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101.
Charlotte Dietrich, Der Rundfunk in Afrika An fang der Siebziger Jahre: Strukturen and Daten (Broadcasting in Africa in the Early Seventies: Structures and Data) (Department of Mass Communication, University of Salzburg, Sigmund Haffner Gasse 18, A-5020 Salzburg, Austria---$5.00, paper, plus cost of shipping)

Communication Policy and Planning for Development: A Selected Annotated Bibliography by Syed A. Rahim (285 pp., October 1976, price not given, paper)

An Overview of Communication Research in Asia: Status, Problems and Needs by Gloria D. Feliciano (20 pp., June 1973, on request, paper)

Mass Media Use and the “Revolution of Rising Frustrations:” A Reconsideration of the Theory by Robert C. Hornik (27 pp., July 1974, on request, paper)

Communication and Development in China (Communication Monograph No. 1), by Godwin Chu, et al. (116 pp., September 1976, price not given, paper)

Communication in the Pacific, edited by Daniel Lerner and Jim Richstad (96 pp., June 1976, price not given paper)

The Use of Radio in Adult Literacy Education, by Richard C. Burke (116 pp., £1.50 or about $2.40, paper)

Programmed Instruction for Literacy Workers, by Sivasailam Thiagarajan (136 pp., £1.95 or about $3.12, paper)

Mass Communication in Malaysia, compiled by Lim Huck Tee and V.V. Sarachandran (91 pp., 1975, 12 Singapore dollars outside Asia)

Mass Communication in India, compiled at the Indian Institute of Mass Communication (216 pp., 1976, 18 Singapore dollars outside Asia)  相似文献   
102.
Film History     
John W. Landon BEYOND THE MIGHTY WURLITZER: THE HISTORY OF THE THEATRE PIPE ORGAN (Westport, Connecticut: Greenwood Press,,1983—$29.95).

Susannah Harris Stone THE OAKLAND PARAMOUNT (Berkeley California: Lancaster-Miller Publishers, 1981—$11.95).

John Fell FILM BEFORE GRIFFTTH (Berkeley, California: University of California Press, 1984—$24.50/$10.95).

Herbert Marshall MASTERS OF THE SOVIET CINEMA: CRIPPLED CREATIVE BIOGRAPHIES (London: Routledge 8 Kegan Paul, 1983—$29.95).

John Kobal and V.A. Wilson FOYER PLEASURE: THE GOLDEN AGE OF CINEMA LOBBY CARDS (New York: Deliliah Books, 1983—$12.95).

Don Graham COWBOYS AND CADILLACS: HOW HOLLYWOOD LOOKS AT TEXAS (Texas Monthly Press, P.O. Box 1569, Austin, Texas 78767—$10.95).  相似文献   
103.
In this quasi-experimental study various strategies are developed and empirically tested for an approach to physics instruction that should improve girls' and boys' attitudes toward and achievements in physics. Strategies include opportunities to integrate different pre-existing knowledge and the variation of teaching methods to enhance co-operation and communication in the classroom. The core of this study is an intervention in 31 classes of public schools in Switzerland. The intervention, one unit in optics and one in motion (velocity/acceleration), includes the first 40 lessons of the first physics course that all students have to attend at the upper secondary level. Data sources are various student and teacher questionnaires, tests and semi-structured interviews with teachers. Results of the entrance and final survey are presented. The focus will be on some of the applied strategies. Implications for the teaching and learning of physics and for teacher education are discussed.  相似文献   
104.
This study examines cross‐cultural interpretations of icons and images drawn from US academic websites. Participants from Morocco, Sri Lanka, Turkey, and the USA responded to an online questionnaire containing 18 icons and images representing online functions and information types common on US academic websites. Participants supplied meanings for icons and images and selected a preferred image to represent each of four specific online functions. From three images of professors, participants chose one with whom they would prefer to study. Data were collected at the University of New Mexico, USA; in Internet cafes in the Middle Atlas region and at Al‐Akhawayn University, Morocco; the Open University of Sri Lanka in Nawala, Nugegoda; and at Anadolu University, Turkey. A qualitative analysis examines participants' perspectives and preferences for specific representations and identifies cultural themes in relation to Hofstede's dimensions. Implications for the design of images for cross‐cultural users are discussed.

L'interprétation culturelle de la signification visuelle des icônes et images utilisées dans la conception de sites Web en Amérique du Nord

La présente étude porte sur les interprétations transculturelles des icônes et des images extraites de sites universitaires américains. Des participants venus du Maroc,du Sri Lanka, de Turquie et des Etats Unis, ont répondu à un questionnaire en ligne contenant 18 icônes et images représentant des fonctions en ligne et des modes d'information que l'on trouve couramment sur les sites universitaires américains. Ces participants ont attribué des significations aux icônes et images et sélectionné l'image qu'ils (elles) préféraient pour représenter chacune des quatre fonctions en ligne proposées. A partir de trois images de professeurs,les participants en ont choisi une, celle avec qui ils (elles) préféreraient étudier. Une étude quantitative examine les perspectives des participants et leurs préférences pour une représentation donnée et elle identifie les thèmes culturels par rapport aux dimensions de Hofstede. On étudie les conséquences que cela peut avoir pour la conception d'images destinées à des utilisateurs interculturels.

Kulturelle Interpretationen der visuellen Bedeutung der Symbole und Bilder, die in Nordamerika Web‐Design benutzt werden

Diese Studie untersucht cross‐kulturelle Interpretationen von Symbolen und Bildern, die in akademischen US‐Websites benutzt werden. Teilnehmer aus Marokko, Sri Lanka, der Türkei und den USA bearbeiteten einen Online‐Fragebogen mit 18 Ikonen und Bildern, die Online‐Funktionen und – Informationen auf akademischen US‐Websites gemeinsamen sind. Die Teilnehmer benannten angenommene Bedeutungen der Symbole und Bilder und wählten ein bevorzugtes Bild für jede der vier spezifischen Online‐Funktionen aus. Aus drei Bildern von Professoren wählten die Teilnehmer eines aus, das denjenigen zeigen sollte, mit dem sie es vorziehen würden zu studieren. Eine qualitative Analyse untersucht Perspektiven und Präferenzen der Teilnehmer für bestimmte Vertretungen und Identitäten kultureller Themen in Bezug auf die von Hofstede aufgestellten Dimensionen. Auswirkungen auf die Gestaltung von Bildern für cross‐kulturelle Nutzer werden diskutiert.

La interpretación cultural del significado visual de iconos y imagenes utilizados en el diseño de sitios Web en América del Norte

Este artículo examina las interpretaciones transculturales de iconos y imágenes procedentes de sitios académicos de los Estados Unidos. Participantes de Marruecos, Sri Lanka, Turquía y los EUA respondierón a un cuestionario en línea conteniendo 18 iconos y imágenes que representan funciones en línea y tipos de información que se encuentran frecuentemente en los sitios académicos de los EUA. Los participantes propusieron significados para los iconos y imágenes y seleccionarón la imágen que les parecía más idónea para representar cada una de cuatros funciones en línea específicas. Entre tres imágenes de profesores, los participantes seleccionarón una, la de la persona con quien les gustaría estudiar. Un análisis cualitativo examina las perspectivas y preferencias de los participantes para tal o tal representación específica y al mismo tiempo se analiza temas culturales en relación con las dimensiones de Hofstede. Se analizan también las consecuencias que esto conlleva para el diseño de imágenes destinadas a usuarios transculturales.  相似文献   
105.
This study examined the potential of entertainment-education (E-E) for promoting engagement with a science issue. It was assumed that certain entertaining features of a media experience increase viewers’ perceived knowledge about an issue. Drawing on different theoretical models of E-E and on persuasive effects of narrative media messages, three hypotheses and one research question were assessed in a survey among 103 participants, who were shown a movie about genetic engineering beforehand. Results suggested that the higher viewers’ transportation, identification, and enjoyment were, the more they actually felt informed. Viewers’ degree of transportation, though, revealed to be sufficient to explain their perceived knowledge.  相似文献   
106.
Economic downturns are sudden and sharp reminders that public universities must shift their reliance on state appropriations to other sources of revenue. The recent economic crisis is another reminder that many sources of revenue must be sought for the continued vitality of public higher education in the United States. The ways and means for producing needed revenue encompass freeing up funds internally through a variety of approaches and creating new revenue streams. Prosperity depends on the creativity of our collective approach to the notion of revenue.  相似文献   
107.
108.
In a preliminary effort to stem a steep decline in graduate enrollments, a regional comprehensive university began a search for its perceived market advantages. Using the tenets of Bormann's (1985) Symbolic Convergence Theory, the investigation identified fantasy types involved in student decisions to enroll and, after surveying new students (N = 739) over a four year period, isolated two emergent rhetorical visions ~ “Better Program, Quality University,” and “Small Campus, Big Opportunity”‐that were shared, to differing degrees, by students in professionally diverse academic programs. Results are discussed in terms of what they suggest about promoting professional master's degree programs generally, and communication programs specifically, and what they reveal about the saliency of rhetorical visions.  相似文献   
109.
110.
Coparenting is associated with child behavior in families with heterosexual parents, but less is known about coparenting among lesbian‐ and gay‐parent families. Associations were studied among self‐reported divisions of labor, coparenting observations, and child adjustment (Mage = 3 years) among 104 adoptive families headed by lesbian, gay, or heterosexual couples. Lesbian and gay couples reported sharing child care, whereas heterosexual couples reported specialization (i.e., mothers did more child care than fathers). Observations confirmed this pattern—lesbian and gay parents participated more equally than heterosexual parents during family interaction. Lesbian couples showed the most supportive and least undermining behavior, whereas gay couples showed the least supportive behavior, and heterosexual couples the most undermining behavior. Overall, supportive coparenting was associated with better child adjustment.  相似文献   
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