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61.
Motion Pictures     
Richard Bunce's Television in the Corporate Interest (New York: Praeger Special Studies, 1976—price not given, but about $15.00).

Ralph M. Jennings and Veronica M. Jefferson's Television Station Employment Practices, 1975: The Status of Minorities and Women (New York: Office of Communication, United Church of Christ, 1976—price not given, but about $10.00, paper)

Horace Newcomb's Television: The Critical View (New York: Oxford University Press, 1976—$4.00, paper)

Asa Berger's The TV-Guided American (New York: Walker, 1976—$8.95)

Vincent Mosco's The Regulation of Innovations in the Broadcasting Market (Cambridge, Mass.: Harvard University Program on Information Technologies and Public Policy, 1975—$3.00, paper)

James D. Scott's Cable Television: Strategy for Penetrating Key Urban Markets (Ann Arbor: University of Michigan Graduate School of Business Administration, 1976—$5.50, paper)

R.W. Chandler's Sparks at Sea: The Experiences of a Ship's Radio Officer (North Pomfret, Vt.: David and Charles, 1973, but only recently released in the U.S.—$9.50)  相似文献   
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A Free and Balanced Flow: Report of the Twentieth Century Fund Task Force on the International Flow of News (Lexington, Mass.: Lexington Books, 1979—$12.50 with a paperback also available)

Alex S. Edelstein, John E. Bowes, and Sheldon M. Harsel's Information Societies: Comparing the Japanese and American Experiences (International Communication Center, School of Communications, University of Washington, Seattle, Wa 98195—$10.95, paper)

Fred L. Casmir, ed. Intercultural and International Communication (Washington: University Press of America, 1978—$21.50, paper)

Terry D. Peigh, et al. The Use of Radio in Social Development (Chicago: Communication Laboratory, Community and Family Study Center of the University of Chicago, 1979—price not given, paper)

Ernest D. Rose's World Film & Television Study Resources (Friedrich-Ebert-Stiftung, Godesberger Allee 149, D 5300 Bonn 2, Federal Republic of Germany—price not given)

Medios Audiovisuales (Desengano 12, Madrid-13, Spain—650 pesetas per year/11 issues, surface mail)

List of International Instruments Concerning Different Aspects of Communication (Paris: Unesco International Commission for the Study of Communication Problems, not dated—apparently free on request, paper)  相似文献   
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Few Americans are familiar with the structure and myriad junctions of the EBU; one of the most important organizations concerned with the broadcasting in the world. Mr. Barber, a doctoral candidate at Northwestern University, is currently in Europe as the guest of the EBU while on a special data‐collecting grant from The Danforth Foundation.  相似文献   
66.
Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence.  相似文献   
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The question of an interaction over time between ability grouping and personality variables was the focus of the present study which examined pertinent data from 260 female high school students. Two standardized personality instruments, in addition to several scales designed by the E’s, were administered to students of the upper and lower ability tracks in a Catholic high school, grades 9 and 12. Ss in the lower track were found to have a lower need for achievement, a higher need to avoid failure, and a higher average score of test anxiety than Ss in the upper track. The effects of ability grouping did interact with grade level for a correlate of personality, level of aspiration. Relative to Ss in the upper track, the lower track Ss experienced a reduction in level of aspiration over time. Both future directions of associated research and educational practices were discussed within the context of the present findings.  相似文献   
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