International health sciences library perspectives     

Jean P. Shipman  Joan M. Stoddart  Wayne J. Peay 《Journal of the Medical Library Association》2014,102(3):153-159

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WebTV Channel Additions: Channel Complementarity in the Broadcasting Industry     

Herbjorn Nysveen  Helge Thorbjornsen  Per E. Pedersen 《媒体管理杂志》2013,15(3-4):127-137

The purpose of this article is to study how WebTV channel additions influence the following relationship dimensions between a broadcasting company and its consumers: brand knowledge, brand satisfaction, direct relationship investments, and indirect relationship investments. A survey of broadcast consumers indicated positive effects of WebTV channel additions on all 4 brand relationship dimensions. The findings also indicate that brand satisfaction, direct relationship investments, and indirect relationship investments mediate the effect of WebTV channel additions on customers' use of the broadcaster's main channel. The implication of the results is that WebTV channel additions have the potential to strengthen consumer-brand relationships and that WebTV channel additions seem to complement rather than substitute a broadcast company's main channel. Based on the results, WebTV channel additions are recommended as a channel strategy for broadcasting companies. Similar studies in other industries and settings are suggested before the results can be generalized more broadly.  相似文献   

Intermedia Agenda Setting in Television,Advertising, and Blogs During the 2004 Election     

Kaye D. Sweetser  Guy J. Golan  Wayne Wanta 《Mass Communication and Society》2013,16(2):197-216

This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate with the media agenda. Cross-lag analyses showed that the media set the candidates' agenda. The authors suggest intermedia agenda setting occurred as the media transferred their agenda to campaign blogs.  相似文献   

Economic and Cultural Influences on the Theatrical Consumption of Foreign Films in Singapore     

W. Wayne Fu  Tracy K. Lee 《Journal of Media Economics》2013,26(1):1-27

This study investigates audience acceptance of foreign movies in an import-dominated exhibition market—Singapore. The characteristics of home cinema markets and the cultural distances of the film-exporting countries are operationalized in an empirical model to explain the highly varied demand in this import market for international films from various sources. We show that during 2002–2004 release frequencies and box-office performance for films originating in different countries are significantly accounted for by both economic and cultural factors. Films from countries with larger domestic markets and from countries culturally more similar to Singapore experience greater box-office success. Furthermore, an individual foreign film's Singapore box-office performance is explained by its box-office success in its home market and the intercountry cultural distance.  相似文献   

Financial Accounting Standards Board Accounting Standards Codification: Implications for Access     

Janene R. Finley  Wayne E. Finley 《Behavioral & Social Sciences Librarian》2013,32(1):3-14

On July 1, 2009, the Financial Accounting Standards Board officially adopted the Accounting Standards Codification as the sole source of generally accepted accounting principles. The codification is available online, and users may either subscribe to the free Basic View or purchase the Professional View. Although both views provide access to the same content, the Professional View contains more features than the Basic View and provides a significant increase in usability. This article compares the features within the Professional and Basic Views and discusses the implications of access for librarians, researchers, faculty, and students.  相似文献   

Profiles of Classroom Practices in U.S. Public Schools     

Wayne M. Garrison 《School Effectiveness & School Improvement》2013,24(3-4):377-406

In this research, we consider how the instructional strategies of public school teachers interact with the achievement levels of their students. Slightly more than 1,000 teachers in schools broadly representative of public schools in the USA responded to a school climate survey. Of this number, data from 426 teachers were subjected to Rasch scaling analysis, resulting in profiles of classroom instructional activities interrelated to the skill levels of students. Analyses revealed interesting "uncommonalities" in instructional emphasis, in number as well as kind. Instruction in low achieving classrooms generally was less coordinated than in classes of average achieving students. Instructional strategies and lesson focus in classes of high achieving students were linked in ways that resulted in more continuity and greater productivity.  相似文献   

RELIGION,RACISM, AND SELF‐IMAGE: THE SIGNIFICANCE OF BELIEFS     

Wayne G. Johnson 《Religious education (Chicago, Ill.)》2013,108(5):620-630

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The National Environmental Education Development (Need) Program     

Wayne Miller 《The Journal of environmental education》2013,44(2):47-48

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The teacher workshop program at Penn state     

Douglas J. Pedersen 《Communication quarterly》2013,61(4):55-58

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Speaking Out:The Rush to Competency-Based Education     

K. Wayne Pruitt 《Clearing house (Menasha, Wis.)》2013,86(1)

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