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目前,国内主要的数字报纸服务有:PDF报(以方正系统为代表)、多媒体数字报(以南都数字报为代表)、手机报(如中国移动推出的早晚报)、便携阅读终端报(如iPad版)等。鉴于手机报运营相对成熟且模式与其他数字报纸不同,本文重点研究以网站数字报纸为代表的数字报纸的收费问题。报业涉网之初,就在自有网站或向门户和搜索引擎提供免费新闻阅读,增加了纸媒的传播价值,也成就了商业网站的影响力,同时报纸发行量的增长速度和广告收入也因 相似文献
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以媒介融合为理论前提的“数字化转型”已经成为摆在报业发展面前最为迫切的研究课题.我国传统报媒的“数字化转型”历经10年之探索却屡屡遭遇挫折,其中重要原因,是传统报媒在“数字化”转型进程中偏重于追求与新媒介的“融合”,忽视或漠视融合中应有的“分化”思维,传统媒体在品牌、用户、收费三大方面向新媒体简单延伸. 相似文献
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随着当下地铁的兴建,以地铁报为主体的免费报纸在我国方兴未艾.与其刚出现时被认为会对传统报纸造成冲击的观点不同,在新媒体环境下,免费报纸所独有的优势可以给正在遭受新媒体转型之苦的报业带来新的途径;结合国内的媒介环境分析,免费报纸竞争策略的探析对新时期免费报纸出版经营和报业新媒体环境下的生存具有现实意义. 相似文献
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伴随更多纸媒停刊,报业的新媒体转型加速,随之而来的是传播内容、传播方式、传播渠道等都发生巨变,这种变化也对传统新闻教学产生冲击。本文以报业新媒体转型项目作为研究入口,通过分析项目类型、涉足领域、技术应用,及共性特征来窥知报业的变革思路,以此探寻对新闻教学改革有启示意义的层面,促进更多适用性新闻人才的培养。 相似文献
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《人民日报》数字版实行收费模式,作为报刊新闻网站改革的一个方向而备受关注,同时也在传媒界引发了不小的争议,认可和鼓励者有之,称之为“内容供应商自信的表现”、是“报纸从要价到自我定价的转变,彰显主动的版权意识”,“为防止盗版侵权提供技术保障”,“为报业集团向内容提供商转型迈出了第一步”,是“有益的尝试”。不看好者有之,认为“网民已经习惯了免费阅读新闻信息,若能从其他渠道免费看到新闻,收费模式会造成用户流失, 相似文献
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近年来,由于网络信息技术的发展与传播,新媒体迅速崛起。面对来自新媒体的压力,传统媒体不得不加快数字化转型的步伐,积极探寻新传播环境下的生存发展之道。这一趋势也促使许多新闻提供商考虑建立网上付费模式——"付费墙"(Pay Walls),对在线内容实行付费阅读。自2011年以来这种模式逐渐从少数报纸采用的特例模式,成为众多欧美报纸的共同选择。"付费墙"模式并不是传统报业媒体转型期间颠覆性的改变,但是又不能将其简单概括为由免费到收费。"付费墙"模式的产生及发展也意味着传统报业与网络信息技术的融合,以及其生产经营模式的商业性转变。因此剖析欧美国家的成功案例,深入了解"付费墙"制度的商业逻辑、可行策略和适用范围,有利于进一步探讨其有效性及在国内运作的可行性。 相似文献
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2014年7月22日,上海报业集团推出澎湃新闻这一全新的新媒体平台。澎湃新闻发展至今,表现出了一系列的优点,同时也有很多不足,比如传统思维模式根深蒂固,盈利方式模糊,内容设置不合理。针对这些问题,笔者认为澎湃新闻应该借鉴新媒体思路,发扬传统纸媒的优势,在内容上进行改进,开拓新的收费运营模式。 相似文献
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传统媒体已越来越深刻地感触到新媒体的影响,转型发展对于传统报业媒体来说尤为迫切。本文希望通过观察报业发展新媒体的实践,探索和思考传统报业的转型之路和新商机。目前,我国具有官方传统媒体背景的新媒体主要包括以人民网、新华网、中国网络电视台等为代表的一批中央级重点新闻网站和以19楼、大众网等为代表的地方网站。下面分别进行分析。 相似文献
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近年来,诸多报业集团在印刷版订阅数减少、新闻制作成本增加、广告收益萎缩的多重压力下,纷纷开始向网上用户收费,建立针对在线新闻内容的付费墙。本文聚焦于当前报业付费墙的收费模式和此类模式的实践效果,以及其在实践中存在的问题。提出七种主要报业付费墙模式,以期为中国报业数字化生存提供借鉴。 相似文献
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J. Ian Tennant 《媒体管理杂志》2014,16(3-4):105-121
Free newspapers are a substantial segment of the U.S. newspaper industry, as well as an under-studied topic within media research. This study considers the economic health of free newspapers in the United States and whether they face a dire future given their heavy reliance on advertising, a source of revenue that has been in decline for newspapers. One question guiding this research is whether free newspapers face two options: continue producing free content by relying on advertising (in addition to other revenue sources), or abandon the advertising-based business model. Seven research questions address a number of issues, such as whether free newspapers are profitable, if decision-makers are considering changing their business model, whether they are seeking alternative sources of revenue, whether reader engagement is connected to the price, or a lack of one, of a newspaper, and whether decision-makers are optimistic or pessimistic about the future of their industry. A Web-based survey asked decision-makers at free newspapers in the United States to respond to questions related to the health and future of their newspaper or newspapers. This survey was complemented by in-depth interviews with publishers of four different types of free newspapers in Texas. The study concludes by suggesting free newspapers are not only viable but in many markets they are thriving. Sweeping generalizations (often seen in industry discourse) about the future of print newspapers can be misleading. This study contributes a reality check and calls for further research on the economics of print media in the digital era. 相似文献
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《北华捷报/字林西报》是上海图书馆收录齐全的重要近代英文报刊藏品。新世纪以来,国内研究者们对《北华捷报/字林西报》的关注和研究不断增多,除了继续关注该报的沿革和史料价值之外,开始更多地依据该报丰富的史料来分析历史事件和讨论舆论空间的建构。有关《北华捷报/字林西报》的研究在以下五方面取得新进展:报刊的传播作用及背后的动因、报刊笔下的东方文化和中国问题、报刊与社会的互动、报刊笔下的人物形象、与其他报刊的比较。今后可以进一步从报刊传播策略、经济史、政治和中外关系、社会文化等方面开展深入研究。 相似文献
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创办于1884年的《述报》是近代早期国人创办的重要报刊之一,该报以报道中法战争而享有盛誉。而作为地方性的报纸,该报也对广东地方新闻较为关注,包括对广东时局、社会新闻和民俗风情等方面的报道。因而该报对研究当时的社会状况有较为重要的文献价值。 相似文献
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Graham Knight 《传播与批判/文化研究》2013,10(2):151-175
This study examines US newspaper coverage of sweatshops, focusing on the case study of Nike (1995–2000) and asking how the coverage was structured, how sweatshops were problematized, and how they were explained. We find that while activists established a measure of definitional control over the coverage, it tended to concentrate on solutions rather than causes, and the source of the problem tended to be rooted in the agency of consumers rather than producers. This has implications for explaining how social, political, and cultural issues are transformed into essentially economic problems. 相似文献
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Kevin Rafter 《Media History》2013,19(4):408-420
Much of the focus on the closure of the News of the World in 2011 was in the context of the newspaper as a national publication in the UK. The News of the World, however, had a significant history in Ireland. This article focuses on one aspect of that history culminating in the banning of the newspaper in 1930 at a time when it was the best-selling title in the Irish market. The prohibition followed an almost two-decade campaign against ‘dirty’ publications led by the Catholic Church and its supporters so as to safeguard sexual morality in Ireland against ‘alien’ influences. Understanding the rationale for targeting the News of the World and other popular British newspapers is central to fully considering the censorship campaign as well as the work of the government-appointed Committee on Evil Literature in 1927. Given the emboldened outlook of the Catholic Church following independence from the UK in 1922, the highly effective censorship campaign met little public or political resistance despite the popularity of the News of the World. Along with offering a deeper understanding of this specific censorship campaign against the press, this article also explores the role of British newspapers beyond their core domestic market. 相似文献
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本文以走在信息科技应用前列的香港作为个案,探讨传统日报(私营部分)的生态及其萎缩趋势。通过电视新闻冲击、免费报纸竞争、互联网挑战三方面分析,指出异军突起的免费报纸、日益增长的“数码人口”正在令传统日报走向边缘化。传统日报萎缩趋势将随着城市人口知识结构的新陈代谢,在20年间日趋恶化。为了求存,可以支撑下去的传统日报将进行脱胎换骨的变革。 相似文献
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本论文针对日本免费纸的整个体系进行了系统梳理。包括免费纸的形态、运作模式、当前规模、发展趋势、协调管理机构等 ,并辅之以相关个案进行具体介绍。同时 ,该文对中国传媒业有可能从中获取的借鉴也提出自己的观点 相似文献
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中国近代报刊话语言述方式由文言文转向白话文,是近代中国纸质传媒精英文化向大众文化过渡的表现,主要经历了四个时期,其演变有深刻的历史背景和原因。传播理念的转变、印刷技术的革新和文化观念的突破,是推动中国近代报刊白话文化大众化趋势的内驱力。 相似文献
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News coverage of elections is a popular topic in mass and political communication research. Studies of this tradition usually focus on news articles and neglect another important element of news content: news photographs. In this study, newspaper photographs of presidential candidates in the United States and Taiwan were compared. Generally, US candidates were more likely to be portrayed as a beloved leader, at leisure, from the side or back, looking determined, as a leader and follower, standing or walking, and with cheering crowds. Candidates in Taiwan were more likely to be depicted in a ‘glad-to-see-you’ pose, with a camera angle looking down, with no expression, as an equal to others in the same photograph, and with inattentive people. How political and cultural differences between these two countries may have contributed to such variations was also discussed in this study. 相似文献
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Joseph Gibbs 《Media History》2013,19(2):205-221
The Berlin newspaper Der Panzerbär, which functioned briefly in April 1945, is of historical interest to the study of propaganda, and that of the Nationalsozialistische Deutsche Arbeiterpartei (NSDAP) in particular. The newspaper's contents reveal the NSDAP propaganda machine functioning in circumstances of immediate violence and utter irrationality. The involvement of NSDAP propaganda minister Joseph Goebbels in the newspaper is documented, although it appears to have been peripheral. Its contents, which are consistent with what has been written about Goebbels’ late-war approaches, reveal the last stand of NSDAP propaganda mythology, as well as efforts to link the NSDAP cause to that of European civilization – all underscored by threats from both internal and external sources. 相似文献