Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library     

David E. Bennett  Paula Thompson 《New Review of Academic Librarianship》2016,22(2-3):225-237

ABSTRACT

A case study demonstrating how an online narrative featuring the adventures of a cuddly toy penguin, Pablo Penguin (@uoppenguin on Twitter) has been introduced at the University of Portsmouth Library to build trust and engagement between university students and library services and facilities. Evidence for the benefits of anthropomorphic brand mascots and best practice for their design and use to enhance the library brand, emotionally engage, build trust, lower barriers to service engagement, and mentor students from the perspective of a perpetual student are drawn from the marketing and psychological literature then illustrated in the case study.  相似文献   

Serial anticipation and pattern extrapolation in rats as a function of element discriminability     

Steven J. Haggbloom  Dawn M. Brooks 《Learning & behavior》1985,13(3):303-308

In Experiment 1, three groups of rats were trained on one of three serial patterns consisting of different numbers of .045-g food pellets, either the simple strong monotonie pattern 14-7-3-1-0 (Group SM) or one of two complex weak monotonie patterns, 14-5-5-1-0 (Group 5-5) or 14-9-1-1-0 (Group 1-1). Learning to anticipate the terminal 0-pellet element occurred faster in Group 1-1 than in Group SM, which in turn learned faster than Group 5-5. In Experiment 2, Groups SM, 5-5, and 1-1 were trained on the first four elements of the patterns experienced by their Experiment 1 counterparts and then were tested for their ability to extrapolate the series to include the addition of a 0-pellet element in the fifth position. Extrapolation behavior was better in Group 1-1 than in Group SM, which in turn performed better than Group 5-5. The results were shown to be consistent with a memory-discrimination model of serial learning and inconsistent with a rule-learning model based on pattern complexity.  相似文献   

Challenging behaviour: the perceptions of teachers of children and young people with severe learning disabilities     

Dawn Male 《Journal of Research in Special Educational Needs》2003,3(3):162-171

This paper reports the findings of a study which aimed to elicit teachers' perceptions of pupils' challenging behaviour. Teachers were asked to indicate: which aspects of challenging behaviour concerned them; their responses to it; which strategies they found effective; what they believed to be the causes of it; how stressed they felt; and how effective they felt when dealing with it. They were also asked to identify sources of information, advice and help and to rate different types of challenging behaviour in terms of severity of challenge. Results indicate that teachers are concerned about challenging behaviour and find it stressful. Whilst considering themselves to be effective in dealing with it, a proportion report feeling frustrated by it, angry, upset and/or at a loss. The most frequently cited challenging behaviour was aggression, although self-injury was found to be the most challenging. Whilst recognising the communicative basis of many forms of challenging behaviour teachers nevertheless tended to select strategies which were concerned with diffusion rather than prevention. The most likely source of information, advice and help was other teachers. Some differences in responses were noted according to experience and whether or not additional qualifications were held.  相似文献   

SCAN: A method of community collaboration     

Harriet G. Bennett  Susan Collins  Gordon David Fisher  Sue Evans Hughes  John B. Reinhart 《Child abuse & neglect》1982,6(1):81-85

Recent research has highlighted the complexity of the battered child syndrome. Clinical experience suggests that treatment of troubled families is a long-term process, draining financial resources of agencies and emotional resources of professionals. The need to provide support and case consultation to professionals working in the area of child abuse and neglect evolved in the establishment, in 1968, of the Suspected Child Abuse and Neglect (SCAN) Program at Children's Hospital, Pittsburgh, Pennsylvania. This program provides an effective method of intervention through identification, consultation, referral and follow-up of at-risk families. Weekly meetings offer multi-disciplinary case coordination, treatment recommendations, and a channel of communication for representatives of community agencies. This paper traces the history and present status of the SCAN Program, as well as the role of SCAN as a force for change of community attitudes.  相似文献   

Practical independent research projects in science: a synthesis and evaluation of the evidence of impact on high school students     

Judith Bennett  Lynda Dunlop  Kerry J. Knox  Michael J. Reiss  Rebecca Torrance Jenkins 《International Journal of Science Education》2018,40(14):1755-1773

Practical independent research projects (IRPs) are a feature of school science in a number of countries. To assess the impact of IRPs on students, a systematic review of the literature was undertaken. Thirty-nine papers met the review inclusion criteria, reporting on work from twelve countries. The review indicates that IRPs are often associated with wider initiatives such as authentic science, problem-based learning, and project-based learning. There is considerable variability in the nature of IRP work in relation to focus, models of provision, assessment, the involvement of external partners such as universities and employers, and funding, and this diversity affects judgements on the quality of the evidence base on impact. The majority of the research reviewed explored areas such as conceptual understanding, motivation to study science once it is no longer compulsory and attitudes to science, and the development of practical skills. Benefits were identified in relation to the learning of science ideas, affective responses to science, views of pursuing careers involving science, and development of a range of skills. Studies focusing on traditionally under-represented groups indicated that such students felt more positive about science as a result of undertaking IRPs. The review findings indicate that further work is needed to enhance the quality of the available evidence, to consider the ways in which IRPs can be validly assessed, to explore more fully the potential benefits for traditionally under-represented groups, and to explore more fully the potential longer-term benefits of participation in IRPs at high school level.  相似文献   

Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium     

Roger Bennett  & Rita Kottasz 《British journal of educational technology : journal of the Council for Educational Technology》2001,32(4):471-482

Six hundred and seventy-one undergraduates completed a questionnaire concerning their reactions to the idea that parts of their degree programmes might be delivered via Query Based Instructional Machines. The latter are commonplace in museums and other cultural attractions. They are menu-driven and operate on the touch-screen principle, thus allowing the user to browse through whichever aspects of a subject the person finds most interesting. Cognitive, affective and conative responses were measured and related to students' personal characteristics, degree programme, year of study, level of academic attainment, psychological involvement with a course, and innate tendencies vis-à-vis need for cognition, curiosity, and change leadership. The sample comprised students on three categories of degree programme: marketing, computing, or humanities. An analysis of covariance (ANCOVA) was completed using aggregated responses as dependent variables, degree type as the fixed factor (grouping variable), and personal characteristics and inclinations as covariates. There were a number of significant differences between the responses of the marketing students and students in the other groups.  相似文献   

Determinants of Disciplinary Practices in Low-Income Black Mothers   总被引：5，自引：0，他引：5  

Michelle L. Kelley  Thomas G. Power  Dawn D. Wimbush 《Child development》1992,63(3):573-582

Disciplinary attitudes and practices of low-income black mothers were examined. Mothers were interviewed about their parenting attitudes and control practices, and their responses were coded in terms of the degree to which they took a parent- versus a child-oriented approach to discipline. Mothers in the sample varied widely in their attitudes toward physical punishment, and mothers who used power-assertive techniques were as likely to take the child's perspective and give input into the socialization process as those who did not. Factors associated with maternal disciplinary styles included: maternal education, father absence, maternal age, and self-reported religious beliefs. Findings are discussed in terms of the variability in disciplinary practices in this population, as well as the factors contributing to these individual differences.  相似文献   

Biological constraints on instrumental and classical conditioning: Retrospect and prospect     

Michael Domjan  Bennett G. Galef 《Learning & behavior》1983,11(2):151-161

The adequacy of traditional approaches to the study of animal learning to account fully for learning phenomena has been seriously questioned during the past decade. Critics of traditional analyses advocated a biological orientation to the interpretation of associative processes and introduced a variety of concepts intended to provide a new framework for the study of animal learning. This promise of a reorientation of the field has not been realized. The concepts of biological constraints, adaptive specializations, and situation specificity of learning have had a less profound influence on the general process approach to instrumental and classical conditioning than anticipated. The present paper makes explicit the conceptual bases of the original biological approaches to learning, identifies reasons why they failed to change fundamentally the study of instrumental and classical conditioning, and proposes an alternative approach to the use of ecological and evolutionary principles in studies of conditioning. We suggest a renewed comparative approach to the study of learning phenomena that avoids many of the difficulties inherent in earlier formulations by providing (1) a strategy for the discovery of adaptive specializations in learning, (2) an ecological framework for the discussion of these adaptive specializations, and (3) a renewed emphasis on the study of species differences in learning.  相似文献   

‘I have a love–hate relationship with ATLAS.ti’™: integrating qualitative data analysis software into a graduate research methods course     

Trena M. Paulus  Ann M. Bennett 《International Journal of Research & Method in Education》2017,40(1):19-35

While research on teaching qualitative methods in education has increased, few studies explore teaching qualitative data analysis software within graduate-level methods courses. During 2013, we required students in several such courses to use ATLAS.ti? as a project management tool for their assignments. By supporting students’ early experiences with ATLAS.ti?, we anticipated that they might continue using the tool in their future research work. Using a case study and reflective practice approach, we reviewed course materials, including student and instructor reflections, to understand what happened when data analysis software was integrated into an advanced methods course. We identified five major themes: (1) a needed push out of their comfort zones; (2) various forms of support working together; (3) keys to motivation; (4) a new generation educating the current one and (5) use of the software beyond coursework. Implications for practice include ensuring adequate access and support for learning the software, balancing methodological and technical instruction, and creating meaningful student assignments and feedback opportunities.  相似文献   

Child protection: a neglected area of pediatric residency training     

Ward MG  Bennett S  Plint AC  King WJ  Jabbour M  Gaboury I 《Child abuse & neglect》2004,28(10):1113-1122

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