MARKETING EDUCATIONAL PROGRAMMES TO COMMERCIAL BROADCASTERS     

D. Lloyd‐Kolkin 《Learning, Media and Technology》1981,7(3):90-92

A major investment in educational television programmes by the federal government led the United States Department of Education to seek ways to extend the audience size for these programmes beyond public television by placing them on commercial broadcast stations in America. This article describes the programmes, the marketing organization and strategies used to promote programming to the commercial marketplace, and the successes achieved in persuading commercial broadcasters to accept educational children's programming, particularly programmes aimed at minority audiences.  相似文献   

WHAT CONSTITUTES EFFECTIVE RESEARCH? A CASE STUDY     

Ortrun Zuber‐Skerritt 《Higher Education in Europe》1988,13(4):64-76

The aim of this study is to elicit from staff members and from postgraduate students their personal constructs of research effectiveness. Based on Kelly's Personal Construct Theory, the repertory grid technique was used to elicit, analyse, discuss, and negotiate individual and group constructs of research with the result of arriving at a greater group consensus and a clearer picture of shared criteria for research effectiveness.  相似文献   

Antimelanogenic effects of <Emphasis Type="Italic">Inula britannica</Emphasis> flower petal extract fermented by <Emphasis Type="Italic">Lactobacillus plantarum</Emphasis> KCCM 11613P     

Eun-hye Park  Won-young Bae  Jae-yeon Kim  Kee-tae Kim  Hyun-dong Paik 《Journal of Zhejiang University. Science. B》2017,18(9):816-824

The inhibitory effects of Lactobacillus plantarum-fermented and non-fermented Inula britannica extracts on the tyrosinase activity were comparatively investigated to examine whether and how they improve the whitening activity, and the contents of total flavonoids and polyphenolics as bioactive compounds were determined. The skin whitening activity using in vitro or ex vivo tyrosinase and L-3,4-dihydroxyphenylalanine (L-DOPA) staining was examined. The total flavonoid content (TFC) was increased by 13.4% after 72 h-fermentation. The viabilities of the B16F10 cells treated with the fermented and non-fermented control extracts were 100.26% and 92.15% at 500 μg/ml, respectively. In addition, the inhibition of tyrosinase activity was increased by the fermented samples from 29.33% to 41.74% following fermentation for up to 72 h. The tyrosinase activity of the untreated control group was increased to 145.69% in B16F10 cells. The results showed that I. britannica fermented by L. plantarum dose-dependently inhibited tyrosinase activity, which was stimulated by α-melanocyte stimulating hormone. These results suggest that lactic fermented I. britannica extracts can be used as effective skin-whitening materials.  相似文献   

FACULTY ATTITUDES TOWARD INSTITUTIONAL COMPETITIVE STRATEGIES IN U.S. RESEARCH UNIVERSITIES     

Yoram Neumann  Edith Finaly‐Neumann 《Assessment & Evaluation in Higher Education》1990,15(1):60-73

The present study aims at assessing faculty attitudes toward institutional competitive strategies in U.S. research universities and at exploring some of the correlates of these attitudes.

A stratified random sample of 40 U.S. research university departments, 10 each in physics, sociology, electrical engineering, and education was surveyed by means of a questionnaire.

The major findings of this study suggest that faculty members at research universities express non‐receptive attitudes toward university generic strategies, although, more productive,more satisfied and more committed faculty members are relatively more receptive toward university strategies than less productive, less satisfied and less committed faculty members.

The meaning and the implications of these findings are discussed.  相似文献   

ICT and educational (dis)advantage: families,computers and contemporary social and educational inequalities     

Lawrence Angus  Wendy Sutherland‐Smith 《British Journal of Sociology of Education》2004,25(1):3-18

Because access to new technologies is unequally distributed, there has been considerable debate about the growing gap between the so‐called information‐rich and information‐poor. Such concerns have led to high‐profile information technology policy initiatives in many countries. In Australia, in an attempt to ‘redress the balance between the information rich and poor’ by providing ‘equal access to the World Wide Web’ (Virtual Communities, 2002 Virtual Communities (2002) About us. Available online at: http://www.virtualcommunities. com.au (accessed 18 August 2002)  [Google Scholar]), the Australian Council of Trade Unions, Virtual Communities (a computer/software distributor) and Primus (an Internet provider) in late 1999 formed an alliance to offer relatively inexpensive computer and Internet access to union members in order to make ‘technology affordable for all Australians’ (Virtual Communities, 2002 Virtual Communities (2002) About us. Available online at: http://www.virtualcommunities. com.au (accessed 18 August 2002)  [Google Scholar]). In this paper, we examine four families, one of which had long‐term Information and Communication Technologies (ICT) access, and three of which took advantage of the Virtual Communities offer to get home computer and Internet access for the first time. We examine their engagement with ICT and suggest that previously disadvantaged family members are not particularly advantaged by their access to ICT.  相似文献   

RECOGNITION OF STUDIES,DIPLOMAS, AND DEGREES: THE YUGOSLAV EXPERIENCE     

Nataša Popivoda‐Endresen 《Higher Education in Europe》1990,15(1):73-79

The differences, so far as Yugoslav legislation is concerned, between “equivalence” and “recognition” are mads clear, and the Yugoslav instances authorized to make decisions on questions of equivalence and recognition are stated and their procedures, briefly described. The 7 multilateral conventions and the 13 bilateral agreements on equivalence and recognition matters are listed. More is said about the various Yugoslav instances empowered to make decisions and to give Information on questions of equivalence and recognition.  相似文献   

Two Mandarin readers in Taiwan: characteristics of children with higher and lower reading proficiency levels     

Jia‐ling Charlene Yau 《Journal of Research in Reading》2005,28(2):108-124

This study investigated how two readers of Mandarin with differing reading‐proficiency skills interacted with a narrative passage, as well as what knowledge they brought to and made use of while reading the text. The perspectives of reading comprehension, transactional theory and social‐cognitive models of reading served as this study's theoretical framework. Two Sixth‐Grade participants were selected for inclusion through snowball sampling. The data in this study were obtained from interviews and think‐alouds. Qualitative analysis indicated that the skilled Mandarin reader's stance moved along the efferent/aesthetic continuum, while the less‐skilled Mandarin reader's was mainly efferent. The skilled reader employed strategies of inferencing, summarisation and synthesis during and after reading, while the less‐skilled reader applied bridging inferences, paraphrasing and repetition. The findings of this study corroborate previous findings that proficient readers employ more sophisticated approaches to reading than less‐proficient readers.  相似文献   

Serbia and Montenegro: the catalytic effects of higher education     

Gordana Zindović‐Vukadinović 《Higher Education in Europe》2004,29(3):329-341

Brain drain has been a long‐lasting phenomenon. It existed in the former Yugoslavia, and was affected by various factors, from political through economic ones to the attractive offers for advanced studies and work in scientific institutions or firms in developed countries. Some ad‐hoc analyses were made concerning individual groups or periods, but there was no systematic monitoring and no complete and all‐inclusive data. It is however possible to draw a picture showing trends in the – mostly one‐way – movement towards highly developed countries.

Therefore, the current study has a mosaic character, which – we hope – shall throw some light and try to explain brain drain in the academic circles of Serbia and Montenegro (former SFRY). As the Republic of Serbia represents the largest component part (about 90 percent), most of the data is about Serbia.  相似文献   

Social Experiences with Peers and High School Graduation: A review of theoretical and empirical research     

Marie‐Hélène Véronneau  Frank Vitaro 《教育心理学》2007,27(3):419-445

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EFL teachers’ perceptions of English language policy at the elementary level in Taiwan     

Ya‐Chen Su 《Educational studies》2006,32(3):265-283

Due in large part to the trends towards economic globalization, English has become the most widely disseminated and ubiquitous international language. The purpose of the study was to investigate what Taiwan’s EFL teachers at the elementary level believe about the policy of English as a compulsory subject and how they perceive the benefits and obstacles of the policy’s implementation. Ten elementary English teachers in Tainan City and its suburban areas participated in this study. Data were collected through teachers’ interviews, classroom observation and document analysis. Results found that all ten teachers agreed with the policy for English as a compulsory subject at the elementary level. They observed both positive and negative sides of this top‐down policy. Classroom observation and interview data revealed that EFL teachers had to plan their English classes with the constraints on a large class of students with mixed levels of proficiency, limited teaching hours and resources. Parents’ expectations of and attitudes towards English learning also became an obstacle.  相似文献