How Persuasive Are Health Advertisements in First-Person Shooter Games? Exploring Knowledge-Activation and Thought-Disruption Mechanisms     

Jorge Peña  Subuhi Khan  Christopher N. Burrows  Hart Blanton 《Communication Research Reports》2018,35(4):293-302

This study examined whether persuasive health messages embedded in shooter games have broad or targeted effects on players’ willingness to engage in risk behaviors (N = 145). Participants presented with in-game health messages discouraging alcohol-impaired driving of motor vehicles showed reduced willingness to drink alcohol and to operate both motor and nonmotor vehicles, compared to those in a no-message gaming control condition. There were no spillover effects on willingness to smoke cigarettes or marijuana, thus implying targeted persuasive effects. In addition, players experiencing high instead of low cognitive load showed decreased postexperiment willingness to drink and operate nonmotor vehicles, thus suggesting that playing a game under high cognitive load can influence players’ attitudes. The findings replicate previous research and further expand on knowledge-activation and thought-disruption mechanisms underlying the persuasiveness of health messages.  相似文献   

The Motivations of Book Publishers in Germany and Australia: An Empirical Comparison     

Albert Martin  Susanne Bartscher-Finzer  Anne Richards 《Publishing Research Quarterly》2018,34(1):69-88

Our study compares the motivations of Australian and German book publishers. The results demonstrate remarkable similarities, but also a significant difference regarding the effects of the publishers’ self-concept. In the German case the publishers with a dominant economic orientation are more proactive than the publishers with a dominant cultural orientation. In the Australian case, this correlation does not exist. The same difference holds for the relationship between the economic orientation and extrinsic motivation. We discuss these results and examine empirical evidence and theoretical suggestions to explain the differing findings. The data stem from surveys conducted in the two countries with responses of 196 (Germany) and 54 publishers (Australia).  相似文献   

More than Bags of Words: Sentiment Analysis with Word Embeddings     

Elena Rudkowsky  Martin Haselmayer  Matthias Wastian  Marcelo Jenny  Štefan Emrich  Michael Sedlmair 《Communication methods and measures》2018,12(2-3):140-157

ABSTRACT

Moving beyond the dominant bag-of-words approach to sentiment analysis we introduce an alternative procedure based on distributed word embeddings. The strength of word embeddings is the ability to capture similarities in word meaning. We use word embeddings as part of a supervised machine learning procedure which estimates levels of negativity in parliamentary speeches. The procedure’s accuracy is evaluated with crowdcoded training sentences; its external validity through a study of patterns of negativity in Austrian parliamentary speeches. The results show the potential of the word embeddings approach for sentiment analysis in the social sciences.  相似文献   

Childhood Physical Fitness and Performance as Predictors of High School Sport Participation     

Rebecca A. Battista  Erin D Bouldin  Karin A. Pfeiffer  Christine E. Pacewicz  Shannon R Siegel  Eric M. Martin 《Measurement in physical education and exercise science》2021,25(1):43-52

ABSTRACT

Participation in youth sport is positively associated with physical fitness and performance. The purpose of the current study was to examine if physical fitness measures during childhood and early adolescence predicted high school sport participation. Participants included youth in the Michigan State University Motor Performance Study. Measures consisted of the endurance shuttle run, Wells sit-and-reach, jump and reach, standing long jump, agility shuttle run and 30-yard dash. Individual, generalized estimating equation models were used to estimate the association between each measure and the odds of participating in high school sport. For both sexes, the endurance shuttle run and agility shuttle run were related to sport participation. For boys only, the long jump and 30-yard dash were also associated with sport participation. Better physical fitness and performance across several dimensions in childhood, including those related to motor skills, enhanced the likelihood of sport participation in high school.  相似文献   

A Review of Critical Race Theory: The Cutting Edge (3rd ed.)     

Christopher Utecht 《Multicultural Perspectives》2014,16(3):180-181

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Finding the common ground: Teachers' and employers' representations of English in an assessment context          下载免费PDF全文

Simon Child  Martin Johnson  Sanjana Mehta  Annabel Charles 《English in Education》2015,49(2):150-166

There has been a long‐standing debate about how ‘English’ can be defined. Educational policy changes have typically been driven by differing representations of the subject, and have ranged from broad ‘aesthetic’ definitions to more narrow ‘functional’ views. The present study aims to analyse areas of consensus and contention in stakeholders' discourse regarding English. A questionnaire‐based survey and focus groups were used to explore how teachers and employers viewed English as a subject. Their views were conceptualised into three themes: the importance of functional English; English as atomistic versus holistic study; and English as critical thought. These themes are discussed in relation to historical definitions of ‘English’, and their implications for the future reform of English qualifications.  相似文献   

Full of Wonder     

Paul Martin Lester 《Visual Communication Quarterly》2016,23(4):234-235

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Retraction Note to: Can funding for university partnerships between Africa and the US contribute to social development and poverty reduction?     

Christopher S. Collins 《Higher Education》2015,69(5):883-883

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The coalition government 2010–2015: Lessons for future cultural policy     

Christopher Gordon  David Powell  Peter Stark 《Cultural Trends》2015,24(1):51-55

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You Say “Myth” Like It’s a Bad Thing     

Christopher Hamlin 《Science & Education》2017,26(1-2):191-193

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