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Michael E. Pfahl Andrew Kreutzer Mike Maleski Jeff Lillibridge Jeff Ryznar 《Sport Management Review》2012,15(4):518-537
This case addresses the relationship between sport and digital spaces by introducing students to strategic marketing processes related to developing a team-managed fan website. The case was created in conjunction with three former members of the Cleveland Cavaliers who helped create www.cavfanatic.com, the official fan site of the team. Key areas addressed within the case study are brand development, brand communication, and brand extension. The case follows a new hire, Natalie, as she joins the new media team of www.cavfanatic.com. The sport marketers she works with review the development of the website and provide information on the strategic development process they went through. In the end, Natalie is charged with looking forward and developing further strategies to continue to engage the Cavaliers fans and to develop the CavFanatic brand. 相似文献
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Diane D. Allen Jeanne B. Cobb Susan Danger 《Mentoring & Tutoring: Partnership in Learning》2013,21(2):177-182
This qualitative study examined the impact of mentoring relationships upon preservice and inservice teachers' literacy instruction. Twenty-two undergraduate students seeking teacher certification were assigned in pairs to tutor primary school students in a university reading clinic. Eleven classroom teachers seeking reading specialist certification conducted ten mentoring sessions with each pair of preservice teachers. Purposeful sampling was used to select three of the mentoring teams for data analysis. In two out of three teams, results indicated that preservice teachers expanded their instructional strategies as a result of three components of the mentoring relationship: selection of strategies, organization, and non-judgmental support. All inservice teachers reported increased reflection on and adaptation to their instructional strategies. Findings support the conclusion that early mentoring experiences foster growth for both preservice and inservice teachers. 相似文献
95.
Matt Allwood Kate Allen Anna Price Rachel Hayes Vanessa Edwards Susan Ball 《Emotional and Behavioural Difficulties》2013,18(4):361-371
ABSTRACTThis paper assesses the reliability and validity of the teacher-completed Pupil Behaviour Questionnaire (PBQ), by comparing it to the already extensively validated teacher-completed Strengths and Difficulties Questionnaire (SDQ). Participants included 2074 primary school children participating in a universal school-based trial and 41 vulnerable children who were taking part in a study exploring the impact of exclusion from school. Exploratory factor analysis results (first factor accounts for 80.8% of the variation in the items) and the high Cronbach’s alpha value of 0.85 indicate that the PBQ consists of one substantive factor/dimension. Strong correlations between the total PBQ score and the conduct sub-scale (Spearman’s correlation coefficient (rs) = 0.67) and total difficulties score (rs = 0.59) of the SDQ indicate convergent validity. This study suggests that the PBQ is a reliable measure, and provides some evidence of validity. Further work is needed to test the PBQ in an older, more diverse populations and to measure sensitivity to change. 相似文献
96.
Neels Botha Jeff Coutts Hein Roth 《The Journal of Agricultural Education and Extension》2013,19(2):125-138
Abstract The aim of this study was to understand the role that agricultural consultants in New Zealand were undertaking in the Research, Development and Extension (RD&E) system—and in particular in relation to environmental extension. New Zealand does not have a public extension service and hence there is a strong reliance on consultants and regional councils for environmental management information and advice. As they are independent of the formal RD&E system there is no guarantee that RD&E outcomes are reaching farmers, nor that effective environmental extension is occurring. The study used a combination of case studies, phone interviews with informed persons and a national web survey to explore the role of the consultant. The study found that agricultural consultants are playing an important role in working with farmers to improve agricultural production. There are, however, indications that gaps have developed over time between agricultural consultants and the agricultural research sector which limit the effectiveness of the RD&E system. Agricultural consultants are playing a minimal role in proactive environmental extension because insufficient market forces are driving this role. The paper suggests that a national database of agricultural consultants could improve the flow of tailored information between research and agricultural consultants and also suggests mechanisms where consultants could be better integrated into the RD&E system and provide feedback to research programs. Market failure in the area of environmental extension could be addressed by publicly funded incentive programs. 相似文献
97.
Allen S. Maller 《Journal of Jewish Education》2013,79(2-4):77-79
Mixed marriages are a hemorrhage in the body of American Jewry. In the average Hebrew school classroom 20–25 percent of the students will someday marry out. Even in day schools 5–10 percent will marry out, although most of them will influence their spouses to convert. (Jewish children who do not receive a Jewish education will marry out in even higher percentages, and rarely influence their partners to become Jewish.) This exogamy (outmarriage) results in a doubling of the divorce rate. In addition, the majority of the children of exogamous manages do not identify themselves as Jews. Can Jewish educators influence some of these children to consciously seek Jewish mates? only if they try. 相似文献
98.
Jo Allen 《Technical Communication Quarterly》2013,22(4):5-26
Although different writing courses exist because of the different forms and purposes of writing they teach, some continuity between composition and business/technical communication would allow students to move more readily from one course to the next, while clarifying for them that writing is primarily a system of options based on analyses of situations, readers, obstacles, and goals. In this article, I call for that kind of continuity not only in pedagogy but also in research. Explaining the value of connections in pedagogy and research between composition and professional communication studies, I conclude with various questions and avenues for further research. 相似文献
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Douglas A. Golick Tiffany M. Heng-Moss Allen L. Steckelberg David. W. Brooks Leon G. Higley David Fowler 《Journal of Science Education and Technology》2013,22(4):509-521
The purpose of the study was to determine whether undergraduate students receiving web-based instruction based on traditional, key character, or classification instruction differed in their performance of insect identification tasks. All groups showed a significant improvement in insect identifications on pre- and post-two-dimensional picture specimen quizzes. The study also determined student performance on insect identification tasks was not as good as for family-level identification as compared to broader insect orders and arthropod classification identification tasks. Finally, students erred significantly more by misidentification than misspelling specimen names on prepared specimen quizzes. Results of this study support that short web-based insect identification exercises can improve insect identification performance. Also included is a discussion of how these results can be used in teaching and future research on biological identification. 相似文献
100.