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991.
基于Web的《运动生理学》CAI课件的开发与应用   总被引:1,自引:0,他引:1  
运动生理学是较抽象的专业基础课,针对其特点应用FrontPage、PowerPoint、Flash、3Dstudio等软件,开发出具有课堂教学和网上自学双平台的<运动生理学>CAI课件,取得良好的教学效果.  相似文献   
992.
对国际体育信息的采集、归纳、整理、分析,对把握国际体育发展的趋势,与世界保持同步具有重要的意义。国际奥委会、各种世界体育协会(联盟)的官方网站,世界著名媒体的新闻网站,自媒体是国际体育信息收集的主要网络渠道。筛选网络信息的原则是,泛览精收原则,有效确认原则。网络信息收集的注意事项是,尽量注明信息源出处,尊重作者版权;内容以专业人士学习、参考为主。信息采集的内容以各国比赛成绩资料的收集,国际比赛图像信息资料的收集,国际体育赛事的专项新闻信息收集为主。通过信息了解国际自盟( UCI)项目设置的竞赛规则,了解国际规则变化及对手情况,掌握自行车专项器材、研究方法、手段的改进与创新等。  相似文献   
993.
Abstract

This paper concludes that a number of different discourses marked the coverage of Danish–German sports collaboration during the Second World War in German newspapers, sports magazines and newsreels. From the outbreak of the Second World War to the German occupation of Denmark on 9 April 1940, the discourses cover neutrality and friendship with Germany. After the invasion of Denmark, a discourse of Nordic sentiments became very important in the communications of the press, with Danish athletes portrayed as Nordic citizens, which some circles of German society could interpret as a euphemism for the Nazi idea of a strong Aryan Scandinavia. During the autumn of 1941, the rising strain on Germany’s resources made the sports media a supplier of success. The discourse of a strong Germany replaced the previous discourses. As German–Danish sporting events ceased in 1942, Danish sport alone would still make occasional appearances in the German media until 1944, providing a German audience with entertainment and distraction.  相似文献   
994.
促进中国体育产业集群发展的思考   总被引:4,自引:0,他引:4  
中国体育产业刚刚起步,如何使体育产业以全新的姿态进入市场,迅速发展起来?体育产业像其他产业一样,形成集群,发挥集群经济所特有的群体竞争优势和集聚发展的规模效益,不仅有其必要性,而且是可行的,它可以通过体育龙头企业的集群发展、体育专业市场的集群发展、体育俱乐部的集群发展等模式提升体育产业的综合竞争力,从而推动体育产业的进一步发展.  相似文献   
995.
体育舞蹈是源于西方国家的一种舞蹈形式,有着丰富的文化内涵和悠久的历史进程,是体育与艺术的高度结合,它通过各种多姿多彩的优美人体动作展现其美学特征,给人一种美的享受.本文通过文献资料法和逻辑分析法对体育舞蹈进行体育美学角度的分析,并研究其美学价值.结论:今后体育舞蹈运动的兴起和发展,须从新的理论、新的视角去深入研究,才会有本质上的突破和飞跃式地发展.  相似文献   
996.
乔冉 《体育科研》2016,(2):35-42
武戏演员学习武术并将其融入表演当中自古有之。被奉为百戏之祖的昆曲素来擅长诠释男女间的情愫,重文轻武导致昆曲武戏的匮乏,而这恰恰给了建国后的昆曲武戏演员一个机会。王芝泉和张铭荣分别学习了传统拳术、武术器械以及杂技、艺术体操等,将它们融入武戏当中,改良并编创了一大批武戏,并将这些武戏传给娄云啸、钱瑜婷等弟子。笔者观察记录了正值武戏演员黄金年龄的娄云啸和钱瑜婷的多出武戏,并对王芝泉和张铭荣进行了采访。文中记述了上海昆剧武戏演员何时何地,向何人学习了何种武术,并加以何等改良,最终形成了上海昆剧武戏的现状。  相似文献   
997.
《Sport Management Review》2016,19(3):319-331
Gambling promotions extensively punctuate contemporary televised sport broadcasts and concerns have been raised about their potential impacts on vulnerable groups. Research suggests advertising can shape individuals’ emotions, or affect, towards a product/brand and can subsequently influence purchasing decisions. Consequently, understanding how promotion of gambling influences sport viewers is an important although sparsely addressed area of research. This paper presents exploratory research on affective responses towards gambling promotions displayed during televised sport. Eight online focus groups were conducted with a sample of regular sports viewers in Queensland, Australia. Participants were exposed to a variety of gambling promotions used in National Rugby League match telecasts. Utilising adaptive theory, themes reflecting affective responses to each promotional technique were identified. A range of positive and negative affective responses were identified including arousal, joy, anger and worry. A conceptual model representing emergent affective response categories, message delivery techniques and moderating variables is proposed to inform a broader future research agenda examining how gambling promotions during televised sport influence affective response and concomitant gambling intention.  相似文献   
998.
《Sport Management Review》2016,19(3):293-305
Despite the exponential growth of corporate expenditure on sponsorship, to date there has been little exploration of the degree to which sports involvement influences purchase intention of sponsor products and how much of this effect can actually be ascribed to an indirect effect through sponsor image and sponsor awareness. Using a multiple mediation model, this research explored the mediational role of sponsor awareness and sponsor image in the sports involvement–purchase intention relationship. Results revealed that while sponsor image is an effective mediator of the sports involvement and purchase intention relationship, sponsor awareness acts as a suppressor. Moreover, per the ratio of indirect effect to total effect, sponsor image accounts for 90% of the total effect of sports involvement on purchase intention. These findings should assist sponsors and sport event managers to capitalize on sponsorship opportunities more effectively.  相似文献   
999.
This study investigates the American presence and influences in the physical education press to understand the way in which that presence influenced and contributed to the production of a sports culture in the first half of the twentieth century. As historical sources, the study uses periodicals in the field that were published in the period 1932–1950. As a theoretical frame of reference, it uses the repertoire of the New Cultural History in terms of strategy, tactics and devices. It is written in a narrative way, following Ginzburg's style, presenting data and contextualizing them with the historic scene. Clues enabled us to infer that the American presence, which was catalysed by the Brazilian Young Men's Christian Association (YMCA), sought to shape a sports culture from physical education and society. This effort reflected the yearning of Brazilian intellectuals for modernisation and an attempt at cultural colonisation by the government of the USA.  相似文献   
1000.
辽宁省大学生体育消费状况的调查研究   总被引:2,自引:0,他引:2  
运用问卷调查法对辽宁省部分高校的大学生进行了调查,在体育消费的内容、男女生的消费差异、家庭收入对体育消费的影响以及体育消费的意识等方面进行了分析.  相似文献   
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