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1.
This study explores content differences in the evening newscasts of the cable all-news networks and compares the evening newscasts of the cable and broadcast networks. A content analysis found strong evidence of product differentiation in the major evening newscasts between the cable and broadcast networks as well as among the cable all-news networks. Each network contributed significantly to adding unique news to the daily television news pool and the topics of the unique stories were diverse.  相似文献   

2.
Framed by the technology acceptance and customer-based brand equity (CBBE) models, this study investigated how audiences intend to use broadcast television network Web sites. Drawing upon the results of a survey (N = 178), this research found that perceived ease of use and perceived enjoyment significantly influence intent to use broadcast Web sites. Findings also reveal that CBBE plays a significant role as a mediator between motivations and behavioral intention to use broadcast networks' Web sites. It is concluded that as the medium of television evolves, networks' Web sites should be conduits for sustained brand allegiance and broadcasters should make more strategic use of their Web sites.  相似文献   

3.
An important development in the theory of brands has been the concept of a brand personality as part of the brand image. The construct of congruence relates the personality of brands to the self-concept of consumers. It is assumed that congruence between the recipient's perception of his or her own personality and his or her perception of the brand personality leads to a higher degree of loyalty. The congruence construct has been proven to be a loyalty-promoting factor in various studies for consumer good brands. Whether the influence of congruence also exists with regard to media brands has, however, not yet been examined. As a step to close the gap, this research explores the effects of congruence on consumer loyalty in the media, taking the leading German news magazine brands— Focus, Spiegel, and Stern—which are published in print and online, as a case. The study uses a structural equation model, which is estimated by the partial least squares method, based on a questionnaire answered by 736 respondents. The model was tested for all respondents and those with print and online preference separately. As a result, the influence of congruence on loyalty could also be detected in our media case. Differences of the impact within the models for print and online give rise to the assumption that a differentiated approach to brand management in these two fields has to be taken into consideration.  相似文献   

4.
《Journalism Practice》2013,7(9):1042-1056
ABSTRACT

On television news, exemplification is almost inevitable, as newscast cannot represent reality but through a particular object that is caught on camera: the only way to signify something abstract on television is precisely through a concrete particularity. The present study analyzes the main stories in a sample of national broadcast news in Chile, where broadcast news remains the most important source of information. Based on a content analysis, results show that particular case reports are widespread in Chilean television news, especially in hard news stories about the economy and crime. They also further evidence on the homogenization of television coverage between commercially run private and public broadcasters. Findings are linked to past research in the Latin American theoretical tradition that underscores the relevance of vivid and emotional representation on television.  相似文献   

5.
Brand equity theory asserts that the most powerful and enduring consumer-based brand associations are those that deal with intangible or abstract characteristics of a product rather than its functional or utilitarian attributes. In addition, strong brands evoke from consumers associations that are differentiated readily from direct competitors. This study explores the feasibility of using a free association methodology to capture and differentiate systematically abstract media brand associations. Using 3 24-hr cable news networks as an exploratory case study, the findings were encouraging, prompting the recommendation that such a technique can be a useful diagnostic tool for evaluating 1 aspect of media brand equity.  相似文献   

6.
The macro versus micro debate in the brand personality literature has yielded a variety of micro approach brand personality scales for different media, with both differences and parallels in personality dimensions uncovered. The observed parallels in media brand personality dimensions and the varying media contexts under which empirical tests of selective exposure theories have been conducted suggest some common ground in the way that media product brands of different formats are perceived by individuals prior to selection and that the optimal method of measuring brand personality for media products may be neither broad macro inventories nor highly context-specific micro measures but somewhere in between. This article discusses the construction of a unified scale of media brand personality that can measure the personality of movie, TV show, pop song, news, and video game brands. The results of a two-step study consisting of free-association task (N = 1,440) and factor structure formation survey of selected items (N = 4,967) suggest a three-factor structure consisting of aggression, heroism, and warmth. Communication, media management, and marketing ramifications of this scale and potential directions of future research are discussed.  相似文献   

7.
This research examines how television reported the campaign, parties, and candidates during the 1995 Legislative Election in Taiwan. Results of this study showed that state‐owned broadcast television stations were far more likely than privately owned cable television channels to give greater coverage to the ruling party and its candidates, to use ruling party officials as news sources, and to offer more news coverage favorable to the ruling party than to other parties. We conclude that cable television has become a force for balance in coverage, diluting a pervasive pro‐government party bias. The rise of cable television from virtual “outlaw” status to government‐licensed status appears to have responded to a more liberal society and made a contribution to the development of democracy, as have the expanded elections themselves.  相似文献   

8.
In an integrated media environment where news networks seek synergistic opportunities for their parent companies, news content is increasingly susceptible to promotional influence. A comparative content analysis of new and traditional news spaces on U.S. cable television news networks Cable News Network, MSNBC, and Fox News Channel examined the video screen space and the news crawl, or “ticker,” space. Findings reveal that, proportionally, more promotional content occurs within the traditional video content space when compared to the ticker space. However, it was also shown that the ticker acts as a general branding agent for 2 of the 3 networks. Content dispersion also suggests a unique “content identity” for each news brand. The study found no evidence of “covert” promotion for synergistic gain—a positive result for news consumers.  相似文献   

9.
Using empirical measures, a pilot test of an investment model of commitment to television news quality yielded statistically significant results supporting four hypothesized relationships between types of broadcast station ownership. The findings indicate that the news department operated by a small media group produced more local news, more locally produced video, more use of on-air reporters, and fewer news promotions than the larger chain-based broadcast groups investigated, suggesting a deeper commitment to local news quality. The results support the policy position that stricter ownership limits would enhance the quality of local television news.  相似文献   

10.
We studied competitive behavior within Danish network television news to determine differences between broadcasts of the government-funded, public network and the commercially funded, private network. Denmark offers a unique opportunity to study the effect of competition and commercialism on national television news broadcasts because the country had a state monopoly television network until 1988, when a commercial network was introduced. Results reveal there is differentiation between the news broadcasts, but we argue that competition has not had deleterious effects on content but, conversely, has resulted in improvements in the content of state television.  相似文献   

11.
Intermedia agenda setting predicts a high degree of convergence between news media agendas. However, the rise of social media forces a re-examination of this expectation. Using the 8.8-earthquake of February 27, 2010 in Chile as a case study, this article compares which topics were covered by professional journalists on broadcast news and Twitter, analyzing both cross-sectional and longitudinal trends. A positive, reinforcing influence was found among the journalistic agendas of TV and Twitter. However, counter to the idea that social media are echo chambers of traditional media, it was found that Twitter influences TV news more so than the other way around. Thus, the study provides an early lens into the agenda setting function of social media among television news professionals, and its findings are consistent with Twitter succeeding among journalists due to its provision of valuable information.  相似文献   

12.
A content analysis of 1,822 images from U.S. mainstream media—network and cable television news outlets, news Web sites, newspapers, and news magazines—revealed that the visual framing of the U.S.-led invasion of Iraq in 2003 shifted from conflict to human interest. During the campaign's first 5 weeks, 5 distinct scenarios—shock and awe, conquering troops, hero, victory, and control—often coalesced around iconic images and supported a “master war narrative” identified by other scholars. These visual frames reflected a government-promoted patriotic perspective seen in media content at the outset of previous U.S. wars, from the Civil War through the Gulf War.  相似文献   

13.
The authors show that although there is increasing competition between cable television, broadcast television, and radio, broadcast television remains a strong competitor and has not yet been displaced by cable television in the advertising market. Radio still remains competitive, but not to the degree of broadcast television. The authors suggest that cable television will not rapidly overwhelm and push broadcast industries out of the market.  相似文献   

14.
This study conducted a content analysis to examine how weight and race/ethnicity impacted how people were portrayed in the imagery accompanying broadcast and cable television news stories about obesity compared to stories about health. Five hundred and seven people were analyzed in 135 stories. Results showed that people who were overweight were often shown as an isolated body part, but their portrayal was not entirely stigmatizing. Overweight people were often shown exercising, which combats weight stereotypes. Additionally, race/ethnicity did not make the portrayal more stigmatizing. The results of the content analysis are discussed with an emphasis on the larger implications of the findings.  相似文献   

15.
Renewed attention to the use of expletives on television has been spurred by several recent high-profile on-air incidents. This study investigates which words television viewers find most offensive in varying contexts: broadcast TV, cable, and premium channels. Results show significant differences in perceived offensiveness of words depending on the context in which words are heard. Male and female respondents, liberals and conservatives, and religious and nonreligious respondents also differ in their perceptions of the offensiveness of words spoken in prime time.  相似文献   

16.
《Communication monographs》2012,79(3):334-350
We present experimental data (n?=?667) supporting three hypotheses that link science news, perceptions about science, and talk with other people. Regular television news viewers were recruited from a midsize Designated Market Area using random digit dialing, and were randomly assigned to one of three science news exposure conditions. As hypothesized, science television news exposure appears to boost perceived ability to understand science. We also find that perceived ability to understand science, in turn, predicts conversations about science. We note connections to literature on the role of talk in mass communication effects and encourage future work in this vein.  相似文献   

17.
This study assesses the ways in which local television news operations and major metropolitan newspapers in the top 40 U.S. media markets are making information accessible and structuring interactive experiences online as the industry transitions into a third generation of Internet news. As Net news approaches its first decade of existence, online news sites are assumed to be evolving from a noninteractive, passive model of information delivery into an environment of increased immediacy, content richness, and user control. To investigate this question, a content analysis was performed in 2 waves, once during fall 1998 and again during fall 2000. For comparative purposes, differences across years are examined. In addition, the efforts of local television news sites are contrasted with the online activities of dominant newspaper sites, which have assumed a commanding lead in building a local online audience. The analysis argues for valuing Net news sites less from a profit-loss standpoint and more for the nonmonetary contributions they make in relation to the broader news mission, namely, enhanced coverage, brand loyalty, and news credibility.  相似文献   

18.
This content analysis of 251 Dutch and American, public and private, television newscasts draws on empirical research to measure whether elements of visuals, identified in other studies as aiding in recall, are used in news about violence. A literature review on the contributions of visuals to television news learning pointed to a paradox: although getting attention is necessary for comprehension, over-emphasizing attention attributes may impede comprehension. This study concludes that although visuals from public broadcasters contain more elements identified as increasing the comprehensibility of a news item, visuals primarily have attention- gaining attributes, regardless of country or broadcast system.  相似文献   

19.
This study examined substantive political coverage of the first presidential debate and the political conventions in 2004 on The Daily Show with Jon Stewart and the broadcast television networks' nightly newscasts. The study found the networks' coverage to be more hype than substance and coverage on The Daily Show with Jon Stewart to be more humor than substance. The amount of substantive information in The Daily Show with Jon Stewart and the broadcast network newscasts was the same, regardless of whether the unit of analysis was news stories about the presidential election campaign or the entire half-hour program.  相似文献   

20.
The 2005 hurricane season provided unprecedented opportunities for local television stations to serve the public interest in live, often commercial-free, coverage of severe weather. In this examination of four local television stations' coverage of four Atlantic hurricanes in two Southeastern markets, observed patterns of behavior culminated in the development of the Local Weather Continuous Coverage Model. The study showed that unlike their cable news counterparts, local television news continuous coverage prioritizes weather personnel over live, on-the-scene news reporting. Of all the weather tools used, radar was the most frequently used, followed by watch and warning graphics.  相似文献   

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