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1.
Steven Booth‐Butterfield 《Communication Research Reports》2013,30(1):64-70
Parks’ (1980) criticism of the cross‐situational consistency of communication apprehension produced several studies that replicated the measures and procedures, hut found different results. A meta‐analysis of 17 studies was conducted to determine what conclusions are warranted given the available data. The meta‐analysis disclosed a large effect (combined z = 17.48, p < .0001) for cross‐situational consistency. The average r between trait‐CA and state/situational anxiety was .473. Further analysis of the “file drawer problem” showed that over 96 non‐significant tests must be unpublished in various file drawers to reduce the combined z to statistical non‐significance. Thus, the meta‐analysis warrants a strong claim for the cross‐situational consistency of communication apprehension 相似文献
2.
Michael S. Waltman 《Journal of Applied Communication Research》2013,41(4):295-308
An important area of applied communication research is teachers’ use of classroom discipline and management strategies which have become known as Behavior Alteration Techniques (BATs). The instrument commonly used to measure teachers’ use of BATs is the checklist of Behavior Alteration Techniques. The purpose of the present research was to assess the convergent validity of the checklist of Behavior Alteration Techniques. Thus, this research attempted to assess the extent to which teachers’ likelihood‐of‐use ratings converge with other measures of teacher BAT use. It was hypothesized that the correlation between students’ and student teachers’ ratings of the frequency of teacher BAT use would be significantly higher than the correlation of either index with teachers’ likelihood‐of‐use ratings. This hypothesis was not supported: The BATs checklist did not fail this test of convergent validity. However, the results do not support the claim that the BATs checklist passed this test of convergent validity. Explanations for these results are offered and their implications are discussed. In brief, the present results suggest important considerations in the study of this important area of applied communication. 相似文献
3.
Esther Merle Jackson 《Communication Studies》2013,64(2):92-99
A brief discussion of the protagonist as he appears in the Western Theatre of today. An examination of new conditions of heroism as envisioned by playwrights in the Contemporary theatre. 相似文献
4.
Douglas Kellner 《传播与批判/文化研究》2013,10(1):29-58
In this study, I demonstrate the consequences of the triumph of neoliberalism and media deregulation for democracy. I argue that the tremendous concentration of power in the hands of corporate groups who control powerful media conglomerates has intensified a crisis of democracy in the United States and elsewhere. Providing case studies of how mainstream media in the United States have become tools of conservative and corporate interests since the 1980s, I discuss how the corporate media helped forge a conservative hegemony, failed to address key social problems, and promoted the candidacy of George W. Bush in the 2000 US presidential election. 相似文献
5.
This report improves upon the authors’ previous investigations of naive actors’ argument standards in two ways: (a) by using a checklist to obtain subjects’ rationales for not using various arguments and (b) by using multiple operationalizations of each compliance gaining strategy. Overall results correspond generally to those of the earlier studies: effectiveness concerns account for 23.5% of rejections, principled objections to specific strategies for 15.7%, person‐centered issues for 26.1%, and discourse competence rules for 34.6%. The self‐monitoring scale has serious psychometric problems and does not strongly predict use of rejection criteria. 相似文献
6.
Michael Waltman 《Journal of Applied Communication Research》2013,41(3):201-211
This study assessed the discriminant validity of the checklist of Behavior Alteration Techniques. Specifically, the ability of the BATs checklist procedure to discriminate between the likelihood that individual BATs would be selected and the social desirability of those same BATs was examined. The BATs checklist should discriminate between the likelihood that individual BATs would be selected and the social desirability of those same BATs because 50 years of observational studies of teacher discipline behavior suggest that teachers typically and routinely employ negative and antisocial strategies to correct student misbehavior (Burleson & Waltman, 1993). In a within‐subject, repeated measures designs, prospective teachers and experienced teachers provided likelihood‐of‐use and social appropriateness ratings to the BATs checklist in the four hypothetical situations typically employed with the BATs checklist. As predicted, likelihood‐of‐use and social appropriateness ratings were significantly correlated. Thus, the BATs checklist is not able to discriminate between the likelihood that BATs would be used and the social appropriateness of those BATs. As Campbell and Fiske (1959) have argued, an instrument's discriminant validity is a minimum standard that social scientific instruments must meet. 相似文献
7.
Michael T. Stephenson 《Communication Studies》2013,64(4):358-380
Anti‐drug media campaigns have changed the drug‐consumption behaviors of high sensation seekers in part through a campaign strategy called SENTAR. This strategy relies largely on high sensation value messages, which contain structural and content features that elicit sensory, affective, and arousal responses. To learn more about the persuasiveness of high sensation value ads, this investigation focused on the processing of anti‐heroin PSAs by 200 young adults. Of specific interest was the influence of perceived message sensation value on three types of processing (argument‐based, narrative, and sensory), two affect variables (sympathetic distress and stimulated excitation), and anti‐heroin attitudes. Sensation seeking was examined as a moderator of these effects. In general, sensation seeking moderated the effects of perceived message sensation value and sensory processing on sympathetic distress and anti‐heroin attitudes. Additionally, high sensation seekers’ anti‐heroin attitudes were largely influenced by narrative and sensory processing, while low sensation seekers’ anti‐heroin attitudes were relatively unaffected by the anti‐heroin ads. 相似文献
8.
Recent UK government initiatives have encouraged academic staff to consider using IT to enhance students' experience of higher education in terms of its quality, flexibility and effectiveness. In 1999 second year undergraduate students studying Information Management at Queen Margaret University College in Edinburgh were invited to use a set of tailored web resources in support of the module Business Information Sources. This article presents the results of an evaluation conducted to discover the student view of the web site materials and the alternative learning methods employed for the module. Student opinions were sought on the accessibility, retrievability and usefulness of the information presented, and the ‘enjoyment’ of the learning experience. A comparison of the 1998/9 student examination performance was made with that of previous cohorts to determine whether adding another dimension to the experience of taking the module might impact the quality of the students' learning. The findings presented in the article will inform the further development of such initiatives, which in tum should improve the electronic delivery of learning materials in UK higher education. 相似文献
9.
Ubonrat Siriyuvasak 《亚洲交流杂志》2013,23(2):57-74
Broadcast media is one of the high growth industries in Thailand; its expansion riding along with the present liberalization of the manufacturing and service industries supported by successive governments through the 1980s and ‘90s. This pace of change was quickened considerably by the 1992 up‐rising against the institutionalization of a nonelected prime‐minister, with calls for freedom of speech on radio and TV. This article illustrates the on‐going liberalization process and asks if market forces have necessarily resulted in less censorship and more diverse and better quality programming. It also questions whether there is fair competition in the Thai broadcasting industry, and whether the subsequent reforms are working in the best interests of the public. 相似文献
10.
Jeffrey Murray 《Communication Studies》2013,64(2):169-187
This essay extends the work of Murray (1998), which used the philosophy of ethics of Emmanuel Levinas to critique the rhetorical theory and critical methods of Kenneth Burke. This essay evaluates that critique by analyzing Nazi propaganda and Senator Edward Kennedy's “Chappiquiddick” speech through the critical lens of a revised Burkean frame. These analyses demonstrate that an Other‐Burkean frame can supplement existing resources for rhetorical criticism and contribute to a richer understanding of human communication. 相似文献
11.
《Communication monographs》2012,79(2):124-127
This paper presents a model of the processes involved in listener response to deductive arguments. The model stresses the function of situation and message stimuli as activating habit‐families of perceptual rules and evaluative strategies. A typology of responses to fallacious deductive arguments is included. The occurrence of these response types is used as a dependent measure in three studies of hypotheses derived from the model. It is suggested that the validity of an argument as well as the form of an argument is determined by the listener. External stimuli influence the perceptual rules and evaluative strategies activated within the listener. Concern should thus be upon the appropriateness of evaluative procedures for communication situations. 相似文献
12.
McChesney, R. W. (1993). Telecommunications, mass media, and democracy: The battle for the control of U.S. broadcasting, 1928‐1935. New York: Oxford University Press. 393 pages. 相似文献
13.
Lawrence D. Longley 《广播与电子媒介杂志》2013,57(3):293-303
After nearly a decade of pinning its hopes for an expanded television service to American homes on such concepts as good will and deintermixture, the members of the Federal Communications Commission who wished to break the vicious circle of UHF television broadcasting (no audience‐no sponsors‐no money for the station‐no good programs‐no reason for people to watch or buy receivers‐no audience, etc.) decided to support the principle of using legislative methods to ensure that all new television receivers would have the capability of receiving UHF as well as VHF. This would reduce the impact of technology, and would allow stations to compete on more equal footing. This decision took several years to make, and several more years of political wrangling before it could be implemented . . . the topic of this article. Dr. Longley, who has contributed to the Journal in the past, is assistant professor of government at Lawrence University in Appleton, Wisconsin. 相似文献
14.
Critics argue that the use of zero‐history laboratory samples to study the processes of small‐group communication lacks ecological validity and limits our ability to determine the usefulness of small group communication theories for the everyday practitioner. The purpose of this study was to determine whether the functional perspective of small‐group communication has real‐world significance by testing its predictive ability in naturalistic problem‐solving groups in an organizational setting. Statistical analyses provided partial support for the relationship between functional requisites and problem‐solving performance in an applied setting. Specifically, analysis of the problem, orientation/establishment of operating procedures, and evaluation of the positive consequences of alternatives were each found to have an independent main effect on the level of decision utility. 相似文献
15.
A qualitative analysis of one couple's conversational uses of mediated content is presented. Observations spanned a two‐year period. Data were categorized according to usage type and then examined from Lull's (1981) rules persective. 相似文献
16.
Narissra Maria Punyanunt 《Communication Research Reports》2013,30(1):30-38
The purpose of this study is to explore humor as a factor in students’ perceptions of college teacher compliance‐gaining in the classroom. Four hundred twenty‐eight college students reported the frequency of their college teachers’ uses of compliance‐gaining tactics, the frequency of humor uses with compliance‐gaining tactics, and the effectiveness of humor used with compliance‐gaining tactics. Results revealed positive and significant relationships between humor uses and uses of particular compliance‐gaining strategies. Findings suggest that students perceive teachers to use humor more frequently with certain compliance‐gaining tactics. Moreover, students reported that certain compliance‐gaining tactics are perceived as more effective than others. 相似文献
17.
Michael O. Wirth 《Journal of Media Economics》2013,26(2):39-53
The author argues that cable industry is having increasingly negative impact on broadcast television as its power in both the programing and advertising markets increase. Cable system operaters are having increasing incentives to drop or refuse to add broadcast stations or to relocate them to less desirable channel locations as a means of improving their performance in the markets. The author warns that current trends could be harmful to many broadcast stations, but he is especially pessimistic about the future of independent UHF stations. 相似文献
18.
William B. Gudykunst Ge Gao Tsukasa Nishida Michael H. Bond Kwok Leung Georgette Wang 《Communication Research Reports》2013,30(1):7-12
This study examined the goodness of fit of three alternative models of self‐monitoring to data collected in five cultures (two individualistic and three collectivistic cultures) and the influence of individualism‐collectivism on self‐monitoring. It was predicted that the 18‐item unidimensional self‐monitoring scale is the best fit among the three and individualistic cultures exhibit higher self‐monitoring than collectivistic cultures. Data were collected from respondents in the United States, Australia (individualistic cultures) and Japan, Hong Kong, and Taiwan (collectivistic cultures). Results supported the predictions. The data suggest, however, that it is necessary to develop self‐monitoring measures which are sensitive across cultures. 相似文献
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20.
Word‐of‐mouth (WOM) communication is introduced within a hierarchy‐of‐effects context. The results of a laboratory experiment suggest that amount of WOM information about products is less important than valence of that information. Counter to previous research implying a disproportionate influence of negative information on product evaluation, negative WOM information in the experiment reported resulted in less familiarity with the mentioned brand. Further, a somewhat surprising finding indicated that brand‐specific negative WOM communication can have the effect of decreasing primary demand for an entire product category. 相似文献