Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption     

Matthew P. McAllister  Elysia Galindo-Ramirez 《国际体育史杂志》2017,34(1-2):46-64

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.  相似文献   

An intimate ethnography: A review of ‘My Father’s Wars: Migration,Memory, and the Violence of a Century’     

Elizabeth M. Pope  Kathleen P. deMarrais 《Educational studies》2017,43(2):243-245

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Culturally Relevant Practices that “Serve” Students at a Hispanic Serving Institution     

Gina A. Garcia  Otgonjargal Okhidoi 《Innovative Higher Education》2015,40(4):345-357

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The effect of acceleration signal processing for head impact numeric simulations     

Andrew Post  J. Michio Clark  D. G. E. Robertson  T. Blaine Hoshizaki  Michael D. Gilchrist 《Sports Engineering》2017,20(2):111-119

Brain injury research in sport employs a variety of physical models equipped with accelerometers. These acceleration signals are commonly processed using filters. The purpose of this research was to determine the effect of applying filters with different cutoff frequencies to the acceleration signals used as input for finite element modeling of the brain. Signals were generated from reconstructions of concussion events from American football and ice hockey in the laboratory using a Hybrid III headform. The resulting acceleration signals were used as input for the University College Dublin Brain Trauma Model after being processed with filters. The results indicated that using a filter with a cutoff of 300 Hz or higher had little effect on the resulting strain measures. In some cases there was some effect of the filters on the peak linear (8–30g) and rotational measures (1000–4000 rad/s²), but little effect on the finite element strain result (approximately 2–6 %). The short duration and high magnitude accelerations, such as the puck impact, were most affected by the cutoff frequency of different filters.  相似文献   

One step antibody-mediated isolation and patterning of multiple cell types in microfluidic devices     

Danny Bavli  Elishai Ezra  Daniel Kitsberg  Margarita Vosk-Artzi  Shashi K. Murthy  Yaakov Nahmias 《Biomicrofluidics》2016,10(2)

Cell-cell interactions play a key role in regeneration, differentiation, and basic tissue function taking place under physiological shear forces. However, current solutions to mimic such interactions by micro-patterning cells within microfluidic devices have low resolution, high fabrication complexity, and are limited to one or two cell types. Here, we present a microfluidic platform capable of laminar patterning of any biotin-labeled peptide using streptavidin-based surface chemistry. The design permits the generation of arbitrary cell patterns from heterogeneous mixtures in microfluidic devices. We demonstrate the robust co-patterning of α-CD24, α-ASGPR-1, and α-Tie2 antibodies for rapid isolation and co-patterning of mixtures of hepatocytes and endothelial cells. In addition to one-step isolation and patterning, our design permits step-wise patterning of multiple cell types and empty spaces to create complex cellular geometries in vitro. In conclusion, we developed a microfluidic device that permits the generation of perfusable tissue-like patterns in microfluidic devices by directly injecting complex cell mixtures such as differentiated stem cells or tissue digests with minimal sample preparation.  相似文献   

From the President     

Kay A. Persichitte 《TechTrends》2016,60(1):4-4

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CURRENT AND FUTURE SCHOOL PSYCHOLOGISTS’ PREPAREDNESS TO WORK WITH LGBT STUDENTS: ROLE OF EDUCATION AND GAY‐STRAIGHT ALLIANCES     

Prerna G. Arora  Jennifer Kelly  Thalia R. Goldstein 《Psychology in the schools》2016,53(7):722-735

This study sought to assess current and future school psychologists’ attitudes toward and preparedness to address the needs of lesbian, gay, bisexual, and transgender (LGBT) students in schools. Two‐hundred seventy‐nine school psychologists (n = 162, 58%) and school psychology graduate students (n = 117, 42%) were included in the study. Participants completed measures of attitudes toward LGBT students, preparedness to address the needs of LGBT youth, and social desirability. For both school psychologists and graduate students, increased education was associated with improved attitudes and increased preparedness to treat LGBT youth. For school psychologists, presence of a gay‐straight alliance was associated with increased knowledge about LGBT youth, as well as higher ratings of preparedness to treat LGBT youth; the same associations did not hold true for the graduate students. These findings have implications for the training and practice of school psychologists in addressing the needs of LGBT youth in schools.  相似文献   

Understanding the programmatic and contextual forces that influence participation in a government-sponsored international student-mobility program     

Laura W. Perna  Kata Orosz  Zakir Jumakulov  Marina Kishkentayeva  Adil Ashirbekov 《Higher Education》2015,69(2):173-188

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Father of Route 66: The Story of Cy Avery Susan Croce Kelly. Norman: University of Oklahoma Press, 2014.          下载免费PDF全文

Daniel P. Murphy 《Journal of American culture (Malden, Mass. : 2003)》2016,39(4):460-461

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Test Development with Performance Standards and Achievement Growth in Mind     

Steve Ferrara  Dubravka Svetina  Sylvia Skucha  Anne H. Davidson 《Educational Measurement》2011,30(4):3-15

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