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81.
Media metaphors: Two models for rhetorically criticizing the political television spot advertisement
Charles U. Larson 《Communication Studies》2013,64(4):533-546
In every election year, concern is raised about the spot commercial for and against various candidates. To date, little rhetorical‐critical research has been done concerning the political television commercial, though more has been done from a quantitative perspective. Two models of perspectives on the way the television spot message works are presented here—the transportation model and the evoked‐recall model. They imply the use of one of two message types: those using methods which focus on the logic or reasoning in the ad and those which focus on the ad from a metaphorical or dramatic methodology. 相似文献
82.
Peter Larson Erin Higgins Justin Kaminski Tamara Decker Janine Preble Daniela Lyons 《Journal of sports sciences》2013,31(15):1665-1673
Abstract Although the biomechanical properties of the various types of running foot strike (rearfoot, midfoot, and forefoot) have been studied extensively in the laboratory, only a few studies have attempted to quantify the frequency of running foot strike variants among runners in competitive road races. We classified the left and right foot strike patterns of 936 distance runners, most of whom would be considered of recreational or sub-elite ability, at the 10 km point of a half-marathon/marathon road race. We classified 88.9% of runners at the 10 km point as rearfoot strikers, 3.4% as midfoot strikers, 1.8% as forefoot strikers, and 5.9% of runners exhibited discrete foot strike asymmetry. Rearfoot striking was more common among our sample of mostly recreational distance runners than has been previously reported for samples of faster runners. We also compared foot strike patterns of 286 individual marathon runners between the 10 km and 32 km race locations and observed increased frequency of rearfoot striking at 32 km. A large percentage of runners switched from midfoot and forefoot foot strikes at 10 km to rearfoot strikes at 32 km. The frequency of discrete foot strike asymmetry declined from the 10 km to the 32 km location. Among marathon runners, we found no significant relationship between foot strike patterns and race times. 相似文献
83.
Laurence Chalip Mihaly Csikszentmihalyi Douglas Kleiber Reed Larson 《Research quarterly for exercise and sport》2013,84(2):109-116
Abstract The premise of this paper is that an important component of the value of sport is the experience it provides: the moods, feelings, and self-perceptions that occur in sports contexts. The Experience Sampling Method (ESM) was used to monitor the ongoing experience of 75 adolescents. Sport was compared with other activities in terms of concentration, mood, self-consciousness and sense of skill, challenge and control. Three different sport contexts were distinguished and compared—organized sport, informal sport, and physical education class. These three contexts were contrasted, and results interpreted in terms of the “flow model” of enjoyment and optimal experience (Csikszentmihalyi, 1975). Sport was experienced as substantially more positive than the rest of everyday life. Sense of control was highest in gym class and lowest in informal sport; sense of skill was highest in informal sport and lowest in gym class; and significantly more was perceived to be at stake in organized sport than in informal sport or gym class. Finally it was shown how the structure of the activity impacts the relationship between sense of skill and other subjective variables. 相似文献
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Larson EJ 《Endeavour》2011,35(4):129-136
One hundred years ago, teams led by Roald Amundsen and Robert Scott may have been heading in the same direction but they were poles apart in the way they sought their goals. Amundsen led a five-person team of expert Nordic skiers and dog-sledders with a single goal: getting to the South Pole first. He planned and executed the effort brilliantly. Scott, in contrast, led a complex and multi-faceted Antarctic expedition with 33 explorers and scientists, many of whom were focused on ambitious and often taxing scientific research projects that had nothing whatsoever to do with reaching the Pole. Although Scott failed to reach the South Pole first and died with four men on the return trip, his expedition made significant contributions to Antarctic science. Indeed, at least some of Scott's failure to reach the Pole first and the subsequent death of his polar party on the return trip can be attributed to burden of trying to do too much and not focusing on reaching the pole. 相似文献
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Merging our work as grassroots activists and scholars, we map the master tropes of contemporary arguments both for and against the death penalty. This rhetorical work is preceded by analyses of who uses the death penalty and why, noting especially the overlap between lynching and capital punishment; the status of exonerations, moratoriums, and contested scientific evidence; and recent court cases affecting executions. In addition to providing this informational overview of, and rhetorical road map to, debates about executions, we argue that each master trope suggests useful political strategies for advocating against the death penalty. 相似文献
88.
Communication researchers increasingly have a primed and attentive audience in private foundations. Yet most foundations are quite dissimilar to the types of organizations that we as communication scholars know and understand. Here we discuss private foundation funding for applied communication research, including how funding priorities are set, and how potential grantees may position themselves for foundation funds. In doing so, we focus on five norms that characterize American private foundations and their program staff: (1) social betterment, (2) organizational interdependency, (3) personal commitment, (4) future orientation, and (5) external generalizability. How well you and your proposal match up with these norms will affect your success with private foundations. 相似文献
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