An Investigation of Textbook Vetting and Evaluation Process in Tanzania     

Daniel C. Rotich  Emily J. Kogos  Zamda R. Geuza 《Publishing Research Quarterly》2018,34(1):96-109

Textbook vetting and evaluation process intends to ensure that the materials provided are relevant, of the required quality, suitable ad would enhance learning efficiency and effectiveness. The paper investigates the role of publishers and Tanzania Institute of Education (TIE) in the textbooks vetting and evaluation process; examines factors used to vet, evaluate and approve primary and secondary school textbooks in Tanzania and proposes Strategies that would enhance the textbook vetting, evaluation and process. The study used a mixed method research design. Respondents were selected educational publishers; MoEVT, Baraza la Kiswahili Tanzania, TIE, and Publishers Association of Tanzania. Questionnaire and semi- structured interview were used to collect data which were analysed qualitatively and quantitatively. Major findings of the study were; textbooks vetting and evaluation process is not professionally conducted although standard criteria have been established; there is not well established roles among key players involved in the vetting and evaluation process leading to conflict of interest between TIE and the publishers. The study recommends establishing an independent professional evaluation board and a well-defined timetable and effective communication among various players; enacting a book policy and adopting a limited multiple-textbook publishing system.  相似文献   

Modern Language Association: The MLA Handbook, 8th edition     

Gretchen Webster 《Publishing Research Quarterly》2018,34(1):152-153

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The Motivations of Book Publishers in Germany and Australia: An Empirical Comparison     

Albert Martin  Susanne Bartscher-Finzer  Anne Richards 《Publishing Research Quarterly》2018,34(1):69-88

Our study compares the motivations of Australian and German book publishers. The results demonstrate remarkable similarities, but also a significant difference regarding the effects of the publishers’ self-concept. In the German case the publishers with a dominant economic orientation are more proactive than the publishers with a dominant cultural orientation. In the Australian case, this correlation does not exist. The same difference holds for the relationship between the economic orientation and extrinsic motivation. We discuss these results and examine empirical evidence and theoretical suggestions to explain the differing findings. The data stem from surveys conducted in the two countries with responses of 196 (Germany) and 54 publishers (Australia).  相似文献   

International Collaboration and Openness in Jordanian Research Output: A 10-year Publications Feedback     

Saif Aldeen AlRyalat  Lna Malkawi 《Publishing Research Quarterly》2018,34(2):265-274

Previous reports stressed on the importance of international collaboration and open access (OA) publishing, as they increase the quality of the research and increase its benefits. In this study, we will assess Jordanian international research collaboration and OA publishing in the past 10 years. We performed a Scopus search for Jordanian publications in the years 2008–2017, where we extracted and calculated the total number of publications, publications in OA journals, publications with international collaborations. Moreover, we assessed the disciplines Jordanians usually publish in. During the 10-year interval, we found a total of 20,359 Jordan-affiliated publications indexed in Scopus. We found a dramatic increase in number of publications with international collaboration from 38% in 2008 reaching 53.3% in 2017, and an increase in OA publications from 7.3% of the total publications in 2008, reaching 18.7% of the total publications in 2017. Total number of Scopus indexed publications from Jordan has increased by 57.9% over the past 10 years. Although international collaboration and OA publications have dramatically increased in recent years, Jordanian researchers should focus more on international collaboration with developed countries and on self-archiving their publications.  相似文献   

Amanda Laugesen: Taking Books to the World: American Publishers and the Cultural Cold War     

Thomas R. Claire 《Publishing Research Quarterly》2018,34(2):307-309

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The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children     

Margret Beditz 《Publishing Research Quarterly》2018,34(2):157-169

There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques.  相似文献   

Kate L. Turabian: A Manual for Writers of Research Papers,Theses, and Dissertations: Chicago Style for Students and Researchers     

Thomas R. Claire 《Publishing Research Quarterly》2018,34(3):482-484

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Joli Jensen: Write No Matter What: Advice for Academics     

Rafael Chaiken 《Publishing Research Quarterly》2018,34(4):599-600

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Features of Islamic Children’s Books in English: A Case Study of Books Published in Malaysia     

Mohd Roslan Mohd Nor  Ummu Zainab Al-Abidah Binti Zainal Abidin  Nusaibah Binti Nasaruddin 《Publishing Research Quarterly》2018,34(4):540-553

The purpose of this study is to investigate the elements of Islamic children’s books that are written in English by focusing on books that are available in the Malaysian market and published in Malaysia. This study applies the content analysis method, by examining the selected books of their subject matter as well as the language. The results of the study reveal that Islamic books written for children in English are distinctive in terms of the content and language features.  相似文献   

An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献