November Fantasy     

Carl K. Bomberger 《The Educational forum》2013,77(1)

  相似文献   

Aesthetics and Astronomy: How Museum Labels Affect the Understanding and Appreciation of Deep‐Space Images     

Lisa F. Smith  Jeffrey K. Smith  Kimberly K. Arcand  Randall K. Smith  Jay A. Bookbinder 《Curator: The Museum Journal》2015,58(3):282-297

  相似文献   

Protection of the information resources of a library based on analysis of business processes     

Z. V. Rodionova  L. K. Bobrov 《Scientific and Technical Information Processing》2016,43(1):20-27

  相似文献   

The role of self-construal in moderating the advertising repetition effect: evidence from Korea     

Byung-Kwan Lee  YouNa Lee 《亚洲交流杂志》2016,26(2):174-193

This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory. In the study, subjects primed with independent or interdependent self-construal were exposed to either the same or varied ads. Findings indicate that, for foreground information in ad, independent self-construal subjects elicited more than interdependent self-construal subjects in same-ad repetition whereas there was no difference between independent and interdependent self-construal subjects in varied-ad repetition. However, for background information, interdependent self-construal subjects performed better than independent self-construal subjects in both same- and varied-ad repetition. In the case of brand recall, in varied-ad repetition, interdependent self-construal subjects recalled better than independent self-construal subjects did, whereas there was no difference between interdependent and independent self-construal subjects in same-ad repetition. It was also found interdependent self-construal subjects evaluated the target brand more positively than independent self-construal subjects did in varied-ad repetition. However, there was no difference in brand attitude between independent and interdependent subjects in same-ad repetition.  相似文献   

The moderating role of cultural orientation in explaining temporal orientation of self-referencing     

Seungae Lee  Jun Heo 《亚洲交流杂志》2016,26(4):333-349

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献   

Too much mike     

Jean K. Van Tassell 《Early Childhood Education Journal》1982,10(2):26-27

  相似文献   

Uses and Gratifications,Journalists’ Twitter Use,and Relational Satisfaction with the Public     

Yonghwan Kim  Youngju Kim  Yuan Wang  Na Yeon Lee 《广播与电子媒介杂志》2016,60(3):503-526

This study employed the uses and gratification approach to investigate how journalists perceive relational satisfaction with the public on Twitter, specifically the associations between journalists’ motivations to use Twitter, their Twitter use, and their relational satisfaction with the public. Through a survey of South Korean journalists, this study revealed that journalists’ motivations for Twitter use are positively related to their job-related activities on Twitter (e.g., posting/sharing their news and interacting with audience), which consequently influences perceived relational satisfaction with the public. The findings provide new insight into an increasingly important part of the public’s engagement and news/information flows in the digital media environment. This study expands upon the literature by analyzing how journalists’ motivations for using Twitter and their job-related activities on Twitter are associated with relational satisfaction with the public.  相似文献   

Inspirational Reality TV: The Prosocial Effects of Lifestyle Transforming Reality Programs on Elevation and Altruism     

Mina Tsay-Vogel  K. Maja Krakowiak 《广播与电子媒介杂志》2016,60(4):567-586

In light of recent theories of meaningful media that suggest a host of psychological benefits, the present study uniquely extends the boundaries of the effects of reality TV from simply offering pleasure, diversion, and amusement to its viewers to also providing deep insight and meaning. In particular, a between-subjects experiment (N = 143) examined differences in affective, cognitive, and motivational responses to lifestyle transforming versus game based reality programs. Findings indicate that lifestyle transforming reality TV produced stronger feelings of elevation and perceptions of the program as moving and thought-provoking than game reality TV, which in turn increased motivations for altruism. Avenues for future research and theoretical implications of meaningful and inspiring reality TV for positive psychology are discussed.  相似文献   

Social Media Type Matters: Investigating the Relationship Between Motivation and Online Social Network Heterogeneity     

Cheonsoo Kim  Jae Kook Lee 《广播与电子媒介杂志》2016,60(4):676-693

This study investigated relationships between social media motivation, relative preferences for social media type, and network heterogeneity, using a U.S. national survey. By classifying social media into the symmetrical and the asymmetrical, we showed that relationship motivation was more likely to be associated with a preference for the symmetrical type, whereas information motivation with a preference for the asymmetrical. Network heterogeneity was positively predicted by relationship motivation but not by information motivation. Finally, a relative preference for the symmetrical type was found to mediate the association between relationship motivation and network heterogeneity.  相似文献   

Smart structures and materials     

V. K. Wadhawan 《Resonance》2005,10(11):27-41

A structure is an assembly that serves an engineering function. It is reasonable to expect that all engineering design should be smart, and not dumb. But one can still make a distinction between smartly designed structures and smart structures. The latter term has acquired a specific technical meaning over the last few decades. A smart structure is that which has the ability to respond adaptively in a pre-designed useful and efficient manner to changes in environmental conditions, including any changes in its own condition; the response is adaptive in the sense that two or more stimuli or inputs may be received as anticipated and yet there is a single response function as per design. Smartness ensures that the structure gives optimum performance under a variety of environmental conditions. While structures with some degree of smartness have been designed from times immemorial, the current activity and excitement in this field derives its impetus from the level of sophistication achieved in materials science, information technology, measurement science, sensors, actuators, signal processing, nanotechnology, cybernetics, artificial intelligence, and biomimetics.  相似文献