hong Kong bears many similarities to the West, especially in terms of economic and social indicators. Research from the West is thus used as a starting point for the formulation of hypotheses in this study. Data were collected as part of Hong Kong's 1990 Indicators of Social Development study. This study confirms research in Western nations indicating that he VCR does not compete with cinema‐going and TV viewing, but complements these activities. In other words, the “complementarity principle” was sustained. On the other hand, some interesting deviations from Western patterns of VCR use also are noted. 相似文献