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91.
MASSCOM: MODULES IN MASS COMMUNICATION, (Chicago: Science Research Associates, 1984—series of seven booklets, price not given, paper)

COMPARATIVE BROADCASTING SYSTEMS, by Richard C. Burke (43 pp.)

MASS MEDIA AND POPULAR CULTURE, by Kathleen J. Turner (38 pp.)

MASS MEDIA HISTORY, by Don Pember (57 pp.)

MASS MEDIA AND FUTURE TECHNOLOGIES, by Loy Singleton (43 pp.)

MASS MEDIA LAW, by William L. Rivers (43 pp.)

MASS MEDIA CAREERS, by Joseph Turow (60 pp.)

WRITING TELEVISION CRITICISM, by Bruce E. Gronbeck (44 pp.)

FUNDAMENTALS OF COPY AND LAYOUT, by Albert C. Book and C. Dennis Schick (Chicago: Crain Books, 1984—$14.95)

THE BENEVOLENT DICTATORS: INTERVIEWS WITH ADVERTISING GREATS, by Bart Cummings (Chicago: Crain Books, 1984—$24.95)  相似文献   
92.
This article traces the growth of newspapers for African readers in Southern Rhodesia. It focuses primarily on the role played by South African investors in launching newspapers for the Africans. It further looks at the transformation of these newspapers from mouthpieces of the colonial government to being mouthpieces of African Nationalists. Issues of funding as well as reactions by Africans will be addressed. The article also attempts to discuss the impact of these newspapers on both the readers and the politicians.  相似文献   
93.
This is an examination of the ethnic media use of French and British Muslims. A total of 677 Muslims participated in the study. Analysis reveals being an immigrant or a native of a nation does not significantly influence ethnic media use in France but does in Britain. Ethnic identification was also revealed as an influential predictor of ethnic media use among Muslims in France but not in Britain. Religiosity significantly predicted ethnic media use among British Muslims. The article argues religiosity and ethnic identification should be included in studies examining media use among ethnic groups.  相似文献   
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This study examined the relationships between the somatic‐marker hypothesis, developed by Damasio (1994) as it relates to homophily and verbal immediacy in the classroom. Damasio has hypothesized that when particular events occur in one's life, there is a “memory” of that event in the brain. As a result, when a similar event occurs, the somatic marker recreates that first event. Students were provided three different scenarios about the first day of a communication class. In the scenarios, the instructor presented information about himself. One instructor provided only autobiographical, demographic data (the control). Another provided information hozu he had had difficulty with public speaking (the selfish marker). The third provided information about how the instructor had helped someone else who had difficulty in public speaking (the altruistic marker). The results indicated that while homophily differences were not significant, there was a significant difference between the control group and the altruistic marker.  相似文献   
97.
This research examined various predictors of flow in video games. Study 1 examined the effects of performance on flow across two game genres (shooting and medical simulation games) and demonstrated that successful performance results in greater flow. Study 2 demonstrated an interaction effect of skill and challenge on flow across three genres (racing, violent, and prosocial games). Highly skilled players experience greater flow when encountering higher challenge whereas players with moderate and low levels of skill experience less flow when encountering higher challenge. Study 3 tested the moderating role of users' playfulness in an exergame and a music game.  相似文献   
98.
Providing a current awareness service to patrons has long been a concern of many health sciences librarians. Dental librarians have a unique challenge in providing current awareness to patrons as the literature has not always been available in a timely manner through traditional systems. This article will discuss the evolution of current awareness systems, the issues facing dental librarians with regard to providing dental current awareness, and how the Wilson Dental Library addressed those issues.  相似文献   
99.

This study was designed (1) to analyse the relationship between the answer profile from multiple‐choice questions on stoichiometric problems and the students’ reasoning patterns and (2) to examine the effect for certain variables on the facility values of test items. The instruments used were mainly paper‐and‐pencil tests. The subjects were 6262 grammar school students from all parts of the Federal Republic of Germany. They were randomly assigned to the test items.

The results indicated that many students arrived at their answers by mixing up amount and reacting mass, or molar mass and reacting mass. It was also found that the variables ‘easy/hard calculations’, and ‘formula given/to be developed’ determined the facility values of test items.

From the results, it was possible to make recommendations to practising teachers as well as to examiners. Knowing students’ ideas, the teacher can think of how to make use of them before entering the classroom. A teaching unit may start off with easy problems leaving the more difficult ones for later. Examiners developing new tests on stoichiometry should consider two essential preconditions for the formulae of chemical compounds, used in the item: formulae of the type AB should be avoided and the molar masses of the elements involved must be clearly different.  相似文献   
100.
The study examined the relationship of interpersonal homophily and self‐esteem with the development of parasocial interaction. “Attitude”; homophily was found to be the strongest predictor, among the independent variables, of parasocial interaction for all three groups of television performers. The results also indicated that certain dimensions of a person's self‐esteem helped to predict and to explain parasocial interaction. The study showed how an integration of interpersonal and mass communication theories contributes to our knowledge of parasocial interaction.  相似文献   
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