大型赛事赞助、网络关注度与企业市场价值--2018年俄罗斯世界杯中国赞助商实证研究     

付磊  蔡兴林 《体育科学》2020,(4):28-34

企业赞助大型体育赛事目的是为了提升企业的市场价值,针对多家中国企业赞助2018年俄罗斯世界杯的事件,用事件研究方法考察了企业签约赞助和开赛日2个阶段股票价格的异常收益波动,并用百度指数研究了网络关注度对异常收益的影响关系。研究发现,中国企业赞助俄罗斯世界杯,在签约事件窗口内企业获得正向的市场绩效,而在开赛日事件窗口内企业获得负向的市场绩效。百度指数与股票异常收益的关系,说明网络关注度对事件影响产生催化剂的作用。研究结果表明,企业赞助大型赛事需要注重短期和长期的效果,注意防止过度炒作,并要积极采用营销组合的手段扩大赞助带来的影响和收益。  相似文献   

Implementing Student‐Centered Learning Practices in a Large Enrollment,Introductory Food Science and Human Nutrition Course     

Debra Korte  Nicholas Reitz  Shelly J. Schmidt 《Journal of Food Science Education》2016,15(1):23-33

Informed by the latest research on how people learn, effective teachers address both aspects of the teaching–learning equation—they engage students in the course material by implementing best teaching practices and they prepare students for learning by sharing best learning practices. The purpose of this study was to evaluate the impact of student‐centered learning practices on students’ perceptions of their ability to learn, specifically in a large enrollment, introductory food science and human nutrition course. Featured student‐centered learning practices included required assignments, optional study tools, and supplemental learning resources. A mixed method survey instrument with 5‐point Likert scales and qualitative, open‐ended questions was used to determine students’ (1) use of optional study tools and supplemental learning resources; (2) perceptions as to the quality and impact of required assignments, optional study tools, and supplemental learning resources to enhance their ability to learn; (3) perceptions as to the usefulness of required assignments, optional study tools, and supplemental learning resources to help them perform better in this course; and (4) overall satisfaction, as a learner, in this course. Overall, students identified study guides (developed using Bloom's taxonomy action verbs) (Mean = 4.34), microthemes (Mean = 4.27), and quizzes (Mean = 4.11) as the most beneficial resources to enhance their learning of the course material. Overall, 85% of students said they were extremely or very satisfied as learners in the course and nearly 75% of the students said the student‐centered learning practices should be offered to future FSHN 101 students.  相似文献   

Adolescents’ autonomous functioning and implicit theories of ability as predictors of their school achievement and week-to-week study regulation and well-being     

《Contemporary educational psychology》2017

Research on students’ motivation has mainly focused on interpersonal differences rather than on the ongoing, intrapersonal dynamics that forge students’ everyday life. In this five-month longitudinal (diary) study, we recruited a sample of 179 high school students from Greece (35.8% males; M_age = 16.27; SD = 1.02) to investigate through multilevel analyses the ongoing dynamics of students’ motivation. We did so by examining the relation between autonomous functioning and aspects of study regulation (namely, study efforts and procrastination) and well-being (namely, subjective vitality and depressive feelings). After controlling for perceived competence, we found week-to-week autonomous functioning to relate positively to study efforts and subjective vitality and negatively to procrastination and depressive feelings. Interestingly, implicit theories of ability - the degree to which one believes that ability is fixed or amenable - were found to moderate the week-to-week relations of autonomous functioning to study efforts and homework procrastination. In particular, autonomous functioning co-varied positively to study efforts and negatively to homework procrastination only among students who believed that ability is malleable. Also, beliefs that ability is fixed predicted poorer grades, lower mean levels of study efforts, and higher homework procrastination. The results underscore the necessity of taking a more dynamic view when studying motivational phenomena and the importance of jointly considering the implicit theory framework and self-determination theory.  相似文献   

关于二手房贷款风险控制的对策研究     

张建江 《山西广播电视大学学报》2011,16(4):74-76

城市土地资源的稀缺性使得成熟地段的新房交易数量急剧减少,二手房的交易量稳步攀升,二手房贷款逐渐升温。但我国二手房贷款市场存在的问题还很多,深入地分析和探索这些问题,寻找解决的办法和对策,对于稳定二手房交易有着十分重要的意义。  相似文献   

日本小学综合性学习活动的实施特点及其启示——以东京都大田区矢口小学六年级“新矢口渡调查”为例     

杨淑萍  李德显 《辽宁师范大学学报(社会科学版)》2011,34(3):74-78

随着课程改革的不断深入,综合性学习活动的实施及价值备受关注。本文以东京都大田区矢口小学六年级的新矢口渡调查为例,通过对矢口小学六年级学生新矢口渡调查活动的组织、实施及评价过程的考察,分析了日本小学综合性学习活动的特点,以期为我国中小学有效开展综合实践活动提供必要的参考和借鉴。  相似文献   

尼采和嵇康思想之比较     

张向雅 《河北北方学院学报(社会科学版)》2006,22(2):21-23

尼采和嵇康是中外哲学史上著名哲学家。两者在思想渊源、性格、学术见解等方面多有相似相同之处，在其哲学思想之局限性方面也有相似之点。对两者思想进行比较研究．对了解东西方哲学思想的发展和影响不无裨益。  相似文献   

"为天强派作诗人"--袁枚散馆外放的"前因"及其婉拒乾隆临幸随园考论   总被引：1，自引：0，他引：1  

杜贵晨 《华中师范大学学报(人文社会科学版)》2005,44(3):115-119

袁枚由翰林散馆外放江南知县,因其试清书最下等,更有其前馆课作《清说》等原因;但是,袁枚却归之于乾隆“强派”其如此。其33岁致仕,实与失望于乾隆皇帝有关。进而有在乾隆第二次南巡时,袁枚婉拒尹继善葺随园接驾之议。就出处大节而论,袁枚不愧是我国封建社会晚期一位尚有独立人格的知识分子。  相似文献   

内地新《纲要》与香港地区《表现指标》之比较研究     

李辉  黄艾珍  张杏冰 《幼儿教育》2006,(3)

本文主要分析比较了我国内地2001年颁布的《幼儿园教育指导纲要(试行)》和香港地区《表现指标(学前机构适用)》的异同。通过对两份最新幼教指导文件的分析比较,找出两地可以相互参考、借鉴的地方,以进一步推动内地《幼儿园教育指导纲要(试行)》的真正落实。  相似文献   

高职机械类专业学生学习兴趣的培养     

盛雪华  倪曼 《湖北广播电视大学学报》2007,27(8):21-22

高职院校机械类专业学生的学习兴趣普遍较弱,影响了学习成效。应从激发学生的奇异感和快乐感、创设知识的应用情景、发挥教学评价的激励功能等途径来发展并保护他们的学习兴趣。  相似文献   

利用因特网指导学生撰写论文及研究型教学方法初探——“马克思主义政治经济学原理”教学改革的一些收获和体会     

赵准 《清华大学教育研究》2005,(Z1)

本文以大量实例说明,通过网络指导方式,学生能够在撰写论文的过程中与教师深入交流、在彼此间相互激励、并在个人的研究中不断改进、超越自我,从而较好地实现对课程相关原理的自主学习和研究型学习。本文总结了三种较有成效的研究型教学方法,并对教学改革取得成效的原因和教学改革的不足之处进行了简要分析。  相似文献