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1.
ABSTRACT

With a growing population of part-time and distance education students, changing technologies, and evolving user expectations, it is becoming increasingly challenging to reach users through traditional marketing approaches. This article will review previous trends in library marketing and promotion and explore new initiatives, including partnering with marketing courses, roving reference, and highlighting staff expertise to raise awareness among users.

This article originally published in Journal of Library Administration, Vol. 51, Issue 3, pages 291–300, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.556945.  相似文献   

2.
ABSTRACT

Information Commons are popular with millennial (also called net generation) students, who often work in groups, use technology avidly, and combine their academic and social lives. Enhancing the configuration of services for the Information Commons can assist in leveraging the value of the available content, hardware, software, and physical setting to support learning and academic programs. Understanding millennial students’ lifestyle is key to developing a robust service program to engage and support them.

This article originally published in Journal of Library Administration, Vol. 50, Issue 1, pages 27–37, 2010. doi:http://dx.doi.org/10.1080/01930820903422156.  相似文献   

3.
ABSTRACT

In this article, the author reviews the history of reference service from a management perspective. Topics covered include: definitions of reference service; staffing; service models; modes of communication, including remote reference services; collections; education and training; and assessment. The author discusses changes over time and current challenges for reference managers.

This article originally published in Journal of Library Administration, Vol. 51, Issue 3, pages 259–278, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.556936.  相似文献   

4.
ABSTRACT

Organizational performance assessment is a practice-based framework that builds on the synergy between planning and assessment, and results in the discernment of impact and value. It promotes a set of practices that enables the library to effectively integrate planning, strategy, performance, assessment, and organizational development in order to advance the parent institution's mission. This article discusses some foundations of organizational performance assessment, useful practices, and examples from libraries that are “living the future.”

This article originally published in Journal of Library Administration, Vol. 51, Issues 7–8, pages 618–644, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.601267.  相似文献   

5.
ABSTRACT

Library patrons are adopting mobile devices for personal and other uses. The ubiquity of mobile devices will lead to changes in how and where learning and education happens. Libraries have wanted to become ubiquitous by making resources and services available anywhere, anytime. Reference librarians can use mobile devices and applications to include services in mobile learning environments. Challenges to libraries include uncertainty about which technologies to adopt in a rapidly changing technology landscape, the cost of technology adoption, staffing for 24–7, diversity of needs and preferences among library patrons, and the need to offer stable, consistent services. The combination of mobile librarians, mobile patrons, and mobile content provides an opportunity to move closer to the ideal of the ubiquitous library.

This article originally published in Journal of Library Administration, Vol. 51, Issue 3, pages 279–290, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.556942.  相似文献   

6.
ABSTRACT

The future of research libraries will be shaped by broader developments at research universities in the areas of creating, sharing, disseminating, and curating knowledge. Universities face fundamental policy choices in all of these areas that have been recast by developments in information technology. This article discusses trends in digital scholarship practices across the humanities, science, and social science disciplines and examines implications for academic institutions and their research libraries as a means of framing these policy choices.

This article originally published in Journal of Library Administration, Vol. 49, Issue 3, pages 227–244, 2009. doi:http://dx.doi.org/10.1080/01930820902785041.  相似文献   

7.
ABSTRACT

Updating her 2003 article in Reference Services Review (“The Future of Reference: Get Real!” Reference Services Review 3(1), 2003, 39–42, DOI: 10.1108/00907320310460898), the author emphasizes the need to get a good sense of what one's users’ priorities are, concentrating efforts on successful tools researchers will actually use; responding to changes that have taken place in research and scholarship; devising instruction for use in actual environments, spaces, and timeframes; focusing on local user needs; and working to influence user-centered design of library online systems.

This article originally published in Journal of Library Administration, Vol. 51, Issue 3, pages 301–308, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.556948.  相似文献   

8.
ABSTRACT

The learning support role of the Information Commons exhibits emergent properties characteristic of organizational learning theory. The literature review highlights four articles from the United States, one from Germany, and one from Japan to illustrate the issues involved. The philosophy of the commons extension across physical, virtual, and cultural domains and the development of the Learning Commons as a collaboration among multiple learning support units, including libraries, are traced from theoretical origins through real-world examples. “Integrative learning” is offered as one example of a 21st century learning paradigm being supported by such collaborations, as evidenced by the development of commons-based e-portfolio systems.

This article originally published in Journal of Library Administration, Vol. 50, Issue 1, pages 7–26, 2010. doi:http://dx.doi.org/10.1080/01930820903422347.  相似文献   

9.
ABSTRACT

Scholarly communication today is in the midst of a healthy and long running crisis that has been good for libraries, good for scholars and good for publishers. It is a reflection of a hypercompetitive academic environment and a ruthless academic winnowing and reward system. Large commercial publishers have successfully manipulated this system with the complicity of library consortia, which has led in turn to the birth of the expensive and at times counter-productive open access movement that later reached its nadir with the problematic SCOAP (Sponsoring Consortium for Open Access Publishing in Particle Physics) episode. In our obsession with navel gazing we have forgotten the decisive role that China will play in future developments in scholarly communication.

This article originally published in Journal of Library Administration, Vol. 51, Issues 5–6, pages 415–431, 2011. doi:http://dx.doi.org/10.1080/01930826.2011.589335.  相似文献   

10.
ABSTRACT

This article discusses the transition that publishers have had to make in the process of converting print journals and reference books to an online format. It was originally thought that making content available online would save publishing costs, but the changes made to production cycles and the needs of making content widely available, updated, and housed on online platforms are sometimes more expensive than the print process alone. Publishers have responded with new pricing models, and they are working more closely with libraries to deliver content to a wider audience while competing with search engines and other online content providers. Additionally, publishers have a new responsibility to manage the quality and accuracy of content given that so much information is now available to readers.

This article originally published in Journal of Library Administration, Vol. 49, Issue 4, pages 439–458, 2009. doi: http://dx.doi.org/10.1080/01930820902832579.  相似文献   

11.
ABSTRACT

This article provides perspective on the research habits of Millennials, placing them in generational context while questioning whether adherence to generational differences hinders educational pedagogy. An exploratory survey at Pima Community College (PCC) East Campus provides context from which Millennial behaviors, commonly perceived by faculty and in literature, can be scrutinized. The article discusses the preference for experiential learning across generations and the misnomer of the digital native, while discussing the student as information consumer and the consumer behavior behind library use. The significance of customer service and user education to library use is demonstrated. The future of libraries is discussed to include service barriers and the outlook that the Web is enhancing rather than eliminating the need for libraries.

This article originally published in Journal of Library Administration, Vol. 49, Issue 4, pages 341–364, 2009. doi:http://dx.doi.org/10.1080/01930820902832454  相似文献   

12.
This article comments on “Jakobsonian Library Science? A Response to Jonathan Tuttle's Article 'The Aphasia of Modern Subject Access'” by David Bade, appearing in Cataloging & Classification Quarterly, Vol. 51, Issue 4, 2013, pp. 428—438. doi: 10.1080/01639374.2012.750637. Jonathan Tuttle's “The Aphasia of Modern Subject Access” appears in Cataloging & Classification Quarterly, Vol. 50, Issue 4, 2012, pp. 263—275. doi: 10.1080/01639374.2011.641199.  相似文献   

13.
This article responds to Jonathan Tuttle's article “The Aphasia of Modern Subject Access” in which Roman Jakobson's semiology of “shared codes” consisting of preexisting signs is offered as the explanation for two redundant linguistic tools associated with cataloging: LCSH and LCC. The article criticizes Tuttle's terminology, his semiology, and his argument that selection and combination are both necessary for the operation of language but each are associated with only one of these tools.

“The Aphasia of Modern Subject Access” by Jonathan Tuttle appears in Cataloging &; Classification Quarterly, Vol. 50, Issue 4, 2012, pp. 263—275. doi: 10.1080/01639374.2011.641199. Jonathan Tuttle's “Jakobsonian Library Science? A Response to David Bade” appears in Cataloging &; Classification Quarterly, Vol. 51, Issue 4, 2013, pp. 439—440. doi: 10.1080/01639374.2013.763321.  相似文献   

14.
《Journalism Practice》2013,7(3):282-299
The media production industries of most European countries have undergone considerable changes in the last 30 years. The de-regulation of the sector and technological changes have transformed recruitment and employment practices, with some impact on the ethnic composition of the media workforce. Based on relevant literature and the views of 68 senior journalists and media professionals in Italy, Greece, Ireland, the United Kingdom, Poland and the Netherlands, the article examines the factors—impeding and facilitating—that determine migrant employment in the European media. It highlights the many aspects of the recruitment process and the nature of media work that can pose additional barriers to those outside the mainstream of society.

For a full explanation of the methodology of the research project, please see the introduction in this themed section: http://dx.doi.org/10.1080/17512786.2012.740213.  相似文献   

15.
16.
《Journalism Practice》2013,7(3):300-313
This article engages with key questions concerning diversity training issues and trends related to media professionals in contemporary Europe. It draws on interviews with 68 senior journalists and media professionals working in six Member States of the European Union. The study on which this article is based included interview questions on four aspects of ethno-cultural diversity in European media (content, recruitment, newsmaking and training), for which interviewees were asked to comment generally and in respect of their own media organisations. This particular article focuses on responses given to questions about diversity training. On the whole, our research finds considerable variation across Member States in terms of opportunities provided for diversity training yet also that interviewees (in the main) are broadly supportive of it, if somewhat hesitant about its implementation and likely effects.

For a full explanation of the methodology of the research project, please see the introduction in this themed section: http://dx.doi.org/10.1080/17512786.2012.740213.  相似文献   

17.
《Journalism Practice》2013,7(3):248-265
Based on semi-structured interviews with journalists in six European countries, this article examines the extent to which the findings of recent literature about the representation of migrants in European media content are reflected in the perceptions of journalists themselves about the way in which migrants are represented in the media discourses produced by their outlets. It finds that the four key findings of the literature were by and large confirmed, namely inaccurate group labelling and designation, negative or victimised representation, under-representation of migrants in quotations, and the scarce reference to a wider European context. Finally, the article discusses media professionals' self-reported awareness about general professional ethics versus diversity-specific ethics, and about the way in which their outlets cover news involving “new” immigrants, i.e. nationals of non-European Union countries residing in the European Union, and examines the differences between media practices and perceptions in “old” and “new” immigration countries.

For a full explanation of the methodology of the research project, please see the introduction in this themed section: http://dx.doi.org/10.1080/17512786.2012.740213.  相似文献   

18.
Courses: Public Speaking and courses familiarizing students with finding/citing sources.

Objective(s): After completing the activity, students will understand how to find and cite information in print, online, and personal communication formats.  相似文献   


19.
Courses: Any introductory undergraduate public-speaking course, in particular in ESL/EFL contexts

Objectives: This single-class activity is intended to (1) build students’ ability to communicate orally “off the cuff;” (2) foster students’ understanding of the major organizational formats used in organizing speeches; and (3) increase students’ awareness of their nonverbal communication.  相似文献   


20.
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