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V. M. Efremenkova 《Scientific and Technical Information Processing》2007,34(4):219-230
This paper offers structural schemes for the search and analysis of scientific and technical information in various fields of knowledge. Data on the statistical analysis and dynamics of the distribution of publications permit one to reveal a number of indicators characterizing the state of research in a certain field and separate the growth-points of scientific research, as well as means for practical application of the data obtained. 相似文献
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M. von Pirani 《Journal of The Franklin Institute》1910,170(4):289-290
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Since the time of state socialism, Hungarian sport has been totally financed by the state. Therefore, Hungarian soccer and sponsorship market is a relatively new and unexplored subject of research in the field of sports sponsorship, as most studies so far have focused on the major European soccer leagues. The main objective of this paper, focusing on the Hungarian soccer sponsorship market, was to evaluate the range of soccer sponsorship objectives and the range of evaluation tools that sponsors use to measure the effectiveness of their sponsorships. A combined approach of qualitative and quantitative research methods served as the methodological foundation of this study. In the quantitative phase, representatives of the sponsor companies (n=103) were asked to rate the importance of the sponsorship objectives and the importance of the evaluation techniques used to measure the effectiveness of their sponsorships. The results of this study have implications for the sports sponsorship industry, the Hungarian soccer club sponsors, and the sport properties too. According to the research results, many of the Hungarian sponsor companies have failed to assess the effectiveness of sponsorship in meeting their objectives. The research can be used to bridge the gap between the theory and practice of soccer sponsorship in Hungary. 相似文献