An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

Finding the common ground: Teachers' and employers' representations of English in an assessment context          下载免费PDF全文

Simon Child  Martin Johnson  Sanjana Mehta  Annabel Charles 《English in Education》2015,49(2):150-166

There has been a long‐standing debate about how ‘English’ can be defined. Educational policy changes have typically been driven by differing representations of the subject, and have ranged from broad ‘aesthetic’ definitions to more narrow ‘functional’ views. The present study aims to analyse areas of consensus and contention in stakeholders' discourse regarding English. A questionnaire‐based survey and focus groups were used to explore how teachers and employers viewed English as a subject. Their views were conceptualised into three themes: the importance of functional English; English as atomistic versus holistic study; and English as critical thought. These themes are discussed in relation to historical definitions of ‘English’, and their implications for the future reform of English qualifications.  相似文献   

Recent developments in microfluidic synthesis of artificial cell-like polymersomes and liposomes for functional bioreactors     

Hanjin Seo  Hyomin Lee 《Biomicrofluidics》2021,15(2)

Recent advances in droplet microfluidics have led to the fabrication of versatile vesicles with a structure that mimics the cellular membrane. These artificial cell-like vesicles including polymersomes and liposomes effectively enclose an aqueous core with well-defined size and composition from the surrounding environment to implement various biological reactions, serving as a diverse functional reactor. The advantage of realizing various biological phenomena within a compartment separated by a membrane that resembles a natural cell membrane is actively explored in the fields of synthetic biology as well as biomedical applications including drug delivery, biosensors, and bioreactors, to name a few. In this Perspective, we first summarize various methods utilized in producing these polymersomes and liposomes. Moreover, we will highlight some of the recent advances in the design of these artificial cell-like vesicles for functional bioreactors and discuss the current issues and future perspectives.  相似文献   

Other Lips,Whither Kisses?     

Charles E. Morris III  John M. Sloop 《传播与批判/文化研究》2017,14(2):182-186

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Migrating library data: A practical guide,Banerjee, K. & Parks,B. (Eds.).     

Bradford Lee Eden 《Journal of Web Librarianship》2020,14(1-2)

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Idea generation in biomedical engineering courses using Design Heuristics     

Jin Woo Lee  Anastasia Ostrowski  Aileen Huang-Saad  Colleen M. Seifert 《European Journal of Engineering Education》2019,44(3):360-378

ABSTRACT

With increasing demand for improved medical equipment and healthcare, next-generation biomedical engineers need strong design skills. Equipping biomedical engineering students with tools for idea generation and development can increase student design success. Design Heuristics are an ideation tool developed through empirical studies of product designs. While identified in the mechanical engineering space, Design Heuristics may be applicable in biomedical engineering design. In our study, we implemented a Design Heuristics session during upper-level undergraduate and first-year graduate biomedical engineering design courses. We examined the applicability of Design Heuristics within individual and team concept generation contexts. The findings demonstrated that biomedical engineering students were able to use Design Heuristics to generate multiple concepts, and that initial concepts produced using Design Heuristics were carried over into final team design. The results support the applicability of Design Heuristics to student idea generation in biomedical engineering design.  相似文献   

A historical analysis of academic development using the theoretical lens of Pierre Bourdieu     

Bruce Charles Kloot 《British Journal of Sociology of Education》2015,36(6):958-975

This paper provides a history of academic development by examining how a South African institution coped with the potent social forces confronting it before the collapse of apartheid. Theoretically, it draws on the framework of Pierre Bourdieu and engages with a paper written a decade ago by Naidoo, who also used Bourdieu to understand institutional change in South Africa in the late 1980s. Through contrasting the habitus of two professors, it is argued that academic development helps to preserve the autonomy of the university field by refracting forces impinging on it from the economic and political realms.  相似文献   

二十世纪日本汉学界之荀子名学研究综述     

李哲贤 《临沂师范学院学报》2015,37(1):45-49

在先秦时期,除了名家和墨家之外,在名学研究方面,其成就最大的当属荀子。荀子对于先秦名学之贡献主要是进一步批判和发展名家和墨辩之名学,使儒家之名学更加严谨。然而,历来有关荀子之研究多着眼于其心、性、天、礼等之探讨,而疏于抉发其名学之义蕴。直到近年来,由于大陆学界积极挖掘中国古代之逻辑思想,以免西方逻辑专美于前,于是有关中国逻辑史或逻辑思想之论着,如雨后春笋般出现。此等有关中国逻辑论者之研究对象主要为先秦时期讨论名实辩说之篇章,尤其是公孙龙、墨辩和荀子名学之研究。此外,由于一些国外学者之参与,使得中国古代逻辑之研究,尤其是关于荀子名学之研究,如今已成一较为普遍之现象。有关荀子之研究,日本汉学界已作出极为可喜之成绩。唯历来有关荀子之研究,日本汉学界多着重其心、性、天、礼或政治、伦理学说之阐述,而较疏于其名学之研究。然而,就目前已发表之论着而言,无论是在厘清荀子之哲学立场或对于名学之分析等,亦颇有其独到之处,值得吾人借镜。  相似文献   

A Review of Youth Gangs,Racism, and Schooling: Vietnamese American Youth in a Postcolonial Context     

David M. Lee 《Multicultural Perspectives》2016,18(4):230-233

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Social Work Doctoral Education: Past,Present and Future,by Paul A. Kurzman (Ed.)     

Charles Guzzetta 《Journal of Teaching in Social Work》2017,37(4):418-420

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