A Review of Youth Gangs,Racism, and Schooling: Vietnamese American Youth in a Postcolonial Context     

David M. Lee 《Multicultural Perspectives》2016,18(4):230-233

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Age,aging and mega-serials in Tamil Nadu     

C. Lee Harrington 《Popular Communication》2019,17(1):35-49

This qualitative, exploratory study examines issues of age and aging surrounding mega-serial (daily soap opera) production in Tamil Nadu, India. This study is timely for demographic reasons (a rapidly aging Indian population) and for the centrality of mega-serials to India’s entertainment landscape, coupled with the genre’s long history of engaging global audiences with real-world social issues. Two data sources are utilized: focus groups with 16 mega-serial viewers and interviews with 25 members of the Tamil mega-serial industry. Situated in scholarship on gerontology/age studies and media/culture industry studies, analysis yields two broad themes related to (a) representations of age/aging and elder-oriented storylines in contemporary Tamil mega-serials and (b) recent industry changes that may forestall mega-serials’ potential to center age and aging as core narrative elements. Overall, evidence points to an industry and audience(s) in considerable transition.  相似文献   

Bringing Pierre Bourdieu to Science and Technology Studies     

Mathieu?AlbertEmail author  Daniel?Lee?Kleinman 《Minerva》2011,49(3):263-273

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Explorations in promoting conceptual change in electrical concepts via ontological category shift     

Yeung Lee  Nancy Law 《International Journal of Science Education》2013,35(2):111-149

Chi (1992, 1993) Chi et al. (1994) suggests that many of the difficulties encountered by students in learning Physics concepts arise because they attribute the ontology of material substances to these concepts. These concepts are actually a special type of process - 'Constraint-Based Interactions' (CBI). Slotta and Chi (1996) reported on a study where a group of students explicitly trained in the CBI ontology showed significant gains over a control group in problem solving performance in eight simple electric circuit problems. This paper reports on a series of four studies which explore the usefulness of the ontological categorization framework in investigating students' alternative conceptions of electric circuits and in developing a teaching strategy for promoting conceptual change in the learning of basic electric circuitry concepts.  相似文献   

The role of self-construal in moderating the advertising repetition effect: evidence from Korea     

Byung-Kwan Lee  YouNa Lee 《亚洲交流杂志》2016,26(2):174-193

This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and varied-ad repetition. In the case of brand recall, in varied-ad repetition, interdependent self-construal subjects recalled better than independent self-construal subjects did, whereas there was no difference between interdependent and independent self-construal subjects in same-ad repetition. It was also found interdependent self-construal subjects evaluated the target brand more positively than independent self-construal subjects did in varied-ad repetition. However, there was no difference in brand attitude between independent and interdependent subjects in same-ad repetition.  相似文献   

The moderating role of cultural orientation in explaining temporal orientation of self-referencing     

Seungae Lee  Jun Heo 《亚洲交流杂志》2016,26(4):333-349

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献   

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public     

Yonghwan Kim  Youngju Kim  Yuan Wang  Na Yeon Lee 《广播与电子媒介杂志》2016,60(3):503-526

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.  相似文献   

Social Media Type Matters: Investigating the Relationship Between Motivation and Online Social Network Heterogeneity     

Cheonsoo Kim  Jae Kook Lee 《广播与电子媒介杂志》2016,60(4):676-693

This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity.  相似文献   

The “sacred” standing for the “fallen” spirits: Yasukuni Shrine and memory of war     

JongHwa Lee 《Journal of International and Intercultural Communication》2016,9(4):368-388

This essay examines the rhetoric/politics of Yasukuni Shrine as an experiential memory-scape, a material and discursive ground to frame and enact banal patriotism and militant nationalism. As a powerful mnemonic and rhetorical institution, Yasukuni Shrine (re)produces a nationalistic narrative and identity by (con)fusing natural feelings of individual grief and cultural tradition of commemoration with national heritage of banal patriotism. By (con)fusing what is “particular” and “universal,” Yasukuni Shrine establishes its rhetorical ground to justify a “banal” sense of patriotism that slips into the “ordinary yet honorable” fervor of militant nationalism, while effectively evading its moral/ethical reflexivity.  相似文献   

Public Library Services for Veterans: Selected Brief Case Studies     

Loriene Roy  Maria Barker  Lanita L. Hidalgo  Frances A. Rickard 《Public Library Quarterly》2016,35(3):222-242

Public libraries across the country design and deliver programs for military veterans and their families, often collaborating with other organizations and agencies. The examples were assembled from both general and specialized interviews with librarians, and literature and Internet searches, with summaries of programs assembled and written by multiple researchers. The specific limitations on the listing in this article are clearly outlined in the first section. Overall, however, the article provides a good introductory overview of what’s going on in veteran’s programs and services in America’s public libraries in over seventy libraries in forty states. We hope this list of what public libraries have organized or are doing will supply other public librarians with ideas on how to provide new services or enhance their existing ones.  相似文献