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51.
ABSTRACT

This case study of a quarter-long collaborative service-learning project, repeated over several quarters, involves technical communication students and librarians at Eastern Washington University. The librarians needed to promote RefWorks, while the technical communication faculty needed a client with a computer-based tool for students to learn and then teach to others. Working in teams, fifty-eight students planned and executed fifteen RefWorks workshops for students. The majority of students liked using RefWorks and gave successful presentations to their peers. This project increased awareness and usage of RefWorks while also affording librarians a student-centered perspective on teaching and using this tool. In this win–win collaboration, students learned useful skills in addition to developing a sense of community with the library.  相似文献   
52.
Cable Television in Canada ((January 1971)

Public Announcement: The Integration of Cable Television in the Canadian Broadcasting System (February 26, 1971)

Canadian Broadcasting “A Single System”: Policy Statement on Cable Television (July 16, 1971)

Joseph Newman (directing editor), Wiring the World: The Explosion in Communications (Washington, D.C.: U.S. News & World Report, 1971—$2.95, paper)

Herbert W. Meyer's A History of Electricity and Magnetism (Cambridge, Mass.: MIT Press, 1971—$10.00)  相似文献   
53.
William T. Pilkington and Don Graham, eds., Western Movies (Albuquerque: University of New Mexico Press, 1979–$13.95/$6.95)

William R. Meyer, The Making of the Great Westerns (New Rochelle, New York: Arlington House, 1979 – $20.00)

Michael Pitts, Famous Movie Detectives (Metuchen, New Jerseys Scarecrow Press, 1979 – $11.95)

Gerald Mast's The Comic Mind (Chicago: The University of Chicago Press, 1979– $7.95 paper)  相似文献   
54.

A qualitative analysis of one couple's conversational uses of mediated content is presented. Observations spanned a two‐year period. Data were categorized according to usage type and then examined from Lull's (1981) rules persective.  相似文献   
55.
The pages which follow are an attempt to stand back and assess what we know about the effects of media violence in an effort to sort into a usable pattern the results of hundreds of reported studies. Timothy P. Meyer is assistant professor of speech in Mass Communications at the University of Massachusetts, Amherst; James A. Anderson is associate professor of radio‐television and director of the Broadcast Research Center at Ohio University, Athens.  相似文献   
56.
A radio public service announcement (PSA) focusing on the danger to children from an unlocked and loaded gun was designed and aired 340 times on three radio stations in one Michigan county. At the end of the message, individuals were given a toll-free number to call to receive a free gun trigger-lock. Three surveys were used to assess the effectiveness of this intervention: a general population telephone survey, an automated telephone survey, and a follow-up mail survey. Approximately 20 percent of individuals in the general population heard the PSA. There was a significant increase in uncued knowledge of the locking-related gun-safety practices in the treatment county between time one and time two. Further, individuals in both counties had very high levels of self-efficacy and response efficacy, moderate levels of perceived severity, and very low levels of perceived susceptibility at both points in time. Seven-hundred and ninety-nine individuals called the toll-free number to receive a free gun trigger-lock; or approximately 17 percent of gun-owning households exposed to the message. The majority of callers were males who owned guns primarily for hunting purposes and who planned to use the lock themselves. Follow-up survey results indicated that individuals were using the gun trigger-locks, and that they believed using gun trigger-locks was an easy and effective way to prevent gun injuries. Insights and practical implications of these findings are discussed.  相似文献   
57.
Abstract

It is salutary to be reminded that in some countries the struggle to establish the study of the media has a much longer history than we sometimes imagine. Here Rosemarie Meyer of the Institut National de Recherche Pedagogique in France looks back over the growth of media studies and traces its roots.  相似文献   
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Television criticism frequently focuses on the deconstruction of individual representations in texts, a practice that privileges specific characters rather than relationships among characters. This paper examines the usefulness of fictional television relationships for adolescent sexual identity formation by examining Dawson's Creek for its construction of gay character Jack McPhee. Jack's sexual identity is constructed and modified through dialectical tensions in his relationship with Jen Lindley, ultimately allowing him to express sexual identity in terms of acceptance rather than in terms of political or legal rights. This difference in narrative form illuminates potential differences between the formation of adult and adolescent sexual identity. Examining ethnographic work on gay men and their use of fictional media combined with a close reading of Dawson's Creek for sexual identity construction, this paper ultimately argues that fictional representations could serve as a template from which gay adolescents enact personal relationships. It also calls for critical media scholars to examine positive aspects of television representations.  相似文献   
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