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Content Analysis by the Crowd: Assessing the Usability of Crowdsourcing for Coding Latent Constructs
Fabienne Lind Maria Gruber Hajo G. Boomgaarden 《Communication methods and measures》2017,11(3):191-209
Crowdsourcing platforms are commonly used for research in the humanities, social sciences and informatics, including the use of crowdworkers to annotate textual material or visuals. Utilizing two empirical studies, this article systematically assesses the potential of crowdcoding for less manifest contents of news texts, here focusing on political actor evaluations. Specifically, Study 1 compares the reliability and validity of crowdcoded data to that of manual content analyses; Study 2 proceeds to investigate the effects of material presentation, different types of coding instructions and answer option formats on data quality. We find that the performance of the crowd recommends crowdcoded data as a reliable and valid alternative to manually coded data, also for less manifest contents. While scale manipulations affected the results, minor modifications of the coding instructions or material presentation did not significantly influence data quality. In sum, crowdcoding appears a robust instrument to collect quantitative content data. 相似文献
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This study examined the combined effect of character and policy coverage about a political candidate in news media on voters’ evaluations and thoughts about the candidate. A 2 (issue coverage: present/absent) × 2 (image coverage: present/absent) between-subject factorial experiment was conducted whereby participants (N = 134) read a version of an editorial article that varied in the coverage of a candidate’s character and policy positions. Results indicated that issue and image coverage, each in isolation, enhanced perceptions of the candidate’s image strength and issue strength. However, issue and image coverage when presented in combination compared to in isolation did not enhance perceptions of the candidate and in some cases hindered perceptions of candidate strength. When both coverage types were present, issue coverage dominated image coverage when participants formed image evaluations, whereas image coverage dominated issue coverage when they formed issue evaluations. Similar findings resulted for issue- and image-relevant thoughts. Implications about the effects of multicoverage political messages are discussed. 相似文献
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Yuan Zhang Yan Jin Sean Stewart Jeannette Porter 《Journal of Applied Communication Research》2016,44(2):118-135
This paper analyzes how major U.S. print and broadcast news media framed depression causal and problem-solving responsibilities at individual and societal levels over the past three decades. Results from the content analysis showed that the media placed more causal and problem-solving responsibilities on individuals than the society. However, references to societal solutions increased moderately over time. Organizational differences emerged in news attribution of responsibilities, as print media presented more individual-level causes while broadcast media focused more on solutions at both individual and societal levels. Additionally, local newspapers put more problem-solving responsibilities on individuals than national newspapers, while a cable news channel allocated more time to the discussion of overall depression responsibilities than network TV. Findings are discussed in the context of cultural orientations, organizational constraints, changing practice and trends in health news reporting, and the broader political/social environment in which the news media operate. Practical implications for health journalism, mental health communication and advocacy, and public health policy-making are discussed. 相似文献
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Funding cuts and greater emphasis on expenditure justification in the public sector have sparked studies which attempt to demonstrate the financial return on investment of public libraries, with most of these conducted in larger urban centers. Northern Ontario, a vast region with a population less than one million, primarily Anglophone and francophone settlers and numerous Indigenous communities, served by tiny libraries, required a unique approach. A literature review and community input identified seven key sectors together with indicators for measurement. The Toolkit1 designed by this research illustrates how to calculate an SROI that may better serve communities and improve funders’ decision-making. 相似文献
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