Gender portrayal in Hong Kong and Korean children's TV commercials: A cross‐cultural comparison     

Young Sook Moon  Kara Chan 《亚洲交流杂志》2013,23(2):100-119

This study examined gender portrayal in a sample of 345 television commercials broadcast during children's programmes in Hong Kong and Korea using content analysis. Literature suggests that Hong Kong culture differs from Korean culture on the dimension of Masculinity/Femininity proposed by Hofstede. The differences between the two countries provide a valid test of theory, and suggest hypotheses about the gender portrayal in children's advertising. The results of the study showed, contrary to expectations from Hofstede's framework, that the gender portrayal of central characters and the level of gender stereotyping in Hong Kong commercials was similar to those of Korean commercials. Possible explanations include the emerging homogeneous youth market using a standardized advertising strategy, and the rising concern for women's rights in Korea.  相似文献   

Predictors of Localism in Public Television Scheduling in the United States     

Amber M. K. Smallwood Ph.D.  Soo Jung Moon Ph.D. 《广播与电子媒介杂志》2013,57(1):36-53

In the United States, public television claims itself a champion of localism. A prime-time schedule analysis of the Public Broadcasting Service's (PBS) member stations establishes localism scores, and discriminant analysis finds variables that predict differences among stations. Market level variables (income, education, ethnic diversity, geographic component) and organizational level variables (Community Service Grants, membership funding, overall revenue) affect localization of member stations' schedules. This is the first empirical study utilizing a structural operationalization of localism, inclusive of all programming genres, applied to PBS member stations.  相似文献   

A sequence-based filtering method for exhibition booth visit recommendations     

Hyun Sil Moon  Jae Kyeong Kim  Young U. Ryu 《International Journal of Information Management》2013

As exhibitions are known to play important roles in marketing and sales promotion, the exhibition industry has grown significantly not only in the exhibition event size and frequency but also in the number of participating firms and visitors. While the challenge in assessing economic returns from exhibitions is being studied, it is agreed that the eventual success of an exhibition resides largely in its ability to meet the visitors’ needs. Visitors use an exhibition as a source of information when searching for products or services. Though an exhibition provides an information-rich environment, however, visitors often get lost in the abundance of information. A specialized recommender system can be a good solution to information overload as it can guide visitors to right exhibition booths and help them collect necessary information. Traditional collaborative-filtering recommender systems, however, use only customers’ rating or purchase records so that they do not capture exhibition visitors’ temporal visit sequences and dynamic preferences. Moreover, due to the computation overhead, they cannot generate real-time recommendation in ubiquitous environments for exhibitions. In order to overcome these drawbacks, this study proposes a booth recommendation procedure that takes into consideration not only booth visit records but also visit sequences. Experiment results show that the proposed procedure achieves higher recommendation accuracy, faster computation, and more diversity than a typical collaborative-filtering recommender system. From the results, we conclude that the proposed booth recommendation procedure is suitable for real-time recommendation in ubiquitous exhibition environments.  相似文献   

Curriculum Principles and Social Trends by J. Minor Gwynn,The Macmillan Company. 630 pages. $3.50     

Robert C. Moon 《The Educational forum》2013,77(1):110-111

Education: Elementary School Organization and Administration by Henry J. Otto. D. Appleton-Century Company, New York. Pp. xvi + 565, $3.75.

Teacher Education in Service by Charles E. Prall and C. Leslie Cushman. American Council on Education. 503 pp. $3.00.

The Future of Education by Porter Sargent. Published by the Author, 11 Beacon Street, Boston, Massachusetts. 254 pp. $2.00.

The Guidance of Learning Activities by William H. Burton. New York: D. Appleton-Century Company, 601 pp. $3.75.

General Literature: No Mean City by Simeon Strunsky, E. P. Dutton and Company. 285 pp. $3.00.

Geography: Our Air-Age World by Leonard O. Packard, Bruce Overton, and Ben D. Wood. The Macmillan Co. 838 pp. $2.80.

History: American History in Schools and Colleges edited by Edgar B. Wesley. The Macmillan Company, 144 pp. $1.25.

Basic History of the United States by Charles A. Beard and Mary R. Beard, The New Home Library, Garden City Publishing Co., 489 pp., 69 cents.

Philosophy: The Condition of Man by Lewis Mumford. Harcourt, Brace and Company, New York, New York. 467 pp. $5.00.

Personality and Character Building by Robert S. McElhinney and Henry Lester Smith. Light and Life Press, Winona Lake, Indiana. 345 pp.

The Growth of American Thought by Merle Curti. Harper and Brothers, 816 pp. $5.00.

Psychology: Case Studies in the Psychotherapy of Crime. Volume II. Medical Science Press, Station L. Washington, D.C. 732 pp. $16.00.

Social Science: A Guide to Public Opinion Polls by George Gallup. Princeton University Press. 104 pp. $1.50.

Gauging Public Opinion by Hadley Cantril. Princeton University Press. 318 pp. $3.75.

Morale for a Free World, Twenty Second Year Book by Commission on Education for Morale. American Association of School Administrators, Washington, 462 pp. $2.00

You and Your Congress by Volta Torrey. William Morrow &; Co. 273 pp. $3.00.  相似文献   

‘To teach the natives English’: James Pope’s 1880 native schools code     

Paul Moon 《History of education》2013,42(5):591-606

From their inception in New Zealand in 1816, until the end of the century in some cases, most mission schools in the colony maintained instruction solely in the Māori language. However, from the 1840s, successive colonial governments promoted a secular schooling system in which English would be the language in which students were taught, principally because Māori was seen as an impediment to the governments’ assimilationist ideology. The 1880 Native Schools Code, devised by the first Inspector of New Zealand’s Native Schools, James Pope, was one of the final major steps in this era in advancing this assimilationist ideal through the country’s education system. Pope’s initiative was partly a continuation of state policy that had existed in some form since the 1840s, but it also served as the most explicit statement to that time of how the government intended to use schooling to incorporate Māori into colonial society.  相似文献   

＂I don＇t see color,I only see children!＂： A study of teachers＇ color-blindness for Asian students/family     

Seungho Moon  Jeesun Jung  Yoo-seon Bang  Kyee Yum Kwon  Younjung Suh 《美中教育评论》2009,6(8):80-84

The purpose of this study is to explore USA educators＇ resistance toward cultural awareness for Korean students and families in the New York metropolitan area. The authors aim to challenge teachers＇ color-blindness that is widely spread among USA educators. Guided by critical race theory, the authors show that the perceived fairness of color-blindness could cause struggles for Korean parents and students in American schools. The authors posit USA teachers need to thoroughly understand that if a teacher does not see color, then s/he does not really see children. This study, hopefully, will help educators recognize the necessity of understanding diverse ethnic parents＇ perspectives and needs. Also, this study will provide an opportunity for educators to rethink assumptions that are embedded in color-blindness, and advance muiticultural education that is more culturally relevant and responsive for different ethnic/racial groups＇ needs.  相似文献   

Investigation of chemistry graduate teaching assistants' teacher knowledge and teacher identity     

Eleni K. Zotos  Alena C. Moon  Ginger V. Shultz 《科学教学研究杂志》2020,57(6):943-967

Graduate students play an integral role in undergraduate chemistry education at doctoral granting institutions where they routinely serve as instructors of laboratories and supplementary discussion sessions. Simultaneously, graduate teaching assistants (GTAs) balance major research and academic responsibilities. Although GTAs have substantial instructional facetime with large numbers of undergraduate students, little is known about their conceptions of teaching or their identities as teachers. To investigate the knowledge that GTAs have regarding teaching in this unique context, their teaching identities, and how these developed, we conducted 22 interviews with graduate students from several universities at various levels in their graduate school career using a modified Teacher Beliefs Interview. Interviews were analyzed for two overarching teacher learning constructs: teacher knowledge and teacher identity. We characterized chemistry GTAs' teacher knowledge and identity and determined major influencing factors. We found that chemistry GTAs often identified as a tutor or lab manager, which hindered their self-investment in developing as teachers. The results presented herein contribute to an understanding of GTAs' teacher knowledge, teacher identity, and their teaching context, from which training can be designed to best support GTA development.  相似文献   

青藏高原降血脂药物研究进展     

李冬鸣  马玉林  马吉义  Jung-Wook Moon 《青海科技》2010,17(3):34-37

随着人们生活水平的不断提高,高脂血症的发病率呈明显上升趋势,高脂血症又是诱发冠状动脉粥样硬化性心脏病(冠心病)、动脉硬化、脂肪肝、糖尿病、肥胖症等的重要因素,因此寻找高效无毒的降血脂药物有着重要的现实意义。本文简要介绍了青藏高原主要降血脂药物成分和功效及其研究进展。  相似文献   

The contributions of relationships with parents and teachers to Turkish children’s antisocial behaviour     

Ibrahim H. Acar  Moon Y. Q. Evans  Kathleen M. Rudasill  Suleyman Yıldız 《教育心理学》2018,38(7):877-897

The present study examined the concurrent contributions of parent–child and teacher–child relationship quality to Turkish children’s antisocial behaviour, with a specific focus on the moderating role of teacher–child relationships (closeness and conflict) on parent–child relationships when predicting antisocial behaviour. Participants were 94 children (56 boys) with mean age of 7.05 years (SD = .88) enrolled in 24 classrooms from five elementary schools in a suburban school district in Turkey. Mothers reported on their relationship with children and teachers reported on their relationships with children as well as children’s antisocial behaviour. SAS PROC MIXED was used to test hierarchical regression models of children nested within classrooms. Results showed that teacher–child conflict moderated the association between parent–child conflict and children’s antisocial behaviour. Such that, higher parent–child conflict was related to higher levels of antisocial behaviour at the context of higher levels of teacher–child conflict. In addition, teacher–child closeness also moderated the association between parent–child conflict and children’s antisocial behaviour. Such that when teacher–child closeness was at average or high levels, lower levels of parent–child conflict was related to lower levels of antisocial behaviour. Teacher–child conflict was positively associated with children’s antisocial behaviour. Limitations and future directions of the current study are discussed.  相似文献   

Re-thinking democracy,development and social justice in education: connecting global,national and local challenges     

Rizvi  Fazal  Hong  Moon Suk 《Asia Pacific Education Review》2019,20(2):159-160

Asia Pacific Education Review -  相似文献