Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption     

Matthew P. McAllister  Elysia Galindo-Ramirez 《国际体育史杂志》2017,34(1-2):46-64

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.  相似文献   

Science Fiction and Philosophy: From Time Travel to Superintelligence by Susan Schneider,Editor     

Matthew H. Hersch 《Journal of American culture (Malden, Mass. : 2003)》2009,32(4):355-356

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美国中学与大学体育的管理机制与司法治理          下载免费PDF全文

Matthew J. Mitten  郭树理 《体育科研》2019,(5):51-59

体育作为中学课外活动的教育内容之一,主要由美国各州政府自行管理,各州的中学也组成了高中体育管理联合会来制定和执行校际体育活动的有关规则。美国法院遵循司法谦抑原则,通常不会干预联合会的决定,除非决定所依据的规则或所依据的程序违反了成文法,或侵犯了联邦或州宪法规定的基本权利。大学校际体育由大学自发组成的各种联合会进行管理,其中最重要的是全国大学体育联合会（NCAA）,NCAA以维持大学体育的业余性、保证体育作为高等教育的有机组成部分为宗旨,有权制定和强制实施各项规则及处罚。NCAA不是政府组织,无法对其管理大学体育的行为适用美国联邦宪法,但可以适用美国联邦反垄断法。  相似文献   

Editorial     

Stan Tucker 《Pastoral Care in Education》2017,35(2):63-64

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Book Reviews     

Matthew Del Nevo  Wilma Vialle 《Educational Media International》2013,50(3-4):347-349

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Managing Reform: Lessons from Urban High Schools     

Karen Seashore Louis  Matthew B. Miles 《School Effectiveness & School Improvement》2013,24(2):75-96

ABSTRACT

American high schools present an extremely difficult, nearly intractable setting for serious educational reform efforts. Yet such efforts can succeed. This article reports results from a survey of 179 urban comprehensive high schools that were successfully implementing change programs based on effective schools principles.

All schools encountered problems of implementation. Larger‐scale, instructionally‐oriented, and longer‐lasting programs induced more problems. Problems were only moderated, not eliminated, by good‐quality planning.

Given the problem‐richness of change efforts, the major determinant of successful implementation was good problem‐coping. It was made more likely by the presence of consensus (shared vision), support of key stakeholders in and out of the school, planning quality, external assistance, and administrative time spent. Case studies showed that the presence of an empowered change management group aided all these critical factors.

Schools with the most impact (defined as student outcomes, teacher improvement, and organizational improvement) had focused on teacher or organizational changes to begin with, coped with the inevitable problems well, had internal and external constituencies supporting the change effort, and sustained the work for a longer period of time (typically 4‐5 years).

The key variables appear to form a coherent causal network. Implications for change management are drawn.  相似文献   

TALKING ABOUT OUR TROUBLES: USING VIDEO-BASED DIALOGUE TO BUILD PRESERVICE TEACHERS' PROFESSIONAL KNOWLEDGE     

Dr. Matthew James Miller 《The Teacher Educator》2013,48(3):143-163

This study investigates the preservice teacher learning in the context of conversations about their field-based challenges. First, a review of the literature explores studies that highlight the role of evidence-based conversation as a mechanism to approach the inevitable problems faced by teachers in the classroom. The subsequent case study provides an analysis of how a group of preservice teachers approached a colleague's challenge through a structured conversation and used digital videotapes and artifacts to add specificity to their analysis. The study's implications suggest how constructive and critical conversations between prospective teachers can play an important role in their professional development.  相似文献   

Counsel to Love     

Matthew Krim 《The Educational forum》2013,77(3)

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The Plight of the “Able Student”: Ruth Wright Hayre and the Struggle for Equality in Philadelphia's Black High Schools, 1955–1965     

Matthew Delmont 《History of education quarterly》2010,50(2):204-230

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On Widening Participation in Higher Education Through Positive Discrimination     

Matthew Clayton 《Journal of Philosophy of Education》2012,46(3):414-431

Notwithstanding an ongoing concern about the low representation of certain groups in higher education, there is reluctance on the part of politicians and policy makers to adopt positive discrimination as an appropriate means of widening participation. This article offers an account of the different objections to positive discrimination and, thereafter, clarifies and criticises the view that universities ought to select those applicants who are expected to be most successful as students. It distinguishes arguments from meritocracy, desert, respect, and productivity and shows how these arguments are compatible with the use of positive discrimination in higher education.  相似文献