Q and A     

Joe Harless 《Performance Improvement》1983,22(1):6-7

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Open call for candidates for nominations 1983-1984 officers     

Joe Harless 《Performance Improvement》1982,21(6):59-59

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The practice of brand extension through licensing: The Spalding challenge     

Joe Cobbs  Stephen McKelvey 《Sport Management Review》2009,12(3):185-192

In this case study, the Russell Corporation's acquisition of Spalding creates an opportunity for Spalding's marketing staff to reevaluate their licensing strategy. Prior ownership has heavily leveraged the equity of the Spalding brand to generate maximum licensing revenues with a minimal concern for the long-term impact on the brand. Placed in the position of Spalding's Vice President for Marketing, the reader must grapple with strategic licensing factors such as the rise of the big-box retailer in distribution channels and product category congruence across extensions. Ultimately, with several licensing contracts up for renewal, a decision on the future direction of the Spalding brand must be outlined and defended in a presentation to the executives at Russell.  相似文献   

Shirt tales: how adults adopted the replica football kit     

Christopher Stride  Nick Catley  Joe Headland 《Sport in History》2020,40(1):106-146

ABSTRACT

This study seeks to identify when the replica football shirt transitioned from children’s sportswear to adult leisurewear, and explain why this occurred. Four distinct facets of this process are examined – the production of adult sizes by manufacturers, the promotion of replica shirts by clubs and retailers, purchasing by adults, and the ‘parading’, i.e. wearing of shirts at matches. Data collected from manufacturer’s catalogues, magazine adverts, match programmes and over 900 crowd photos indicates that replica shirt adoption by adult males as match-day clothing was not initially driven by an existing industry, but began as a fan-inspired process with roots in big-match fancy dress traditions, changes in wider social dress codes, and youth subcultures. Replica football shirts were adopted by adult males in distinct phases, each involving different sub-groups of fans, with the coincidental removal of barriers to wearing replica shirts more influential than manufacturer strategies or promotions. Moreover, the specific timings and drivers of each stage reflect the dramatic changes in English football culture over the last two decades of the twentieth century more accurately than the established but simplistic pre- and post-1990 World Cup or pre- and post-Premier League narratives.  相似文献   

Interview with Michelle McGuirk     

Joe Landsberger 《TechTrends》2006,50(6):5-8

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Federal subventionary activities: Policy issues and information sources     

Joe Morehead 《Government Information Quarterly》1984,1(1):15-26

Federal funding, a complex, multi-billion dollar enterprise, comprises many activities and forms, and is ineluctably influenced by political issues and national polity. Following a history of federal funding and a typology of research and development (R&D) programs, the article examines sources of information, the role of national laboratories in nuclear weapons research, the relationship between defense grants and university standards, and problems of accountability, duplication, and trivialization of subject matter. Implicit in these examples is the thesis that no realistic analysis of federally sponsored research is possible unless examined in the larger ideological and intellectual ambience in which R&D is allocated.  相似文献   

The Controversy over ‘Mass Media Violence’ and the Study of Behaviour     

Joe Grixti 《Educational studies》1985,11(1):61-76

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Congressional television: A legislative history: By Ronald Garay. Westport,CT: Greenwood Press, 1984, 195 pages, $27.95. ISBN 0-313-23707-7. LC 83-18563     

Joe Morehead 《Government Information Quarterly》1985,2(2):215-216

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Learning by design     

Joe Landsberger 《TechTrends》2005,49(6):6-10

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Format Preferences of Performing Arts Students: A Multi-institution Study     

Joe C. Clark  Sheridan Stormes  Jonathan Sauceda 《The Journal of Academic Librarianship》2018,44(5):620-626

The article describes a follow-up to Clark's 2012 examination of performing arts students' format preferences; it also explored their preferred sources for course-related information. This mixed-methods study was implemented at three institutions and included an online Qualtrics survey and focus groups. Results indicated a continued shift toward digital resources, with strong preferences for obtaining electronic journals and reference materials through the library. Print scores and books remained popular; however, students appeared more open to electronic options when compared to the 2012 results. Freely available online video and audio continued to enjoy popularity. Students want the libraries to acquire a mix of both physical and electronic resources, and they favor print books and scores.  相似文献