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1.
ABSTRACT

This article explores the concept of service branding in the context of libraries and information organizations. We discuss community perceptions of library brand value from the librarian's perspectives in the context of public and academic libraries. Librarians’ thoughts and viewpoints in improving the community's library experience are also discussed. The findings highlight the importance of improving the library's visibility, creating appealing ambience, and developing a strategic branding plan in order to provide robust, compelling, and meaningful experiences for their community.  相似文献   

2.
ABSTRACT

Small business owners and entrepreneurs have the potential to be a large user group for public libraries and are in need of many of the library's resources and services. One opportunity that can be used to reach this audience is by offering specialized library programming. In this article, the author describes a small business lecture series that was launched at the St. Louis County Library in 2012, including how this opportunity was identified, the process for developing the programming, creating a community partnership, marketing and evaluating the series, and other benefits that have arisen from the library's new initiative.  相似文献   

3.
Abstract

Today Indian society is at high risk. AIDS, the most devastating disease humankind has ever faced, has become a conflagration on the Indian subcontinent and nearly 5.134 million people in the country are estimated to be HIV-positive. There is a perceived need for public libraries to provide necessary information to make the community aware of the threat of HIV/AIDS. Today's challenge is to reinvent the public libraries to respond to community needs. This paper explores the avenues created by ICT-enabled networking processes in providing HIV/AIDS information to the unprivileged population in India. It concludes with a number of recommendations that are intended to address the core problems and thereby improve the overall situation.  相似文献   

4.
《The Reference Librarian》2013,54(91-92):235-261
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5.
ABSTRACT

This study used a quantitative survey to investigate the knowledge and use of online databases and the library's online public access catalog by final-year business associate degree students in five selected Jamaican community colleges. The study sought to determine students’ knowledge of electronic library resources, their value for electronic and print resources, the purposes for which students use electronic library resources, the influences on student use of electronic library resources, and the effects of training and instruction. Results from the study indicated that students are increasingly using Internet search engines for research purposes rather than online databases. Results also indicated that electronic library resources such as the OPAC are being underutilized by community college students. It was evident that proper instructional guidance is needed and welcomed by students. The findings of the study are critical to the implementation of policies and procedures geared toward sensitizing school administrators, library professionals, and other stakeholders to the benefits of increasing students’ knowledge and use of electronic library resources. Data will aid administrators in strategic planning and investments pertaining to these resources, and provide recommendations to improve knowledge and use of these resources within libraries. The research illustrates the special needs of community college students in Jamaica, particularly relating to needed instructional programs, in an effort to impart knowledge and promote the use of electronic library resources in these colleges.  相似文献   

6.
ABSTRACT

Public libraries today are gingerly stepping into the emerging philosophy among successful businesses around the world: customer experience. Libraries are hiring staff with “customer experience” in their title, others are curious and want to learn more. Most of the resources currently available to libraries hoping to get started take a corporate approach particularly as it impacts financial success. The bottom line is that all of us are in the customer experience business, whether we know it or not. It goes to the heart of everything we do – how staff interact with the public and each other, the value libraries provide to a community, even the cleanliness of the restrooms. Additionally, many of those companies that library users experience in their daily lives – health care, insurance, retail – have already jumped on the customer experience bandwagon, overall raising the public’s expectation of what they should experience in libraries. How and where to start? How does a library build a road map to develop a customer experience philosophy and culture, which staff will embrace and support? When building a new library how do you design that building using a customer experience lens? Columbus Metropolitan Library has spent the last 5 years mapping out a customer experience practice, which includes staff training, journey mapping, customer insights, customer engagement training, and library design.  相似文献   

7.
《The Reference Librarian》2013,54(87-88):109-149
SUMMARY

Increasingly, the global business community is viewing Sub-Saharan Africa as a continent of rich business, trade, and investment opportunities. A major challenge to political and business leaders is access to accurate and time-critical information on business, economic, political, and social developments in the Sub-Saharan African countries. This resource guide will provide an organized collection of major African business and economic information resources available via the Internet. Additionally, it includes an appended selection of information sources available in print format. The information originates from multiple Internet-based sources, including African commercial and government agencies, U.S. commercial and government agencies, and international organizations engaging in economic, business, and trade issues in the Sub-Saharan African countries.  相似文献   

8.
中英公共图书馆企业信息服务模式比较   总被引:2,自引:0,他引:2  
主要以上海图书馆和伯明翰中心图书馆为例,从资源建设、服务内容、宣传方式、服务方式、收费机制等几个方面对我国和英国公共图书馆的企业信息服务策略进行对比分析。并从内容资源、信息组织方式和平台建设中的合作机制对我国和英国公共图书馆的企业信息服务平台进行比较。在此基础上,为我国公共图书馆提升其企业信息服务提出一些建议。  相似文献   

9.
《The Reference Librarian》2013,54(82):107-124
Abstract

A partnership formed between a special library and a public library system to address the information needs of local farmers is the subject of this paper. The special library partner is an information center for agricultural medicine and health. The public library system is one which serves its fourteen member libraries in central New York. These libraries, together with several community-based organizations, combined their leadership, resources, and expertise in a successful outreach effort that saved a village library, improved community relations, enhanced awareness of the role of libraries, and disseminated information necessary for sustaining a viable and healthy farming community.  相似文献   

10.
Abstract

Geospatially referenced data is gaining popularity as a format for primary data in business, but few business libraries offer GIS services. This paper can be used as a guide for business librarians seeking to implement GIS services for patrons. First, a brief introduction to GIS is presented. Then, major implementation issues are highlighted and literature sources are presented for each. Discussions include the incorporation of GIS education into business curricula, GIS software choices, and WWW sources of geospatially referenced data sets and information. Finally, suggested readings are included in the appendix.  相似文献   

11.
ABSTRACT

Outreach services provided by rural public libraries are crucial to fulfilling their mission to provide information access to the widest array of user groups. Particular socioeconomic and geographic factors in rural areas present challenges of access to information resources, yet there exists only a limited amount of published scholarly work examining outreach services provided specifically by rural public libraries. This case study of outreach services to elder users offers contextual evidence for the centrality of social equity and access to the larger work of rural public libraries. Primary data were collected through four semi-structured focus group meetings conducted with elder users of the agency’s outreach services as well as through narrative interviews with six agency staff members. Principal findings showed that elder users had particular information needs related to entertainment and intellectual stimulation, challenges of transportation, and a limited access to technology and internet service. WCPL outreach services were found to positively impact the lives and general well-being of elder users by providing vital social and community connections and serving as a key link for elder users to an institution understood to be central to the life of the community in general.  相似文献   

12.
文章用文献普查、网络调查、比较分析等研究方法,对日本公共图书馆商务支援服务的内容和形式进行了比较系统的研究。日本公共图书馆所开展商务支援服务的方式主要有商务交流研讨、商务支援资料提供和商务咨询等。不同的图书馆在开展服务的过程中注意发挥各馆的特色,提供个性化的商务支援服务。而且,日本公共图书馆开展商务支援服务工作一直恪守服务大众的宗旨和公益性原则。这些独到的方式和方法都可以给我国公共图书馆的商务信息服务提供启示和借鉴。  相似文献   

13.
ABSTRACT

In this article Jenkins and Beall, librarians at Auburn University, have identified free Web sites for providing answers to business reference questions most frequently asked in academic libraries. The authors determined these questions by polling other business librarians, researching the topic on the Internet and in business literature, and drawing upon their business reference backgrounds. Web sites were selected by searching the Internet extensively, querying other business librarians and business faculty, combing numerous business academic library Web pages, and experience by the authors in answering business reference questions via the Web. The researchers sought answers and noted productive sites for each question. Jenkins and Beall expect this article will help other librarians determine the most useful Internet sites for answering business reference questions. They also hope this research will provide guidelines for librarians in developing solid lists of essential Web sites for business researchers.  相似文献   

14.
《The Reference Librarian》2013,54(67-68):161-173
Summary

While educational partnerships between academic libraries and public schools have taken many forms throughout the later half of the century, a less common approach to building learning communities is coordinated outreach visits by academic librarians to secondary schools to provide active-learning, hands-on workshops that include remote access to the wide range of information technologies and electronic resources available in academic libraries today. This article reviews the concept and practice of learning communities, establishes a connection between learning communities and information literacy, and offers an outreach model that promotes information literacy and expands the academic learning community to college-bound high school students.  相似文献   

15.
ABSTRACT

Forecasts suggest that changes in the nature of business and trends in business education will lead to a sharp need for and demand for industry information in libraries. The need for industry sources is diverse, ranging from highly specialized to general, and industry information can be found in a broad spectrum of sources. Unfortunately most sources are expensive and so a small undergraduate library will have difficulty meeting demand. To help meet the need for increased use and demand, this paper outlines and provides abstracts to many free sources of industry information available on the Web. While these do not offer a total substitute for commercial sources, they will satisfy some needs, allowing the library to spend its money on information that is not readily found free on the Internet.  相似文献   

16.
ABSTRACT

The achievement of social justice, which implies the development of collections and the design of services for different user groups, is an objective present in the mission of public libraries. Since the 1950s, Croatian public libraries have been continuously developing collections and services for different user communities. However, one user community has remained largely unrecognized – LGBTIQ people. Therefore, the aim of the research presented in this paper is to examine the importance of the role of public libraries in the life of the LGBTIQ community in the Republic of Croatia. With a sample of 259 respondents, information behaviors, attitudes and experiences of LGBTIQ people in relation to public libraries have been examined via an online survey. In particular, this study explored the extent to which members of public libraries differ from non-members. The obtained results should contribute to a better understanding of the information needs and behavior of members of sexual minorities and help bring this group of users closer to (Croatian) public libraries by ensuring that libraries more adequately respond to their needs.  相似文献   

17.
《The Reference Librarian》2013,54(93):137-149
Abstract

The information age has changed libraries of all types and sizes in ways that no one could have predicted. For a rural library, though, changes have been fast and furious and have made a dramatic impact on the very nature of the library and the services the library offers. Rural libraries went from a gathering place for community activities to fully wired information centers in a matter of a few years. The article addresses what these changes mean for reference services-one of the most basic functions of a public library. While people are consuming more information than ever, will the rural library be able to keep up with this demand even with the Internet? The article explores reference services in rural public libraries, using examples from libraries in central and northern Illinois, giving consideration to the nature of reference services, how they have changed over time, and how this compares to small libraries in a metropolitan setting.  相似文献   

18.
Abstract

To determine if research findings from large academic, research libraries on the number of public access terminals needed apply to smaller libraries, the author compared results of a study done at a large research institution to one done at a mid-sized university. The data were different. This is important because the active automation market is currently thriving at smaller libraries, not larger ones, and because environment/size does seem to be critical to the consideration of automation parameters. Thus, smaller libraries should establish their own parameters and employ models generated at large institutions only as a general recipe.  相似文献   

19.
ABSTRACT

This article discusses the importance of diversity and inclusion in the design of public library services. Drawing on a case study from the State Library of New South Wales in Australia, the article will outline the focused action of developing an Indigenous Services Business Plan. The Plan promotes inclusion and diversity across the organization to progress Indigenous priorities as core business of the Library. By sharing information on the research and engagement process undertaken, the authors hope to provide a framework that could be utilized by other public libraries to build the inclusion of disadvantaged and diverse communities into the design of library services.  相似文献   

20.
城市公共图书馆商务支持服务的国际经验和启示   总被引:1,自引:0,他引:1  
通过阐述纽约公共图书馆科学、工业与商业分馆和大英图书馆“商业和知识产权中心”两个馆开展商务支持服务的现状,认为我国应借鉴其经验,加强城市公共图书馆商务支持服务的功能,并在提高服务意识、挖掘信息资源、拓展服务内容、借助社会资源、提升人员素质等方面提出图书馆开展商务支持服务的建议。  相似文献   

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