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Rui Kong Xiaowei Gao Wanxing Zhong Xiaoling Zhou 《Frontiers of Education in China》2015,10(4):608-633
MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible. However, how best to teach it has long been a source of debate. One of the key issues is how to match student traits with teaching methods. While engaged as teachers of marketing management, the authors collected data by questionnaire, carried out empirical research and data comparison, and undertook contingency analysis. It was found that different personal traits in students lead to different attitudes towards teaching methods. A student’s major in college, gender, and sector of employment has little influence on attitudes towards teaching methods, while age, the most sensitive factor, plays the biggest role, followed by job and class. Therefore, these factors should be taken into consideration when arranging classes, developing the curriculum, and planning teaching methods. 相似文献
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Richard Watermeyer 《Higher Education Quarterly》2011,65(4):386-410
This paper considers the changing role of universities in the UK as they respond to an engagement agenda that stipulates a more immersive and visible interaction between academics and the public. It constitutes a survey of attitudes to public engagement in a selection of UK universities drawing on interviews with senior academics with managerial responsibility at the end of 2009. The results of this study reflect a mood of indecision and anxiety among respondents towards a public engagement agenda seen to influence the contours of their professional identities and working lives. The study situates academic accounts that contest the legitimacy of public engagement as a core academic activity and the role of academics in communicating with public groups. Moreover, it reveals a lack of agreement and consistency in the conceptualisation and application of public engagement in higher education contexts, certainly beyond an emergent discourse of research impact. 相似文献