Textual Cues in Direct-to-Consumer Prescription Drug Advertising: Motivators to Communicate with Physicians     

Henry N. Young  Rebecca J. Welch Cline 《Journal of Applied Communication Research》2013,41(4):348-369

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NGOs in India's elite newspapers: a framing analysis     

Rebecca de Souza 《亚洲交流杂志》2013,23(4):477-493

Non-governmental organizations (NGOs) are deeply embedded within the socio-political landscape of India. NGOs were instituted by the Indian government specifically for the purpose of nation-building at the time of national independence in 1947 (Muttalib, 1987). In recent times however, NGOs have come under much scrutiny because of the expanding neoliberal agenda, and global discourse surrounding NGOs often involves questions of accountability. Communication scholars have studied NGOs in various contexts, but what remains unexplored is the question of how NGOs are portrayed within the media, which in contemporary society constitutes the public sphere or space of public opinion. It is important to look at the media because public legitimacy can have serious consequences for an NGO's ability to garner funds, influence policy, and build trust in beneficiary communities. This study thus asks the research question: How are NGOs framed in the Indian media? A qualitative analysis was employed to identify news frames or ‘interpretive packages’ used to talk about NGOs in two of the most widely-circulated English daily newspapers in India. The analysis identified four frames: the ‘do-good’ frame, protest frame, partner frame, and the public accountability frame. The findings show that, for the most part, NGOs are represented in a positive and even a nationalistic light, in spite of the larger global discourse interrogating NGO practices. The discussion elaborates on institutional, political, and historical reasons why NGOs are portrayed favorably in the newspapers.  相似文献   

Streaming Video: The Collaborative Convergence of Technical Services,Collection Development,and Information Technology in the Academic Library     

Rebecca Schroeder  Julie Williamsen 《资料收集管理》2013,38(2):89-106

To meet the rapid evolution of visual media and changing patron expectations, Brigham Young University's Harold B. Lee Library created Byugle, a device to stream videos to their users. This article describes the new challenges streaming video creates for librarians and the cooperative efforts of subject librarians, technical services, and the Information Technology Department as they work together to meet these challenges to provide streaming media for their patrons.  相似文献   

Data-Driven Decisions for Library Liaisons: Exploring Strategies for Effectively Managing Diminishing Monograph Collections     

Karen Jensen 《资料收集管理》2013,38(1):9-22

Many academic libraries have liaison programs as a means of building relevant and useful library collections and to promote library resources to campus users. Librarians have long served as liaisons without the benefit of much data to guide decisions. In this age of library budget cuts, librarians need to make every dollar count. What collection and use data help liaisons build a quality monograph collection that better meets the needs of library users? This article offers some ideas for providing the data needed by liaisons for more informed decision making and collection management and, ultimately, for ensuring that library materials purchased are needed and used.  相似文献   

Program portfolios: documenting teachers’ growth in reflection‐based inquiry     

Rebecca K. Fox  C. Stephen White  Julie K. Kidd 《Teachers and Teaching》2013,19(1):149-167

Meeting the challenge of program accountability is a goal for teacher education programs across the USA. In this context, achieving effective assessment practices that provide concrete evidence of program participants’ knowledge and skills has become both an increasingly significant issue and a challenge to teacher education programs seeking to document the attainment of their program learning outcomes. This qualitative study examined the portfolio reflections of 51 teachers enrolled in an advanced master’s degree program whose learning outcomes are aligned with the core propositions of the National Board for Professional Teaching Standards. Using the four levels of reflection and a fifth level that emerged from data analysis, we examined the levels of development and change in teachers’ reflections across the program. This analysis helped the researchers to determine to what degree teachers developed a reflection‐based inquiry stance in their classrooms during the program. The study contributes new findings to the body of literature on the role and function of portfolios in teacher education programs seeking to document teachers’ understanding and application of specific program goals and professional standards as a result of professional development coursework. As an authentic assessment tool, portfolio data (i.e., evidence such as the reflections contained therein) can provide an important lens for capturing teachers’ approach to teaching and learning and provides insight into the complexity of professional development for practicing teachers.  相似文献   

Identifying engaging features of schooling: assessing the psychometric soundness of student-generated research     

Suzanne Carrington  Derek Bland  Rebecca Spooner-Lane  Emma White 《International Journal of Inclusive Education》2013,17(7):714-731

In this article we report on data analysed from a student project about attitudes to school and student perception of engagement and disengagement. The data were collected by students in an Australian study that employed the Young People as Researchers model. Middle year students devised and administered a questionnaire to students in grade 8, 9 and 10 at a secondary school in Australia. A total of 239 students completed the questionnaire. The students completed the initial analysis, which was followed by a more detailed analysis by the authors of this article. The findings support the work of American, British and Australian researchers about the factors that influence engagement and disengagement from schooling. The reported outcomes from the student work and the secondary analysis indicate that students do have the capacity to undertake valid and meaningful research and can make informed contributions to school improvement and student engagement.  相似文献   

Emeriti faculty as mentors: the benefits and rewards of mentoring the next generation     

Sylvia L. Mendez  Jennifer A. Tygret  Valerie Martin Conley  Rebecca Keith  Comas Haynes  Rosario Gerhardt 《Mentoring & Tutoring: Partnership in Learning》2013,21(4):439-457

ABSTRACT

This holistic single-case study reports on the benefits mentors derived from participating in the Increasing Minority Presence within Academia through Continuous Training (IMPACT) mentoring program. The IMPACT program was sponsored by the National Science Foundation Office for Broadening Participation in Engineering 15–7680 (awards #1542728 and #1542524). In this program, emeriti faculty were matched with underrepresented minority faculty in the engineering professoriate for career-focused mentorship. The conceptual framework of the Benefits of Being a Mentor grounded this study. Findings indicate mentors appreciate the opportunity to give back and remain engaged in the field, to relive past academic career experiences, and to support the next generation of engineering professors while adjusting to retirement. These findings aligned with the conceptual framework on three factors: rewarding experience, improved job performance, and generativity. Implications for administrators and faculty, as well as additional research areas, are discussed.  相似文献   

Differences of Mentoring Experiences across Grade Span among Principals,Mentors, and Mentees     

Rebecca K. Frels  Linda Reichwein Zientek  Anthony J. Onwuegbuzie 《Mentoring & Tutoring: Partnership in Learning》2013,21(1):28-58

The purpose of this mixed research study was to examine mentoring experiences specific to grade span through the perspective of principals, mentors, and mentees. An instrument containing items on demographics, administrative support, and mentoring program components was administered to first-year teachers (n?=?998), mentors (n?=?791), and principals (n?=?73). Mentors’ attitudes towards mentoring were statistically significantly more positive than were the mentees’ attitudes, although, on average, the attitudes for both groups were positive. A statistically significant difference in attitudes emerged as a function of grade span, with elementary school mentees reporting the highest levels of motivation to be mentored and the greatest desire to observe veteran teachers. Qualitative analyses revealed that mentoring includes specific format, better matches, increased time for mentoring, observation opportunities, and better training for mentors. Implications are discussed.  相似文献   

Assessing instructional conceptions: A task-based approach     

Geraldine Clarebout  Jan Elen  Rebecca Léonard  Joost Lowyck 《Educational Research and Evaluation》2013,19(2):109-125

ABSTRACT

This article addresses the labour market effects of two rather different forms of vocational education, full‐time education with practice periods that have no employment status versus dualized education with an emphasis on continuous on‐the‐job/in‐service training and employee status for the apprentice. Although most developed countries know both forms of vocational education, these usually have clearly different positions in a qualitative (standardization of curricula and degrees) and a quantitative (cohort shares) sense. The Netherlands present an interesting case, because in this country both systems coexist and contribute largely to the vocational training of each new generation. That provides a good opportunity for investigating differences in the labour market effects of these ‘treatments’ in vocational education. In this article, differences in labour market careers (i.e. the chances of getting promoted or getting unemployed) between graduates from full‐time vocational education and from the dual system are explored, using event history analysis. The results show that graduates from full‐time tracks have higher chances of getting promoted. However, the period of transition to the labour market is very unstable, involving job shifts and periods of unemployment. Graduates from the dual system on the other hand experience a more stable period of labour market entry. At the same time their careers often involve many dead‐end jobs, from which no promotion takes place. Moreover, they have difficulty in transfering their skills to other sectors than the sector for which they are trained.  相似文献   

The U.S. Government Manual in XML: A Case Study of a Data.gov Open Data Set     

Rebecca Kunkel 《Legal Reference Services Quarterly》2013,32(4):256-265

ABSTRACT

A central tenet of the open data movement is that, to the extent permitted by law, data—especially data collected or produced by government agencies—should be published without restrictions on access or reuse. Proponents of open data believe that unrestricted access to raw data yields many benefits to society, including increased organizational transparency, accountability, public engagement with democratic processes, and economic growth. This article presents a case study based on one of the data sets created under the federal government's open data program, an XML version of the United States Government Manual published by the Office of the Federal Register. Working with the Government Manual data set uncovered various quality issues that presented technical barriers to data reuse, despite its compliance with open data principles of formatting and licensing. This experience raises questions about the purported link between open data and its promised benefits, which I discuss within the wider context of critiques of open data.  相似文献